Compare Stocks › MS vs ROL
Morgan Stanley (MS) vs Rollins, Inc. (ROL)
MS
Morgan Stanley
$190.17
VS
ROL
Rollins, Inc.
$54.78
Rewards
MS
- ★Gross margin of 87.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Morgan Stanley scores 80/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Each dollar of retained earnings has created $3.11 of earning power — management is an exceptional capital allocator.
ROL
- ★Rollins, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Rollins, Inc. scores 98/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Free cash flow has grown at a 14.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
Risks
MS
- ⚠High leverage (4.56x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠Altman Z-Score of 0.29 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠Insiders have sold $17.7M worth of stock in the past 3 months — significant insider liquidation.
ROL
- ⚠FCF yield of 2.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠PEG ratio of 38.66 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠21 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
Key Valuation Metrics
Learn more →MS
ROL
Valuation
N/A
Free Cash Flow
$521.45M
N/A
FCF Yield
1.98%
17.21
Trailing P/E
50.26
15.02
Forward P/E
39.29
Quality & Moat
3.75%
ROIC
19.91%
14.42%
ROE
38.12%
87.39%
Gross Margin
52.60%
0.54
PEG Ratio
38.66
Balance Sheet Safety
4.56
Debt / Equity
0.77
N/A
Interest Coverage
N/A
N/A
Net Debt / EBITDA
1.11
2.10%
Dividend Yield
1.33%
MS: 5Ties: 1ROL: 3
MSROL
Historical Fundamentals
Learn more →MS
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
ROL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →MS
$6.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$20.84B
Δ Market Cap
+$138.59B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
ROL
$20.24
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$537.8M
Δ Market Cap
+$10.89B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →MS
31.0% Margin of Safety
Price is 31.0% below estimated fair value
Current Price: $190.17
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $275.48
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
ROL
94.9% Overvalued
Price is 94.9% above estimated fair value
Current Price: $54.78
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $28.11
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →MS
Requires positive FCF to compute implied growth rate.
ROL
What growth rate is the market pricing in at $55?
+20.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +20.8%
The market implies +20.7% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +20.8%, reflecting heavy growth investment.
Economic Moat Score
Learn more →MS
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
ROL
98/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →MS
-2.09
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
ROL
-2.71
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →MS
Insiders 24.3%Institutions 63.0%Retail & Other 12.8%
No. of Institutional Holders3,167
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
ROL
Insiders 38.4%Institutions 60.0%Retail & Other 1.6%
No. of Institutional Holders1,195
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →MS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $5,630
PETERSON DOUGLAS L
Director
$5,630
@ $156.39 · 2025-10-17
Open market purchases · includes direct & indirect ownership · excludes option exercises
ROL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →MS
4
Sells (3M)
17
Sells (12M)
Total value (12M): $74.11M
GROSSMAN ERIC F
Officer
$2.12M
@ $190.75 · 2026-04-20
SIMKOWITZ DANIEL A
President
$2.78M
@ $189.24 · 2026-04-17
CRAWLEY MANDELL L.
Officer
$3.04M
@ $188.22 · 2026-04-16
SAPERSTEIN ANDREW MICHAEL
President
$9.74M
@ $188.59 · 2026-04-16
SIMKOWITZ DANIEL A
President
$6.02M
@ $182.61 · 2026-01-30
CRAWLEY MANDELL L.
Officer
$1.44M
@ $183.45 · 2026-01-20
YESHAYA SHARON
Chief Financial Officer
$2.94M
@ $185.77 · 2026-01-20
SMITH CHARLES AUBREY III
Officer
$1.55M
@ $182.08 · 2026-01-20
PIZZI MICHAEL A
Officer
$3.69M
@ $184.55 · 2026-01-20
SAPERSTEIN ANDREW MICHAEL
President
$5.57M
@ $183.62 · 2026-01-20
GROSSMAN ERIC F
Officer
$3.97M
@ $184.00 · 2026-01-20
PICK EDWARD N.
Chief Executive Officer
$16.43M
@ $164.34 · 2025-10-31
SMITH CHARLES AUBREY III
Officer
$2.81M
@ $140.30 · 2025-07-17
PIZZI MICHAEL A
Officer
$2.53M
@ $140.62 · 2025-07-17
GROSSMAN ERIC F
Officer
$1.69M
@ $141.12 · 2025-07-17
SIMKOWITZ DANIEL A
President
$4.09M
@ $141.13 · 2025-07-17
SIMKOWITZ DANIEL A
President
$3.70M
@ $127.37 · 2025-05-12
SAPERSTEIN ANDREW MICHAEL
President
$4.80M
@ $120.00 · 2025-05-02
HERZ ROBERT H
Director
$95,459
@ $119.32 · 2025-05-02
GROSSMAN ERIC F
Officer
$1.12M
@ $111.65 · 2025-04-15
CRAWLEY MANDELL L.
