Compare StocksNOW vs TYL

ServiceNow, Inc. (NOW) vs Tyler Technologies, Inc. (TYL): Which Is the Better Buy in 2026?

As of 2026-06-19, NOW is overvalued at $95, with a DCF intrinsic value of $85 and a margin of safety of -12%. TYL is fairly valued at $279, with an intrinsic value of $343 and a margin of safety of 19%. Of the two, TYL has the wider margin of safety.

NOW
ServiceNow, Inc.
$95.04
VS
TYL
Tyler Technologies, Inc.
$278.91

Rewards

NOW
  • Gross margin of 76.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $3.22 of earning power — management is an exceptional capital allocator.
TYL
  • Free cash flow has grown at a 23.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $2.16 of earning power — management is an exceptional capital allocator.
  • Trailing P/E of 38.5x is 55% below the historical average of 85.7x — potentially undervalued relative to its own history.

Risks

NOW
  • Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
  • FCF yield of 5.2% suggests reasonable valuation assuming continued moderate growth.
  • 6 insider sales totaling $2.7M with no purchases in the past 3 months — insiders are reducing their exposure.
TYL

    Key Valuation Metrics

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    NOW
    TYL
    Valuation
    $5.11B
    Free Cash Flow
    $544.49M
    5.21%
    FCF Yield
    4.75%
    56.57
    Trailing P/E
    38.47
    18.91
    Forward P/E
    18.95
    Quality & Moat
    10.39%
    ROIC
    8.89%
    16.07%
    ROE
    8.93%
    76.56%
    Gross Margin
    46.75%
    0.98
    PEG Ratio
    1.45
    Balance Sheet Safety
    Net cash
    Net Debt / Equity
    Net cash
    N/A
    Interest Coverage
    N/A
    -0.95
    Net Debt / EBITDA
    -0.66
    0.00%
    Dividend Yield
    0.00%
    NOW: 8Ties: 2TYL: 2
    NOWTYL

    Historical Fundamentals

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    NOW

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    TYL

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    NOW
    $16.65
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $4.90B
    Δ Market Cap
    +$81.66B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    TYL
    $8.20
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $744.5M
    Δ Market Cap
    +$6.10B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    NOW
    11.8% Overvalued
    Price is 11.8% above estimated fair value
    Current Price: $95.04
    Fair Value: $84.98
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    TYL
    18.8% Margin of Safety
    Price is 18.8% below estimated fair value
    Current Price: $278.91
    Fair Value: $343.29
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    NOW

    What growth rate is the market pricing in at $95?

    +21.4%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +6.8%

    The market implies +21.4% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +6.8%, reflecting heavy growth investment expected to generate future returns.

    TYL

    What growth rate is the market pricing in at $279?

