Compare Stocks › MCD vs NOW
McDonald's Corporation (MCD) vs ServiceNow, Inc. (NOW)
MCD
McDonald's Corporation
$309.58
VS
NOW
ServiceNow, Inc.
$113.27
Rewards
MCD
- ★McDonald's Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★McDonald's Corporation scores 84/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
- ★Dividend yield of 2.40% with a consistent or growing payout over the past 4 years.
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
Risks
MCD
- ⚠FCF yield of 2.8% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠PEG ratio of 3.16 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠7 insider sales totaling $23.7M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →MCD
NOW
Valuation
$6.30B
Free Cash Flow
$4.95B
2.85%
FCF Yield
4.14%
25.91
Trailing P/E
67.83
21.62
Forward P/E
22.56
Quality & Moat
17.46%
ROIC
11.27%
N/A
ROE
13.48%
57.41%
Gross Margin
77.53%
3.16
PEG Ratio
19.95
Balance Sheet Safety
N/A
Debt / Equity
0.19
N/A
Interest Coverage
N/A
3.70
Net Debt / EBITDA
-1.42
2.40%
Dividend Yield
N/A
MCD: 4Ties: 2NOW: 3
MCDNOW
Historical Fundamentals
Learn more →MCD
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →MCD
$0.82
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$9.30B
Δ Market Cap
+$7.67B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →MCD
152.0% Overvalued
Price is 152.0% above estimated fair value
Current Price: $309.58
Strongly undervalued
Strongly overvalued
Fair Value: $122.86
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →MCD
What growth rate is the market pricing in at $310?
+18.3%
Market-Implied FCF Growth Rate
Market pricing in significantly higher growth than history — aggressive.
NOW
What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →MCD
84/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Margin Stability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →MCD
-2.52
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →MCD
Insiders 0.3%Institutions 75.6%Retail & Other 24.1%
No. of Institutional Holders4,410
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,199
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →MCD
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →MCD
7
Sells (3M)
25
Sells (12M)
Total value (12M): $43.80M
ERLINGER JOSEPH M
Officer
$862,221
@ $328.34 · 2026-03-10
ERLINGER JOSEPH M
Officer
$110,033
@ $330.43 · 2026-02-23
BANNER JONATHAN
Officer
$2.07M
@ $333.32 · 2026-02-23
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$17.47M
@ $332.44 · 2026-02-13
FLATLEY EDITH MORGAN
Officer
$1.55M
@ $331.00 · 2026-02-12
ERLINGER JOSEPH M
Officer
$854,106
@ $325.25 · 2026-02-10
ERLINGER JOSEPH M
Officer
$805,079
@ $306.58 · 2026-01-12
RALLS-MORRISON DESIREE ANN
Officer
$795,520
@ $320.00 · 2025-12-16
FLATLEY EDITH MORGAN
Officer
$207,270
@ $315.00 · 2025-12-12
STEIJAERT MANUEL JM
Officer
$2.01M
@ $305.50 · 2025-12-01
BORDEN IAN FREDERICK
Chief Financial Officer
$5.31M
@ $310.00 · 2025-11-21
ERLINGER JOSEPH M
Officer
$977,095
@ $305.82 · 2025-11-14
STEIJAERT MANUEL JM
Officer
$3.95M
@ $300.42 · 2025-11-05
FLATLEY EDITH MORGAN
Officer
$315,000
@ $315.00 · 2025-09-02
FLATLEY EDITH MORGAN
Officer
$1.49M
@ $315.00 · 2025-08-20
BANNER JONATHAN
Officer
$310,000
@ $310.00 · 2025-08-19
RALLS-MORRISON DESIREE ANN
Officer
$770,970
@ $310.00 · 2025-08-06
FLATLEY EDITH MORGAN
Officer
$296,216
@ $303.50 · 2025-08-01
ERLINGER JOSEPH M
Officer
$281,221
@ $299.49 · 2025-07-23
FLATLEY EDITH MORGAN
Officer
$300,000
@ $300.00 · 2025-07-10
ERLINGER JOSEPH M
Officer
$270,920
@ $288.52 · 2025-06-23
ERLINGER JOSEPH M
President
$295,851
@ $315.07 · 2025-05-23
STEIJAERT MANUEL JM
Officer
$1.92M
@ $319.66 · 2025-05-20
ERLINGER JOSEPH M
Officer
$299,072
@ $318.50 · 2025-04-23
ERLINGER JOSEPH M
Officer
$287,616
@ $306.30 · 2025-03-24
BOYD TIFFANIE L
Officer
$309,270
@ $309.27 · 2025-02-27
ERLINGER JOSEPH M
Officer
$286,395
@ $305.00 · 2025-02-24
STEIJAERT MANUEL JM
Officer
$3.23M
@ $308.71 · 2025-02-24
GROSS MARION K
Officer
$334,871
@ $304.71 · 2025-02-21
BANNER JONATHAN
Officer
$456,495
@ $304.33 · 2025-02-21
FLATLEY EDITH MORGAN
Officer
$962,432
@ $300.76 · 2025-02-19
BANNER JONATHAN
Officer
$2.83M
@ $307.41 · 2025-02-13
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$3.26M
@ $310.05 · 2025-02-11
ERLINGER JOSEPH M
Officer
$84,225
@ $280.75 · 2025-01-23
GROSS MARION K
Officer
$436,134
@ $290.95 · 2025-01-02
RALLS-MORRISON DESIREE ANN
Officer
$1.98M
@ $289.89 · 2024-12-31
ERLINGER JOSEPH M
Officer
$319,919
@ $291.10 · 2024-12-23
ERLINGER JOSEPH M
Officer
$321,458
@ $292.50 · 2024-11-25
GROSS MARION K
Officer
$441,470
@ $294.51 · 2024-11-01
ERLINGER JOSEPH M
Officer
$321,326
@ $292.38 · 2024-10-23
FLATLEY EDITH MORGAN
Officer
$727,260
@ $310.00 · 2024-10-14
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$2.83M
@ $305.00 · 2024-09-27
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$5.51M
@ $300.02 · 2024-09-24
BORDEN IAN FREDERICK
Chief Financial Officer
$1.78M
@ $300.04 · 2024-09-23
ERLINGER JOSEPH M
Officer
$328,128
@ $298.57 · 2024-09-23
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$1.18M
@ $300.00 · 2024-09-16
BORDEN IAN FREDERICK
Chief Financial Officer
$397,500
@ $300.00 · 2024-09-16
GROSS MARION K
Officer
$428,967
@ $286.36 · 2024-09-03
ERLINGER JOSEPH M
Officer
$316,993
@ $288.70 · 2024-08-23
ERLINGER JOSEPH M
Officer
$285,740
@ $260.00 · 2024-07-23
GROSS MARION K
Officer
$371,893
@ $248.26 · 2024-07-03
ERLINGER JOSEPH M
Officer
$285,480
@ $260.00 · 2024-06-21
ERLINGER JOSEPH M
Officer
$291,378
@ $265.13 · 2024-05-23
BANNER JONATHAN
Officer
$220,016
@ $275.02 · 2024-05-10
ERLINGER JOSEPH M
Officer
$303,751
@ $276.64 · 2024-04-23
ERLINGER JOSEPH M
Officer
$312,534
@ $284.38 · 2024-03-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →MCD
😐Neutral(48/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →MCD
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)