NIKE, Inc. (NKE) vs The Procter & Gamble Company (PG) Stock Comparison

Compare Stocks › NKE vs PG

NKE

NIKE, Inc.

$53.44

The Procter & Gamble Company

$144.84

Rewards

NKE

★NIKE, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
★NIKE, Inc. scores 72/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

★The Procter & Gamble Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
★The Procter & Gamble Company scores 94/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

NKE

⚠Free cash flow has declined at a 9.6% CAGR over the past 4 years — a concerning trend.

⚠8 insider sales totaling $55.5M with no purchases in the past 3 months — insiders are reducing their exposure.

Key Valuation Metrics

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NKE

Valuation

$2.58B

Free Cash Flow

$13.25B

3.26%

FCF Yield

3.91%

31.25

Trailing P/E

21.46

23.24

Forward P/E

19.76

Quality & Moat

11.73%

ROIC

19.69%

22.85%

ROE

29.96%

41.13%

Gross Margin

51.19%

N/A

PEG Ratio

N/A

Balance Sheet Safety

0.80

Debt / Equity

0.69

N/A

Interest Coverage

N/A

0.77

Net Debt / EBITDA

1.04

3.07%

Dividend Yield

2.92%

NKE: 2Ties: 1PG: 8

NKEPG

Historical Fundamentals

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NKE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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NKE

$-11.96

created per $1 retained over 3 years

Market Cap Declined

Σ Retained

$7.51B

Δ Market Cap

$-89.79B

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

$-1.57

created per $1 retained over 3 years

Market Cap Declined

Σ Retained

$17.32B

Δ Market Cap

$-27.18B

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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NKE

65.8% Margin of Safety

Price is 65.8% below estimated fair value

Current Price: $53.44

Strongly undervalued

Fairly valued

Strongly overvalued

Fair Value: $156.11

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

25.5% Overvalued

Price is 25.5% above estimated fair value

Current Price: $144.84

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

Fair Value: $115.37

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

Reverse DCF — Market-Implied Growth

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NKE

What growth rate is the market pricing in at $53?

+11.0%

Market-Implied Owner Earnings Growth

Standard FCF implies +14.0%

The market implies +11.0% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +14.0%, reflecting heavy growth investment.

What growth rate is the market pricing in at $145?

+9.5%

Market-Implied Owner Earnings Growth

Standard FCF implies +12.1%

The market implies +9.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +12.1%, reflecting heavy growth investment.

Economic Moat Score

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NKE

72/100

Wide Moat

70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

94/100

Wide Moat

70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Forensic Accounting

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NKE

-2.36

Unlikely Manipulator

Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

-2.54

Unlikely Manipulator

Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Ownership Breakdown

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NKE

Insiders 1.5%Institutions 83.5%Retail & Other 15.0%

No. of Institutional Holders2,819

High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insiders 0.1%Institutions 70.4%Retail & Other 29.5%

No. of Institutional Holders5,006

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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NKE

Buys (3M)

Buys (12M)

Total value (12M): $5.96M

HILL ELLIOTT

Chief Executive Officer

$1.00M

@ $61.10 · 2025-12-29

SWAN ROBERT HOLMES

Director

$500,080

@ $57.54 · 2025-12-22

COOK TIMOTHY D

Director

$2.95M

@ $58.97 · 2025-12-22

KNUDSTORP JORGEN VIG

Director

$1.00M

@ $62.09 · 2025-11-07

SWAN ROBERT HOLMES

Director

$502,756

@ $58.46 · 2025-04-04

ROGERS JOHN W JR

Director

$191,624

@ $76.65 · 2024-12-27

SWAN ROBERT HOLMES

Director

$226,516

@ $77.02 · 2024-06-28

Open market purchases · includes direct & indirect ownership · excludes option exercises

Buys (3M)

Buys (12M)

No open market insider purchases found.

Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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NKE

Sells (3M)

Sells (12M)

