Compare StocksDIS vs NKE

The Walt Disney Company (DIS) vs NIKE, Inc. (NKE)

DIS
The Walt Disney Company
$103.08
VS
NKE
NIKE, Inc.
$44.40

Rewards

DIS
  • Free cash flow has grown at a 111.4% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $6.21 of earning power — management is an exceptional capital allocator.
  • Management has timed buybacks well — 2 out of 2 years showed value-accretive repurchases.
NKE
  • NIKE, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • NIKE, Inc. scores 72/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

DIS
  • FCF yield of 5.5% suggests reasonable valuation assuming continued moderate growth.
  • PEG ratio of 2.93 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
NKE
  • Free cash flow has declined at a 9.6% CAGR over the past 4 years — a concerning trend.

Key Valuation Metrics

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DIS
NKE
Valuation
$10.08B
Free Cash Flow
$3.27B
5.52%
FCF Yield
4.97%
15.18
Trailing P/E
29.21
14.06
Forward P/E
24.05
Quality & Moat
7.23%
ROIC
10.10%
10.88%
ROE
22.85%
37.28%
Gross Margin
40.92%
2.93
PEG Ratio
1.37
Balance Sheet Safety
0.41
Debt / Equity
0.79
N/A
Interest Coverage
N/A
2.12
Net Debt / EBITDA
0.81
1.46%
Dividend Yield
3.69%
DIS: 5Ties: 1NKE: 6
DISNKE

Historical Fundamentals

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DIS

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

NKE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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DIS
$2.96
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$16.56B
Δ Market Cap
+$49.03B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NKE
$-11.96
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$7.51B
Δ Market Cap
$-89.79B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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DIS
32.6% Margin of Safety
Price is 32.6% below estimated fair value
Current Price: $103.08
Fair Value: $152.93
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NKE
61.3% Margin of Safety
Price is 61.3% below estimated fair value
Current Price: $44.40
Fair Value: $114.74
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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DIS

What growth rate is the market pricing in at $103?

+6.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.1%

The market implies +6.3% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +9.1%, reflecting heavy growth investment expected to generate future returns.

NKE

What growth rate is the market pricing in at $44?

+8.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +8.4%

The market implies +8.6% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +8.4%, reflecting heavy growth investment.

