Compare Stocks › MSFT vs ROK
Microsoft Corporation (MSFT) vs Rockwell Automation, Inc. (ROK)
MSFT
Microsoft Corporation
$414.19
VS
ROK
Rockwell Automation, Inc.
$407.43
Rewards
MSFT
- ★Microsoft Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 68.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Microsoft Corporation scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
ROK
- ★Rockwell Automation, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Free cash flow has grown at a 25.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
Risks
MSFT
- ⚠FCF yield of 2.3% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
ROK
- ⚠FCF yield of 3.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Trailing P/E of 46.5x is 31% above the historical average of 35.6x — the stock trades at a premium to its own history.
- ⚠12 insider sales totaling $24.5M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →MSFT
ROK
Valuation
$71.61B
Free Cash Flow
$1.36B
2.33%
FCF Yield
2.96%
24.68
Trailing P/E
46.51
21.46
Forward P/E
29.65
Quality & Moat
21.58%
ROIC
15.66%
24.58%
ROE
22.87%
68.31%
Gross Margin
48.49%
1.05
PEG Ratio
0.69
Balance Sheet Safety
0.30
Debt / Equity
0.99
N/A
Interest Coverage
N/A
0.26
Net Debt / EBITDA
1.79
0.88%
Dividend Yield
1.35%
MSFT: 8Ties: 1ROK: 3
MSFTROK
Historical Fundamentals
Learn more →MSFT
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
ROK
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →MSFT
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$196.68B
Δ Market Cap
+$1.81T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
ROK
$9.35
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.50B
Δ Market Cap
+$14.07B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →MSFT
3.0% Overvalued
Price is 3.0% above estimated fair value
Current Price: $414.19
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $402.01
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
ROK
105.4% Overvalued
Price is 105.4% above estimated fair value
Current Price: $407.43
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $198.34
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →MSFT
What growth rate is the market pricing in at $414?
+13.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +18.3%
The market implies +13.5% Owner Earnings growth, roughly in line with history — reasonably priced.
Standard FCF implies +18.3%, reflecting ongoing growth investment.
ROK
What growth rate is the market pricing in at $407?
+21.9%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.8%
The market implies +21.9% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +15.8%, reflecting heavy growth investment.
Economic Moat Score
Learn more →MSFT
88/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
ROK
69/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with reinvestment efficiency as the key competitive advantage. Improving revenue predictability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →MSFT
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
ROK
-2.67
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →MSFT
Insiders 0.1%Institutions 75.9%Retail & Other 24.0%
No. of Institutional Holders8,016
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
ROK
Insiders 0.2%Institutions 88.0%Retail & Other 11.8%
No. of Institutional Holders1,888
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →MSFT
1
Buys (3M)
1
Buys (12M)
Total value (12M): $1.99M
STANTON JOHN W.
Director
$1.99M
@ $397.35 · 2026-02-18
SMITH BRADFORD LEE
President
$1.45M
@ $377.47 · 2025-04-23
Open market purchases · includes direct & indirect ownership · excludes option exercises
