Compare StocksPFE vs PRU

Pfizer Inc. (PFE) vs Prudential Financial, Inc. (PRU)

PFE
Pfizer Inc.
$26.32
VS
PRU
Prudential Financial, Inc.
$97.84

Rewards

PFE
  • Gross margin of 75.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Dividend yield of 6.53% with a consistent or growing payout over the past 4 years.
  • FCF yield of 9.0% is historically attractive — the business generates significant cash relative to its price.
PRU
  • Each dollar of retained earnings has created $18.55 of earning power — management is an exceptional capital allocator.
  • 3 insider purchases with no sells in the past 3 months — insiders are putting their own money in.
  • FCF yield of 37.1% is historically attractive — the business generates significant cash relative to its price.

Risks

PFE
  • ROIC has declined by 13.9 percentage points over the observed period, which may signal competitive erosion.
  • PEG ratio of 13.77 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • Free cash flow has declined at a 29.6% CAGR over the past 4 years — a concerning trend.
PRU
  • Prudential Financial, Inc. scores only 15/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
  • Altman Z-Score of 0.17 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.

Key Valuation Metrics

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PFE
PRU
Valuation
$13.43B
Free Cash Flow
$12.62B
8.97%
FCF Yield
37.06%
19.35
Trailing P/E
9.79
9.35
Forward P/E
6.65
Quality & Moat
7.67%
ROIC
6.30%
8.96%
ROE
10.05%
75.81%
Gross Margin
29.60%
13.77
PEG Ratio
1.03
Balance Sheet Safety
0.78
Debt / Equity
1.24
N/A
Interest Coverage
N/A
2.10
Net Debt / EBITDA
0.63
6.53%
Dividend Yield
5.53%
PFE: 5Ties: 1PRU: 6
PFEPRU

Historical Fundamentals

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PFE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

PRU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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PFE
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-10.61B
Δ Market Cap
$-146.18B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PRU
$0.92
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$3.13B
Δ Market Cap
+$2.88B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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PFE
130.6% Overvalued
Price is 130.6% above estimated fair value
Current Price: $26.32
Fair Value: $11.41
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PRU
57.9% Margin of Safety
Price is 57.9% below estimated fair value
Current Price: $97.84
Fair Value: $232.54
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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PFE

What growth rate is the market pricing in at $26?

+11.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +4.0%

The market implies +11.4% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +4.0%, reflecting heavy growth investment.

PRU

What growth rate is the market pricing in at $98?

-1.2%
Market-Implied Owner Earnings Growth
Standard FCF implies -21.0%

The market implies -1.2% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding -21.0%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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PFE
35/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
PRU
15/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable competitive advantage detected. The business shows limited evidence of pricing power, consistent returns, or capital efficiency.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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PFE
-2.53
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PRU
-2.12
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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PFE
Insiders 0.1%Institutions 67.9%Retail & Other 32.0%
No. of Institutional Holders3,687
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PRU
Insiders 0.2%Institutions 63.0%Retail & Other 36.9%
No. of Institutional Holders1,783
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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PFE
0
Buys (3M)
0
Buys (12M)
BLAYLOCK RONALD E
Director
$499,072
@ $25.65 · 2025-02-13
GOTTLIEB SCOTT
Director
$28,240
@ $28.24 · 2024-10-30
Open market purchases · includes direct & indirect ownership · excludes option exercises
PRU
3
Buys (3M)
3
Buys (12M)
Total value (12M): $168,840
STODDARD THOMAS D
Director
$25,742
@ $102.97 · 2026-02-17
WOLK JOSEPH J
Director
$42,128
@ $105.32 · 2026-02-11
CHAPPUIS JACQUES P
Officer
$100,970
@ $100.97 · 2026-02-06
DI SIBIO CARMINE
Director
$22,208
@ $111.04 · 2025-02-20
FEENEY CAROLINE
Officer
$42,364
@ $116.38 · 2024-12-12
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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PFE
0
Sells (3M)
0
Sells (12M)
DAMICO JENNIFER B.
Officer
$64,825
@ $25.93 · 2025-03-04
DAMICO JENNIFER B.
Officer
$147,714
@ $28.66 · 2024-08-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PRU
0
Sells (3M)
4
Sells (12M)
Total value (12M): $7.23M
FEENEY CAROLINE
Officer
$762,215
@ $116.28 · 2025-12-11
SCHMIDT TIMOTHY L
Officer
$861,520
@ $107.69 · 2025-12-02
LOWREY CHARLES F
Chairman of the Board
$5.17M
@ $107.39 · 2025-11-10
KAPPLER ANN M
General Counsel
$438,600
@ $109.65 · 2025-08-29
SULLIVAN ANDREW F
Officer
$635,880
@ $105.98 · 2025-03-12
TODMAN MICHAEL A
Director
$333,291
@ $112.98 · 2025-02-07
SULLIVAN ANDREW F
Officer
$3.19M
@ $124.10 · 2024-11-07
LOWREY CHARLES F
Chief Executive Officer
$23.45M
@ $126.29 · 2024-11-07
FALZON ROBERT M
Officer
$6.76M
@ $128.26 · 2024-11-06
FEENEY CAROLINE
Officer
$133,167
@ $119.97 · 2024-09-03
KAPPLER ANN M
General Counsel
$322,028
@ $113.43 · 2024-08-21
FALZON ROBERT M
Officer
$15.43M
@ $118.57 · 2024-05-13
SCHMIDT TIMOTHY L
Officer
$604,934
@ $116.58 · 2024-05-08
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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PFE
FearGreed
😐Neutral(55/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PRU
FearGreed
😐Neutral(45/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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PFE
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)
PRU
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (45)
View PFE Full AnalysisView PRU Full Analysis
PFE vs PRU: Which Is the Better Buy? | SafetyMargin.io