SafetyMargin.ioSafetyMargin.io
BlogWatchlistCompare
Compare Stocks › PFE vs ROL

Pfizer, Inc. (PFE) vs Rollins, Inc. (ROL): Which Is the Better Buy in 2026?

As of 2026-08-03, PFE is undervalued at $25, with a DCF intrinsic value of $127985960274 and a margin of safety of 100%. ROL is overvalued at $38, with an intrinsic value of $34 and a margin of safety of -12%. Of the two, PFE has the wider margin of safety.

PFE
Pfizer, Inc.
$25.01
VS
ROL
Rollins, Inc.
$37.97

Rewards

PFE
  • ★Gross margin of 74.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Trailing P/E of 19.1x is 37% below the historical average of 30.4x — potentially undervalued relative to its own history.
ROL
  • ★Rollins, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Rollins, Inc. scores 98/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • ★Free cash flow has grown at a 14.3% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

PFE
  • ⚠ROIC has declined by 15.9 percentage points over the past 4 years, which may signal competitive erosion.
  • ⚠PEG ratio of 2.94 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • ⚠Altman Z-Score of 1.38 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
ROL
  • ⚠FCF yield of 2.7% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • ⚠PEG ratio of 2.80 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • ⚠17 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.

Key Valuation Metrics

Learn more →
PFE
ROL
Valuation
$12.38B
Free Cash Flow
$501.74M
N/A
FCF Yield
2.75%
19.09
Trailing P/E
34.52
8.85
Forward P/E
28.94
Quality & Moat
10.19%
ROIC
22.90%
8.31%
ROE
37.01%
74.80%
Gross Margin
52.37%
2.94
PEG Ratio
2.80
Balance Sheet Safety
0.57
Net Debt / Equity
0.70
N/A
Interest Coverage
N/A
2.03
Net Debt / EBITDA
1.16
6.88%
Dividend Yield
1.92%
PFE: 6Ties: 2ROL: 3
PFEROL

Historical Fundamentals

Learn more →
PFE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

ROL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

Learn more →
PFE
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-10.61B
Δ Market Cap
$-26.34
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
ROL
$20.24
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$537.8M
Δ Market Cap
+$10.89B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
PFE
100.0% Margin of Safety
Price is 100.0% below estimated fair value
Current Price: $25.01
Fair Value: $127985960274.09
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
ROL
12.2% Overvalued
Price is 12.2% above estimated fair value
Current Price: $37.97
Fair Value: $33.84
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
PFE

What growth rate is the market pricing in at $25?

-14.2%
Market-Implied Owner Earnings Growth
Standard FCF implies -15.0%

The market implies -14.2% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding -15.0%, reflecting heavy growth investment.

ROL

What growth rate is the market pricing in at $38?

+13.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +16.6%

The market implies +13.6% Owner Earnings growth, roughly in line with history — reasonably priced.

Standard FCF implies +16.6%, reflecting ongoing growth investment.

Economic Moat Score

Learn more →
PFE
35/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
ROL
98/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

