Compare Stocks › KO vs MSFT
The Coca-Cola Company (KO) vs Microsoft Corporation (MSFT)
KO
The Coca-Cola Company
$75.55
VS
MSFT
Microsoft Corporation
$389.02
Rewards
KO
- ★The Coca-Cola Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 61.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★The Coca-Cola Company scores 94/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
MSFT
- ★Microsoft Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 68.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Microsoft Corporation scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
Risks
KO
- ⚠PEG ratio of 6.90 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠10 insider sales totaling $72.0M with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠Free cash flow has declined at a 17.8% CAGR over the past 4 years — a concerning trend.
MSFT
- ⚠FCF yield of 2.5% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
Key Valuation Metrics
Learn more →KO
MSFT
Valuation
$-1.46B
Free Cash Flow
$71.61B
-0.45%
FCF Yield
2.48%
24.85
Trailing P/E
24.33
21.80
Forward P/E
20.64
Quality & Moat
11.36%
ROIC
22.10%
38.24%
ROE
26.05%
61.63%
Gross Margin
68.59%
6.90
PEG Ratio
0.41
Balance Sheet Safety
1.40
Debt / Equity
0.32
N/A
Interest Coverage
N/A
2.00
Net Debt / EBITDA
0.19
2.73%
Dividend Yield
0.94%
KO: 2Ties: 2MSFT: 8
KOMSFT
Historical Fundamentals
Learn more →KO
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
MSFT
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →KO
$2.72
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$9.36B
Δ Market Cap
+$25.42B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MSFT
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$196.68B
Δ Market Cap
+$1.81T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →KO
35.7% Overvalued
Price is 35.7% above estimated fair value
Current Price: $75.55
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $55.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MSFT
0.5% Overvalued
Price is 0.5% above estimated fair value
Current Price: $389.02
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $387.10
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →KO
Requires positive FCF to compute implied growth rate.
MSFT
What growth rate is the market pricing in at $389?
+12.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.4%
The market implies +12.6% Owner Earnings growth, roughly in line with history — reasonably priced.
Standard FCF implies +17.4%, reflecting ongoing growth investment.
Economic Moat Score
Learn more →KO
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Margin Stability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
MSFT
88/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →KO
-2.38
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MSFT
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →KO
Insiders 9.9%Institutions 66.7%Retail & Other 23.4%
No. of Institutional Holders4,381
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MSFT
Insiders 0.1%Institutions 76.0%Retail & Other 23.9%
No. of Institutional Holders8,054
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →KO
0
Buys (3M)
1
Buys (12M)
Total value (12M): $998,676
LEVCHIN MAX R
Director
$998,676
@ $70.00 · 2025-10-24
Open market purchases · includes direct & indirect ownership · excludes option exercises
MSFT
1
Buys (3M)
2
Buys (12M)
Total value (12M): $3.44M
STANTON JOHN W.
Director
$1.99M
@ $397.35 · 2026-02-18
SMITH BRADFORD LEE
President
$1.45M
@ $377.47 · 2025-04-23
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →KO
10
Sells (3M)
19
Sells (12M)
Total value (12M): $122.47M
DOUGLAS MONICA HOWARD
Officer
$1.85M
@ $77.37 · 2026-03-09
QUINCEY JAMES R.
Chief Executive Officer
$19.84M
@ $79.14 · 2026-03-03
QUAN NANCY W
Officer
$1.87M
@ $79.50 · 2026-03-03
PIETRACCI BRUNO
Divisional Officer
$2.28M
@ $79.41 · 2026-03-03
MURPHY JOHN
President
$5.83M
@ $80.52 · 2026-03-02
PEREZ BEATRIZ R
Officer
$1.73M
@ $81.00 · 2026-02-27
PEREZ BEATRIZ R
Officer
$2.93M
@ $80.69 · 2026-02-26
DOUGLAS MONICA HOWARD
Officer
$1.60M
@ $80.16 · 2026-02-25
MURPHY JOHN
President
$8.00M
@ $80.42 · 2026-02-25
QUINCEY JAMES R.
Chief Executive Officer
$26.05M
@ $77.10 · 2026-02-03
QUAN NANCY W
Officer
$2.25M
@ $71.17 · 2025-11-17
ARROYO MANUEL
Officer
$9.89M
@ $70.80 · 2025-11-14
BRAUN HENRIQUE GNANI
Chief Operating Officer
$2.86M
@ $70.93 · 2025-11-11
DOUGLAS MONICA HOWARD
Officer
$947,464
@ $69.93 · 2025-10-24
KOUMETTIS NIKOLAOS
Divisional Officer
$2.58M
@ $69.10 · 2025-08-05
QUINCEY JAMES R.
Chief Executive Officer
$19.20M
@ $72.06 · 2025-05-30
QUAN NANCY W
Officer
$2.02M
@ $70.81 · 2025-05-09
PEREZ BEATRIZ R
Officer
$4.34M
@ $71.87 · 2025-05-08
MURPHY JOHN
President
$6.39M
@ $72.09 · 2025-05-07
BRAUN HENRIQUE GNANI
Chief Operating Officer
$1.81M
@ $71.47 · 2025-03-11
KOUMETTIS NIKOLAOS
Divisional Officer
$3.94M
@ $71.01 · 2025-03-07
DOUGLAS MONICA HOWARD
Officer
$394,231
@ $70.84 · 2025-02-26
KOUMETTIS NIKOLAOS
Divisional Officer
$3.88M
@ $70.96 · 2025-02-26
QUAN NANCY W
Officer
$3.92M
@ $71.36 · 2025-02-25
CHANG LISA VIRGINIA
Officer
$961,352
@ $71.50 · 2025-02-25
PIETRACCI BRUNO
Divisional Officer
$1.34M
@ $70.56 · 2025-02-24
DOUGLAS MONICA HOWARD
Officer
$697,673
@ $63.71 · 2024-11-22
QUINCEY JAMES R.
