Compare Stocks › MS vs TKO
Morgan Stanley (MS) vs TKO Group Holdings, Inc. (TKO)
MS
Morgan Stanley
$190.17
VS
TKO
TKO Group Holdings, Inc.
$185.95
Rewards
MS
- ★Gross margin of 87.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Morgan Stanley scores 80/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Each dollar of retained earnings has created $3.11 of earning power — management is an exceptional capital allocator.
TKO
- ★Free cash flow has grown at a 33.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★FCF yield of 8.3% is historically attractive — the business generates significant cash relative to its price.
Risks
MS
- ⚠High leverage (4.56x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠Altman Z-Score of 0.29 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠Insiders have sold $17.7M worth of stock in the past 3 months — significant insider liquidation.
TKO
- ⚠TKO Group Holdings, Inc. scores only 23/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
- ⚠7 insider sales totaling $4.6M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →MS
TKO
Valuation
N/A
Free Cash Flow
$1.16B
N/A
FCF Yield
8.31%
17.21
Trailing P/E
81.92
15.02
Forward P/E
46.78
Quality & Moat
3.75%
ROIC
2.74%
14.42%
ROE
2.11%
87.39%
Gross Margin
59.81%
0.54
PEG Ratio
1.54
Balance Sheet Safety
4.56
Debt / Equity
0.44
N/A
Interest Coverage
N/A
N/A
Net Debt / EBITDA
2.35
2.10%
Dividend Yield
1.68%
MS: 7Ties: 1TKO: 1
MSTKO
Historical Fundamentals
Learn more →MS
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
TKO
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →MS
$6.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$20.84B
Δ Market Cap
+$138.59B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
TKO
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-212.4M
Δ Market Cap
+$10.56B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →MS
31.0% Margin of Safety
Price is 31.0% below estimated fair value
Current Price: $190.17
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $275.48
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
TKO
718.1% Overvalued
Price is 718.1% above estimated fair value
Current Price: $185.95
Strongly undervalued
Strongly overvalued
Fair Value: $22.73
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →MS
Requires positive FCF to compute implied growth rate.
TKO
What growth rate is the market pricing in at $186?
+28.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +3.6%
The market implies +28.1% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +3.6%, reflecting heavy growth investment.
Economic Moat Score
Learn more →MS
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
TKO
23/100
No Moat
70+ Wide · 40-69 Narrow · <40 None
No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →MS
-2.09
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
TKO
-2.72
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →MS
Insiders 24.3%Institutions 63.0%Retail & Other 12.8%
No. of Institutional Holders3,167
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
TKO
Insiders 17.7%Institutions 101.6%
No. of Institutional Holders877
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →MS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $5,630
PETERSON DOUGLAS L
Director
$5,630
@ $156.39 · 2025-10-17
Open market purchases · includes direct & indirect ownership · excludes option exercises
TKO
0
Buys (3M)
4
Buys (12M)
Total value (12M): $500.32M
BYNOE PETER C B
Director
$150,220
@ $203.00 · 2025-09-16
BYNOE PETER C B
Director
$166,198
@ $169.59 · 2025-06-05
SILVER LAKE WEST VOTECO, L.L.C.
Beneficial Owner of more than 10% of a Class of Security
$250.00M
@ $158.32 · 2025-06-03
ENDEAVOR GROUP HOLDINGS, INC.
Beneficial Owner of more than 10% of a Class of Security
$250.00M
@ $158.32 · 2025-06-03
MEDINA SONYA E.
Director
$33,303
@ $142.93 · 2025-03-17
KRAFT JONATHAN
Director
$3.53M
@ $150.13 · 2025-03-07
SILVER LAKE WEST HOLDCO, L.P.
Beneficial Owner of more than 10% of a Class of Security
$68.13M
@ $174.48 · 2025-02-12
WHITESELL PATRICK
Beneficial Owner of more than 10% of a Class of Security
$68.13M
@ $174.48 · 2025-02-12
EMANUEL ARIEL Z
Chief Executive Officer
$68.13M
@ $174.48 · 2025-02-12
SILVER LAKE WEST HOLDCO, L.P.
Beneficial Owner of more than 10% of a Class of Security
$54.18M
@ $163.27 · 2025-02-07
WHITESELL PATRICK
Beneficial Owner of more than 10% of a Class of Security
$54.18M
@ $163.27 · 2025-02-07
EMANUEL ARIEL Z
Chief Executive Officer
$54.18M
@ $163.27 · 2025-02-07
SILVER LAKE WEST HOLDCO, L.P.
Beneficial Owner of more than 10% of a Class of Security
$39.55M
@ $157.27 · 2025-02-04
WHITESELL PATRICK
Beneficial Owner of more than 10% of a Class of Security
$39.55M
@ $157.27 · 2025-02-04
EMANUEL ARIEL Z
Chief Executive Officer
$39.55M
@ $157.27 · 2025-02-04
SILVER LAKE WEST HOLDCO, L.P.
