Compare Stocks › NOW vs PGR
ServiceNow, Inc. (NOW) vs The Progressive Corporation (PGR)
NOW
ServiceNow, Inc.
$113.27
VS
PGR
The Progressive Corporation
$202.68
Rewards
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
PGR
- ★Free cash flow has grown at a 37.9% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $2.90 of market value — management is an exceptional capital allocator.
- ★Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.
Risks
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
PGR
- ⚠Gross margin of 18.5% is low, suggesting a competitive or commodity-like market with limited pricing power.
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 4 years — stock-based compensation is offsetting repurchases.
- ⚠6 insider sales totaling $2.4M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
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PGR
Valuation
$4.95B
Free Cash Flow
$17.20B
4.14%
FCF Yield
14.48%
67.83
Trailing P/E
10.54
22.56
Forward P/E
12.54
Quality & Moat
11.27%
ROIC
30.52%
13.48%
ROE
37.29%
77.53%
Gross Margin
18.55%
19.95
PEG Ratio
0.42
Balance Sheet Safety
0.19
Debt / Equity
0.23
N/A
Interest Coverage
N/A
-1.42
Net Debt / EBITDA
-0.20
N/A
Dividend Yield
6.86%
NOW: 3Ties: 1PGR: 7
NOWPGR
Historical Fundamentals
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Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
PGR
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
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$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PGR
$2.90
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$19.86B
Δ Market Cap
+$57.60B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
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45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PGR
32.6% Margin of Safety
Price is 32.6% below estimated fair value
Current Price: $202.68
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $300.63
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
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What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
PGR
What growth rate is the market pricing in at $203?
-1.5%
Market-Implied Owner Earnings Growth
Standard FCF implies -7.6%
The market implies -1.5% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding -7.6%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
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61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
PGR
40/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
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-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PGR
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
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Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,197
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PGR
Insiders 0.2%Institutions 88.6%Retail & Other 11.1%
No. of Institutional Holders2,450
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
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1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
PGR
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
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4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PGR
6
Sells (3M)
37
Sells (12M)
Total value (12M): $50.82M
BAILO KAREN
Officer
$745,604
@ $212.00 · 2026-03-05
JOYCE CARL G.
Officer
$29,892
@ $212.00 · 2026-03-05
PUMAREJO MARIBEL
Officer
$150,138
@ $203.44 · 2026-02-24
BAUER JONATHAN S
Chief Investment Officer
$460,111
@ $203.05 · 2026-02-23
QUIGG ANDREW J
Officer
$336,973
@ $204.35 · 2026-01-21
BAUER JONATHAN S
Chief Investment Officer
$634,507
@ $204.35 · 2026-01-21
BROZ STEVEN
Chief Technology Officer
$302,131
@ $224.80 · 2025-12-19
SAUERLAND JOHN PETER
Chief Financial Officer
$1.14M
@ $228.48 · 2025-11-28
BROZ STEVEN
Chief Technology Officer
$307,050
@ $228.29 · 2025-11-21
BROZ STEVEN
Chief Technology Officer
$295,900
@ $220.00 · 2025-11-11
BROZ STEVEN
Chief Technology Officer
$325,624
@ $242.10 · 2025-09-19
MURPHY JOHN JOSEPH
Officer
$536,978
@ $242.10 · 2025-09-19
CALLAHAN PATRICK KEVIN
Officer
$1.56M
@ $242.22 · 2025-09-19
GRIFFITH SUSAN PATRICIA
Chief Executive Officer
$7.54M
@ $246.06 · 2025-09-02
BROZ STEVEN
Chief Technology Officer
$337,299
@ $250.78 · 2025-08-22
MURPHY JOHN JOSEPH
Officer
$556,230
@ $250.78 · 2025-08-22
CALLAHAN PATRICK KEVIN
Officer
$1.56M
@ $249.96 · 2025-08-22
NIEDERST LORI A
Officer
$2.02M
@ $250.18 · 2025-08-14
QUIGG ANDREW J
Officer
$795,325
@ $249.24 · 2025-07-28
BAUER JONATHAN S
Chief Investment Officer
$595,933
@ $249.24 · 2025-07-28
BAILO KAREN
Officer
$2.22M
@ $249.24 · 2025-07-28
MURPHY JOHN JOSEPH
President
$552,814
@ $249.24 · 2025-07-28
SAUERLAND JOHN PETER
Chief Financial Officer
$4.15M
@ $249.24 · 2025-07-28
CALLAHAN PATRICK KEVIN
Officer
$1.51M
@ $242.16 · 2025-07-28
GRIFFITH SUSAN PATRICIA
Chief Executive Officer
$7.42M
@ $242.12 · 2025-07-28
BROZ STEVEN
Chief Technology Officer
$313,633
@ $247.54 · 2025-07-18
SAUERLAND JOHN PETER
Chief Financial Officer
$2.64M
@ $263.79 · 2025-06-30
BROZ STEVEN
Chief Technology Officer
$329,901
@ $260.38 · 2025-06-20
MURPHY JOHN JOSEPH
Officer
$1.04M
@ $260.38 · 2025-06-20
BURGDOERFER STUART B
Director
$958,643
@ $260.43 · 2025-06-20
SAUERLAND JOHN PETER
Chief Financial Officer
$2.75M
@ $275.37 · 2025-05-28
BROZ STEVEN
Chief Technology Officer
$351,985
@ $277.81 · 2025-05-23
VAN DYKE KAHINA
Director
$691,398
@ $277.67 · 2025-05-22
SAUERLAND JOHN PETER
Chief Financial Officer
$2.69M
@ $268.59 · 2025-04-28
SAUERLAND JOHN PETER
Chief Financial Officer
$2.76M
@ $275.94 · 2025-03-28
JOHNSON DEVIN C
Director
$110,016
@ $275.04 · 2025-03-25
JOYCE CARL G.