ROK
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →MSFT
1
Sells (3M)
13
Sells (12M)
Total value (12M): $172.43M
HOGAN KATHLEEN T
Officer
$5.05M
@ $409.55 · 2026-03-06
NUMOTO TAKESHI
Officer
$1.36M
@ $478.72 · 2025-12-04
ALTHOFF JUDSON
Officer
$6.27M
@ $491.52 · 2025-12-02
SMITH BRADFORD LEE
President
$19.97M
@ $518.64 · 2025-11-03
NADELLA SATYA
Chief Executive Officer
$75.32M
@ $504.78 · 2025-09-03
NUMOTO TAKESHI
Officer
$2.56M
@ $527.32 · 2025-08-12
NUMOTO TAKESHI
Officer
$1.39M
@ $463.00 · 2025-06-03
NUMOTO TAKESHI
Officer
$460,008
@ $460.01 · 2025-05-30
HOGAN KATHLEEN T
Officer
$9.76M
@ $453.77 · 2025-05-21
ALTHOFF JUDSON
Officer
$7.33M
@ $458.18 · 2025-05-19
COLEMAN AMY
Officer
$5.99M
@ $452.04 · 2025-05-15
SMITH BRADFORD LEE
President
$1.68M
@ $438.44 · 2025-05-05
SMITH BRADFORD LEE
President
$35.30M
@ $435.84 · 2025-05-05
NUMOTO TAKESHI
Officer
$1.12M
@ $447.41 · 2024-12-09
NUMOTO TAKESHI
Officer
$874,634
@ $437.32 · 2024-12-04
NUMOTO TAKESHI
Officer
$1.50M
@ $428.76 · 2024-12-02
ALTHOFF JUDSON
Officer
$10.43M
@ $417.00 · 2024-11-22
NUMOTO TAKESHI
Officer
$414,720
@ $414.72 · 2024-11-22
YOUNG CHRISTOPHER DAVID
Officer
$3.05M
@ $423.66 · 2024-11-12
HOGAN KATHLEEN T
Officer
$7.16M
@ $411.86 · 2024-09-10
NUMOTO TAKESHI
Officer
$1.03M
@ $411.04 · 2024-09-10
SMITH BRADFORD LEE
President
$16.10M
@ $402.59 · 2024-09-09
HOOD AMY E
Chief Financial Officer
$15.60M
@ $410.55 · 2024-09-05
NADELLA SATYA
Chief Executive Officer
$32.02M
@ $408.63 · 2024-09-04
NUMOTO TAKESHI
Officer
$235,535
@ $416.14 · 2024-06-03
ALTHOFF JUDSON
Officer
$10.64M
@ $425.68 · 2024-05-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
ROK
12
Sells (3M)
58
Sells (12M)
Total value (12M): $40.92M
FORDENWALT MATTHEW W
Officer
$480,000
@ $400.00 · 2026-04-13
PERDUCAT CYRIL
Chief Technology Officer
$78,209
@ $394.99 · 2026-04-10
BULHO MATHEUS DE A G VIERA
Officer
$484,375
@ $387.50 · 2026-04-08
BULHO MATHEUS DE A G VIERA
Officer
$107,341
@ $359.00 · 2026-04-02
BUTTERMORE ROBERT L.
Officer
$3.56M
@ $398.92 · 2026-03-02
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$5.93M
@ $410.01 · 2026-02-26
HOUSE REBECCA WICKHEM
Officer
$4.89M
@ $404.27 · 2026-02-25
GENEREUX SCOTT A
Officer
$7.04M
@ $404.61 · 2026-02-25
MYERS TESSA M.
Officer
$812,599
@ $409.37 · 2026-02-25
WOODS ISAAC
Officer and Treasurer
$515,628
@ $405.69 · 2026-02-25
FORDENWALT MATTHEW W
Officer
$485,050
@ $404.21 · 2026-02-25
BUTTERMORE ROBERT L.
Officer
$77,548
@ $380.14 · 2026-02-17
RIESTERER TERRY LEE
Officer
$313,600
@ $392.00 · 2026-01-02
BULHO MATHEUS DE A G VIERA
Officer
$828,475
@ $402.37 · 2025-12-10
HOUSE REBECCA WICKHEM
Officer
$823,435
@ $401.87 · 2025-12-10
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$438,542
@ $401.60 · 2025-12-10
MILLER JOHN M
Officer
$46,999
@ $401.70 · 2025-12-10
GENEREUX SCOTT A
Officer
$664,640
@ $401.84 · 2025-12-10
MYERS TESSA M.
Officer
$550,861
@ $401.80 · 2025-12-10
RIESTERER TERRY LEE
Officer
$114,934
@ $401.87 · 2025-12-10
WOODS ISAAC
Officer and Treasurer
$116,500
@ $401.72 · 2025-12-10
PERDUCAT CYRIL
Chief Technology Officer
$388,205
@ $401.87 · 2025-12-10
BUTTERMORE ROBERT L.
Officer
$184,676
@ $401.47 · 2025-12-10
FORDENWALT MATTHEW W
Officer
$230,792
@ $401.38 · 2025-12-10
BULHO MATHEUS DE A G VIERA
Officer
$1.42M
@ $403.04 · 2025-12-05
HOUSE REBECCA WICKHEM
Officer
$149,476
@ $402.90 · 2025-12-05
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$51,981
@ $402.95 · 2025-12-05
MILLER JOHN M
Officer
$12,087
@ $402.90 · 2025-12-05
GENEREUX SCOTT A
Officer
$113,607
@ $402.86 · 2025-12-05
MYERS TESSA M.
