Compare StocksMPWR vs NOW

Monolithic Power Systems, Inc. (MPWR) vs ServiceNow, Inc. (NOW): Which Is the Better Buy in 2026?

As of 2026-06-21, MPWR is overvalued at $1564, with a DCF intrinsic value of $695 and a margin of safety of -125%. NOW is overvalued at $95, with an intrinsic value of $85 and a margin of safety of -12%. Of the two, NOW has the wider margin of safety.

MPWR
Monolithic Power Systems, Inc.
$1563.70
VS
NOW
ServiceNow, Inc.
$95.04

Rewards

MPWR
  • Monolithic Power Systems, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Monolithic Power Systems, Inc. scores 80/100 on the Economic Moat Score (Wide Moat), with reinvestment efficiency as the strongest competitive dimension.
  • Free cash flow has grown at a 52.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
NOW
  • Gross margin of 76.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $3.22 of earning power — management is an exceptional capital allocator.

Risks

MPWR
  • Buybacks have been poorly timed — 2 out of 3 years involved repurchases at relatively expensive valuations.
  • Despite buyback spending, shares outstanding increased in 2 out of 3 years — stock-based compensation is offsetting repurchases.
  • FCF yield of 0.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
NOW
  • Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
  • FCF yield of 5.2% suggests reasonable valuation assuming continued moderate growth.
  • 6 insider sales totaling $2.7M with no purchases in the past 3 months — insiders are reducing their exposure.

Key Valuation Metrics

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MPWR
NOW
Valuation
$663.26M
Free Cash Flow
$5.11B
0.86%
FCF Yield
5.21%
112.33
Trailing P/E
56.57
51.55
Forward P/E
18.91
Quality & Moat
18.95%
ROIC
10.39%
19.57%
ROE
16.07%
55.17%
Gross Margin
76.56%
2.05
PEG Ratio
0.92
Balance Sheet Safety
Net cash
Net Debt / Equity
Net cash
N/A
Interest Coverage
N/A
-1.57
Net Debt / EBITDA
-0.95
0.51%
Dividend Yield
0.00%
MPWR: 5Ties: 1NOW: 6
MPWRNOW

Historical Fundamentals

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MPWR

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

NOW

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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MPWR
$14.25
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.93B
Δ Market Cap
+$27.49B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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MPWR
92.9% Overvalued
Price is 92.9% above estimated fair value
Current Price: $1563.70
Fair Value: $810.50
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
11.8% Overvalued
Price is 11.8% above estimated fair value
Current Price: $95.04
Fair Value: $84.98
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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MPWR

What growth rate is the market pricing in at $1564?

+32.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +31.7%

The market implies +32.7% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +31.7%, reflecting heavy growth investment.

NOW

What growth rate is the market pricing in at $95?

