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Compare Stocks › NKE vs PM

NIKE, Inc. (NKE) vs Philip Morris International Inc. (PM)

NKE
NIKE, Inc.
$53.44
VS
PM
Philip Morris International Inc.
$163.37

Rewards

NKE
  • ★NIKE, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • ★NIKE, Inc. scores 72/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
PM
  • ★Philip Morris International Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Gross margin of 67.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Philip Morris International Inc. scores 100/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

NKE
  • ⚠Free cash flow has declined at a 9.6% CAGR over the past 4 years — a concerning trend.
PM
  • ⚠5 insider sales totaling $27.7M with no purchases in the past 3 months — insiders are reducing their exposure.

Key Valuation Metrics

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NKE
PM
Valuation
$2.58B
Free Cash Flow
$8.94B
3.26%
FCF Yield
3.51%
31.25
Trailing P/E
22.47
23.24
Forward P/E
17.76
Quality & Moat
11.73%
ROIC
21.33%
22.85%
ROE
N/A
41.13%
Gross Margin
67.12%
N/A
PEG Ratio
N/A
Balance Sheet Safety
0.80
Debt / Equity
N/A
N/A
Interest Coverage
N/A
0.77
Net Debt / EBITDA
2.39
3.07%
Dividend Yield
3.60%
NKE: 1Ties: 1PM: 7
NKEPM

Historical Fundamentals

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NKE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

PM

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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NKE
$-11.96
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$7.51B
Δ Market Cap
$-89.79B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PM
$64.75
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.43B
Δ Market Cap
+$92.79B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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NKE
65.8% Margin of Safety
Price is 65.8% below estimated fair value
Current Price: $53.44
Fair Value: $156.11
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PM
16.7% Overvalued
Price is 16.7% above estimated fair value
Current Price: $163.37
Fair Value: $140.04
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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NKE

What growth rate is the market pricing in at $53?

+11.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.0%

The market implies +11.0% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +14.0%, reflecting heavy growth investment.

PM

What growth rate is the market pricing in at $163?

+11.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.7%

The market implies +11.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +14.7%, reflecting heavy growth investment.

