Compare StocksMCD vs MRK

McDonald's Corporation (MCD) vs Merck & Co., Inc. (MRK)

MCD
McDonald's Corporation
$309.58
VS
MRK
Merck & Co., Inc.
$114.20

Rewards

MCD
  • McDonald's Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • McDonald's Corporation scores 84/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
  • Dividend yield of 2.40% with a consistent or growing payout over the past 4 years.
MRK
  • Gross margin of 77.2% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Dividend yield of 2.98% with a consistent or growing payout over the past 4 years.
  • Management has timed buybacks well — 2 out of 3 years showed value-accretive repurchases.

Risks

MCD
  • FCF yield of 2.8% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • PEG ratio of 3.16 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • 7 insider sales totaling $23.7M with no purchases in the past 3 months — insiders are reducing their exposure.
MRK
  • 12 insider sales totaling $40.7M with no purchases in the past 3 months — insiders are reducing their exposure.
  • Free cash flow has declined at a 5.6% CAGR over the past 4 years — a concerning trend.

Key Valuation Metrics

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MCD
MRK
Valuation
$6.30B
Free Cash Flow
$11.89B
2.85%
FCF Yield
4.21%
25.91
Trailing P/E
15.71
21.62
Forward P/E
11.68
Quality & Moat
17.46%
ROIC
16.31%
N/A
ROE
34.66%
57.41%
Gross Margin
77.21%
3.16
PEG Ratio
N/A
Balance Sheet Safety
N/A
Debt / Equity
0.96
N/A
Interest Coverage
N/A
3.70
Net Debt / EBITDA
1.24
2.40%
Dividend Yield
2.98%
MCD: 1Ties: 1MRK: 7
MCDMRK

Historical Fundamentals

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MCD

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

MRK

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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MCD
$0.82
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$9.30B
Δ Market Cap
+$7.67B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MRK
$-1.72
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$12.28B
Δ Market Cap
$-21.09B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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MCD
152.0% Overvalued
Price is 152.0% above estimated fair value
Current Price: $309.58
Fair Value: $122.86
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MRK
78.1% Margin of Safety
Price is 78.1% below estimated fair value
Current Price: $114.20
Fair Value: $522.23
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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MCD

What growth rate is the market pricing in at $310?

+18.3%
Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

MRK

What growth rate is the market pricing in at $114?

+5.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +11.7%

The market implies +5.8% Owner Earnings growth, roughly in line with history — reasonably priced.

Standard FCF implies +11.7%, reflecting ongoing growth investment.