Officer
$149,486
@ $402.93 · 2025-12-05
RIESTERER TERRY LEE
Officer
$24,173
@ $402.88 · 2025-12-05
WOODS ISAAC
Officer and Treasurer
$27,396
@ $402.88 · 2025-12-05
PERDUCAT CYRIL
Chief Technology Officer
$56,004
@ $402.91 · 2025-12-05
BUTTERMORE ROBERT L.
Officer
$74,127
@ $402.86 · 2025-12-05
FORDENWALT MATTHEW W
Officer
$118,860
@ $402.92 · 2025-12-05
BULHO MATHEUS DE A G VIERA
Officer
$300,030
@ $365.00 · 2025-10-29
WOODS ISAAC
Officer and Treasurer
$87,500
@ $350.00 · 2025-09-11
WOODS ISAAC
Officer and Treasurer
$35,552
@ $345.17 · 2025-09-08
WOODS ISAAC
Officer and Treasurer
$127,181
@ $348.44 · 2025-08-29
PERDUCAT CYRIL
Chief Technology Officer
$499,500
@ $348.08 · 2025-08-29
KEANE JAMES P
Director
$1.07M
@ $356.06 · 2025-08-26
RIESTERER TERRY LEE
Officer
$830,730
@ $350.67 · 2025-07-17
BULHO MATHEUS DE A G VIERA
Officer
$171,134
@ $325.35 · 2025-06-11
BULHO MATHEUS DE A G VIERA
Officer
$81,583
@ $326.33 · 2025-06-09
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$179,796
@ $326.31 · 2025-06-09
MYERS TESSA M.
Officer
$118,454
@ $326.32 · 2025-06-09
WOODS ISAAC
Officer and Treasurer
$96,913
@ $326.31 · 2025-06-09
BUTTERMORE ROBERT L.
Officer
$161,197
@ $326.31 · 2025-06-09
FORDENWALT MATTHEW W
Officer
$94,310
@ $326.33 · 2025-06-09
FORDENWALT MATTHEW W
Officer
$230,023
@ $318.15 · 2025-06-04
FORDENWALT MATTHEW W
Officer
$141,758
@ $315.02 · 2025-05-29
MILLER JOHN M
Officer
$558,038
@ $310.02 · 2025-05-13
BULHO MATHEUS DE A G VIERA
Officer
$285,682
@ $304.24 · 2025-05-12
HOUSE REBECCA WICKHEM
Officer
$1.58M
@ $304.18 · 2025-05-12
RIESTERER TERRY LEE
Officer
$760,321
@ $304.13 · 2025-05-12
BUTTERMORE ROBERT L.
Officer
$518,651
@ $304.37 · 2025-05-12
HOUSE REBECCA WICKHEM
Officer
$1.48M
@ $295.01 · 2025-05-09
FORDENWALT MATTHEW W
Officer
$147,504
@ $295.01 · 2025-05-09
BULHO MATHEUS DE A G VIERA
Officer
$75,500
@ $257.68 · 2025-04-02
GENEREUX SCOTT A
Officer
$501,858
@ $286.78 · 2025-03-03
MILLER JOHN M
Officer
$71,928
@ $285.43 · 2025-02-28
MYERS TESSA M.
Officer
$351,364
@ $285.43 · 2025-02-28
WOODS ISAAC
Officer and Treasurer
$248,810
@ $284.03 · 2025-02-28
BUTTERMORE ROBERT L.
Officer
$59,823
@ $296.15 · 2025-02-14
RIESTERER TERRY LEE
Officer
$255,179
@ $300.21 · 2025-02-12
WOODS ISAAC
Officer and Treasurer
$245,872
@ $274.72 · 2025-01-10
BULHO MATHEUS DE A G VIERA
Officer
$439,970
@ $299.71 · 2024-12-10
HOUSE REBECCA WICKHEM
Officer
$233,947
@ $298.40 · 2024-12-10
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$65,421
@ $298.73 · 2024-12-10
MILLER JOHN M
General Counsel
$9,867
@ $299.00 · 2024-12-10
GENEREUX SCOTT A
Officer
$229,776
@ $298.80 · 2024-12-10
MYERS TESSA M.
Officer
$88,230
@ $298.07 · 2024-12-10
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →MSFT
😐Neutral(48/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
ROK
😏Greed(62/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →MSFT
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)
ROK
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (62)