Compare Stocks › NOW vs SNA
ServiceNow, Inc. (NOW) vs Snap-on Incorporated (SNA)
NOW
ServiceNow, Inc.
$91.16
VS
SNA
Snap-on Incorporated
$380.39
Rewards
NOW
- ★Gross margin of 76.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $3.22 of earning power — management is an exceptional capital allocator.
SNA
- ★Snap-on Incorporated has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Snap-on Incorporated scores 91/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Free cash flow has grown at a 19.4% CAGR over the past 4 years, demonstrating strong earnings power growth.
Risks
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠FCF yield of 5.4% suggests reasonable valuation assuming continued moderate growth.
- ⚠PEG ratio of 23.59 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
SNA
- ⚠FCF yield of 5.3% suggests reasonable valuation assuming continued moderate growth.
- ⚠PEG ratio of 4.91 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠Insiders have sold $15.2M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
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SNA
Valuation
$5.11B
Free Cash Flow
$1.05B
5.43%
FCF Yield
5.32%
54.26
Trailing P/E
19.65
18.22
Forward P/E
17.86
Quality & Moat
10.39%
ROIC
13.91%
14.90%
ROE
17.00%
76.56%
Gross Margin
51.62%
23.59
PEG Ratio
4.91
Balance Sheet Safety
0.21
Debt / Equity
0.22
N/A
Interest Coverage
N/A
-0.95
Net Debt / EBITDA
-0.32
N/A
Dividend Yield
2.57%
NOW: 3Ties: 4SNA: 4
NOWSNA
Historical Fundamentals
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Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
SNA
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
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$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
SNA
$3.12
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.85B
Δ Market Cap
+$5.76B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
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9.7% Overvalued
Price is 9.7% above estimated fair value
Current Price: $91.16
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $83.12
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
SNA
10.1% Margin of Safety
Price is 10.1% below estimated fair value
Current Price: $380.39
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $423.19
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
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What growth rate is the market pricing in at $91?
+20.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.2%
The market implies +20.8% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +6.2%, reflecting heavy growth investment expected to generate future returns.
SNA
What growth rate is the market pricing in at $380?
+7.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.6%
The market implies +7.0% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +6.6%, reflecting heavy growth investment.
Economic Moat Score
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61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
SNA
91/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
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-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
SNA
-2.43
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
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Insiders 0.2%Institutions 90.5%Retail & Other 9.3%
No. of Institutional Holders3,112
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
SNA
Insiders 2.4%Institutions 96.4%Retail & Other 1.2%
No. of Institutional Holders1,359
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
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1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
SNA
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
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5
Sells (3M)
48
Sells (12M)
Total value (12M): $28.54M
CANNEY JACQUELINE P
Officer
$799,868
@ $89.60 · 2026-04-24
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
SNA
4
Sells (3M)
15
Sells (12M)
Total value (12M): $47.73M
LEMERAND JUNE C
Chief Investment Officer
$534,075
@ $387.57 · 2026-02-25
PINCHUK NICHOLAS T
Chief Executive Officer
$8.91M
@ $383.36 · 2026-02-23
PAGLIARI ALDO JOHN
Chief Financial Officer
$2.69M
@ $382.05 · 2026-02-19
CHAMBERS TIMOTHY L.
Officer
$3.08M
@ $385.13 · 2026-02-04
PAGLIARI ALDO JOHN
Chief Financial Officer
$2.39M
@ $352.20 · 2025-12-11
PAGLIARI ALDO JOHN
Chief Financial Officer
$1.07M
@ $346.80 · 2025-12-04
MILLER RICHARD THOMAS
General Counsel
$1.29M
@ $346.62 · 2025-12-04
PINCHUK NICHOLAS T
Chief Executive Officer
$7.67M
@ $339.15 · 2025-12-02
SAEZ JESUS MARIA ARREGUI
Officer
$1.29M
@ $337.28 · 2025-11-25
JONES NATHAN J
Director
$340,615
@ $340.62 · 2025-11-13
PAGLIARI ALDO JOHN
Chief Financial Officer
$1.59M
@ $327.33 · 2025-08-15
PINCHUK NICHOLAS T
Chief Executive Officer
$7.39M
@ $320.88 · 2025-08-11
DANIEL KAREN L
Director
$348,716
@ $319.92 · 2025-06-05
PINCHUK NICHOLAS T
Chief Executive Officer
$7.32M
@ $315.85 · 2025-06-02
PAGLIARI ALDO JOHN
Chief Financial Officer
$1.81M
@ $326.84 · 2025-05-15
PINCHUK NICHOLAS T
Chief Executive Officer
$7.61M
@ $335.32 · 2025-03-27
PAGLIARI ALDO JOHN
Chief Financial Officer
$2.33M
@ $339.05 · 2025-02-20
SAEZ JESUS MARIA ARREGUI
President
$2.18M
@ $337.81 · 2025-02-10
PAGLIARI ALDO JOHN
Chief Financial Officer
$2.40M
@ $347.62 · 2024-12-18
PINCHUK NICHOLAS T
Chief Executive Officer
$7.73M
@ $354.83 · 2024-12-09
LEMERAND JUNE C
Chief Technology Officer
$1.27M
@ $362.86 · 2024-12-04
WARD THOMAS J
Officer
$4.24M
@ $333.21 · 2024-10-28
BOYD IAIN
Officer
$1.34M
@ $318.46 · 2024-10-18
MILLER RICHARD THOMAS
General Counsel
$1.06M
@ $324.78 · 2024-10-18
BOYD IAIN
Officer
$1.81M
@ $298.99 · 2024-10-15
MILLER RICHARD THOMAS
General Counsel
$986,885
@ $299.42 · 2024-10-15
LEMERAND JUNE C
Chief Technology Officer
$336,786
@ $283.97 · 2024-08-26
PAGLIARI ALDO JOHN
Chief Financial Officer
$480,429
@ $282.61 · 2024-08-23
PAGLIARI ALDO JOHN
Chief Financial Officer
$1.25M
@ $278.74 · 2024-08-22
PINCHUK NICHOLAS T
Chief Executive Officer
$6.49M
@ $268.95 · 2024-08-12
PINCHUK NICHOLAS T
Chief Executive Officer
$6.46M
@ $266.80 · 2024-06-04
SAEZ JESUS MARIA ARREGUI
Officer
$2.24M
@ $265.17 · 2024-05-29
PAGLIARI ALDO JOHN
Chief Financial Officer
$1.66M
@ $276.86 · 2024-05-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
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😨Fear(33/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
SNA
😐Neutral(58/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
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⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (33)
SNA
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (58)