Economic Moat Score

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MCD
84/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Margin Stability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
MRK
68/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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MCD
-2.52
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MRK
-2.31
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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MCD
Insiders 0.3%Institutions 75.6%Retail & Other 24.1%
No. of Institutional Holders4,410
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MRK
Insiders 0.1%Institutions 81.4%Retail & Other 18.6%
No. of Institutional Holders4,575
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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MCD
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MRK
0
Buys (3M)
0
Buys (12M)
THULIN INGE G
Director
$250,000
@ $88.28 · 2025-02-06
BAKER DOUGLAS M JR
Director
$1.33M
@ $88.50 · 2025-02-05
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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MCD
7
Sells (3M)
25
Sells (12M)
Total value (12M): $43.80M
ERLINGER JOSEPH M
Officer
$862,221
@ $328.34 · 2026-03-10
ERLINGER JOSEPH M
Officer
$110,033
@ $330.43 · 2026-02-23
BANNER JONATHAN
Officer
$2.07M
@ $333.32 · 2026-02-23
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$17.47M
@ $332.44 · 2026-02-13
FLATLEY EDITH MORGAN
Officer
$1.55M
@ $331.00 · 2026-02-12
ERLINGER JOSEPH M
Officer
$854,106
@ $325.25 · 2026-02-10
ERLINGER JOSEPH M
Officer
$805,079
@ $306.58 · 2026-01-12
RALLS-MORRISON DESIREE ANN
Officer
$795,520
@ $320.00 · 2025-12-16
FLATLEY EDITH MORGAN
Officer
$207,270
@ $315.00 · 2025-12-12
STEIJAERT MANUEL JM
Officer
$2.01M
@ $305.50 · 2025-12-01
BORDEN IAN FREDERICK
Chief Financial Officer
$5.31M
@ $310.00 · 2025-11-21
ERLINGER JOSEPH M
Officer
$977,095
@ $305.82 · 2025-11-14
STEIJAERT MANUEL JM
Officer
$3.95M
@ $300.42 · 2025-11-05
FLATLEY EDITH MORGAN
Officer
$315,000
@ $315.00 · 2025-09-02
FLATLEY EDITH MORGAN
Officer
$1.49M
@ $315.00 · 2025-08-20
BANNER JONATHAN
Officer
$310,000
@ $310.00 · 2025-08-19
RALLS-MORRISON DESIREE ANN
Officer
$770,970
@ $310.00 · 2025-08-06
FLATLEY EDITH MORGAN
Officer
$296,216
@ $303.50 · 2025-08-01
ERLINGER JOSEPH M
Officer
$281,221
@ $299.49 · 2025-07-23
FLATLEY EDITH MORGAN
Officer
$300,000
@ $300.00 · 2025-07-10
ERLINGER JOSEPH M
Officer
$270,920
@ $288.52 · 2025-06-23
ERLINGER JOSEPH M
President
$295,851
@ $315.07 · 2025-05-23
STEIJAERT MANUEL JM
Officer
$1.92M
@ $319.66 · 2025-05-20
ERLINGER JOSEPH M
Officer
$299,072
@ $318.50 · 2025-04-23
ERLINGER JOSEPH M
Officer
$287,616
@ $306.30 · 2025-03-24
BOYD TIFFANIE L
Officer
$309,270
@ $309.27 · 2025-02-27
ERLINGER JOSEPH M
Officer
$286,395
@ $305.00 · 2025-02-24
STEIJAERT MANUEL JM
Officer
$3.23M
@ $308.71 · 2025-02-24
GROSS MARION K
Officer
$334,871
@ $304.71 · 2025-02-21
BANNER JONATHAN
Officer
$456,495
@ $304.33 · 2025-02-21
FLATLEY EDITH MORGAN
Officer
$962,432
@ $300.76 · 2025-02-19
BANNER JONATHAN
Officer
$2.83M
@ $307.41 · 2025-02-13
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$3.26M
@ $310.05 · 2025-02-11
ERLINGER JOSEPH M
Officer
$84,225
@ $280.75 · 2025-01-23
GROSS MARION K
Officer
$436,134
@ $290.95 · 2025-01-02
RALLS-MORRISON DESIREE ANN
Officer
$1.98M
@ $289.89 · 2024-12-31
ERLINGER JOSEPH M
Officer
$319,919
@ $291.10 · 2024-12-23
ERLINGER JOSEPH M
Officer
$321,458
@ $292.50 · 2024-11-25
GROSS MARION K
Officer
$441,470
@ $294.51 · 2024-11-01
ERLINGER JOSEPH M
Officer
$321,326
@ $292.38 · 2024-10-23
FLATLEY EDITH MORGAN
Officer
$727,260
@ $310.00 · 2024-10-14
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$2.83M
@ $305.00 · 2024-09-27
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$5.51M
@ $300.02 · 2024-09-24
BORDEN IAN FREDERICK
Chief Financial Officer
$1.78M
@ $300.04 · 2024-09-23
ERLINGER JOSEPH M
Officer
$328,128
@ $298.57 · 2024-09-23
KEMPCZINSKI CHRISTOPHER J
Chief Executive Officer
$1.18M
@ $300.00 · 2024-09-16
BORDEN IAN FREDERICK
Chief Financial Officer
$397,500
@ $300.00 · 2024-09-16
GROSS MARION K
Officer
$428,967
@ $286.36 · 2024-09-03
ERLINGER JOSEPH M
Officer
$316,993
@ $288.70 · 2024-08-23
ERLINGER JOSEPH M
Officer
$285,740
@ $260.00 · 2024-07-23
GROSS MARION K
Officer
$371,893
@ $248.26 · 2024-07-03
ERLINGER JOSEPH M
Officer
$285,480
@ $260.00 · 2024-06-21
ERLINGER JOSEPH M
Officer
$291,378
@ $265.13 · 2024-05-23
BANNER JONATHAN
Officer
$220,016
@ $275.02 · 2024-05-10
ERLINGER JOSEPH M
Officer
$303,751
@ $276.64 · 2024-04-23
ERLINGER JOSEPH M
Officer
$312,534
@ $284.38 · 2024-03-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MRK
12
Sells (3M)
15
Sells (12M)
Total value (12M): $42.39M
GUINDO CHIRFI
Officer
$1.21M
@ $121.46 · 2026-02-12
LI DEAN Y
Officer
$1.20M
@ $117.52 · 2026-02-10
GUINDO CHIRFI
Officer
$1.18M
@ $118.41 · 2026-02-09
ZACHARY JENNIFER L
General Counsel
$14.49M
@ $119.15 · 2026-02-09
DELUCA RICHARD ROBERT JR.
Officer
$4.56M
@ $120.92 · 2026-02-06
OOSTHUIZEN JOHANNES JACOBUS
Officer
$1.83M
@ $121.87 · 2026-02-06
WILLIAMS DAVID MICHAEL
Chief Technology Officer
$609,525
@ $121.91 · 2026-02-06
GUINDO CHIRFI
Officer
$2.44M
@ $121.88 · 2026-02-05
DAVIS ROBERT M
Chief Executive Officer
$5.60M
@ $118.04 · 2026-02-04
SMART DALTON E. III
Officer
$765,920
@ $119.67 · 2026-02-04
LI DEAN Y
Officer
$1.79M
@ $118.77 · 2026-02-04
LITCHFIELD CAROLINE
Chief Financial Officer
$5.02M
@ $119.61 · 2026-02-04
DOWNING CRISTAL N.
Officer
$616,395
@ $87.00 · 2025-11-10
WILLIAMS DAVID MICHAEL
Chief Technology Officer
$720,040
@ $83.59 · 2025-11-03
SMART DALTON E. III
Officer
$352,723
@ $82.76 · 2025-04-25
OOSTHUIZEN JOHANNES JACOBUS
Officer
$714,745
@ $84.09 · 2025-02-19
WILLIAMS DAVID MICHAEL
Chief Technology Officer
$512,057
@ $85.34 · 2025-02-13
DOWNING CRISTAL N.
Officer
$209,551
@ $88.76 · 2025-02-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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MCD
FearGreed
😐Neutral(48/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MRK
FearGreed
😐Neutral(54/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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MCD
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)
MRK
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
View MCD Full AnalysisView MRK Full Analysis