Compare Stocks › NFLX vs NOW
Netflix, Inc. (NFLX) vs ServiceNow, Inc. (NOW)
NFLX
Netflix, Inc.
$92.06
VS
NOW
ServiceNow, Inc.
$91.16
Rewards
NFLX
- ★Netflix, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Netflix, Inc. scores 81/100 on the Economic Moat Score (Wide Moat), with reinvestment efficiency as the strongest competitive dimension.
- ★Free cash flow has grown at a 80.1% CAGR over the past 4 years, demonstrating strong earnings power growth.
NOW
- ★Gross margin of 76.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $3.22 of earning power — management is an exceptional capital allocator.
Risks
NFLX
- ⚠FCF yield of 6.7% suggests reasonable valuation assuming continued moderate growth.
- ⚠9 insider sales totaling $94.8M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠FCF yield of 5.4% suggests reasonable valuation assuming continued moderate growth.
- ⚠PEG ratio of 23.59 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →NFLX
NOW
Valuation
$25.99B
Free Cash Flow
$5.11B
6.71%
FCF Yield
5.43%
29.70
Trailing P/E
54.26
23.97
Forward P/E
18.22
Quality & Moat
25.00%
ROIC
10.39%
35.28%
ROE
14.90%
49.03%
Gross Margin
76.56%
0.34
PEG Ratio
23.59
Balance Sheet Safety
0.54
Debt / Equity
0.21
N/A
Interest Coverage
N/A
0.31
Net Debt / EBITDA
-0.95
N/A
Dividend Yield
N/A
NFLX: 6Ties: 1NOW: 4
NFLXNOW
Historical Fundamentals
Learn more →NFLX
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →NFLX
$10.54
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$25.10B
Δ Market Cap
+$264.55B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →NFLX
77.6% Overvalued
Price is 77.6% above estimated fair value
Current Price: $92.06
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $51.82
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
9.7% Overvalued
Price is 9.7% above estimated fair value
Current Price: $91.16
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $83.12
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →NFLX
What growth rate is the market pricing in at $92?
+15.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +3.9%
The market implies +15.6% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +3.9%, reflecting heavy growth investment expected to generate future returns.
NOW
What growth rate is the market pricing in at $91?
+20.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.2%
The market implies +20.8% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +6.2%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →NFLX
81/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by reinvestment efficiency. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →NFLX
-1.96
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →NFLX
Insiders 0.6%Institutions 84.3%Retail & Other 15.1%
No. of Institutional Holders4,646
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.5%Retail & Other 9.3%
No. of Institutional Holders3,112
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →NFLX
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →NFLX
9
Sells (3M)
55
Sells (12M)
Total value (12M): $524.04M
NEUMANN SPENCER ADAM
Chief Financial Officer
$2.81M
@ $98.00 · 2026-04-02
HASTINGS REED
Director
$40.16M
@ $95.49 · 2026-04-01
NEUMANN SPENCER ADAM
Chief Financial Officer
$2.78M
@ $97.00 · 2026-03-02
HASTINGS REED
Director
$39.83M
@ $97.01 · 2026-03-02
NEUMANN SPENCER ADAM
Chief Financial Officer
$5.47M
@ $95.50 · 2026-02-27
PETERS GREGORY K.
Chief Executive Officer
$2.27M
@ $83.24 · 2026-02-10
WILLEMS CLETUS R
Officer
$259,253
@ $82.67 · 2026-02-10
HYMAN DAVID A
Officer
$464,231
@ $81.06 · 2026-02-09
NEUMANN SPENCER ADAM
Chief Financial Officer
$751,598
@ $81.27 · 2026-02-06
HASTINGS REED
Director
$32.70M
@ $83.63 · 2026-02-02
PETERS GREGORY K.
Chief Executive Officer
$8.77M
@ $82.94 · 2026-01-29
HYMAN DAVID A
Officer
$2.07M
@ $88.11 · 2026-01-16
SMITH BRADFORD LEE
Director
$2.82M
@ $88.86 · 2026-01-15
HASTINGS REED
Director
$39.08M
@ $91.67 · 2026-01-02
HASTINGS REED
Director
$40.71M
@ $108.43 · 2025-12-01
WILLEMS CLETUS R
Officer
$261,879
@ $1100.33 · 2025-11-06
PETERS GREGORY K.
Chief Executive Officer
$2.22M
@ $1095.68 · 2025-11-04
SARANDOS THEODORE ANTHONY JR.
Chief Executive Officer
$2.21M
@ $1092.08 · 2025-11-04
HYMAN DAVID A
Officer
$34.60M
@ $1099.84 · 2025-11-04
NEUMANN SPENCER ADAM
Chief Financial Officer
$2.59M
@ $1097.56 · 2025-11-03
NEUMANN SPENCER ADAM
Chief Financial Officer
$269,200
@ $1121.67 · 2025-11-03
HASTINGS REED
Director
$45.28M
@ $1121.51 · 2025-10-31
NEUMANN SPENCER ADAM
Chief Financial Officer
$3.05M
@ $1172.51 · 2025-10-01
HASTINGS REED
Director
$49.43M
@ $1171.92 · 2025-10-01
NEUMANN SPENCER ADAM
Chief Financial Officer
$3.14M
@ $1207.76 · 2025-09-02
HASTINGS REED
Director
$31.35M
@ $1207.71 · 2025-09-02
WILLEMS CLETUS R
Officer
$274,538
@ $1153.52 · 2025-08-06
NEUMANN SPENCER ADAM
Chief Financial Officer
$795,432
@ $1161.21 · 2025-08-06
PETERS GREGORY K.
