Compare Stocks › PG vs SBUX
The Procter & Gamble Company (PG) vs Starbucks Corporation (SBUX)
PG
The Procter & Gamble Company
$147.26
VS
SBUX
Starbucks Corporation
$105.90
Rewards
PG
- ★The Procter & Gamble Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★The Procter & Gamble Company scores 94/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
SBUX
- ★Starbucks Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Starbucks Corporation scores 71/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Dividend yield of 2.34% with a consistent or growing payout over the past 4 years.
Risks
PG
- ⚠PEG ratio of 3.72 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠7 insider sales totaling $41.0M with no purchases in the past 3 months — insiders are reducing their exposure.
SBUX
- ⚠Gross margin of 21.9% is low, suggesting a competitive or commodity-like market with limited pricing power.
- ⚠Trailing P/E of 80.8x is 130% above the historical average of 35.1x — the stock trades at a premium to its own history.
- ⚠PEG ratio of 2.48 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →PG
SBUX
Valuation
$12.73B
Free Cash Flow
$-1.30B
3.71%
FCF Yield
-1.08%
21.56
Trailing P/E
80.84
20.77
Forward P/E
35.11
Quality & Moat
17.21%
ROIC
10.48%
29.19%
ROE
N/A
50.98%
Gross Margin
21.90%
3.72
PEG Ratio
2.48
Balance Sheet Safety
0.68
Debt / Equity
N/A
N/A
Interest Coverage
N/A
0.99
Net Debt / EBITDA
4.21
2.89%
Dividend Yield
2.34%
PG: 8Ties: 1SBUX: 1
PGSBUX
Historical Fundamentals
Learn more →PG
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
SBUX
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →PG
$-1.57
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$17.32B
Δ Market Cap
$-27.18B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
SBUX
$-9.28
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.95B
Δ Market Cap
$-18.13B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →PG
48.5% Overvalued
Price is 48.5% above estimated fair value
Current Price: $147.26
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $99.19
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
SBUX
28.6% Overvalued
Price is 28.6% above estimated fair value
Current Price: $105.90
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $82.37
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →PG
What growth rate is the market pricing in at $147?
+9.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +12.7%
The market implies +9.6% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +12.7%, reflecting heavy growth investment.
SBUX
Requires positive FCF to compute implied growth rate.
Economic Moat Score
Learn more →PG
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
SBUX
71/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by roic consistency. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →PG
-2.54
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
SBUX
-2.77
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →PG
Insiders 0.1%Institutions 70.2%Retail & Other 29.8%
No. of Institutional Holders4,996
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
SBUX
Insiders 0.1%Institutions 84.4%Retail & Other 15.5%
No. of Institutional Holders2,888
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →PG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
SBUX
0
Buys (3M)
1
Buys (12M)
Total value (12M): $994,500
KNUDSTORP JORGEN VIG
Director
$994,500
@ $85.00 · 2025-11-10
KNUDSTORP JORGEN VIG
Director
$34,770
@ $91.50 · 2024-09-06
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →PG
7
Sells (3M)
29
Sells (12M)
Total value (12M): $80.66M
FRANCISCO MA. FATIMA
Officer
$917,199
@ $165.29 · 2026-02-27
WHALEY SUSAN STREET
Officer
$288,454
@ $159.45 · 2026-02-19
AGUILAR MOSES VICTOR JAVIER
Officer
$2.46M
@ $162.28 · 2026-02-13
COOMBE GARY A
Officer
$5.86M
@ $162.33 · 2026-02-12
MOELLER JON R
Officer and Director
$28.12M
@ $162.29 · 2026-02-12
PURUSHOTHAMAN BALAJI
Officer
$2.06M
@ $160.31 · 2026-02-11
FRANCISCO MA. FATIMA
Officer
$1.26M
@ $158.00 · 2026-02-04
PRITCHARD MARC S
Officer
$14.50M
@ $151.15 · 2026-01-23
JANZARUK MATTHEW W.