+21.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.8%

The market implies +21.4% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +6.8%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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MPWR
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by reinvestment efficiency. Revenue Predictability is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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MPWR
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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MPWR
Insiders 3.7%Institutions 101.1%
No. of Institutional Holders1,619
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 88.5%Retail & Other 11.4%
No. of Institutional Holders3,079
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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MPWR
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
0
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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MPWR
14
Sells (3M)
52
Sells (12M)
Total value (12M): $703.28M
TSENG SARIA H
General Counsel
$12.86M
@ $1700.00 · 2026-05-27
ZHOU JEFFREY
Director
$816,480
@ $1680.00 · 2026-05-26
DEAN ROBERT W II
Chief Financial Officer
$36,290
@ $1649.55 · 2026-05-26
TSENG SARIA H
General Counsel
$7.93M
@ $1586.43 · 2026-05-22
DEAN ROBERT W II
Chief Financial Officer
$6,253
@ $1563.25 · 2026-05-18
SCIAMMAS MAURICE
Officer
$18.74M
@ $1561.40 · 2026-05-15
ZHOU JEFFREY
Director
$2.43M
@ $1607.85 · 2026-05-06
ELMIGER EUGEN J
Director
$19.02M
@ $1584.96 · 2026-05-06
WYNNE EILEEN
Director
$530,198
@ $1582.68 · 2026-05-06
XIAO DEMING
Officer
$49.64M
@ $1654.55 · 2026-05-06
TSENG SARIA H
General Counsel
$11.70M
@ $1305.22 · 2026-04-08
TSENG SARIA H
General Counsel
$8.92M
@ $1167.95 · 2026-04-06
TSENG SARIA H
General Counsel
$1.59M
@ $1133.52 · 2026-04-01
TSENG SARIA H
General Counsel
$25.94M
@ $1010.50 · 2026-03-30
HSING MICHAEL R
Chief Executive Officer
$38.67M
@ $1171.83 · 2026-02-12
HSING MICHAEL R
Chief Executive Officer
$39.23M
@ $1188.92 · 2026-02-11
HSING MICHAEL R
Chief Executive Officer
$38.84M
@ $1142.28 · 2026-02-10
LEE VICTOR K
Director
$484,864
@ $1212.16 · 2026-02-09
BLEGEN THEODORE
Chief Financial Officer
$25.44M
@ $1171.16 · 2026-02-06
TSENG SARIA H
General Counsel
$26.79M
@ $1171.16 · 2026-02-06
SCIAMMAS MAURICE
Officer
$26.79M
@ $1171.16 · 2026-02-06
HSING MICHAEL R
Chief Executive Officer
$64.32M
@ $1171.16 · 2026-02-06
XIAO DEMING
Officer
$26.79M
@ $1171.16 · 2026-02-06
BLEGEN THEODORE
Chief Financial Officer
$3.39M
@ $1129.76 · 2026-02-02
BLEGEN THEODORE
Chief Financial Officer
$2.82M
@ $940.47 · 2026-01-02
LEE VICTOR K
Director
$558,516
@ $930.86 · 2026-01-02
LEE VICTOR K
Director
$951,719
@ $951.72 · 2025-12-24
BLEGEN THEODORE
Chief Financial Officer
$2.72M
@ $908.21 · 2025-12-01
TSENG SARIA H
General Counsel
$18.53M
@ $926.47 · 2025-11-26
TSENG SARIA H
General Counsel
$18.08M
@ $904.18 · 2025-11-25
CHANG KUO WEI HERBERT
Director
$89,697
@ $896.97 · 2025-11-25
SCIAMMAS MAURICE
Officer
$3.56M
@ $895.23 · 2025-11-24
CHANG KUO WEI HERBERT
Director
$87,397
@ $873.97 · 2025-11-21
SCIAMMAS MAURICE
Officer
$6.12M
@ $870.21 · 2025-11-19
SCIAMMAS MAURICE
Officer
$24.66M
@ $881.66 · 2025-11-19
HSING MICHAEL R
Chief Executive Officer
$35.72M
@ $965.52 · 2025-11-12
HSING MICHAEL R
Chief Executive Officer
$38.34M
@ $958.39 · 2025-11-11
BLEGEN THEODORE
Chief Financial Officer
$3.07M
@ $1024.43 · 2025-11-03
TSENG SARIA H
General Counsel
$1.41M
@ $1087.62 · 2025-10-24
TSENG SARIA H
General Counsel
$17.14M
@ $1017.77 · 2025-10-16
BLEGEN THEODORE
Chief Financial Officer
$2.74M
@ $913.22 · 2025-10-01
MARTINEZ CARINTIA
Director
$1.26M
@ $900.00 · 2025-09-18
TSENG SARIA H
General Counsel
$13.27M
@ $914.45 · 2025-09-18
BLEGEN THEODORE
Chief Financial Officer
$2.44M
@ $814.34 · 2025-09-02
ELMIGER EUGEN J
Director
$3.39M
@ $846.71 · 2025-08-29
ZHOU JEFFREY
Director
$167,910
@ $870.00 · 2025-08-27
HSING MICHAEL R
Chief Executive Officer
$16.77M
@ $829.10 · 2025-08-15
ZHOU JEFFREY
Director
$340,000
@ $850.00 · 2025-08-13
ZHOU JEFFREY
Director
$166,000
@ $830.00 · 2025-08-12
BLEGEN THEODORE
Chief Financial Officer
$2.25M
@ $750.00 · 2025-08-01
XIAO DEMING
Officer
$31.20M
@ $780.00 · 2025-08-01
BLEGEN THEODORE
Chief Financial Officer
$4.50M
@ $750.00 · 2025-07-01