Economic Moat Score

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NKE
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
PM
100/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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NKE
-2.36
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PM
-2.39
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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NKE
Insiders 1.5%Institutions 83.5%Retail & Other 15.0%
No. of Institutional Holders2,819
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PM
Insiders 0.2%Institutions 83.2%Retail & Other 16.6%
No. of Institutional Holders3,365
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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NKE
3
Buys (3M)
5
Buys (12M)
Total value (12M): $5.96M
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $61.10 · 2025-12-29
SWAN ROBERT HOLMES
Director
$500,080
@ $57.54 · 2025-12-22
COOK TIMOTHY D
Director
$2.95M
@ $58.97 · 2025-12-22
KNUDSTORP JORGEN VIG
Director
$1.00M
@ $62.09 · 2025-11-07
SWAN ROBERT HOLMES
Director
$502,756
@ $58.46 · 2025-04-04
ROGERS JOHN W JR
Director
$191,624
@ $76.65 · 2024-12-27
SWAN ROBERT HOLMES
Director
$226,516
@ $77.02 · 2024-06-28
Open market purchases · includes direct & indirect ownership · excludes option exercises
PM
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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NKE
1
Sells (3M)
11
Sells (12M)
Total value (12M): $30.93M
LEINWAND ROBERT
Officer
$565,021
@ $62.33 · 2026-02-12
PARKER MARK G
Officer and Director
$5.58M
@ $64.80 · 2025-11-14
HEINLE TREASURE
Officer
$306,461
@ $71.27 · 2025-10-06
LEINWAND ROBERT
Officer
$52,367
@ $75.13 · 2025-10-02
LEINWAND ROBERT
Officer
$76,058
@ $74.64 · 2025-09-05
PARKER MARK G
Officer and Director
$6.54M
@ $75.93 · 2025-08-14
MCCARTNEY PHILIP
Officer
$244,138
@ $77.21 · 2025-08-13
LEINWAND ROBERT
Officer
$123,152
@ $74.91 · 2025-08-05
PARKER MARK G
Officer and Director
$7.95M
@ $72.29 · 2025-07-16
PARKER MARK G
Officer and Director
$9.49M
@ $62.05 · 2025-05-14
NIELSEN JOHANNA
Officer
$7,978
@ $57.81 · 2025-04-24
PARKER MARK G
Officer and Director
$12.36M
@ $72.83 · 2025-02-14
LEINWAND ROBERT
Officer
$328,082
@ $72.81 · 2025-02-13
O NEILL HEIDI
Officer
$1.01M
@ $71.18 · 2025-02-11
PARKER MARK G
Officer and Director
$3.46M
@ $76.64 · 2024-11-14
PARKER MARK G
Officer and Director
$4.09M
@ $78.00 · 2024-08-14
FRIEND MATTHEW
Chief Financial Officer
$394,281
@ $72.88 · 2024-08-07
PARKER MARK G
Officer and Director
$8.03M
@ $72.97 · 2024-07-18
FRIEND MATTHEW
Chief Financial Officer
$889,185
@ $95.10 · 2024-06-05
PARKER MARK G
Officer and Director
$15.68M
@ $93.14 · 2024-05-14
NIELSEN JOHANNA
Officer
$26,406
@ $93.64 · 2024-05-09
MATHESON MONIQUE SUZETTE
Officer
$4.24M
@ $94.16 · 2024-05-07
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PM
5
Sells (3M)
5
Sells (12M)
Total value (12M): $27.72M
KENNEDY STACEY
Officer
$2.63M
@ $183.13 · 2026-02-20
BABEAU EMMANUEL
Officer
$6.14M
@ $181.61 · 2026-02-19
DE WILDE FREDERIC J
Officer
$3.65M
@ $182.58 · 2026-02-19
GUERIN YANN
Officer
$726,760
@ $181.69 · 2026-02-19
OLCZAK JACEK
Officer and Director
$14.57M
@ $182.18 · 2026-02-19
DAHLGREN LARS
Officer
$562,740
@ $152.96 · 2025-03-06
ANDOLINA MASSIMO
Officer
$2.73M
@ $156.05 · 2025-02-24
BABEAU EMMANUEL
Chief Financial Officer
$4.47M
@ $148.85 · 2025-02-20
BARTH WERNER
Officer
$1.49M
@ $148.67 · 2025-02-20
CALANTZOPOULOS ANDRE
Chairman of the Board
$6.06M
@ $149.06 · 2025-02-20
GUERIN YANN
General Counsel
$378,200
@ $151.28 · 2025-02-20
OLCZAK JACEK
Chief Executive Officer
$5.95M
@ $148.87 · 2025-02-20
DE WILDE FREDERIC J
Officer
$2.17M
@ $144.54 · 2025-02-07
VOLPETTI STEFANO
Officer
$1.32M
@ $132.48 · 2024-10-31
DE WILDE FREDERIC J
Officer
$3.27M
@ $130.96 · 2024-10-23
BARTH WERNER
Officer
$974,850
@ $129.98 · 2024-10-23
CALANTZOPOULOS ANDRE
Chairman of the Board
$13.23M
@ $129.85 · 2024-10-23
DE WILDE FREDERIC J
Officer
$2.39M
@ $119.30 · 2024-08-22
ANDOLINA MASSIMO
Officer
$1.04M
@ $115.35 · 2024-08-08
DE WILDE FREDERIC J
Officer
$2.26M
@ $113.01 · 2024-07-25
DE WILDE FREDERIC J
Officer
$1.93M
@ $96.42 · 2024-04-25
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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NKE
FearGreed
😨Fear(28/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PM
FearGreed
😐Neutral(46/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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NKE
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (28)
PM
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (46)
View NKE Full AnalysisView PM Full Analysis
NIKE, Inc. (NKE) vs Philip Morris International Inc. (PM) Stock Comparison | SafetyMargin.io