Compare StocksNKE vs PFE

NIKE, Inc. (NKE) vs Pfizer Inc. (PFE)

NKE
NIKE, Inc.
$53.44
VS
PFE
Pfizer Inc.
$27.41

Rewards

NKE
  • NIKE, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • NIKE, Inc. scores 72/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
PFE
  • Gross margin of 75.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Dividend yield of 6.28% with a consistent or growing payout over the past 4 years.
  • FCF yield of 8.6% is historically attractive — the business generates significant cash relative to its price.

Risks

NKE
  • Free cash flow has declined at a 9.6% CAGR over the past 4 years — a concerning trend.
PFE
  • ROIC has declined by 13.9 percentage points over the observed period, which may signal competitive erosion.
  • Free cash flow has declined at a 29.6% CAGR over the past 4 years — a concerning trend.

Key Valuation Metrics

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NKE
PFE
Valuation
$2.58B
Free Cash Flow
$13.43B
3.26%
FCF Yield
8.61%
31.25
Trailing P/E
20.15
23.24
Forward P/E
9.69
Quality & Moat
11.73%
ROIC
7.67%
22.85%
ROE
8.96%
41.13%
Gross Margin
75.81%
N/A
PEG Ratio
N/A
Balance Sheet Safety
0.80
Debt / Equity
0.78
N/A
Interest Coverage
N/A
0.77
Net Debt / EBITDA
2.10
3.07%
Dividend Yield
6.28%
NKE: 3Ties: 2PFE: 6
NKEPFE

Historical Fundamentals

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NKE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

PFE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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NKE
$-11.96
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$7.51B
Δ Market Cap
$-89.79B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PFE
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-10.61B
Δ Market Cap
$-146.18B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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NKE
65.8% Margin of Safety
Price is 65.8% below estimated fair value
Current Price: $53.44
Fair Value: $156.11
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PFE
140.2% Overvalued
Price is 140.2% above estimated fair value
Current Price: $27.41
Fair Value: $11.41
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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NKE

What growth rate is the market pricing in at $53?

+11.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.0%

The market implies +11.0% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +14.0%, reflecting heavy growth investment.

PFE

What growth rate is the market pricing in at $27?

+11.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +4.3%

The market implies +11.8% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +4.3%, reflecting heavy growth investment.

Economic Moat Score

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NKE
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
PFE
35/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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NKE
-2.36
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PFE
-2.53
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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NKE
Insiders 1.5%Institutions 83.5%Retail & Other 15.0%
No. of Institutional Holders2,819
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PFE
Insiders 0.1%Institutions 67.7%Retail & Other 32.2%
No. of Institutional Holders3,693
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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NKE
3
Buys (3M)
5
Buys (12M)
Total value (12M): $5.96M
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $61.10 · 2025-12-29
SWAN ROBERT HOLMES
Director
$500,080
@ $57.54 · 2025-12-22
COOK TIMOTHY D
Director
$2.95M
@ $58.97 · 2025-12-22
KNUDSTORP JORGEN VIG
Director
$1.00M
@ $62.09 · 2025-11-07
SWAN ROBERT HOLMES
Director
$502,756
@ $58.46 · 2025-04-04
ROGERS JOHN W JR
Director
$191,624
@ $76.65 · 2024-12-27
SWAN ROBERT HOLMES
Director
$226,516
@ $77.02 · 2024-06-28
Open market purchases · includes direct & indirect ownership · excludes option exercises
PFE
0
Buys (3M)
0
Buys (12M)
BLAYLOCK RONALD E
Director
$499,072
@ $25.65 · 2025-02-13
GOTTLIEB SCOTT
Director
$28,240
@ $28.24 · 2024-10-30
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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NKE
1
Sells (3M)
11
Sells (12M)
Total value (12M): $30.93M
LEINWAND ROBERT
Officer
$565,021
@ $62.33 · 2026-02-12
PARKER MARK G
Officer and Director
$5.58M
@ $64.80 · 2025-11-14
HEINLE TREASURE
Officer
$306,461
@ $71.27 · 2025-10-06
LEINWAND ROBERT
Officer
$52,367
@ $75.13 · 2025-10-02
LEINWAND ROBERT
Officer
$76,058
@ $74.64 · 2025-09-05
PARKER MARK G
Officer and Director
$6.54M
@ $75.93 · 2025-08-14
MCCARTNEY PHILIP
Officer
$244,138
@ $77.21 · 2025-08-13
LEINWAND ROBERT
Officer
$123,152
@ $74.91 · 2025-08-05
PARKER MARK G
Officer and Director
$7.95M
@ $72.29 · 2025-07-16
PARKER MARK G
Officer and Director
$9.49M
@ $62.05 · 2025-05-14
NIELSEN JOHANNA
Officer
$7,978
@ $57.81 · 2025-04-24
PARKER MARK G
Officer and Director
$12.36M
@ $72.83 · 2025-02-14
LEINWAND ROBERT
Officer
$328,082
@ $72.81 · 2025-02-13
O NEILL HEIDI
Officer
$1.01M
@ $71.18 · 2025-02-11
PARKER MARK G
Officer and Director
$3.46M
@ $76.64 · 2024-11-14
PARKER MARK G
Officer and Director
$4.09M
@ $78.00 · 2024-08-14
FRIEND MATTHEW
Chief Financial Officer
$394,281
@ $72.88 · 2024-08-07
PARKER MARK G
Officer and Director
$8.03M
@ $72.97 · 2024-07-18
FRIEND MATTHEW
Chief Financial Officer
$889,185
@ $95.10 · 2024-06-05
PARKER MARK G
Officer and Director
$15.68M
@ $93.14 · 2024-05-14
NIELSEN JOHANNA
Officer
$26,406
@ $93.64 · 2024-05-09
MATHESON MONIQUE SUZETTE
Officer
$4.24M
@ $94.16 · 2024-05-07
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PFE
0
Sells (3M)
0
Sells (12M)
DAMICO JENNIFER B.
Officer
$64,825
@ $25.93 · 2025-03-04
DAMICO JENNIFER B.
Officer
$147,714
@ $28.66 · 2024-08-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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NKE
FearGreed
😨Fear(28/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PFE
FearGreed
😏Greed(64/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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NKE
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (28)
PFE
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (64)
View NKE Full AnalysisView PFE Full Analysis
NIKE, Inc. (NKE) vs Pfizer Inc. (PFE) Stock Comparison | SafetyMargin.io