Compare Stocks › META vs NOW
Meta Platforms, Inc. (META) vs ServiceNow, Inc. (NOW)
META
Meta Platforms, Inc.
$608.75
VS
NOW
ServiceNow, Inc.
$91.16
Rewards
META
- ★Meta Platforms, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 81.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Meta Platforms, Inc. scores 80/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
NOW
- ★Gross margin of 76.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $3.22 of earning power — management is an exceptional capital allocator.
Risks
META
- ⚠FCF yield of 3.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠5 insider sales totaling $6.6M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠FCF yield of 5.4% suggests reasonable valuation assuming continued moderate growth.
- ⚠PEG ratio of 23.59 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →META
NOW
Valuation
$46.11B
Free Cash Flow
$5.11B
2.98%
FCF Yield
5.43%
22.12
Trailing P/E
54.26
16.59
Forward P/E
18.22
Quality & Moat
20.87%
ROIC
10.39%
24.81%
ROE
14.90%
81.94%
Gross Margin
76.56%
0.35
PEG Ratio
23.59
Balance Sheet Safety
0.36
Debt / Equity
0.21
N/A
Interest Coverage
N/A
0.05
Net Debt / EBITDA
-0.95
0.34%
Dividend Yield
N/A
META: 7Ties: 1NOW: 3
METANOW
Historical Fundamentals
Learn more →META
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →META
$8.94
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$151.52B
Δ Market Cap
+$1.36T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →META
36.8% Margin of Safety
Price is 36.8% below estimated fair value
Current Price: $608.75
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $963.06
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
9.7% Overvalued
Price is 9.7% above estimated fair value
Current Price: $91.16
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $83.12
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →META
What growth rate is the market pricing in at $609?
+11.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.8%
The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +14.8%, reflecting heavy growth investment expected to generate future returns.
NOW
What growth rate is the market pricing in at $91?
+20.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.2%
The market implies +20.8% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +6.2%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →META
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →META
-3.04
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →META
Insiders 0.1%Institutions 78.5%Retail & Other 21.4%
No. of Institutional Holders6,521
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.5%Retail & Other 9.3%
No. of Institutional Holders3,112
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →META
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →META
5
Sells (3M)
63
Sells (12M)
Total value (12M): $53.17M
KIMMITT ROBERT M
Director
$386,860
@ $667.00 · 2026-04-15
KIMMITT ROBERT M
Director
$366,572
@ $632.02 · 2026-03-16
BOSWORTH ANDREW
Chief Technology Officer
$5.11M
@ $631.24 · 2026-02-18
KIMMITT ROBERT M
Director
$370,724
@ $639.18 · 2026-02-17
OLIVAN JAVIER
Chief Operating Officer
$342,869
@ $663.19 · 2026-02-09
OLIVAN JAVIER
Chief Operating Officer
$369,448
@ $714.60 · 2026-02-02
OLIVAN JAVIER
Chief Operating Officer
$343,805
@ $665.00 · 2026-01-26
OLIVAN JAVIER
Chief Operating Officer
$314,517
@ $608.35 · 2026-01-20
KIMMITT ROBERT M
Director
$358,602
@ $618.28 · 2026-01-15
OLIVAN JAVIER
Chief Operating Officer
$337,601
@ $653.00 · 2026-01-12
OLIVAN JAVIER
Chief Operating Officer
$336,262
@ $650.41 · 2026-01-05
NEWSTEAD JENNIFER
Officer
$341,860
@ $658.69 · 2025-12-30
