NIKE, Inc. (NKE) vs AT&T Inc. (T): Which Is the Better Buy in 2026?
As of 2026-06-19, NKE is undervalued at $45, with a DCF intrinsic value of $112 and a margin of safety of 60%. T is undervalued at $22, with an intrinsic value of $57 and a margin of safety of 62%. Of the two, T has the wider margin of safety.
Rewards
- ★NIKE, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
- ★Insiders have bought $3.7M worth of stock in the past 3 months — significant skin in the game.
- ★Free cash flow has grown at a 16.2% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $14.89 of earning power — management is an exceptional capital allocator.
- ★FCF yield of 12.7% is historically attractive — the business generates significant cash relative to its price.
Risks
- ⚠Free cash flow has declined at a 9.6% CAGR over the past 4 years — a concerning trend.
- ⚠Altman Z-Score of 0.89 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
Key Valuation Metrics
Learn more →Historical Fundamentals
Learn more →Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →Reverse DCF — Market-Implied Growth
Learn more →What growth rate is the market pricing in at $45?
The market implies +7.3% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +8.7%, reflecting heavy growth investment.
What growth rate is the market pricing in at $22?
The market implies +2.5% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +4.2%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →Narrow moat with roic consistency as the key competitive advantage. Improving revenue predictability would strengthen the moat.
Narrow moat with margin stability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Forensic Accounting
Learn more →M-Score Trend
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →"Market is pessimistic — investigate whether fears are temporary or structural"
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
Frequently Asked Questions: NKE vs T
Is NIKE, Inc. or AT&T Inc. more undervalued in 2026?▼
Based on our discounted cash flow model, T trades at a 61.6% margin of safety (intrinsic value $57 vs. price $22), compared to NKE's 59.7% margin of safety (intrinsic $112 vs. $45).
Which stock has a wider economic moat, NIKE, Inc. or AT&T Inc.?▼
NKE scores 68/100 (Narrow moat), while T scores 57/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Is AT&T Inc. in financial distress?▼
T's Altman Z-Score of 0.9 places it in the Distress zone, signaling elevated bankruptcy risk. NKE scores 4.4 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.
Which company has better free cash flow, NIKE, Inc. or AT&T Inc.?▼
AT&T Inc. (T) generates a 12.7% free cash flow yield, compared to NIKE, Inc.'s 4.9%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.
Which stock has higher return on invested capital, NIKE, Inc. or AT&T Inc.?▼
NKE earns 10.1% ROIC versus T's 7.9%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.
Which dividend is safer, NIKE, Inc.'s or AT&T Inc.'s?▼
T's dividend earns a safety score of 91/100 (Very Safe), compared to NKE's 69/100 (Safe). T has raised its dividend for 2 consecutive years.