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Compare Stocks › PEP vs PG

PepsiCo, Inc. (PEP) vs The Procter & Gamble Company (PG)

PEP
PepsiCo, Inc.
$152.74
VS
PG
The Procter & Gamble Company
$144.84

Rewards

PEP
  • ★PepsiCo, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★PepsiCo, Inc. scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • ★Free cash flow has grown at a 11.0% CAGR over the past 4 years, demonstrating strong earnings power growth.
PG
  • ★The Procter & Gamble Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★The Procter & Gamble Company scores 94/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

PEP
  • ⚠High leverage (2.58x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • ⚠Insiders have sold $4.7M worth of stock in the past 3 months — significant insider liquidation.
PG
  • ⚠8 insider sales totaling $55.5M with no purchases in the past 3 months — insiders are reducing their exposure.

Key Valuation Metrics

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PEP
PG
Valuation
$8.23B
Free Cash Flow
$13.25B
3.94%
FCF Yield
3.91%
25.46
Trailing P/E
21.46
16.73
Forward P/E
19.76
Quality & Moat
14.19%
ROIC
19.69%
40.10%
ROE
29.96%
54.46%
Gross Margin
51.19%
0.38
PEG Ratio
N/A
Balance Sheet Safety
2.58
Debt / Equity
0.69
N/A
Interest Coverage
N/A
2.39
Net Debt / EBITDA
1.04
3.73%
Dividend Yield
2.92%
PEP: 4Ties: 2PG: 5
PEPPG

Historical Fundamentals

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PEP

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

PG

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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PEP
$-9.83
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$5.34B
Δ Market Cap
$-52.53B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PG
$-1.57
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$17.32B
Δ Market Cap
$-27.18B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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PEP
81.1% Overvalued
Price is 81.1% above estimated fair value
Current Price: $152.74
Fair Value: $84.35
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PG
25.5% Overvalued
Price is 25.5% above estimated fair value
Current Price: $144.84
Fair Value: $115.37
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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PEP

What growth rate is the market pricing in at $153?

+13.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.5%

The market implies +13.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +13.5%, reflecting heavy growth investment.

PG

What growth rate is the market pricing in at $145?

+9.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +12.1%

The market implies +9.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +12.1%, reflecting heavy growth investment.

Economic Moat Score

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PEP
88/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
PG
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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PEP
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PG
-2.54
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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PEP
Insiders 0.2%Institutions 79.9%Retail & Other 19.9%
No. of Institutional Holders4,357
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PG
Insiders 0.1%Institutions 70.4%Retail & Other 29.5%
No. of Institutional Holders5,006
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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PEP
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
PG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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PEP
1
Sells (3M)
1
Sells (12M)
Total value (12M): $4.68M
LAGUARTA RAMON L
Chief Executive Officer
$4.68M
@ $167.39 · 2026-03-02
GALLAGHER MARIE T
Officer
$3.99M
@ $159.55 · 2025-03-04
FLAVELL DAVID JAMES
General Counsel
$1.04M
@ $150.90 · 2025-03-03
LAGUARTA RAMON L
Chief Executive Officer
$7.74M
@ $154.90 · 2025-03-03
KRISHNAN RAMKUMAR
Chief Executive Officer
$1.50M
@ $150.97 · 2025-03-03
WILLIAMS STEVEN C
Officer
$2.71M
@ $150.89 · 2025-03-03
SANTILLI PAULA ALEJANDRA
Officer
$1.18M
@ $151.89 · 2025-02-27
FLAVELL DAVID JAMES
General Counsel
$1.19M
@ $179.86 · 2024-05-10
KRISHNAN RAMKUMAR
Officer
$1.00M
@ $178.00 · 2024-05-09
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PG
8
Sells (3M)
30
Sells (12M)
Total value (12M): $80.82M
FRANCISCO MA. FATIMA
Officer
$917,199
@ $165.29 · 2026-02-27
WHALEY SUSAN STREET
Officer
$288,454
@ $159.45 · 2026-02-19
AGUILAR MOSES VICTOR JAVIER
Officer
$2.46M
@ $162.28 · 2026-02-13
COOMBE GARY A
Officer
$5.86M
@ $162.33 · 2026-02-12
MOELLER JON R
Officer and Director
$28.12M
@ $162.29 · 2026-02-12
PURUSHOTHAMAN BALAJI
Officer
$2.06M
@ $160.31 · 2026-02-11
FRANCISCO MA. FATIMA
Officer
$1.26M
@ $158.00 · 2026-02-04
PRITCHARD MARC S
Officer
$14.50M
@ $151.15 · 2026-01-23
JANZARUK MATTHEW W.
Officer
$108,438
@ $149.57 · 2025-10-30
WHALEY SUSAN STREET
Officer
$366,574
@ $152.23 · 2025-10-02
PURUSHOTHAMAN BALAJI
Officer
$74,594
@ $152.23 · 2025-10-02
COOMBE GARY A
Officer
$538,139
@ $152.23 · 2025-10-02
SCHULTEN ANDRE
Chief Financial Officer
$647,289
@ $152.23 · 2025-10-02
DAVIS JENNIFER L
Officer
$491,252
@ $152.23 · 2025-10-02
JEJURIKAR SHAILESH
Chief Operating Officer
$606,796
@ $152.23 · 2025-10-02
MOELLER JON R
Chief Executive Officer
$1.78M
@ $152.23 · 2025-10-02
WHALEY SUSAN STREET
Officer
$156,835
@ $156.84 · 2025-08-29
COOMBE GARY A
Officer
$1.61M
@ $158.16 · 2025-08-21
RAMAN SUNDAR G.
Officer
$1.51M
@ $158.16 · 2025-08-21
WHALEY SUSAN STREET
Officer
$969,908
@ $157.27 · 2025-08-19
PURUSHOTHAMAN BALAJI
Officer
$95,308
@ $157.27 · 2025-08-19
SCHULTEN ANDRE
Chief Financial Officer
$1.83M
@ $157.27 · 2025-08-19
JANZARUK MATTHEW W.
Officer
$50,170
@ $157.27 · 2025-08-19
DAVIS JENNIFER L
Officer
$1.35M
@ $157.27 · 2025-08-19
JEJURIKAR SHAILESH
Chief Operating Officer
$2.05M
@ $157.27 · 2025-08-19
FRANCISCO MA. FATIMA
Officer
$1.43M
@ $157.27 · 2025-08-19
PRITCHARD MARC S
Officer
$1.55M
@ $157.27 · 2025-08-19
MOELLER JON R
Chief Executive Officer
$6.31M
@ $157.27 · 2025-08-19
AGUILAR MOSES VICTOR JAVIER
Officer
$1.67M
@ $158.67 · 2025-05-05
DAVIS JENNIFER L
Officer
$161,384
@ $161.38 · 2025-04-29
COOMBE GARY A
Officer
$6.08M
@ $173.68 · 2025-02-28
COOMBE GARY A
Officer
$3.09M
@ $171.66 · 2025-02-25
PRITCHARD MARC S
Officer
$14.82M
@ $163.84 · 2025-01-23
COOMBE GARY A
Officer
$8.60M
@ $179.84 · 2024-11-27
PURUSHOTHAMAN BALAJI
Officer
$2.21M
@ $172.73 · 2024-11-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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PEP
FearGreed
😐Neutral(50/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PG
FearGreed
😨Fear(40/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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PEP
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (50)
PG
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (40)
View PEP Full AnalysisView PG Full Analysis