OLIVAN JAVIER
Chief Operating Officer
$340,258
@ $658.14 · 2025-12-29
NEWSTEAD JENNIFER
Officer
$342,218
@ $659.38 · 2025-12-23
OLIVAN JAVIER
Chief Operating Officer
$341,794
@ $661.11 · 2025-12-22
NEWSTEAD JENNIFER
Officer
$333,836
@ $643.23 · 2025-12-16
OLIVAN JAVIER
Chief Operating Officer
$333,982
@ $646.00 · 2025-12-15
KIMMITT ROBERT M
Director
$374,680
@ $646.00 · 2025-12-15
NEWSTEAD JENNIFER
Officer
$344,699
@ $664.16 · 2025-12-09
OLIVAN JAVIER
Chief Operating Officer
$346,199
@ $669.63 · 2025-12-08
NEWSTEAD JENNIFER
Officer
$333,312
@ $642.22 · 2025-12-02
OLIVAN JAVIER
Chief Operating Officer
$330,379
@ $639.03 · 2025-12-01
NEWSTEAD JENNIFER
Officer
$323,929
@ $624.14 · 2025-11-25
OLIVAN JAVIER
Chief Operating Officer
$309,445
@ $598.54 · 2025-11-24
BOSWORTH ANDREW
Chief Technology Officer
$6.94M
@ $593.31 · 2025-11-18
ANDERSON AARON
Officer
$429,502
@ $591.60 · 2025-11-18
NEWSTEAD JENNIFER
Officer
$307,040
@ $591.60 · 2025-11-18
OLIVAN JAVIER
Chief Operating Officer
$1.90M
@ $608.60 · 2025-11-17
KIMMITT ROBERT M
Director
$365,610
@ $609.35 · 2025-11-17
BOSWORTH ANDREW
Chief Technology Officer
$3.09M
@ $609.46 · 2025-11-14
NEWSTEAD JENNIFER
Officer
$325,596
@ $631.00 · 2025-11-10
OLIVAN JAVIER
Chief Operating Officer
$326,227
@ $631.00 · 2025-11-10
NEWSTEAD JENNIFER
Officer
$325,932
@ $628.00 · 2025-11-04
OLIVAN JAVIER
Chief Operating Officer
$339,152
@ $656.00 · 2025-11-03
NEWSTEAD JENNIFER
Officer
$390,807
@ $753.00 · 2025-10-28
OLIVAN JAVIER
Chief Operating Officer
$387,528
@ $749.57 · 2025-10-27
NEWSTEAD JENNIFER
Officer
$382,176
@ $736.37 · 2025-10-21
OLIVAN JAVIER
Chief Operating Officer
$372,912
@ $721.30 · 2025-10-20
KIMMITT ROBERT M
Director
$333,391
@ $716.97 · 2025-10-15
NEWSTEAD JENNIFER
Officer
$367,374
@ $707.85 · 2025-10-14
OLIVAN JAVIER
Chief Operating Officer
$368,797
@ $713.34 · 2025-10-13
NEWSTEAD JENNIFER
Officer
$372,113
@ $716.98 · 2025-10-07
OLIVAN JAVIER
Chief Operating Officer
$364,387
@ $704.81 · 2025-10-06
NEWSTEAD JENNIFER
Officer
$384,838
@ $741.50 · 2025-09-30
OLIVAN JAVIER
Chief Operating Officer
$387,088
@ $748.72 · 2025-09-29
NEWSTEAD JENNIFER
Officer
$399,215
@ $769.20 · 2025-09-23
OLIVAN JAVIER
Chief Operating Officer
$403,948
@ $781.33 · 2025-09-22
NEWSTEAD JENNIFER
Officer
$398,156
@ $767.16 · 2025-09-16
OLIVAN JAVIER
Chief Operating Officer
$391,612
@ $757.47 · 2025-09-15
KIMMITT ROBERT M
Director
$352,224
@ $757.47 · 2025-09-15
NEWSTEAD JENNIFER
Officer
$393,142
@ $757.50 · 2025-09-09
OLIVAN JAVIER
Chief Operating Officer
$390,671
@ $755.65 · 2025-09-08
NEWSTEAD JENNIFER
Officer
$376,924
@ $726.25 · 2025-09-02
OLIVAN JAVIER
Chief Operating Officer
$375,471
@ $726.25 · 2025-09-02
NEWSTEAD JENNIFER
Officer
$389,494
@ $750.47 · 2025-08-26
OLIVAN JAVIER
Chief Operating Officer
$390,392
@ $755.11 · 2025-08-25
NEWSTEAD JENNIFER
Officer
$402,225
@ $775.00 · 2025-08-18
BOSWORTH ANDREW
Chief Technology Officer
$13.02M
@ $777.15 · 2025-08-18
OLIVAN JAVIER
Chief Operating Officer
$2.44M
@ $780.95 · 2025-08-18
KIMMITT ROBERT M
Director
$364,709
@ $784.32 · 2025-08-15
OLIVAN JAVIER
Chief Operating Officer
$398,090
@ $770.00 · 2025-08-11
NEWSTEAD JENNIFER
Officer
$399,836
@ $776.38 · 2025-08-05
OLIVAN JAVIER
Chief Operating Officer
$393,054
@ $760.26 · 2025-08-04
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
5
Sells (3M)
48
Sells (12M)
Total value (12M): $28.54M
CANNEY JACQUELINE P
Officer
$799,868
@ $89.60 · 2026-04-24
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →META
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(33/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →META
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (33)