Economic Moat Score

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DIS
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NKE
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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DIS
-2.61
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NKE
-2.36
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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DIS
Insiders 0.1%Institutions 77.2%Retail & Other 22.8%
No. of Institutional Holders3,948
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NKE
Insiders 1.5%Institutions 82.2%Retail & Other 16.3%
No. of Institutional Holders2,715
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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DIS
1
Buys (3M)
2
Buys (12M)
Total value (12M): $2.11M
CHANG AMY L
Director
$98,791
@ $107.85 · 2026-02-12
GORMAN JAMES P
Director
$2.01M
@ $111.89 · 2025-12-12
MCDONALD CALVIN
Director
$999,994
@ $85.06 · 2024-08-08
GORMAN JAMES P
Director
$2.12M
@ $106.03 · 2024-05-08
Open market purchases · includes direct & indirect ownership · excludes option exercises
NKE
5
Buys (3M)
9
Buys (12M)
Total value (12M): $9.19M
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $42.27 · 2026-04-13
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $42.27 · 2026-04-13
COOK TIMOTHY D
Director
$1.06M
@ $42.43 · 2026-04-10
ROGERS JOHN W JR
Director
$173,360
@ $43.34 · 2026-04-09
SWAN ROBERT HOLMES
Director
$500,002
@ $42.44 · 2026-04-07
HILL ELLIOTT
Chief Executive Officer
$1.00M
@ $61.10 · 2025-12-29
COOK TIMOTHY D
Director
$2.95M
@ $58.97 · 2025-12-22
SWAN ROBERT HOLMES
Director
$500,080
@ $57.54 · 2025-12-22
KNUDSTORP JORGEN VIG
Director
$1.00M
@ $62.09 · 2025-11-07
SWAN ROBERT HOLMES
Director
$502,756
@ $58.46 · 2025-04-04
ROGERS JOHN W JR
Director
$191,624
@ $76.65 · 2024-12-27
SWAN ROBERT HOLMES
Director
$226,516
@ $77.02 · 2024-06-28
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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DIS
0
Sells (3M)
4
Sells (12M)
Total value (12M): $903,602
COLEMAN SONIA L
Officer
$281,922
@ $114.00 · 2026-01-22
COLEMAN SONIA L
Officer
$277,134
@ $114.00 · 2025-12-24
COLEMAN SONIA L
Officer
$233,701
@ $118.57 · 2025-08-25
WOODFORD BRENT A
Officer
$110,845
@ $110.84 · 2025-05-13
COLEMAN SONIA L
Officer
$74,936
@ $108.76 · 2025-01-22
COLEMAN SONIA L
Officer
$342,766
@ $111.36 · 2024-12-17
WOODFORD BRENT A
Officer
$917,920
@ $114.74 · 2024-12-11
IGER ROBERT A
Chief Executive Officer
$42.67M
@ $114.57 · 2024-11-22
WOODFORD BRENT A
Officer
$568,101
@ $113.62 · 2024-11-20
COLEMAN SONIA L
Officer
$279,772
@ $99.99 · 2024-11-11
COLEMAN SONIA L
Officer
$466,400
@ $106.00 · 2024-05-09
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NKE
1
Sells (3M)
10
Sells (12M)
Total value (12M): $30.93M
LEINWAND ROBERT
Officer
$565,021
@ $62.33 · 2026-02-12
PARKER MARK G
Officer and Director
$5.58M
@ $64.80 · 2025-11-14
HEINLE TREASURE
Officer
$306,461
@ $71.27 · 2025-10-06
LEINWAND ROBERT
Officer
$52,367
@ $75.13 · 2025-10-02
LEINWAND ROBERT
Officer
$76,058
@ $74.64 · 2025-09-05
PARKER MARK G
Officer and Director
$6.54M
@ $75.93 · 2025-08-14
MCCARTNEY PHILIP
Officer
$244,138
@ $77.21 · 2025-08-13
LEINWAND ROBERT
Officer
$123,152
@ $74.91 · 2025-08-05
PARKER MARK G
Officer and Director
$7.95M
@ $72.29 · 2025-07-16
PARKER MARK G
Officer and Director
$9.49M
@ $62.05 · 2025-05-14
NIELSEN JOHANNA
Officer
$7,978
@ $57.81 · 2025-04-24
PARKER MARK G
Officer and Director
$12.36M
@ $72.83 · 2025-02-14
LEINWAND ROBERT
Officer
$328,082
@ $72.81 · 2025-02-13
O NEILL HEIDI
Officer
$1.01M
@ $71.18 · 2025-02-11
PARKER MARK G
Officer and Director
$3.46M
@ $76.64 · 2024-11-14
PARKER MARK G
Officer and Director
$4.09M
@ $78.00 · 2024-08-14
FRIEND MATTHEW
Chief Financial Officer
$394,281
@ $72.88 · 2024-08-07
PARKER MARK G
Officer and Director
$8.03M
@ $72.97 · 2024-07-18
FRIEND MATTHEW
Chief Financial Officer
$889,185
@ $95.10 · 2024-06-05
PARKER MARK G
Officer and Director
$15.68M
@ $93.14 · 2024-05-14
NIELSEN JOHANNA
Officer
$26,406
@ $93.64 · 2024-05-09
MATHESON MONIQUE SUZETTE
Officer
$4.24M
@ $94.16 · 2024-05-07
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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DIS
FearGreed
😐Neutral(54/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NKE
FearGreed
😨Fear(36/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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DIS
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
NKE
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (36)
View DIS Full AnalysisView NKE Full Analysis
DIS vs NKE: Which Is the Better Buy? | SafetyMargin.io