Officer
$1.15M
@ $138.06 · 2025-01-22
PIZZI MICHAEL A
Officer
$2.52M
@ $136.92 · 2025-01-21
SAPERSTEIN ANDREW MICHAEL
President
$4.20M
@ $136.43 · 2025-01-21
GROSSMAN ERIC F
Officer
$1.78M
@ $136.20 · 2025-01-21
SIMKOWITZ DANIEL A
President
$5.00M
@ $136.61 · 2025-01-21
AKRAM RAJA
Chief Financial Officer
$2.38M
@ $136.01 · 2025-01-21
CRAWLEY MANDELL L.
Officer
$368,375
@ $105.25 · 2024-07-26
AKRAM RAJA
Officer
$797,764
@ $106.37 · 2024-07-18
HERZ ROBERT H
Director
$106,621
@ $106.62 · 2024-07-17
SIMKOWITZ DANIEL A
President
$4.26M
@ $106.54 · 2024-07-17
CRAWLEY MANDELL L.
Officer
$692,663
@ $99.61 · 2024-05-14
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
ROL
1
Sells (3M)
21
Sells (12M)
Total value (12M): $1.11B
CHANDLER ELIZABETH B
General Counsel
$842,971
@ $59.36 · 2026-02-25
ROLLINS GARY W
Officer, Director and Beneficial Owner
$650,605
@ $62.83 · 2026-01-28
CHANDLER ELIZABETH B
General Counsel
$83,501
@ $62.83 · 2026-01-28
WILSON JOHN F
Officer and Director
$335,764
@ $62.83 · 2026-01-28
GAHLHOFF JERRY JR
Chief Executive Officer
$82,119
@ $62.83 · 2026-01-28
TESH THOMAS D
Officer
$20,294
@ $62.83 · 2026-01-28
ROLLINS GARY W
Officer, Director and Beneficial Owner
$1.21M
@ $63.26 · 2026-01-26
CHANDLER ELIZABETH B
General Counsel
$136,072
@ $63.26 · 2026-01-26
WILSON JOHN F
Officer and Director
$476,854
@ $63.26 · 2026-01-26
GAHLHOFF JERRY JR
Chief Executive Officer
$285,303
@ $63.26 · 2026-01-26
TESH THOMAS D
Officer
$56,112
@ $63.26 · 2026-01-26
TESH THOMAS D
Officer
$143,904
@ $60.06 · 2026-01-09
WILSON JOHN F
Officer and Director
$90,288
@ $59.40 · 2025-12-15
TESH THOMAS D
Officer
$143,113
@ $59.73 · 2025-12-12
TESH THOMAS D
Officer
$138,359
@ $57.77 · 2025-11-14
LOR INC
Beneficial Owner of more than 10% of a Class of Security
$1.10B
@ $56.93 · 2025-11-10
TESH THOMAS D
Officer
$57,130
@ $57.13 · 2025-08-20
WILSON JOHN F
Officer and Director
$1.74M
@ $58.04 · 2025-07-24
GAHLHOFF JERRY JR
Chief Executive Officer
$854,700
@ $56.98 · 2025-06-11
WILSON JOHN F
Officer and Director
$2.27M
@ $56.77 · 2025-05-29
TESH THOMAS D
Officer
$108,613
@ $56.54 · 2025-05-09
TESH THOMAS D
Officer
$99,469
@ $51.78 · 2025-03-10
HORNFECK TRACI
Officer
$171,194
@ $53.10 · 2025-03-04
CHANDLER ELIZABETH B
General Counsel
$675,218
@ $51.18 · 2025-02-21
CHANDLER ELIZABETH B
Officer
$236,546
@ $50.49 · 2024-10-01
CHANDLER ELIZABETH B
Officer
$237,717
@ $50.74 · 2024-09-03
CHANDLER ELIZABETH B
Officer
$224,085
@ $47.82 · 2024-08-01
GAHLHOFF JERRY JR
Chief Executive Officer
$566,400
@ $47.20 · 2024-06-07
KRAUSE KENNETH D
Chief Financial Officer
$158,222
@ $47.50 · 2024-06-05
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →MS
😏Greed(71/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
ROL
😐Neutral(47/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →MS
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (71)
ROL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (47)