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Colgate-Palmolive Company (CL) vs Lowe's Companies, Inc. (LOW): Which Is the Better Buy in 2026?

As of 2026-06-19, CL is overvalued at $89, with a DCF intrinsic value of $45 and a margin of safety of -98%. LOW is overvalued at $222, with an intrinsic value of $182 and a margin of safety of -22%. Of the two, LOW has the wider margin of safety.

CL
Colgate-Palmolive Company
$89.48
VS
LOW
Lowe's Companies, Inc.
$222.20

Rewards

CL
  • Colgate-Palmolive Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 60.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Colgate-Palmolive Company scores 98/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
LOW
  • Lowe's Companies, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Lowe's Companies, Inc. scores 80/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.

Risks

CL
  • High leverage (13.49x net debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • 10 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
LOW
  • Each dollar of retained earnings has produced only $0.05 of earning power — shareholders may have been better served by dividends.
  • FCF yield of 6.1% suggests reasonable valuation assuming continued moderate growth.
  • Beneish M-Score of 8.81 flags financial patterns consistent with potential earnings manipulation — warrants further investigation.

Key Valuation Metrics

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CL
LOW
Valuation
$3.32B
Free Cash Flow
$7.65B
4.64%
FCF Yield
6.14%
34.68
Trailing P/E
18.78
22.13
Forward P/E
16.49
Quality & Moat
40.64%
ROIC
18.17%
363.58%
ROE
N/A
60.06%
Gross Margin
33.29%
1.62
PEG Ratio
1.46
Balance Sheet Safety
13.49
Net Debt / Equity
N/A
N/A
Interest Coverage
N/A
1.33
Net Debt / EBITDA
3.32
2.30%
Dividend Yield
2.23%
CL: 3Ties: 2LOW: 5
CLLOW

Historical Fundamentals

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CL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

LOW

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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CL
$-1.07
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.96B
Δ Market Cap
$-2.10B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
LOW
$-0.67
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$13.60B
Δ Market Cap
$-9.11B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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CL
98.0% Overvalued
Price is 98.0% above estimated fair value
Current Price: $89.48
Fair Value: $45.20
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
LOW
22.0% Overvalued
Price is 22.0% above estimated fair value
Current Price: $222.20
Fair Value: $182.09
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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CL

What growth rate is the market pricing in at $89?

+15.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.9%

The market implies +15.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +9.9%, reflecting heavy growth investment.

LOW

What growth rate is the market pricing in at $222?

+10.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +8.8%

The market implies +10.7% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +8.8%, reflecting heavy growth investment.