    +11.3%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +8.1%

    The market implies +11.3% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +8.1%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    NOW
    61/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
    TYL
    62/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    NOW
    -2.87
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    TYL
    -2.70
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    NOW
    Insiders 0.2%Institutions 88.5%Retail & Other 11.4%
    No. of Institutional Holders3,080
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    TYL
    Insiders 0.5%Institutions 103.5%
    No. of Institutional Holders1,115
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    NOW
    0
    Buys (3M)
    1
    Buys (12M)
    Total value (12M): $3.00M
    MCDERMOTT WILLIAM R
    Chief Executive Officer
    $3.00M
    @ $104.60 · 2026-02-27
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    TYL
    0
    Buys (3M)
    2
    Buys (12M)
    Total value (12M): $694,152
    TEED ANDREW D.
    Director
    $495,856
    @ $309.91 · 2026-02-23
    DIAZ-PEDROSA ABIGAIL MARSHALL
    Officer
    $198,296
    @ $325.08 · 2026-02-20
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    NOW
    6
    Sells (3M)
    40
    Sells (12M)
    Total value (12M): $24.71M
    BRIGGS TERESA
    Director
    $173,376
    @ $108.70 · 2026-05-28
    FIPPS PAUL
    Officer
    $103,238
    @ $98.51 · 2026-05-18
    CHAMBERLAIN PAUL EDWARD
    Director
    $130,845
    @ $87.23 · 2026-05-14
    SANDS ANITA M
    Director
    $1.48M
    @ $90.14 · 2026-05-14
    FIPPS PAUL
    Officer
    $13,661
    @ $90.47 · 2026-05-08
    CANNEY JACQUELINE P
    Officer
    $799,868
    @ $89.60 · 2026-04-24
    FIPPS PAUL
    Officer
    $376,142
    @ $101.77 · 2026-02-23
    FIPPS PAUL
    Officer
    $1.02M
    @ $105.93 · 2026-02-18
    MCBRIDE KEVIN THOMAS
    Officer
    $147,994
    @ $105.71 · 2026-02-13
    CHAMBERLAIN PAUL EDWARD
    Director
    $151,755
    @ $101.17 · 2026-02-12
    MASTANTUONO GINA
    President
    $352,750
    @ $850.00 · 2025-12-05
    CHAMBERLAIN PAUL EDWARD
    Director
    $242,400
    @ $808.00 · 2025-11-28
    MASTANTUONO GINA
    President
    $336,936
    @ $808.00 · 2025-11-28
    JACKSON LAWRENCE
    Director
    $214,708
    @ $810.22 · 2025-11-28
    CANNEY JACQUELINE P
    Officer
    $200,549
    @ $839.12 · 2025-11-18
    FIPPS PAUL
    Officer
    $249,353
    @ $817.55 · 2025-11-18
    ELMER RUSSELL S.
    General Counsel
    $160,155
    @ $838.51 · 2025-11-18
    TZITZON NICHOLAS
    Officer
    $431,736
    @ $827.08 · 2025-11-18
    MCBRIDE KEVIN THOMAS
    Officer
    $235,894
    @ $842.48 · 2025-11-14
    CANNEY JACQUELINE P
    Officer
    $56,257
    @ $852.38 · 2025-11-13
    ELMER RUSSELL S.
    General Counsel
    $52,848
    @ $852.39 · 2025-11-13
    CANNEY JACQUELINE P
    Officer
    $222,012
    @ $863.86 · 2025-11-10
    ELMER RUSSELL S.
    General Counsel
    $164,997
    @ $863.86 · 2025-11-10
    SANDS ANITA M
    Director
    $1.00M
    @ $915.11 · 2025-08-29
    MCDERMOTT WILLIAM R
    Chief Executive Officer
    $5.34M
    @ $916.63 · 2025-08-28
    FIPPS PAUL
    Officer
    $1.30M
    @ $895.32 · 2025-08-20
    ELMER RUSSELL S.
    General Counsel
    $1.50M
    @ $884.26 · 2025-08-20
    MCDERMOTT WILLIAM R
    Chief Executive Officer
    $1.43M
    @ $900.00 · 2025-08-19
    CANNEY JACQUELINE P
    Officer
    $1.35M
    @ $866.45 · 2025-08-18
    MASTANTUONO GINA
    President
    $1.53M
    @ $866.45 · 2025-08-18
    TZITZON NICHOLAS
    Officer
    $1.49M
    @ $866.45 · 2025-08-18
