Compare StocksNOW vs PLTR

ServiceNow, Inc. (NOW) vs Palantir Technologies Inc. (PLTR): Which Is the Better Buy in 2026?

As of 2026-06-19, NOW is overvalued at $95, with a DCF intrinsic value of $85 and a margin of safety of -12%. PLTR is overvalued at $128, with an intrinsic value of $55 and a margin of safety of -135%. Of the two, NOW has the wider margin of safety.

NOW
ServiceNow, Inc.
$95.04
VS
PLTR
Palantir Technologies Inc.
$128.47

Rewards

NOW
  • Gross margin of 76.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $3.22 of earning power — management is an exceptional capital allocator.
PLTR
  • Gross margin of 84.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 125.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $9.67 of earning power — management is an exceptional capital allocator.

Risks

NOW
  • Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
  • FCF yield of 5.2% suggests reasonable valuation assuming continued moderate growth.
  • 6 insider sales totaling $2.7M with no purchases in the past 3 months — insiders are reducing their exposure.
PLTR
  • Share count has increased by 14% over the past 4 years, diluting existing shareholders.
  • Despite buyback spending, shares outstanding increased in 2 out of 2 years — stock-based compensation is offsetting repurchases.
  • FCF yield of 0.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

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NOW
PLTR
Valuation
$5.11B
Free Cash Flow
$1.75B
5.21%
FCF Yield
0.57%
56.57
Trailing P/E
144.35
18.91
Forward P/E
61.75
Quality & Moat
10.39%
ROIC
21.73%
16.07%
ROE
32.59%
76.56%
Gross Margin
84.07%
0.98
PEG Ratio
1.91
Balance Sheet Safety
Net cash
Net Debt / Equity
Net cash
N/A
Interest Coverage
N/A
-0.95
Net Debt / EBITDA
-3.87
0.00%
Dividend Yield
0.00%
NOW: 5Ties: 1PLTR: 6
NOWPLTR

Historical Fundamentals

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NOW

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

PLTR

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PLTR
$179.17
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$2.30B
Δ Market Cap
+$411.56B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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NOW
11.8% Overvalued
Price is 11.8% above estimated fair value
Current Price: $95.04
Fair Value: $84.98
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PLTR
134.7% Overvalued
Price is 134.7% above estimated fair value
Current Price: $128.47
Fair Value: $54.75
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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NOW

What growth rate is the market pricing in at $95?

+21.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.8%

The market implies +21.4% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +6.8%, reflecting heavy growth investment expected to generate future returns.

PLTR

What growth rate is the market pricing in at $128?