Economic Moat Score

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CL
98/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
LOW
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Margin Stability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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CL
-3.00
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
LOW
8.81
Likely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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CL
Insiders 0.1%Institutions 88.1%Retail & Other 11.8%
No. of Institutional Holders2,617
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
LOW
Insiders 0.1%Institutions 81.3%Retail & Other 18.6%
No. of Institutional Holders3,367
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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CL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
LOW
0
Buys (3M)
1
Buys (12M)
Total value (12M): $231,063
SIMKINS LAWRENCE
Director
$231,063
@ $231.06 · 2025-11-24
SIMKINS LAWRENCE
Director
$245,532
@ $245.53 · 2024-12-20
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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CL
2
Sells (3M)
10
Sells (12M)
Total value (12M): $26.11M
MALCOLM GREGORY
Officer
$203,412
@ $88.44 · 2026-05-15
MASSEY SALLY
Officer
$751,633
@ $87.41 · 2026-05-07
TSOURAPAS PANAGIOTIS
Officer
$4.78M
@ $95.57 · 2026-02-12
HAZLIN JOHN
Officer
$1.98M
@ $94.25 · 2026-02-10
MALCOLM GREGORY
Officer
$1.21M
@ $94.91 · 2026-02-06
MASSEY SALLY
Officer
$1.51M
@ $95.03 · 2026-02-05
WALLACE NOEL R
Chief Executive Officer
$4.28M
@ $93.91 · 2026-02-04
DANIELS JENNIFER M.
Officer
$2.08M
@ $94.34 · 2026-02-04
SUTULA STANLEY J III
Chief Financial Officer
$9.22M
@ $94.27 · 2026-02-04
MASSEY SALLY
Officer
$100,061
@ $80.89 · 2025-11-21
MASSEY SALLY
Officer
$200,183
@ $88.97 · 2025-05-15
MASSEY SALLY
Officer
$736,152
@ $92.02 · 2025-02-25
MALCOLM GREGORY
Officer
$101,121
@ $95.94 · 2024-11-26
WALLACE NOEL R
Chief Executive Officer
$3.17M
@ $95.00 · 2024-11-22
SUTULA STANLEY J III
Chief Financial Officer
$4.27M
@ $94.11 · 2024-11-05
SUTULA STANLEY J III
Chief Financial Officer
$4.68M
@ $93.53 · 2024-11-01
HUND-MEJEAN MARTINA
Director
$240,228
@ $103.86 · 2024-08-23
DANIELS JENNIFER M.
Officer
$2.26M
@ $102.76 · 2024-08-08
TSOURAPAS PANAGIOTIS
Officer
$1.52M
@ $102.94 · 2024-08-08
KOOYMAN JOHN W
Officer
$2.55M
@ $102.88 · 2024-08-06
MASSEY SALLY
Officer
$1.64M
@ $103.28 · 2024-08-06
MALCOLM GREGORY
Officer
$1.09M
@ $103.10 · 2024-08-06
TSOURAPAS PANAGIOTIS
Officer
$3.98M
@ $99.47 · 2024-07-31
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
LOW
0
Sells (3M)
6
Sells (12M)
Total value (12M): $32.32M
VANCE QUONTA D
Officer
$2.67M
@ $257.54 · 2026-03-04
ELLISON MARVIN R
Chief Executive Officer
$4.70M
@ $261.17 · 2026-01-09
MCFARLAND JOSEPH MICHAEL III
Officer
$11.94M
@ $272.60 · 2025-09-11
SINK BRANDON J.
Chief Financial Officer
$2.20M
@ $268.58 · 2025-09-05
PRYOR JULIETTE WILLIAMS
Officer
$238,939
@ $257.20 · 2025-08-26
ELLISON MARVIN R
Chief Executive Officer
$10.56M
@ $264.10 · 2025-08-20
DUPRE JANICE M.
Officer
$350,039
@ $224.38 · 2025-06-10
PRYOR JULIETTE WILLIAMS
Officer
$257,077
@ $227.50 · 2025-06-03
VANCE QUONTA D
Officer
$1.97M
@ $274.37 · 2024-11-27
MCFARLAND JOSEPH MICHAEL III
Officer
$1.08M
@ $270.74 · 2024-10-03
GODBOLE SEEMANTINI P
Chief Technology Officer
$7.12M
@ $271.73 · 2024-10-03
VAGELL MARGRETHE R
Officer
$1.56M
@ $271.45 · 2024-10-02
GRIGGS DAN CLAYTON JR.
Officer
$1.68M
@ $248.82 · 2024-09-12
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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CL
FearGreed
😐Neutral(55/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
LOW
FearGreed
😐Neutral(47/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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CL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)
LOW
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (47)
View CL Full AnalysisView LOW Full Analysis

Frequently Asked Questions: CL vs LOW

Is Colgate-Palmolive Company or Lowe's Companies, Inc. more undervalued in 2026?

Based on our discounted cash flow model, LOW trades at a -22.0% margin of safety (intrinsic value $182 vs. price $222), compared to CL's -98.0% margin of safety (intrinsic $45 vs. $89).

Which stock has a wider economic moat, Colgate-Palmolive Company or Lowe's Companies, Inc.?

CL scores 98/100 (Wide moat), while LOW scores 80/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Colgate-Palmolive Company or Lowe's Companies, Inc.?

Lowe's Companies, Inc. (LOW) generates a 6.1% free cash flow yield, compared to Colgate-Palmolive Company's 4.6%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Colgate-Palmolive Company or Lowe's Companies, Inc.?

CL earns 40.6% ROIC versus LOW's 18.2%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Colgate-Palmolive Company's or Lowe's Companies, Inc.'s?

LOW's dividend earns a safety score of 94/100 (Very Safe), compared to CL's 64/100 (Safe). LOW has raised its dividend for 3 consecutive years.

Does Lowe's Companies, Inc. have accounting red flags?

LOW's Beneish M-Score of 8.8 flags it as a likely earnings manipulator (above the -1.78 threshold). By contrast, CL scores -3.0, within the normal range. The Beneish model detects aggressive accounting through eight financial ratios.