Beneficial Owner of more than 10% of a Class of Security
$40.71M
@ $157.44 · 2025-01-30
EMANUEL ARIEL Z
Chief Executive Officer
$40.71M
@ $157.44 · 2025-01-30
WHITESELL PATRICK
Beneficial Owner of more than 10% of a Class of Security
$48.00M
@ $152.27 · 2025-01-27
EMANUEL ARIEL Z
Chief Executive Officer
$48.00M
@ $152.27 · 2025-01-27
SILVER LAKE WEST HOLDCO, L.P.
Beneficial Owner of more than 10% of a Class of Security
$50.28M
@ $143.65 · 2025-01-22
WHITESELL PATRICK
Beneficial Owner of more than 10% of a Class of Security
$50.28M
@ $143.65 · 2025-01-22
EMANUEL ARIEL Z
Chief Executive Officer
$50.28M
@ $143.65 · 2025-01-22
SILVER LAKE WEST HOLDCO, L.P.
Beneficial Owner of more than 10% of a Class of Security
$77.40M
@ $147.04 · 2024-12-17
WHITESELL PATRICK
Beneficial Owner of more than 10% of a Class of Security
$77.40M
@ $147.04 · 2024-12-17
EMANUEL ARIEL Z
Chief Executive Officer
$77.40M
@ $147.04 · 2024-12-17
SILVER LAKE WEST HOLDCO, L.P.
Beneficial Owner of more than 10% of a Class of Security
$48.13M
@ $142.64 · 2024-12-13
WHITESELL PATRICK
Beneficial Owner of more than 10% of a Class of Security
$48.13M
@ $142.64 · 2024-12-13
EMANUEL ARIEL Z
Chief Executive Officer
$48.13M
@ $142.64 · 2024-12-13
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →MS
4
Sells (3M)
17
Sells (12M)
Total value (12M): $74.11M
GROSSMAN ERIC F
Officer
$2.12M
@ $190.75 · 2026-04-20
SIMKOWITZ DANIEL A
President
$2.78M
@ $189.24 · 2026-04-17
CRAWLEY MANDELL L.
Officer
$3.04M
@ $188.22 · 2026-04-16
SAPERSTEIN ANDREW MICHAEL
President
$9.74M
@ $188.59 · 2026-04-16
SIMKOWITZ DANIEL A
President
$6.02M
@ $182.61 · 2026-01-30
CRAWLEY MANDELL L.
Officer
$1.44M
@ $183.45 · 2026-01-20
YESHAYA SHARON
Chief Financial Officer
$2.94M
@ $185.77 · 2026-01-20
SMITH CHARLES AUBREY III
Officer
$1.55M
@ $182.08 · 2026-01-20
PIZZI MICHAEL A
Officer
$3.69M
@ $184.55 · 2026-01-20
SAPERSTEIN ANDREW MICHAEL
President
$5.57M
@ $183.62 · 2026-01-20
GROSSMAN ERIC F
Officer
$3.97M
@ $184.00 · 2026-01-20
PICK EDWARD N.
Chief Executive Officer
$16.43M
@ $164.34 · 2025-10-31
SMITH CHARLES AUBREY III
Officer
$2.81M
@ $140.30 · 2025-07-17
PIZZI MICHAEL A
Officer
$2.53M
@ $140.62 · 2025-07-17
GROSSMAN ERIC F
Officer
$1.69M
@ $141.12 · 2025-07-17
SIMKOWITZ DANIEL A
President
$4.09M
@ $141.13 · 2025-07-17
SIMKOWITZ DANIEL A
President
$3.70M
@ $127.37 · 2025-05-12
SAPERSTEIN ANDREW MICHAEL
President
$4.80M
@ $120.00 · 2025-05-02
HERZ ROBERT H
Director
$95,459
@ $119.32 · 2025-05-02
GROSSMAN ERIC F
Officer
$1.12M
@ $111.65 · 2025-04-15
CRAWLEY MANDELL L.
Officer
$1.15M
@ $138.06 · 2025-01-22
PIZZI MICHAEL A
Officer
$2.52M
@ $136.92 · 2025-01-21
SAPERSTEIN ANDREW MICHAEL
President
$4.20M
@ $136.43 · 2025-01-21
GROSSMAN ERIC F
Officer
$1.78M
@ $136.20 · 2025-01-21
SIMKOWITZ DANIEL A
President
$5.00M
@ $136.61 · 2025-01-21
AKRAM RAJA
Chief Financial Officer
$2.38M
@ $136.01 · 2025-01-21
CRAWLEY MANDELL L.
Officer
$368,375
@ $105.25 · 2024-07-26
AKRAM RAJA
Officer
$797,764
@ $106.37 · 2024-07-18
HERZ ROBERT H
Director
$106,621
@ $106.62 · 2024-07-17
SIMKOWITZ DANIEL A
President
$4.26M
@ $106.54 · 2024-07-17
CRAWLEY MANDELL L.
