Compare StocksNKE vs PFE

NIKE, Inc. (NKE) vs Pfizer Inc. (PFE)

NKE
NIKE, Inc.
$44.40
VS
PFE
Pfizer Inc.
$26.33

Rewards

NKE
  • NIKE, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • NIKE, Inc. scores 72/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
PFE
  • Gross margin of 75.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Dividend yield of 6.53% with a consistent or growing payout over the past 4 years.
  • FCF yield of 9.0% is historically attractive — the business generates significant cash relative to its price.

Risks

NKE
  • Free cash flow has declined at a 9.6% CAGR over the past 4 years — a concerning trend.
PFE
  • ROIC has declined by 13.9 percentage points over the observed period, which may signal competitive erosion.
  • PEG ratio of 13.77 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • Free cash flow has declined at a 29.6% CAGR over the past 4 years — a concerning trend.

Key Valuation Metrics

Learn more →
NKE
PFE
Valuation
$3.27B
Free Cash Flow
$13.43B
4.97%
FCF Yield
8.97%
29.21
Trailing P/E
19.36
24.05
Forward P/E
9.36
Quality & Moat
10.10%
ROIC
7.67%
22.85%
ROE
8.96%
40.92%
Gross Margin
75.81%
1.37
PEG Ratio
13.77
Balance Sheet Safety
0.79
Debt / Equity
0.78
N/A
Interest Coverage
N/A
0.81
Net Debt / EBITDA
2.10
3.69%
Dividend Yield
6.53%
NKE: 4Ties: 2PFE: 6
NKEPFE

Historical Fundamentals

Learn more →
NKE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

PFE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

Learn more →
NKE
$-11.96
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$7.51B
Δ Market Cap
$-89.79B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PFE
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-10.61B
Δ Market Cap
$-146.18B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
NKE
61.3% Margin of Safety
Price is 61.3% below estimated fair value
Current Price: $44.40
Fair Value: $114.74
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PFE
130.7% Overvalued
Price is 130.7% above estimated fair value
Current Price: $26.33
Fair Value: $11.41
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
NKE

What growth rate is the market pricing in at $44?

+8.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +8.4%

The market implies +8.6% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +8.4%, reflecting heavy growth investment.

PFE

What growth rate is the market pricing in at $26?

+11.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +4.0%

The market implies +11.4% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +4.0%, reflecting heavy growth investment.

Economic Moat Score

Learn more →
NKE
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
PFE
35/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

Learn more →
NKE
-2.36
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PFE
-2.53
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
NKE
Insiders 1.5%Institutions 82.2%Retail & Other 16.3%
No. of Institutional Holders2,715
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PFE
Insiders 0.1%Institutions 67.9%Retail & Other 32.0%
No. of Institutional Holders3,687
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
NKE
5
Buys (3M)
9
Buys (12M)
Total value (12M): $9.19M
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $42.27 · 2026-04-13
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $42.27 · 2026-04-13
COOK TIMOTHY D
Director
$1.06M
@ $42.43 · 2026-04-10
ROGERS JOHN W JR
Director
$173,360
@ $43.34 · 2026-04-09
SWAN ROBERT HOLMES
Director
$500,002
@ $42.44 · 2026-04-07
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $61.10 · 2025-12-29
COOK TIMOTHY D
Director
$2.95M
@ $58.97 · 2025-12-22
SWAN ROBERT HOLMES
Director
$500,080
@ $57.54 · 2025-12-22
KNUDSTORP JORGEN VIG
Director
$1.00M
@ $62.09 · 2025-11-07
SWAN ROBERT HOLMES
Director
$502,756
@ $58.46 · 2025-04-04
ROGERS JOHN W JR
Director
$191,624
@ $76.65 · 2024-12-27
SWAN ROBERT HOLMES
Director
$226,516
@ $77.02 · 2024-06-28
Open market purchases · includes direct & indirect ownership · excludes option exercises
PFE
0
Buys (3M)
0
Buys (12M)
BLAYLOCK RONALD E
Director
$499,072
@ $25.65 · 2025-02-13
GOTTLIEB SCOTT
Director
$28,240
@ $28.24 · 2024-10-30
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
NKE
1
Sells (3M)
10
Sells (12M)
Total value (12M): $30.93M
LEINWAND ROBERT
Officer
$565,021
@ $62.33 · 2026-02-12
PARKER MARK G
Officer and Director
$5.58M
@ $64.80 · 2025-11-14
HEINLE TREASURE
Officer
$306,461
@ $71.27 · 2025-10-06
LEINWAND ROBERT
Officer
$52,367
@ $75.13 · 2025-10-02
LEINWAND ROBERT
Officer
$76,058
@ $74.64 · 2025-09-05
PARKER MARK G
Officer and Director
$6.54M
@ $75.93 · 2025-08-14
MCCARTNEY PHILIP
Officer
$244,138
@ $77.21 · 2025-08-13
LEINWAND ROBERT
Officer
$123,152
@ $74.91 · 2025-08-05
PARKER MARK G
Officer and Director
$7.95M
@ $72.29 · 2025-07-16
PARKER MARK G
Officer and Director
$9.49M
@ $62.05 · 2025-05-14
NIELSEN JOHANNA
Officer
$7,978
@ $57.81 · 2025-04-24
PARKER MARK G
Officer and Director
$12.36M
@ $72.83 · 2025-02-14
LEINWAND ROBERT
Officer
$328,082
@ $72.81 · 2025-02-13
O NEILL HEIDI
Officer
$1.01M
@ $71.18 · 2025-02-11
PARKER MARK G
Officer and Director
$3.46M
@ $76.64 · 2024-11-14
PARKER MARK G
Officer and Director
$4.09M
@ $78.00 · 2024-08-14
FRIEND MATTHEW
Chief Financial Officer
$394,281
@ $72.88 · 2024-08-07
PARKER MARK G
Officer and Director
$8.03M
@ $72.97 · 2024-07-18
FRIEND MATTHEW
Chief Financial Officer
$889,185
@ $95.10 · 2024-06-05
PARKER MARK G
Officer and Director
$15.68M
@ $93.14 · 2024-05-14
NIELSEN JOHANNA
Officer
$26,406
@ $93.64 · 2024-05-09
MATHESON MONIQUE SUZETTE
Officer
$4.24M
@ $94.16 · 2024-05-07
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PFE
0
Sells (3M)
0
Sells (12M)
DAMICO JENNIFER B.
Officer
$64,825
@ $25.93 · 2025-03-04
DAMICO JENNIFER B.
Officer
$147,714
@ $28.66 · 2024-08-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
NKE
FearGreed
😨Fear(36/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PFE
FearGreed
😐Neutral(54/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
NKE
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (36)
PFE
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
View NKE Full AnalysisView PFE Full Analysis
NKE vs PFE: Which Is the Better Buy? | SafetyMargin.io