Chief Executive Officer
$6.40M
@ $64.03 · 2024-11-08
QUAN NANCY W
Officer
$1.32M
@ $71.50 · 2024-08-27
QUINCEY JAMES R.
Chief Executive Officer
$2.97M
@ $70.02 · 2024-08-26
MANN JENNIFER K
Officer
$8.99M
@ $69.52 · 2024-08-22
QUINCEY JAMES R.
Chief Executive Officer
$7.18M
@ $70.02 · 2024-08-21
CHANG LISA VIRGINIA
Officer
$2.80M
@ $69.54 · 2024-08-21
PEREZ BEATRIZ R
Officer
$2.43M
@ $68.62 · 2024-08-08
ARROYO MANUEL
Officer
$1.88M
@ $68.22 · 2024-08-07
CHANG LISA VIRGINIA
Officer
$3.98M
@ $68.51 · 2024-08-06
QUAN NANCY W
Officer
$1.27M
@ $68.95 · 2024-08-02
PIETRACCI BRUNO
Divisional Officer
$2.67M
@ $69.01 · 2024-08-02
QUAN NANCY W
Officer
$2.53M
@ $66.96 · 2024-07-26
QUAN NANCY W
Officer
$1.25M
@ $64.96 · 2024-07-17
KOUMETTIS NIKOLAOS
Divisional Officer
$5.04M
@ $62.34 · 2024-06-14
QUAN NANCY W
Officer
$1.22M
@ $63.44 · 2024-06-11
BRAUN HENRIQUE GNANI
Officer
$3.61M
@ $63.08 · 2024-05-15
DOUGLAS MONICA HOWARD
Officer
$561,801
@ $63.31 · 2024-05-10
MURPHY JOHN
President
$3.60M
@ $62.91 · 2024-05-09
QUAN NANCY W
Officer
$2.33M
@ $62.28 · 2024-05-07
RANDAZZA MARK
Officer
$1.28M
@ $62.29 · 2024-05-07
PEREZ BEATRIZ R
Officer
$3.55M
@ $61.99 · 2024-05-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MSFT
1
Sells (3M)
13
Sells (12M)
Total value (12M): $172.43M
HOGAN KATHLEEN T
Officer
$5.05M
@ $409.55 · 2026-03-06
NUMOTO TAKESHI
Officer
$1.36M
@ $478.72 · 2025-12-04
ALTHOFF JUDSON
Officer
$6.27M
@ $491.52 · 2025-12-02
SMITH BRADFORD LEE
President
$19.97M
@ $518.64 · 2025-11-03
NADELLA SATYA
Chief Executive Officer
$75.32M
@ $504.78 · 2025-09-03
NUMOTO TAKESHI
Officer
$2.56M
@ $527.32 · 2025-08-12
NUMOTO TAKESHI
Officer
$1.39M
@ $463.00 · 2025-06-03
NUMOTO TAKESHI
Officer
$460,008
@ $460.01 · 2025-05-30
HOGAN KATHLEEN T
Officer
$9.76M
@ $453.77 · 2025-05-21
ALTHOFF JUDSON
Officer
$7.33M
@ $458.18 · 2025-05-19
COLEMAN AMY
Officer
$5.99M
@ $452.04 · 2025-05-15
SMITH BRADFORD LEE
President
$1.68M
@ $438.44 · 2025-05-05
SMITH BRADFORD LEE
President
$35.30M
@ $435.84 · 2025-05-05
NUMOTO TAKESHI
Officer
$1.12M
@ $447.41 · 2024-12-09
NUMOTO TAKESHI
Officer
$874,634
@ $437.32 · 2024-12-04
NUMOTO TAKESHI
Officer
$1.50M
@ $428.76 · 2024-12-02
ALTHOFF JUDSON
Officer
$10.43M
@ $417.00 · 2024-11-22
NUMOTO TAKESHI
Officer
$414,720
@ $414.72 · 2024-11-22
YOUNG CHRISTOPHER DAVID
Officer
$3.05M
@ $423.66 · 2024-11-12
HOGAN KATHLEEN T
Officer
$7.16M
@ $411.86 · 2024-09-10
NUMOTO TAKESHI
Officer
$1.03M
@ $411.04 · 2024-09-10
SMITH BRADFORD LEE
President
$16.10M
@ $402.59 · 2024-09-09
HOOD AMY E
Chief Financial Officer
$15.60M
@ $410.55 · 2024-09-05
NADELLA SATYA
Chief Executive Officer
$32.02M
@ $408.63 · 2024-09-04
NUMOTO TAKESHI
Officer
$235,535
@ $416.14 · 2024-06-03
ALTHOFF JUDSON
Officer
$10.64M
@ $425.68 · 2024-05-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →KO
😐Neutral(53/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MSFT
😐Neutral(43/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →KO
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (53)
MSFT
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (43)