    MCBRIDE KEVIN THOMAS
    Officer
    $238,496
    @ $851.77 · 2025-08-15
    CHAMBERLAIN PAUL EDWARD
    Director
    $258,000
    @ $860.00 · 2025-08-14
    CANNEY JACQUELINE P
    Officer
    $57,658
    @ $860.57 · 2025-08-13
    MASTANTUONO GINA
    President
    $72,288
    @ $860.57 · 2025-08-13
    CANNEY JACQUELINE P
    Officer
    $225,746
    @ $878.39 · 2025-08-08
    MASTANTUONO GINA
    President
    $256,490
    @ $878.39 · 2025-08-08
    JACKSON LAWRENCE
    Director
    $749,805
    @ $990.50 · 2025-07-29
    CANNEY JACQUELINE P
    Officer
    $341,631
    @ $965.06 · 2025-07-16
    SANDS ANITA M
    Director
    $250,950
    @ $1050.00 · 2025-07-03
    MCBRIDE KEVIN THOMAS
    Officer
    $283,310
    @ $1011.82 · 2025-06-03
    SANDS ANITA M
    Director
    $250,267
    @ $1009.14 · 2025-06-02
    CANNEY JACQUELINE P
    Officer
    $147,900
    @ $1020.00 · 2025-05-30
    MCDERMOTT WILLIAM R
    Chief Executive Officer
    $2.07M
    @ $1012.01 · 2025-05-30
    TZITZON NICHOLAS
    Officer
    $1.19M
    @ $1020.00 · 2025-05-30
    SANDS ANITA M
    Director
    $433,825
    @ $1013.61 · 2025-05-27
    BRIGGS TERESA
    Director
    $216,913
    @ $1013.61 · 2025-05-27
    LUDDY FREDERIC B
    Director
    $428,000
    @ $1000.00 · 2025-05-23
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    TYL
    0
    Sells (3M)
    13
    Sells (12M)
    Total value (12M): $16.95M
    CARTER GLENN A.
    Director
    $567,003
    @ $349.14 · 2026-03-12
    PUCKETT JEFFREY DAVID
    Chief Operating Officer
    $1.91M
    @ $369.93 · 2026-03-05
    POPE DANIEL M
    Director
    $177,700
    @ $355.40 · 2026-03-02
    MILLER BRIAN K.
    Chief Financial Officer
    $448,510
    @ $448.51 · 2025-12-15
    MILLER BRIAN K.
    Chief Financial Officer
    $458,650
    @ $458.65 · 2025-12-12
    CARTER GLENN A.
    Director
    $229,364
    @ $458.73 · 2025-12-12
    MILLER BRIAN K.
    Chief Financial Officer
    $469,080
    @ $469.08 · 2025-11-25
    CARTER GLENN A.
    Director
    $403,725
    @ $538.30 · 2025-09-15
    MARR JOHN S JR
    Officer and Director
    $2.24M
    @ $560.65 · 2025-09-09
    MARR JOHN S JR
    Officer and Director
    $2.36M
    @ $555.53 · 2025-08-28
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $3.09M
    @ $588.89 · 2025-08-11
    CLINE BRENDA A
    Director
    $1.54M
    @ $616.65 · 2025-08-06
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $3.05M
    @ $580.77 · 2025-07-31
    MILLER BRIAN K.
    Chief Financial Officer
    $696,866
    @ $580.72 · 2025-06-13
    MILLER BRIAN K.
    Chief Financial Officer
    $613,041
    @ $587.20 · 2025-06-12
    MILLER BRIAN K.
    Chief Financial Officer
    $703,101
    @ $585.92 · 2025-06-10
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $3.07M
    @ $585.18 · 2025-06-10
    MARR JOHN S JR
    Officer and Director
    $2.29M
    @ $572.41 · 2025-06-09
    MILLER BRIAN K.
    Chief Financial Officer
    $693,187
    @ $577.66 · 2025-06-06
    DIAZ-PEDROSA ABIGAIL MARSHALL
    Officer
    $215,100
    @ $573.60 · 2025-06-05
    MARR JOHN S JR
    Officer and Director
    $1.65M
    @ $572.51 · 2025-05-30
    MILLER BRIAN K.
    Chief Financial Officer
    $1.89M
    @ $568.46 · 2025-05-23
    MARR JOHN S JR
    Officer and Director
    $2.27M
    @ $568.66 · 2025-05-22
    MILLER BRIAN K.
    Chief Financial Officer
    $1.04M
    @ $576.65 · 2025-05-16
    CLINE BRENDA A
    Director
    $1.44M
    @ $577.42 · 2025-05-16
    MARR JOHN S JR
    Officer and Director
    $2.79M
    @ $558.86 · 2025-05-09
    MILLER BRIAN K.
    Chief Financial Officer
    $575,639
    @ $557.79 · 2025-05-07
    POPE DANIEL M
    Director