+38.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +37.7%

The market implies +38.8% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +37.7%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
PLTR
38/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PLTR
-1.84
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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NOW
Insiders 0.2%Institutions 88.5%Retail & Other 11.4%
No. of Institutional Holders3,080
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PLTR
Insiders 3.5%Institutions 62.4%Retail & Other 34.1%
No. of Institutional Holders3,735
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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NOW
0
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
PLTR
0
Buys (3M)
0
Buys (12M)
PLANISHEK HEATHER A
Former
$1.16M
@ $116.14 · 2025-05-08
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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NOW
6
Sells (3M)
40
Sells (12M)
Total value (12M): $24.71M
BRIGGS TERESA
Director
$173,376
@ $108.70 · 2026-05-28
FIPPS PAUL
Officer
$103,238
@ $98.51 · 2026-05-18
CHAMBERLAIN PAUL EDWARD
Director
$130,845
@ $87.23 · 2026-05-14
SANDS ANITA M
Director
$1.48M
@ $90.14 · 2026-05-14
FIPPS PAUL
Officer
$13,661
@ $90.47 · 2026-05-08
CANNEY JACQUELINE P
Officer
$799,868
@ $89.60 · 2026-04-24
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PLTR
9
Sells (3M)
50
Sells (12M)
Total value (12M): $707.82M
BUCKLEY JEFFREY JOHANSING
Officer
$190,753
@ $128.80 · 2026-06-11
STAT LAUREN ELAINA FRIEDMAN
Director
$505,730
@ $154.89 · 2026-06-01
BUCKLEY JEFFREY JOHANSING
Officer
$346,954
@ $136.49 · 2026-05-22
TAYLOR RYAN DOUGLAS
Officer
$2.67M
@ $136.04 · 2026-05-20
KARP ALEXANDER C.
Chief Executive Officer
$54.11M
@ $136.04 · 2026-05-20
SANKAR SHYAM
Chief Executive Officer
$22.52M
@ $136.04 · 2026-05-20
COHEN STEPHEN ANDREW
President
$43.52M
@ $136.04 · 2026-05-20
MOORE ALEXANDER D
Director
$2.14M
@ $134.04 · 2026-05-15
MOORE ALEXANDER D
Director
$2.23M
@ $139.41 · 2026-04-15
MOORE ALEXANDER D
Director
$2.44M
@ $152.41 · 2026-03-16
BUCKLEY JEFFREY JOHANSING
Officer
$520,601
@ $132.27 · 2026-02-24
GLAZER DAVID ALAN
Chief Financial Officer
$2.33M
@ $133.72 · 2026-02-20
TAYLOR RYAN DOUGLAS
Officer
$2.67M
@ $133.72 · 2026-02-20
KARP ALEXANDER C.
Chief Executive Officer
$65.96M
@ $133.78 · 2026-02-20
SANKAR SHYAM
Chief Technology Officer
$22.47M
@ $133.72 · 2026-02-20
COHEN STEPHEN ANDREW
President
$43.74M
@ $133.72 · 2026-02-20
STAT LAUREN ELAINA FRIEDMAN
Director
$60,456
@ $151.14 · 2026-02-02
MOORE ALEXANDER D
Director
$2.99M
@ $149.65 · 2026-02-02
STAT LAUREN ELAINA FRIEDMAN
Director
$616,590
@ $181.35 · 2026-01-02
TAYLOR RYAN DOUGLAS
Officer
$2.18M
@ $181.35 · 2026-01-02
MOORE ALEXANDER D
Director
$3.46M
@ $172.98 · 2026-01-02
GLAZER DAVID ALAN
Chief Financial Officer
$1.67M
@ $185.91 · 2025-12-12
MOORE ALEXANDER D
Director
$3.34M
@ $167.19 · 2025-12-01
BUCKLEY JEFFREY JOHANSING
Officer
$631,898
@ $161.32 · 2025-11-24
TAYLOR RYAN DOUGLAS
Officer
$9.12M
@ $162.63 · 2025-11-24
GLAZER DAVID ALAN
Chief Financial Officer
$2.86M
@ $163.12 · 2025-11-21
KARP ALEXANDER C.
Chief Executive Officer
$66.04M
@ $163.12 · 2025-11-21
SANKAR SHYAM
Chief Technology Officer
$27.55M
@ $163.12 · 2025-11-21
COHEN STEPHEN ANDREW
President
$56.73M
@ $163.12 · 2025-11-21
MOORE ALEXANDER D
Director
$4.09M
@ $204.54 · 2025-11-03
STAT LAUREN ELAINA FRIEDMAN
Director
$149,112
@ $186.39 · 2025-10-03
MOORE ALEXANDER D
Director
$3.68M
@ $184.01 · 2025-10-01
TAYLOR RYAN DOUGLAS
Officer
$5.71M
@ $158.35 · 2025-09-05
GLAZER DAVID ALAN
Chief Financial Officer
$12.51M
@ $154.47 · 2025-09-02
MOORE ALEXANDER D
Director
$3.13M
@ $156.42 · 2025-09-02
BUCKLEY JEFFREY JOHANSING
Officer
$440,071
@ $157.00 · 2025-08-29
SANKAR SHYAM
Chief Technology Officer
$30.99M
@ $154.29 · 2025-08-22
BUCKLEY JEFFREY JOHANSING
Officer
$362,700
@ $153.36 · 2025-08-21
GLAZER DAVID ALAN
Chief Financial Officer
$2.71M
@ $153.36 · 2025-08-21
TAYLOR RYAN DOUGLAS
Officer
$3.10M
@ $153.36 · 2025-08-21
KARP ALEXANDER C.
Chief Executive Officer