CHANG KUO WEI HERBERT
Director
$36,900
@ $738.00 · 2025-05-13
CHANG KUO WEI HERBERT
Director
$69,800
@ $698.00 · 2025-05-12
CHANG KUO WEI HERBERT
Director
$65,000
@ $650.00 · 2025-05-08
HSING MICHAEL R
Chief Executive Officer
$3.64M
@ $700.00 · 2025-02-18
BLEGEN THEODORE
Chief Financial Officer
$381,498
@ $717.10 · 2025-02-10
TSENG SARIA H
General Counsel
$475,438
@ $717.10 · 2025-02-10
SCIAMMAS MAURICE
Officer
$474,721
@ $717.10 · 2025-02-10
HSING MICHAEL R
Chief Executive Officer
$1.86M
@ $717.10 · 2025-02-10
XIAO DEMING
Officer
$474,721
@ $717.10 · 2025-02-10
HSING MICHAEL R
Chief Executive Officer
$8.37M
@ $700.00 · 2025-02-07
HSING MICHAEL R
Chief Executive Officer
$2.55M
@ $700.00 · 2025-01-24
BLEGEN THEODORE
Chief Financial Officer
$1.50M
@ $600.00 · 2024-12-09
BLEGEN THEODORE
Chief Financial Officer
$561,620
@ $765.15 · 2024-11-08
TSENG SARIA H
General Counsel
$662,611
@ $765.14 · 2024-11-08
SCIAMMAS MAURICE
Officer
$662,611
@ $765.14 · 2024-11-08
XIAO DEMING
Officer
$662,611
@ $765.14 · 2024-11-08
HSING MICHAEL R
Chief Executive Officer
$2.15M
@ $765.15 · 2024-11-08
BLEGEN THEODORE
Chief Financial Officer
$1.93M
@ $772.96 · 2024-11-01
SCIAMMAS MAURICE
Officer
$10.23M
@ $929.59 · 2024-10-07
BLEGEN THEODORE
Chief Financial Officer
$2.27M
@ $908.36 · 2024-10-01
BLEGEN THEODORE
Chief Financial Officer
$2.26M
@ $904.20 · 2024-09-03
CHANG KUO WEI HERBERT
Director
$178,688
@ $893.44 · 2024-08-15
HSING MICHAEL R
Chief Executive Officer
$3.53M
@ $827.18 · 2024-08-09
BLEGEN THEODORE
Chief Financial Officer
$566,668
@ $778.39 · 2024-08-08
TSENG SARIA H
General Counsel
$668,637
@ $778.39 · 2024-08-08
SCIAMMAS MAURICE
Officer
$668,637
@ $778.39 · 2024-08-08
XIAO DEMING
Officer
$668,637
@ $778.39 · 2024-08-08
HSING MICHAEL R
Chief Executive Officer
$2.17M
@ $778.39 · 2024-08-08
BLEGEN THEODORE
Chief Financial Officer
$2.13M
@ $852.51 · 2024-08-01
BLEGEN THEODORE
Chief Financial Officer
$2.15M
@ $831.58 · 2024-07-22
TSENG SARIA H
General Counsel
$2.67M
@ $831.58 · 2024-07-22
SCIAMMAS MAURICE
Officer
$2.67M
@ $831.58 · 2024-07-22
XIAO DEMING
Officer
$2.67M
@ $831.58 · 2024-07-22
HSING MICHAEL R
Chief Executive Officer
$7.99M
@ $831.58 · 2024-07-22
SCIAMMAS MAURICE
Officer
$9.28M
@ $843.83 · 2024-07-08
TSENG SARIA H
General Counsel
$1.53M
@ $824.65 · 2024-07-02
BLEGEN THEODORE
Chief Financial Officer
$2.01M
@ $804.19 · 2024-07-01
TSENG SARIA H
General Counsel
$29.98M
@ $808.20 · 2024-07-01
HSING MICHAEL R
Chief Executive Officer
$2.15M
@ $804.57 · 2024-07-01
LEE VICTOR K
Director
$820,460
@ $820.46 · 2024-06-28
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
6
Sells (3M)
40
Sells (12M)
Total value (12M): $24.71M
BRIGGS TERESA
Director
$173,376
@ $108.70 · 2026-05-28
FIPPS PAUL
Officer
$103,238
@ $98.51 · 2026-05-18
SANDS ANITA M
Director
$1.48M
@ $90.14 · 2026-05-14
CHAMBERLAIN PAUL EDWARD
Director
$130,845
@ $87.23 · 2026-05-14
FIPPS PAUL
Officer
$13,661
@ $90.47 · 2026-05-08
CANNEY JACQUELINE P
Officer
$799,868
@ $89.60 · 2026-04-24
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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MPWR
FearGreed
😐Neutral(54/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
FearGreed
😨Fear(25/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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MPWR
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
NOW
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (25)
View MPWR Full AnalysisView NOW Full Analysis

Frequently Asked Questions: MPWR vs NOW

Is Monolithic Power Systems, Inc. or ServiceNow, Inc. more undervalued in 2026?

Based on our discounted cash flow model, NOW trades at a -11.8% margin of safety (intrinsic value $85 vs. price $95), compared to MPWR's -125.1% margin of safety (intrinsic $695 vs. $1564).

Which stock has a wider economic moat, Monolithic Power Systems, Inc. or ServiceNow, Inc.?

MPWR scores 80/100 (Wide moat), while NOW scores 61/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Monolithic Power Systems, Inc. or ServiceNow, Inc.?

ServiceNow, Inc. (NOW) generates a 5.2% free cash flow yield, compared to Monolithic Power Systems, Inc.'s 0.9%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Monolithic Power Systems, Inc. or ServiceNow, Inc.?

MPWR earns 18.9% ROIC versus NOW's 10.4%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.