    $200,750
    @ $550.00 · 2025-05-02
    MARR JOHN S JR
    Officer and Director
    $3.71M
    @ $619.00 · 2025-03-06
    MILLER BRIAN K.
    Chief Financial Officer
    $950,904
    @ $613.88 · 2025-03-04
    PUCKETT JEFFREY DAVID
    Chief Operating Officer
    $5.17M
    @ $608.53 · 2025-02-28
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $4.02M
    @ $617.59 · 2025-02-26
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $4.92M
    @ $614.54 · 2025-02-25
    MILLER BRIAN K.
    Chief Financial Officer
    $4.14M
    @ $613.75 · 2024-12-13
    MILLER BRIAN K.
    Chief Financial Officer
    $1.58M
    @ $632.01 · 2024-12-04
    MARR JOHN S JR
    Officer and Director
    $3.80M
    @ $633.55 · 2024-12-04
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $2.05M
    @ $631.41 · 2024-11-27
    MARR JOHN S JR
    Chairman of the Board
    $7.36M
    @ $613.66 · 2024-11-25
    MARR JOHN S JR
    Chairman of the Board
    $6.79M
    @ $616.88 · 2024-11-13
    MILLER BRIAN K.
    Chief Financial Officer
    $1.56M
    @ $624.41 · 2024-11-08
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $5.45M
    @ $623.02 · 2024-11-08
    MILLER BRIAN K.
    Chief Financial Officer
    $3.03M
    @ $606.71 · 2024-11-07
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $3.79M
    @ $605.82 · 2024-11-06
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $2.88M
    @ $576.62 · 2024-09-12
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $2.95M
    @ $590.98 · 2024-09-10
    MILLER BRIAN K.
    Chief Financial Officer
    $1.47M
    @ $586.04 · 2024-09-09
    CARTER GLENN A.
    Director
    $1.95M
    @ $582.57 · 2024-09-05
    MILLER BRIAN K.
    Chief Financial Officer
    $2.94M
    @ $587.97 · 2024-08-30
    MARR JOHN S JR
    Officer and Director
    $5.79M
    @ $578.51 · 2024-08-21
    MARR JOHN S JR
    Officer and Director
    $5.75M
    @ $575.50 · 2024-08-09
    MILLER BRIAN K.
    Chief Financial Officer
    $2.58M
    @ $573.36 · 2024-08-08
    MOORE HORACE LYNN JR.
    Chief Executive Officer
    $3.60M
    @ $576.49 · 2024-08-06
    PUCKETT JEFFREY DAVID
    Chief Operating Officer
    $3.44M
    @ $574.79 · 2024-07-31
    POPE DANIEL M
    Director
    $159,022
    @ $578.26 · 2024-07-29
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    NOW
    FearGreed
    😨Fear(25/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    TYL
    FearGreed
    😨Fear(26/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    NOW
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (25)
    TYL
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (26)
    View NOW Full AnalysisView TYL Full Analysis

    Frequently Asked Questions: NOW vs TYL

    Is ServiceNow, Inc. or Tyler Technologies, Inc. more undervalued in 2026?

    Based on our discounted cash flow model, TYL trades at a 18.8% margin of safety (intrinsic value $343 vs. price $279), compared to NOW's -11.8% margin of safety (intrinsic $85 vs. $95).

    Which stock has a wider economic moat, ServiceNow, Inc. or Tyler Technologies, Inc.?

    TYL scores 62/100 (Narrow moat), while NOW scores 61/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Which company has better free cash flow, ServiceNow, Inc. or Tyler Technologies, Inc.?

    ServiceNow, Inc. (NOW) generates a 5.2% free cash flow yield, compared to Tyler Technologies, Inc.'s 4.7%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

    Which stock has higher return on invested capital, ServiceNow, Inc. or Tyler Technologies, Inc.?

    NOW earns 10.4% ROIC versus TYL's 8.9%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    NOW vs TYL: Which Is the Better Buy in 2026? | SafetyMargin.io