Meta Platforms, Inc. (META) vs NIKE, Inc. (NKE): Which Is the Better Buy in 2026?
As of 2026-11-01, META is undervalued at $615, with a DCF intrinsic value of $964 and a margin of safety of 36%. NKE is undervalued at $39, with an intrinsic value of $103 and a margin of safety of 63%. Of the two, NKE has the wider margin of safety.
Rewards
- ★Meta Platforms, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 81.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Meta Platforms, Inc. scores 80/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★NIKE, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★NIKE, Inc. scores 71/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
Risks
- ⚠Buybacks have been poorly timed — 3 out of 4 years involved repurchases at relatively expensive valuations.
- ⚠FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Insiders have sold $7.2M worth of stock in the past 3 months — significant insider liquidation.
- ⚠PEG ratio of 3.35 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠8 insider sales with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠Free cash flow has declined at a 23.5% CAGR over the past 4 years — a concerning trend.
Key Valuation Metrics
Learn more →Historical Fundamentals
Learn more →Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →Reverse DCF — Market-Implied Growth
Learn more →What growth rate is the market pricing in at $615?
The market implies +11.6% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +15.2%, reflecting heavy growth investment expected to generate future returns.
What growth rate is the market pricing in at $39?
The market implies +6.8% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +15.0%, reflecting heavy growth investment.
Economic Moat Score
Learn more →Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Forensic Accounting
Learn more →M-Score Trend
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →"Market is pessimistic — investigate whether fears are temporary or structural"
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
Frequently Asked Questions: META vs NKE
Is Meta Platforms, Inc. or NIKE, Inc. more undervalued in 2026?▼
Based on our discounted cash flow model, NKE trades at a 62.5% margin of safety (intrinsic value $103 vs. price $39), compared to META's 36.2% margin of safety (intrinsic $964 vs. $615).
Which stock has a wider economic moat, Meta Platforms, Inc. or NIKE, Inc.?▼
META scores 80/100 (Wide moat), while NKE scores 71/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Which company has better free cash flow, Meta Platforms, Inc. or NIKE, Inc.?▼
NIKE, Inc. (NKE) generates a 3.1% free cash flow yield, compared to Meta Platforms, Inc.'s 2.9%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.
Which stock has higher return on invested capital, Meta Platforms, Inc. or NIKE, Inc.?▼
META earns 17.5% ROIC versus NKE's 10.9%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.
Which dividend is safer, Meta Platforms, Inc.'s or NIKE, Inc.'s?▼
META's dividend earns a safety score of 88/100 (Very Safe), compared to NKE's 34/100 (Unsafe). META has raised its dividend for 1 consecutive years.