Chief Executive Officer
$2.34M
@ $1157.44 · 2025-08-05
SARANDOS THEODORE ANTHONY JR.
Chief Executive Officer
$2.35M
@ $1160.62 · 2025-08-05
HYMAN DAVID A
Officer
$491,276
@ $1158.67 · 2025-08-05
NEUMANN SPENCER ADAM
Chief Financial Officer
$3.02M
@ $1162.40 · 2025-08-01
HASTINGS REED
Director
$26.46M
@ $1162.45 · 2025-08-01
MASIYIWA STRIVE
Director
$387,597
@ $1336.54 · 2025-07-01
NEUMANN SPENCER ADAM
Chief Financial Officer
$3.40M
@ $1307.22 · 2025-07-01
HASTINGS REED
Director
$21.82M
@ $1295.78 · 2025-07-01
HASTINGS REED
Director
$12.86M
@ $1329.11 · 2025-07-01
KARBOWSKI JEFFREY WILLIAM
Officer
$797,841
@ $1286.84 · 2025-06-25
KILGORE LESLIE JEAN
Director
$273,480
@ $1290.00 · 2025-06-25
KILGORE LESLIE JEAN
Director
$546,290
@ $1267.49 · 2025-06-24
KILGORE LESLIE JEAN
Director
$816,070
@ $1251.64 · 2025-06-05
MATHER ANN
Director
$1.36M
@ $1250.00 · 2025-06-05
KILGORE LESLIE JEAN
Director
$273,175
@ $1225.00 · 2025-06-03
NEUMANN SPENCER ADAM
Chief Financial Officer
$3.15M
@ $1211.67 · 2025-06-02
HASTINGS REED
Director
$32.63M
@ $1211.66 · 2025-06-02
KARBOWSKI JEFFREY WILLIAM
Officer
$764,653
@ $1194.77 · 2025-05-27
KILGORE LESLIE JEAN
Director
$545,210
@ $1172.49 · 2025-05-15
MASIYIWA STRIVE
Director
$1.13M
@ $1124.26 · 2025-05-12
SMITH BRADFORD LEE
Director
$4.41M
@ $1124.26 · 2025-05-12
MATHER ANN
Director
$1.56M
@ $1150.00 · 2025-05-09
WILLEMS CLETUS R
Officer
$339,124
@ $1138.00 · 2025-05-07
PETERS GREGORY K.
Chief Executive Officer
$2.31M
@ $1141.51 · 2025-05-06
SARANDOS THEODORE ANTHONY JR.
Chief Executive Officer
$2.31M
@ $1140.25 · 2025-05-06
NEUMANN SPENCER ADAM
Chief Financial Officer
$782,915
@ $1141.28 · 2025-05-06
HYMAN DAVID A
Officer
$485,817
@ $1143.10 · 2025-05-06
KILGORE LESLIE JEAN
Director
$271,400
@ $1150.00 · 2025-05-02
NEUMANN SPENCER ADAM
Chief Financial Officer
$2.95M
@ $1132.38 · 2025-05-01
HASTINGS REED
Director
$30.57M
@ $1133.05 · 2025-05-01
DOPFNER MATHIAS
Director
$6.69M
@ $1112.65 · 2025-04-30
KARBOWSKI JEFFREY WILLIAM
Officer
$702,106
@ $1097.04 · 2025-04-25
KILGORE LESLIE JEAN
Director
$848,491
@ $1047.52 · 2025-04-23
KARBOWSKI JEFFREY WILLIAM
Officer
$160,000
@ $1000.00 · 2025-04-21
NEUMANN SPENCER ADAM
Chief Financial Officer
$2.40M
@ $921.72 · 2025-04-01
HASTINGS REED
Officer and Director
$23.36M
@ $921.15 · 2025-04-01
KARBOWSKI JEFFREY WILLIAM
Officer
$469,526
@ $978.18 · 2025-03-25
NEUMANN SPENCER ADAM
Chief Financial Officer
$2.55M
@ $982.05 · 2025-03-03
HASTINGS REED
Officer and Director
$29.93M
@ $981.92 · 2025-03-03
KARBOWSKI JEFFREY WILLIAM
Officer
$635,027
@ $992.23 · 2025-02-26
PETERS GREGORY K.
Chief Executive Officer
$4.73M
@ $1035.00 · 2025-02-13
PETERS GREGORY K.
Chief Executive Officer
$5.09M
@ $1030.00 · 2025-02-10
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
5
Sells (3M)
48
Sells (12M)
Total value (12M): $28.54M
CANNEY JACQUELINE P
Officer
$799,868
@ $89.60 · 2026-04-24
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →NFLX
😨Fear(37/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(33/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →NFLX
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (33)