Learn more →
PFE
-2.53
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
ROL
-2.71
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
PFE
Insiders 0.1%Institutions 69.5%Retail & Other 30.4%
No. of Institutional Holders3,661
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
ROL
Insiders 38.4%Institutions 61.9%
No. of Institutional Holders1,169
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
PFE
0
Buys (3M)
0
Buys (12M)
BLAYLOCK RONALD E
Director
$499,072
@ $25.65 · 2025-02-13
GOTTLIEB SCOTT
Director
$28,240
@ $28.24 · 2024-10-30
Open market purchases · includes direct & indirect ownership · excludes option exercises
ROL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
PFE
1
Sells (3M)
1
Sells (12M)
Total value (12M): $51,400
DAMICO JENNIFER B.
Officer
$51,400
@ $25.70 · 2026-06-09
DAMICO JENNIFER B.
Officer
$64,825
@ $25.93 · 2025-03-04
DAMICO JENNIFER B.
Officer
$147,714
@ $28.66 · 2024-08-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
ROL
0
Sells (3M)
17
Sells (12M)
Total value (12M): $1.10B
CHANDLER ELIZABETH B
General Counsel
$842,971
@ $59.36 · 2026-02-25
ROLLINS GARY W
Officer, Director and Beneficial Owner
$650,605
@ $62.83 · 2026-01-28
CHANDLER ELIZABETH B
General Counsel
$83,501
@ $62.83 · 2026-01-28
WILSON JOHN F
Officer and Director
$335,764
@ $62.83 · 2026-01-28
GAHLHOFF JERRY JR
Chief Executive Officer
$82,119
@ $62.83 · 2026-01-28
TESH THOMAS D
Officer
$20,294
@ $62.83 · 2026-01-28
ROLLINS GARY W
Officer, Director and Beneficial Owner
$1.21M
@ $63.26 · 2026-01-26
CHANDLER ELIZABETH B
General Counsel
$136,072
@ $63.26 · 2026-01-26
WILSON JOHN F
Officer and Director
$476,854
@ $63.26 · 2026-01-26
GAHLHOFF JERRY JR
Chief Executive Officer
$285,303
@ $63.26 · 2026-01-26
TESH THOMAS D
Officer
$56,112
@ $63.26 · 2026-01-26
TESH THOMAS D
Officer
$143,904
@ $60.06 · 2026-01-09
WILSON JOHN F
Officer and Director
$90,288
@ $59.40 · 2025-12-15
TESH THOMAS D
Officer
$143,113
@ $59.73 · 2025-12-12
TESH THOMAS D
Officer
$138,359
@ $57.77 · 2025-11-14
LOR INC
Beneficial Owner of more than 10% of a Class of Security
$1.10B
@ $56.93 · 2025-11-10
TESH THOMAS D
Officer
$57,130
@ $57.13 · 2025-08-20
WILSON JOHN F
Officer and Director
$1.74M
@ $58.04 · 2025-07-24
GAHLHOFF JERRY JR
Chief Executive Officer
$854,700
@ $56.98 · 2025-06-11
WILSON JOHN F
Officer and Director
$2.27M
@ $56.77 · 2025-05-29
TESH THOMAS D
Officer
$108,613
@ $56.54 · 2025-05-09
TESH THOMAS D
Officer
$99,469
@ $51.78 · 2025-03-10
HORNFECK TRACI
Officer
$171,194
@ $53.10 · 2025-03-04
CHANDLER ELIZABETH B
General Counsel
$675,218
@ $51.18 · 2025-02-21
CHANDLER ELIZABETH B
Officer
$236,546
@ $50.49 · 2024-10-01
CHANDLER ELIZABETH B
Officer
$237,717
@ $50.74 · 2024-09-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
PFE
FearGreed
😐Neutral(52/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
ROL
FearGreed
😨Fear(26/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
PFE
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
ROL
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (26)
View PFE Full AnalysisView ROL Full Analysis

Frequently Asked Questions: PFE vs ROL

Is Pfizer, Inc. or Rollins, Inc. more undervalued in 2026?▼

Based on our discounted cash flow model, PFE trades at a 100.0% margin of safety (intrinsic value $127985960274 vs. price $25), compared to ROL's -12.2% margin of safety (intrinsic $34 vs. $38).

Which stock has a wider economic moat, Pfizer, Inc. or Rollins, Inc.?▼

ROL scores 98/100 (Wide moat), while PFE scores 35/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Is Pfizer, Inc. in financial distress?▼

PFE's Altman Z-Score of 1.4 places it in the Distress zone, signaling elevated bankruptcy risk. ROL scores 12.0 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

Which stock has higher return on invested capital, Pfizer, Inc. or Rollins, Inc.?▼

ROL earns 22.9% ROIC versus PFE's 10.2%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Pfizer, Inc.'s or Rollins, Inc.'s?▼

ROL's dividend earns a safety score of 84/100 (Very Safe), compared to PFE's 24/100 (Unsafe). ROL has raised its dividend for 3 consecutive years.

PFE vs ROL: Which Is the Better Buy in 2026? | SafetyMargin.io