$62.74M
@ $153.36 · 2025-08-21
COHEN STEPHEN ANDREW
President
$53.97M
@ $153.36 · 2025-08-21
SANKAR SHYAM
Chief Technology Officer
$56.70M
@ $151.20 · 2025-08-20
TAYLOR RYAN DOUGLAS
Officer and Beneficial Owner of more than 10% of a Class of Security
$5.25M
@ $175.00 · 2025-08-05
MOORE ALEXANDER D
Director
$3.09M
@ $154.73 · 2025-08-01
TAYLOR RYAN DOUGLAS
Officer
$5.00M
@ $150.00 · 2025-07-15
STAT LAUREN ELAINA FRIEDMAN
Director
$111,688
@ $139.61 · 2025-07-09
WOERSCHING ERIC H
Director
$1.34M
@ $130.95 · 2025-07-01
TAYLOR RYAN DOUGLAS
Officer
$4.51M
@ $135.31 · 2025-07-01
MOORE ALEXANDER D
Director
$2.62M
@ $131.06 · 2025-07-01
SANKAR SHYAM
Officer
$53.49M
@ $132.08 · 2025-06-10
WOERSCHING ERIC H
Director
$2.20M
@ $129.29 · 2025-06-09
MOORE ALEXANDER D
Director
$2.51M
@ $125.38 · 2025-06-06
BUCKLEY JEFFREY JOHANSING
Officer
$239,689
@ $126.35 · 2025-05-21
GLAZER DAVID ALAN
Chief Financial Officer
$4.32M
@ $126.35 · 2025-05-21
TAYLOR RYAN DOUGLAS
Officer
$4.98M
@ $126.35 · 2025-05-21
KARP ALEXANDER C.
Chief Executive Officer
$50.39M
@ $126.35 · 2025-05-21
SANKAR SHYAM
Officer
$21.17M
@ $126.35 · 2025-05-21
COHEN STEPHEN ANDREW
President
$43.47M
@ $126.35 · 2025-05-21
MOORE ALEXANDER D
Director
$2.37M
@ $118.58 · 2025-05-01
STAT LAUREN ELAINA FRIEDMAN
Director
$65,000
@ $81.25 · 2025-04-03
MOORE ALEXANDER D
Director
$1.68M
@ $83.83 · 2025-04-01
TAYLOR RYAN DOUGLAS
Officer
$8.13M
@ $82.80 · 2025-03-31
COHEN STEPHEN ANDREW
President
$26.99M
@ $87.07 · 2025-03-17
COHEN STEPHEN ANDREW
President
$310.25M
@ $82.73 · 2025-03-14
SCHIFF ALEXANDRA W
Director
$587,010
@ $86.63 · 2025-03-05
MOORE ALEXANDER D
Director
$1.74M
@ $87.19 · 2025-03-03
SANKAR SHYAM
Chief Technology Officer
$21.42M
@ $101.50 · 2025-02-24
PLANISHEK HEATHER A
Officer
$2.31M
@ $103.01 · 2025-02-21
KARP ALEXANDER C.
Chief Executive Officer
$44.56M
@ $103.01 · 2025-02-21
COHEN STEPHEN ANDREW
President
$69.27M
@ $102.62 · 2025-02-21
SANKAR SHYAM
Chief Technology Officer
$38.43M
@ $102.47 · 2025-02-20
PLANISHEK HEATHER A
Officer
$1.61M
@ $115.96 · 2025-02-11
SCHIFF ALEXANDRA W
Director
$415,318
@ $103.83 · 2025-02-04
MOORE ALEXANDER D
Director
$1.63M
@ $81.46 · 2025-02-03
SCHIFF ALEXANDRA W
Director
$286,540
@ $71.64 · 2025-01-07
GLAZER DAVID ALAN
Chief Financial Officer
$7.02M
@ $72.96 · 2025-01-02
TAYLOR RYAN DOUGLAS
Officer
$36.05M
@ $74.48 · 2025-01-02
MOORE ALEXANDER D
Director
$1.49M
@ $74.51 · 2025-01-02
COHEN STEPHEN ANDREW
President
$95.84M
@ $72.82 · 2024-12-13
GLAZER DAVID ALAN
Chief Financial Officer
$23.10M
@ $73.30 · 2024-12-12
PLANISHEK HEATHER A
Officer
$963,826
@ $69.38 · 2024-12-04
SANKAR SHYAM
Chief Technology Officer
$369.91M
@ $70.06 · 2024-12-03
MOORE ALEXANDER D
Director
$1.33M
@ $66.72 · 2024-12-02
KARP ALEXANDER C.
Chief Executive Officer
$157.86M
@ $62.96 · 2024-11-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
NOW
FearGreed
😨Fear(25/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PLTR
FearGreed
😨Fear(26/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
NOW
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (25)
PLTR
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (26)
View NOW Full AnalysisView PLTR Full Analysis

Frequently Asked Questions: NOW vs PLTR

Is ServiceNow, Inc. or Palantir Technologies Inc. more undervalued in 2026?

Based on our discounted cash flow model, NOW trades at a -11.8% margin of safety (intrinsic value $85 vs. price $95), compared to PLTR's -134.7% margin of safety (intrinsic $55 vs. $128).

Which stock has a wider economic moat, ServiceNow, Inc. or Palantir Technologies Inc.?

NOW scores 61/100 (Narrow moat), while PLTR scores 38/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, ServiceNow, Inc. or Palantir Technologies Inc.?

ServiceNow, Inc. (NOW) generates a 5.2% free cash flow yield, compared to Palantir Technologies Inc.'s 0.6%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, ServiceNow, Inc. or Palantir Technologies Inc.?

PLTR earns 21.7% ROIC versus NOW's 10.4%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

NOW vs PLTR: Which Is the Better Buy in 2026? | SafetyMargin.io