Officer
$99,420
@ $276.17 · 2025-03-21
BAUER JONATHAN S
Chief Investment Officer
$479,391
@ $282.66 · 2025-03-17
SAUERLAND JOHN PETER
Chief Financial Officer
$435,862
@ $282.66 · 2025-03-17
BAUER JONATHAN S
Chief Investment Officer
$344,787
@ $281.00 · 2025-03-06
CALLAHAN PATRICK KEVIN
Officer
$1.31M
@ $279.70 · 2025-03-06
SAUERLAND JOHN PETER
Chief Financial Officer
$2.80M
@ $279.94 · 2025-02-28
NIEDERST LORI A
Officer
$952,416
@ $247.06 · 2025-01-30
KELLY JEFFREY D
Director
$2.50M
@ $250.00 · 2025-01-29
SAUERLAND JOHN PETER
Chief Financial Officer
$2.47M
@ $246.69 · 2025-01-28
QUIGG ANDREW J
Officer
$234,045
@ $243.29 · 2025-01-22
MARSHALL MARIANN WOJTKUN
Officer
$142,325
@ $243.29 · 2025-01-22
BAILO KAREN
Officer
$515,775
@ $243.29 · 2025-01-22
MURPHY JOHN JOSEPH
Officer
$553,485
@ $243.29 · 2025-01-22
GRIFFITH SUSAN PATRICIA
Chief Executive Officer
$2.68M
@ $243.29 · 2025-01-22
QUIGG ANDREW J
Officer
$164,870
@ $242.10 · 2025-01-03
MARSHALL MARIANN WOJTKUN
Officer
$46,241
@ $242.10 · 2025-01-03
BAILO KAREN
Officer
$348,140
@ $242.10 · 2025-01-03
MURPHY JOHN JOSEPH
President
$402,612
@ $242.10 · 2025-01-03
GRIFFITH SUSAN PATRICIA
Chief Executive Officer
$2.19M
@ $242.10 · 2025-01-03
SAUERLAND JOHN PETER
Chief Financial Officer
$2.39M
@ $238.66 · 2024-12-30
SAUERLAND JOHN PETER
Chief Financial Officer
$2.68M
@ $268.09 · 2024-11-29
BROZ STEVEN
Chief Technology Officer
$748,678
@ $251.15 · 2024-10-21
VAN DYKE KAHINA
Director
$549,970
@ $252.28 · 2024-09-27
BROZ STEVEN
Chief Technology Officer
$775,320
@ $260.00 · 2024-09-23
CALLAHAN PATRICK KEVIN
Officer
$1.96M
@ $255.21 · 2024-09-20
GRIFFITH SUSAN PATRICIA
Chief Executive Officer
$10.94M
@ $252.20 · 2024-09-03
BROZ STEVEN
Chief Technology Officer
$1.44M
@ $235.19 · 2024-08-19
CALLAHAN PATRICK KEVIN
Officer
$1.83M
@ $237.20 · 2024-08-16
MURPHY JOHN JOSEPH
Officer
$2.26M
@ $237.50 · 2024-08-15
QUIGG ANDREW J
Officer
$850,690
@ $214.01 · 2024-07-22
BAUER JONATHAN S
Chief Investment Officer
$527,963
@ $214.01 · 2024-07-22
BAILO KAREN
Officer
$1.69M
@ $214.01 · 2024-07-22
BROZ STEVEN
Chief Technology Officer
$652,730
@ $214.01 · 2024-07-22
NIEDERST LORI A
Officer
$2.03M
@ $214.01 · 2024-07-22
CALLAHAN PATRICK KEVIN
Officer
$1.70M
@ $214.01 · 2024-07-22
SAUERLAND JOHN PETER
Chief Financial Officer
$4.86M
@ $214.01 · 2024-07-22
GRIFFITH SUSAN PATRICIA
Chief Executive Officer
$9.28M
@ $214.01 · 2024-07-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PGR
😨Fear(34/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
PGR
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (34)