Officer
$692,663
@ $99.61 · 2024-05-14
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
TKO
7
Sells (3M)
37
Sells (12M)
Total value (12M): $56.53M
KHAN NICHOLAS
Director
$1.89M
@ $198.59 · 2026-04-06
KAPRAL SHANE
Chief Financial Officer
$50,584
@ $199.15 · 2026-03-09
KHAN NICHOLAS
Director
$2.10M
@ $220.29 · 2026-03-03
KAPRAL SHANE
Chief Financial Officer
$136,697
@ $221.91 · 2026-03-03
KAPRAL SHANE
Chief Financial Officer
$129,360
@ $210.00 · 2026-02-23
KAPRAL SHANE
Officer
$128,134
@ $208.01 · 2026-02-17
KAPRAL SHANE
Officer
$130,309
@ $211.54 · 2026-02-09
KAPRAL SHANE
Officer
$124,457
@ $202.04 · 2026-02-02
KAPRAL SHANE
Chief Financial Officer
$124,671
@ $202.72 · 2026-01-27
KRAUSS SETH D
Officer
$455,802
@ $200.71 · 2026-01-27
KHAN NICHOLAS
Director
$1.56M
@ $201.98 · 2026-01-22
KHAN NICHOLAS
Director
$1.92M
@ $201.31 · 2026-01-22
KAPRAL SHANE
Chief Financial Officer
$374,962
@ $202.57 · 2026-01-22
SCHLEIMER ANDREW M
Chief Financial Officer
$2.42M
@ $201.98 · 2026-01-22
SHAPIRO MARK S
President
$2.90M
@ $201.98 · 2026-01-22
KRAUSS SETH D
Officer
$2.82M
@ $201.22 · 2026-01-21
KAPRAL SHANE
Officer
$148,924
@ $198.83 · 2026-01-12
KRAUSS SETH D
Officer
$1.14M
@ $200.39 · 2026-01-09
KAPRAL SHANE
Chief Financial Officer
$45,129
@ $201.47 · 2026-01-07
KHAN NICHOLAS
Director
$7.64M
@ $204.01 · 2026-01-05
KAPRAL SHANE
Chief Financial Officer
$397,385
@ $204.21 · 2026-01-05
SCHLEIMER ANDREW M
Chief Financial Officer
$1.17M
@ $204.08 · 2026-01-05
SHAPIRO MARK S
President
$6.54M
@ $204.08 · 2026-01-05
KRAUSS SETH D
Officer
$2.03M
@ $207.67 · 2026-01-02
KAPRAL SHANE
Officer
$109,115
@ $215.22 · 2025-12-29
KAPRAL SHANE
Chief Financial Officer
$52,436
@ $206.44 · 2025-12-15
KAPRAL SHANE
Chief Financial Officer
$51,412
@ $202.41 · 2025-12-08
KHAN NICHOLAS
Director
$1.86M
@ $195.16 · 2025-12-03
KAPRAL SHANE
Officer
$48,976
@ $192.82 · 2025-12-01
KAPRAL SHANE
Chief Financial Officer
$45,293
@ $178.32 · 2025-11-24
KAPRAL SHANE
Chief Financial Officer
$46,624
@ $183.56 · 2025-11-17
KHAN NICHOLAS
Director
$1.79M
@ $188.26 · 2025-11-03
KHAN NICHOLAS
Director
$1.88M
@ $197.82 · 2025-10-03
KHAN NICHOLAS
Director
$1.77M
@ $186.43 · 2025-09-03
KHAN NICHOLAS
Director
$9.31M
@ $170.22 · 2025-07-22
KHAN NICHOLAS
Director
$1.68M
@ $176.96 · 2025-07-03
KHAN NICHOLAS
Director
$1.51M
@ $158.46 · 2025-06-02
KAPRAL SHANE
Officer
$18,694
@ $143.80 · 2025-01-21
SCHLEIMER ANDREW M
Chief Financial Officer
$469,507
@ $143.80 · 2025-01-21
KRAUSS SETH D
Officer
$350,584
@ $143.80 · 2025-01-21
KHAN NICHOLAS
Director
$3.90M
@ $141.94 · 2025-01-03
KAPRAL SHANE
Officer
$146,766
@ $141.94 · 2025-01-03
SCHLEIMER ANDREW M
Chief Financial Officer
$769,173
@ $141.94 · 2025-01-03
SHAPIRO MARK S
Officer and Director
$4.49M
@ $141.94 · 2025-01-03
KRAUSS SETH D
Officer
$576,986
@ $141.94 · 2025-01-03
SHAPIRO MARK S
President
$3.56M
@ $114.76 · 2024-09-16
KHAN NICHOLAS
Director
$4.89M
@ $105.78 · 2024-07-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →MS
😏Greed(71/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
TKO
😨Fear(37/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →MS
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (71)
TKO
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)