Officer
$108,438
@ $149.57 · 2025-10-30
SCHULTEN ANDRE
Chief Financial Officer
$647,289
@ $152.23 · 2025-10-02
DAVIS JENNIFER L
Officer
$491,252
@ $152.23 · 2025-10-02
WHALEY SUSAN STREET
Officer
$366,574
@ $152.23 · 2025-10-02
PURUSHOTHAMAN BALAJI
Officer
$74,594
@ $152.23 · 2025-10-02
JEJURIKAR SHAILESH
Chief Operating Officer
$606,796
@ $152.23 · 2025-10-02
COOMBE GARY A
Officer
$538,139
@ $152.23 · 2025-10-02
MOELLER JON R
Chief Executive Officer
$1.78M
@ $152.23 · 2025-10-02
WHALEY SUSAN STREET
Officer
$156,835
@ $156.84 · 2025-08-29
RAMAN SUNDAR G.
Officer
$1.51M
@ $158.16 · 2025-08-21
COOMBE GARY A
Officer
$1.61M
@ $158.16 · 2025-08-21
FRANCISCO MA. FATIMA
Officer
$1.43M
@ $157.27 · 2025-08-19
SCHULTEN ANDRE
Chief Financial Officer
$1.83M
@ $157.27 · 2025-08-19
JANZARUK MATTHEW W.
Officer
$50,170
@ $157.27 · 2025-08-19
DAVIS JENNIFER L
Officer
$1.35M
@ $157.27 · 2025-08-19
WHALEY SUSAN STREET
Officer
$969,908
@ $157.27 · 2025-08-19
PURUSHOTHAMAN BALAJI
Officer
$95,308
@ $157.27 · 2025-08-19
JEJURIKAR SHAILESH
Chief Operating Officer
$2.05M
@ $157.27 · 2025-08-19
PRITCHARD MARC S
Officer
$1.55M
@ $157.27 · 2025-08-19
MOELLER JON R
Chief Executive Officer
$6.31M
@ $157.27 · 2025-08-19
AGUILAR MOSES VICTOR JAVIER
Officer
$1.67M
@ $158.67 · 2025-05-05
DAVIS JENNIFER L
Officer
$161,384
@ $161.38 · 2025-04-29
COOMBE GARY A
Officer
$6.08M
@ $173.68 · 2025-02-28
COOMBE GARY A
Officer
$3.09M
@ $171.66 · 2025-02-25
PRITCHARD MARC S
Officer
$14.82M
@ $163.84 · 2025-01-23
COOMBE GARY A
Officer
$8.60M
@ $179.84 · 2024-11-27
PURUSHOTHAMAN BALAJI
Officer
$2.21M
@ $172.73 · 2024-11-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
SBUX
6
Sells (3M)
6
Sells (12M)
Total value (12M): $877,464
KELLY SARA
Officer
$210,000
@ $105.00 · 2026-04-29
BREWER BRADY
Officer
$58,800
@ $100.00 · 2026-04-17
BREWER BRADY
Officer
$147,690
@ $90.00 · 2026-04-06
BREWER BRADY
Officer
$58,800
@ $100.00 · 2026-03-09
KELLY SARA
Officer
$242,800
@ $97.12 · 2026-03-05
BREWER BRADY
Officer
$159,374
@ $97.12 · 2026-03-05
KELLY SARA
Officer
$1.94M
@ $101.37 · 2024-11-29
RUGGERI RACHEL
Chief Financial Officer
$148,414
@ $99.54 · 2024-11-21
RUGGERI RACHEL
Chief Financial Officer
$143,850
@ $99.07 · 2024-11-15
CONWAY MICHAEL AARON
Officer
$305,598
@ $94.03 · 2024-08-15
RUGGERI RACHEL
Chief Executive Officer
$299,916
@ $91.16 · 2024-08-13
CONWAY MICHAEL AARON
Officer
$260,000
@ $80.00 · 2024-06-14
RUGGERI RACHEL
Chief Financial Officer
$300,000
@ $80.00 · 2024-05-22
KELLY SARA
Officer
$19,375
@ $77.50 · 2024-05-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →PG
😐Neutral(54/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
SBUX
😏Greed(71/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →PG
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
SBUX
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (71)