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Compare Stocks › CL vs XOM

Colgate-Palmolive Company (CL) vs Exxon Mobil Corporation (XOM)

CL
Colgate-Palmolive Company
$87.26
VS
XOM
Exxon Mobil Corporation
$152.75

Rewards

CL
  • ★Colgate-Palmolive Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Gross margin of 60.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Colgate-Palmolive Company scores 98/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
XOM
  • ★Altman Z-Score of 4.16 indicates very low bankruptcy risk — the company is firmly in the safe zone.

Risks

CL
  • ⚠High leverage (16.41x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • ⚠7 insider sales totaling $25.1M with no purchases in the past 3 months — insiders are reducing their exposure.
XOM
  • ⚠ROIC has declined by 12.6 percentage points over the observed period, which may signal competitive erosion.
  • ⚠Trailing P/E of 25.7x is 101% above the historical average of 12.8x — the stock trades at a premium to its own history.
  • ⚠Free cash flow has declined at a 26.1% CAGR over the past 4 years — a concerning trend.

Key Valuation Metrics

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CL
XOM
Valuation
$3.32B
Free Cash Flow
$23.61B
4.74%
FCF Yield
3.72%
33.18
Trailing P/E
25.72
21.52
Forward P/E
15.10
Quality & Moat
40.64%
ROIC
5.30%
438.68%
ROE
11.05%
60.06%
Gross Margin
29.77%
1.56
PEG Ratio
1.40
Balance Sheet Safety
16.41
Debt / Equity
0.18
N/A
Interest Coverage
N/A
1.33
Net Debt / EBITDA
0.70
2.43%
Dividend Yield
2.70%
CL: 4Ties: 1XOM: 7
CLXOM

Historical Fundamentals

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CL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

XOM

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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CL
$-1.07
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.96B
Δ Market Cap
$-2.10B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
XOM
$1.06
created per $1 retained over 3 years
Value Creator
Σ Retained
$49.66B
Δ Market Cap
+$52.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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CL
98.8% Overvalued
Price is 98.8% above estimated fair value
Current Price: $87.26
Fair Value: $43.89
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
XOM
97.0% Overvalued
Price is 97.0% above estimated fair value
Current Price: $152.75
Fair Value: $77.53
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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CL

What growth rate is the market pricing in at $87?

+15.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.6%

The market implies +15.7% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +9.6%, reflecting heavy growth investment.

XOM

What growth rate is the market pricing in at $153?

+12.5%
Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

Economic Moat Score

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CL
98/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
XOM
48/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving margin stability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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CL
-3.00
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
XOM
-2.74
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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CL
Insiders 0.1%Institutions 86.2%Retail & Other 13.6%
No. of Institutional Holders2,536
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
XOM
Insiders 0.1%Institutions 67.6%Retail & Other 32.3%
No. of Institutional Holders5,526
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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CL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
XOM
0
Buys (3M)
0
Buys (12M)
DREYFUS MARIA S
Director
$2.00M
@ $109.25 · 2024-06-17
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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CL
7
Sells (3M)
9
Sells (12M)
Total value (12M): $25.35M
TSOURAPAS PANAGIOTIS
Officer
$4.78M
@ $95.57 · 2026-02-12
HAZLIN JOHN
Officer
$1.98M
@ $94.25 · 2026-02-10
MALCOLM GREGORY
Officer
$1.21M
@ $94.91 · 2026-02-06
MASSEY SALLY
Officer
$1.51M
@ $95.03 · 2026-02-05
WALLACE NOEL R
Chief Executive Officer
$4.28M
@ $93.91 · 2026-02-04
DANIELS JENNIFER M.
Officer
$2.08M
@ $94.34 · 2026-02-04
SUTULA STANLEY J III
Chief Financial Officer
$9.22M
@ $94.27 · 2026-02-04
MASSEY SALLY
Officer
$100,061
@ $80.89 · 2025-11-21
MASSEY SALLY
Officer
$200,183
@ $88.97 · 2025-05-15
MASSEY SALLY
Officer
$736,152
@ $92.02 · 2025-02-25
MALCOLM GREGORY
Officer
$101,121
@ $95.94 · 2024-11-26
WALLACE NOEL R
Chief Executive Officer
$3.17M
@ $95.00 · 2024-11-22
SUTULA STANLEY J III
Chief Financial Officer
$4.27M
@ $94.11 · 2024-11-05
SUTULA STANLEY J III
Chief Financial Officer
$4.68M
@ $93.53 · 2024-11-01
HUND-MEJEAN MARTINA
Director
$240,228
@ $103.86 · 2024-08-23
DANIELS JENNIFER M.
Officer
$2.26M
@ $102.76 · 2024-08-08
TSOURAPAS PANAGIOTIS
Officer
$1.52M
@ $102.94 · 2024-08-08
KOOYMAN JOHN W
Officer
$2.55M
@ $102.88 · 2024-08-06
MASSEY SALLY
Officer
$1.64M
@ $103.28 · 2024-08-06
MALCOLM GREGORY
Officer
$1.09M
@ $103.10 · 2024-08-06
TSOURAPAS PANAGIOTIS
Officer
$3.98M
@ $99.47 · 2024-07-31
DANIELS JENNIFER M.
Officer
$2.09M
@ $94.15 · 2024-05-14
MASSEY SALLY
Officer
$1.15M
@ $94.06 · 2024-05-09
TSOURAPAS PANAGIOTIS
Officer
$1.13M
@ $94.15 · 2024-05-09
KOOYMAN JOHN W
Officer
$326,882
@ $93.47 · 2024-05-07
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
XOM
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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CL
FearGreed
😐Neutral(57/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
XOM
FearGreed
😐Neutral(56/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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CL
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (57)
XOM
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (56)
View CL Full AnalysisView XOM Full Analysis
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