Total value (12M): $30.93M

LEINWAND ROBERT

Officer

$565,021

@ $62.33 · 2026-02-12

PARKER MARK G

Officer and Director

$5.58M

@ $64.80 · 2025-11-14

HEINLE TREASURE

Officer

$306,461

@ $71.27 · 2025-10-06

LEINWAND ROBERT

Officer

$52,367

@ $75.13 · 2025-10-02

LEINWAND ROBERT

Officer

$76,058

@ $74.64 · 2025-09-05

PARKER MARK G

Officer and Director

$6.54M

@ $75.93 · 2025-08-14

MCCARTNEY PHILIP

Officer

$244,138

@ $77.21 · 2025-08-13

LEINWAND ROBERT

Officer

$123,152

@ $74.91 · 2025-08-05

PARKER MARK G

Officer and Director

$7.95M

@ $72.29 · 2025-07-16

PARKER MARK G

Officer and Director

$9.49M

@ $62.05 · 2025-05-14

NIELSEN JOHANNA

Officer

$7,978

@ $57.81 · 2025-04-24

PARKER MARK G

Officer and Director

$12.36M

@ $72.83 · 2025-02-14

LEINWAND ROBERT

Officer

$328,082

@ $72.81 · 2025-02-13

O NEILL HEIDI

Officer

$1.01M

@ $71.18 · 2025-02-11

PARKER MARK G

Officer and Director

$3.46M

@ $76.64 · 2024-11-14

PARKER MARK G

Officer and Director

$4.09M

@ $78.00 · 2024-08-14

FRIEND MATTHEW

Chief Financial Officer

$394,281

@ $72.88 · 2024-08-07

PARKER MARK G

Officer and Director

$8.03M

@ $72.97 · 2024-07-18

FRIEND MATTHEW

Chief Financial Officer

$889,185

@ $95.10 · 2024-06-05

PARKER MARK G

Officer and Director

$15.68M

@ $93.14 · 2024-05-14

NIELSEN JOHANNA

Officer

$26,406

@ $93.64 · 2024-05-09

MATHESON MONIQUE SUZETTE

Officer

$4.24M

@ $94.16 · 2024-05-07

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Sells (3M)

Sells (12M)

Total value (12M): $80.82M

FRANCISCO MA. FATIMA

Officer

$917,199

@ $165.29 · 2026-02-27

WHALEY SUSAN STREET

Officer

$288,454

@ $159.45 · 2026-02-19

AGUILAR MOSES VICTOR JAVIER

Officer

$2.46M

@ $162.28 · 2026-02-13

COOMBE GARY A

Officer

$5.86M

@ $162.33 · 2026-02-12

MOELLER JON R

Officer and Director

$28.12M

@ $162.29 · 2026-02-12

PURUSHOTHAMAN BALAJI

Officer

$2.06M

@ $160.31 · 2026-02-11

FRANCISCO MA. FATIMA

Officer

$1.26M

@ $158.00 · 2026-02-04

PRITCHARD MARC S

Officer

$14.50M

@ $151.15 · 2026-01-23

JANZARUK MATTHEW W.

Officer

$108,438

@ $149.57 · 2025-10-30

WHALEY SUSAN STREET

Officer

$366,574

@ $152.23 · 2025-10-02

PURUSHOTHAMAN BALAJI

Officer

$74,594

@ $152.23 · 2025-10-02

COOMBE GARY A

Officer

$538,139

@ $152.23 · 2025-10-02

SCHULTEN ANDRE

Chief Financial Officer

$647,289

@ $152.23 · 2025-10-02

DAVIS JENNIFER L

Officer

$491,252

@ $152.23 · 2025-10-02

JEJURIKAR SHAILESH

Chief Operating Officer

$606,796

@ $152.23 · 2025-10-02

MOELLER JON R

Chief Executive Officer

$1.78M

@ $152.23 · 2025-10-02

WHALEY SUSAN STREET

Officer

$156,835

@ $156.84 · 2025-08-29

COOMBE GARY A

Officer

$1.61M

@ $158.16 · 2025-08-21

RAMAN SUNDAR G.

Officer

$1.51M

@ $158.16 · 2025-08-21

WHALEY SUSAN STREET

Officer

$969,908

@ $157.27 · 2025-08-19

PURUSHOTHAMAN BALAJI

Officer

$95,308

@ $157.27 · 2025-08-19

SCHULTEN ANDRE

Chief Financial Officer

$1.83M

@ $157.27 · 2025-08-19

JANZARUK MATTHEW W.

Officer

$50,170

@ $157.27 · 2025-08-19

DAVIS JENNIFER L

Officer

$1.35M

@ $157.27 · 2025-08-19

JEJURIKAR SHAILESH

Chief Operating Officer

$2.05M

@ $157.27 · 2025-08-19

FRANCISCO MA. FATIMA

Officer

$1.43M

@ $157.27 · 2025-08-19

PRITCHARD MARC S

Officer

$1.55M

@ $157.27 · 2025-08-19

MOELLER JON R

Chief Executive Officer

$6.31M

@ $157.27 · 2025-08-19

AGUILAR MOSES VICTOR JAVIER

Officer

$1.67M

@ $158.67 · 2025-05-05

DAVIS JENNIFER L

Officer

$161,384

@ $161.38 · 2025-04-29

COOMBE GARY A

Officer

$6.08M

@ $173.68 · 2025-02-28

COOMBE GARY A

Officer

$3.09M

@ $171.66 · 2025-02-25

PRITCHARD MARC S

Officer

$14.82M

@ $163.84 · 2025-01-23

COOMBE GARY A

Officer

$8.60M

@ $179.84 · 2024-11-27

PURUSHOTHAMAN BALAJI

Officer

$2.21M

@ $172.73 · 2024-11-21

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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NKE

😨Fear(28/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

😨Fear(40/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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NKE

⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (28)

⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (40)

View NKE Full Analysis View PG Full Analysis