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Compare Stocks › PEP vs SBUX

PepsiCo, Inc. (PEP) vs Starbucks Corporation (SBUX)

PEP
PepsiCo, Inc.
$152.74
VS
SBUX
Starbucks Corporation
$95.83

Rewards

PEP
  • ★PepsiCo, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★PepsiCo, Inc. scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • ★Free cash flow has grown at a 11.0% CAGR over the past 4 years, demonstrating strong earnings power growth.
SBUX
  • ★Starbucks Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Starbucks Corporation scores 71/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • ★Dividend yield of 2.59% with a consistent or growing payout over the past 4 years.

Risks

PEP
  • ⚠High leverage (2.58x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • ⚠Insiders have sold $4.7M worth of stock in the past 3 months — significant insider liquidation.
SBUX
  • ⚠Gross margin of 22.2% is low, suggesting a competitive or commodity-like market with limited pricing power.
  • ⚠Trailing P/E of 79.9x is 127% above the historical average of 35.2x — the stock trades at a premium to its own history.
  • ⚠Net debt/EBITDA of 4.1x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.

Key Valuation Metrics

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PEP
SBUX
Valuation
$8.23B
Free Cash Flow
$-1.44B
3.94%
FCF Yield
-1.32%
25.46
Trailing P/E
79.86
16.73
Forward P/E
32.45
Quality & Moat
14.19%
ROIC
10.82%
40.10%
ROE
N/A
54.46%
Gross Margin
22.17%
0.38
PEG Ratio
N/A
Balance Sheet Safety
2.58
Debt / Equity
N/A
N/A
Interest Coverage
N/A
2.39
Net Debt / EBITDA
4.13
3.73%
Dividend Yield
2.59%
PEP: 8Ties: 1SBUX: 0
PEPSBUX

Historical Fundamentals

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PEP

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

SBUX

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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PEP
$-9.83
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$5.34B
Δ Market Cap
$-52.53B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
SBUX
$-9.28
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.95B
Δ Market Cap
$-18.13B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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PEP
81.1% Overvalued
Price is 81.1% above estimated fair value
Current Price: $152.74
Fair Value: $84.35
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
SBUX
1.6% Overvalued
Price is 1.6% above estimated fair value
Current Price: $95.83
Fair Value: $94.35
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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PEP

What growth rate is the market pricing in at $153?

+13.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.5%

The market implies +13.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +13.5%, reflecting heavy growth investment.

SBUX

Requires positive FCF to compute implied growth rate.

Economic Moat Score

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PEP
88/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
SBUX
71/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Margin Stability is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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PEP
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
SBUX
-2.77
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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PEP
Insiders 0.2%Institutions 79.9%Retail & Other 19.9%
No. of Institutional Holders4,357
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
SBUX
Insiders 0.1%Institutions 84.8%Retail & Other 15.1%
No. of Institutional Holders2,899
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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PEP
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
SBUX
0
Buys (3M)
1
Buys (12M)
Total value (12M): $994,500
KNUDSTORP JORGEN VIG
Director
$994,500
@ $85.00 · 2025-11-10
KNUDSTORP JORGEN VIG
Director
$34,770
@ $91.50 · 2024-09-06
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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PEP
1
Sells (3M)
1
Sells (12M)
Total value (12M): $4.68M
LAGUARTA RAMON L
Chief Executive Officer
$4.68M
@ $167.39 · 2026-03-02
GALLAGHER MARIE T
Officer
$3.99M
@ $159.55 · 2025-03-04
FLAVELL DAVID JAMES
General Counsel
$1.04M
@ $150.90 · 2025-03-03
LAGUARTA RAMON L
Chief Executive Officer
$7.74M
@ $154.90 · 2025-03-03
KRISHNAN RAMKUMAR
Chief Executive Officer
$1.50M
@ $150.97 · 2025-03-03
WILLIAMS STEVEN C
Officer
$2.71M
@ $150.89 · 2025-03-03
SANTILLI PAULA ALEJANDRA
Officer
$1.18M
@ $151.89 · 2025-02-27
FLAVELL DAVID JAMES
General Counsel
$1.19M
@ $179.86 · 2024-05-10
KRISHNAN RAMKUMAR
Officer
$1.00M
@ $178.00 · 2024-05-09
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
SBUX
3
Sells (3M)
3
Sells (12M)
Total value (12M): $460,974
BREWER BRADY
Officer
$58,800
@ $100.00 · 2026-03-09
KELLY SARA
Officer
$242,800
@ $97.12 · 2026-03-05
BREWER BRADY
Officer
$159,374
@ $97.12 · 2026-03-05
KELLY SARA
Officer
$1.94M
@ $101.37 · 2024-11-29
RUGGERI RACHEL
Chief Financial Officer
$148,414
@ $99.54 · 2024-11-21
RUGGERI RACHEL
Chief Financial Officer
$143,850
@ $99.07 · 2024-11-15
CONWAY MICHAEL AARON
Officer
$305,598
@ $94.03 · 2024-08-15
RUGGERI RACHEL
Chief Executive Officer
$299,916
@ $91.16 · 2024-08-13
CONWAY MICHAEL AARON
Officer
$260,000
@ $80.00 · 2024-06-14
RUGGERI RACHEL
Chief Financial Officer
$300,000
@ $80.00 · 2024-05-22
KELLY SARA
Officer
$19,375
@ $77.50 · 2024-05-21
KELLY SARA
Officer
$22,000
@ $88.00 · 2024-04-22
CONWAY MICHAEL AARON
Officer
$277,518
@ $85.39 · 2024-04-15
KELLY SARA
Officer
$23,158
@ $92.63 · 2024-03-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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PEP
FearGreed
😐Neutral(50/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
SBUX
FearGreed
😐Neutral(55/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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PEP
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (50)
SBUX
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)
View PEP Full AnalysisView SBUX Full Analysis
PepsiCo, Inc. (PEP) vs Starbucks Corporation (SBUX) Stock Comparison | SafetyMargin.io