Compare Stocks › LLY vs ROK

Eli Lilly and Company (LLY) vs Rockwell Automation, Inc. (ROK): Which Is the Better Buy in 2026?

As of 2026-06-19, LLY is fairly valued at $1099, with a DCF intrinsic value of $1143 and a margin of safety of 4%. ROK is overvalued at $474, with an intrinsic value of $215 and a margin of safety of -120%. Of the two, LLY has the wider margin of safety.

LLY

Eli Lilly and Company

$1098.57

ROK

Rockwell Automation, Inc.

$473.79

Rewards

LLY

★Eli Lilly and Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
★Gross margin of 82.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
★Eli Lilly and Company scores 73/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

ROK

★Rockwell Automation, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
★Free cash flow has grown at a 25.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

LLY

⚠FCF yield of 0.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
⚠Insiders have sold $18.6M worth of stock in the past 3 months — significant insider liquidation.

ROK

⚠FCF yield of 2.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
⚠Trailing P/E of 49.1x is 38% above the historical average of 35.6x — the stock trades at a premium to its own history.
⚠PEG ratio of 2.03 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.

Key Valuation Metrics

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LLY

ROK

Valuation

$9.16B

Free Cash Flow

$1.36B

0.93%

FCF Yield

2.58%

39.00

Trailing P/E

49.10

24.69

Forward P/E

32.62

Quality & Moat

37.80%

ROIC

18.89%

107.46%

ROE

27.18%

82.83%

Gross Margin

48.92%

1.50

PEG Ratio

2.03

Balance Sheet Safety

1.22

Net Debt / Equity

1.02

N/A

Interest Coverage

N/A

1.05

Net Debt / EBITDA

1.84

0.56%

Dividend Yield

1.17%

LLY: 8Ties: 1ROK: 3

LLYROK

Historical Fundamentals

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LLY

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

ROK

$1 Retained Earnings Test

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LLY

$27.49

created per $1 retained over 3 years

Exceptional Value Creator

Σ Retained

$22.34B

Δ Market Cap

+$614.01B

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

ROK

$9.35

created per $1 retained over 3 years

Exceptional Value Creator

Σ Retained

$1.50B

Δ Market Cap

+$14.07B

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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LLY

3.9% Margin of Safety

Price is 3.9% below estimated fair value

Current Price: $1098.57

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

Fair Value: $1143.11

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

ROK

120.2% Overvalued

Price is 120.2% above estimated fair value

Current Price: $473.79

Strongly undervalued

Fairly valued

Strongly overvalued

Fair Value: $215.14

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

Reverse DCF — Market-Implied Growth

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LLY

What growth rate is the market pricing in at $1099?

+20.0%

Market-Implied Owner Earnings Growth

Standard FCF implies +31.4%

The market implies +20.0% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +31.4%, reflecting heavy growth investment expected to generate future returns.

ROK

What growth rate is the market pricing in at $474?

+21.8%

Market-Implied Owner Earnings Growth

Standard FCF implies +17.6%

The market implies +21.8% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +17.6%, reflecting heavy growth investment.

Economic Moat Score

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LLY

73/100

Wide Moat

70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

ROK

69/100

Narrow Moat

70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving revenue predictability would strengthen the moat.

Forensic Accounting

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LLY

-1.83

Possible Manipulator

Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

ROK

-2.67

Unlikely Manipulator

Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Ownership Breakdown

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LLY

Insiders 0.2%Institutions 85.3%Retail & Other 14.5%

No. of Institutional Holders5,580

High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

ROK

Insiders 0.2%Institutions 91.0%Retail & Other 8.8%

No. of Institutional Holders1,920

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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LLY

Buys (3M)

Buys (12M)

Total value (12M): $4.54M

MONTARCE LUCAS E

Chief Financial Officer

$494,627

@ $691.79 · 2025-08-15

VAN NAARDEN JACOB S.

Officer

$647,360

@ $647.36 · 2025-08-13

ALVAREZ RALPH

Director

$500,473

@ $660.25 · 2025-08-13

FYRWALD J. ERIK

Director

$1.01M

@ $642.33 · 2025-08-12

RICKS DAVID A

Chief Executive Officer

$1.05M

@ $644.77 · 2025-08-12

SKOVRONSKY DANIEL

Officer

$634,405

@ $634.40 · 2025-08-12

SULZBERGER GABRIELLE

Director

$75,018

@ $641.18 · 2025-08-12

JACKSON JAMERE

Director

$127,913

@ $639.57 · 2025-08-08

Open market purchases · includes direct & indirect ownership · excludes option exercises

ROK

Buys (3M)

Buys (12M)

No open market insider purchases found.

Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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LLY

Sells (3M)

Sells (12M)

Total value (12M): $3.86B

YUFFA ILYA

Officer

$2.88M

@ $1150.77 · 2026-06-10

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$15.75M

@ $995.36 · 2026-05-06

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$322.38M

@ $1103.48 · 2026-01-07

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$1.51M

@ $1085.01 · 2026-01-05

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$3.90M

@ $1085.04 · 2025-12-29

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$2.85M

@ $1085.17 · 2025-12-24

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$260,409

@ $1085.04 · 2025-12-23

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$161.08M

@ $1095.35 · 2025-11-25

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$17.34M

@ $1109.30 · 2025-11-25

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$152.06M

@ $1068.52 · 2025-11-24

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$111.50M

@ $1058.66 · 2025-11-21

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$39.07M

@ $1051.66 · 2025-11-20

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$176.10M

@ $1051.17 · 2025-11-19

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$62.31M

@ $1034.78 · 2025-11-18

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$10.19M

@ $1030.68 · 2025-11-17

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$183.33M

@ $1028.25 · 2025-11-14

ZAKROWSKI DONALD A

Officer

$1.01M

@ $1010.50 · 2025-11-13

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$48.02M

@ $1030.26 · 2025-11-13

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$308.41M

@ $1011.18 · 2025-11-12

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$279.35M

@ $986.64 · 2025-11-11

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$16.41M

@ $972.52 · 2025-11-10

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$167.09M

@ $933.26 · 2025-11-05

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$38.47M

@ $951.56 · 2025-11-05

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$479,038

@ $910.72 · 2025-11-04

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$266.65M

@ $888.83 · 2025-11-03

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$260.17M

@ $863.35 · 2025-10-31

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$3.16M

@ $863.24 · 2025-10-10

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$9.04M

@ $852.49 · 2025-10-09

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$86.23M

@ $850.27 · 2025-10-08

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$22.72M

@ $848.01 · 2025-10-07

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$137.04M

@ $850.22 · 2025-10-06

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$161.22M

@ $837.93 · 2025-10-03

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$92.50M

@ $821.55 · 2025-10-02

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$107.36M

@ $794.15 · 2025-10-01

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$177.29M

@ $821.47 · 2025-10-01

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$86.79M

@ $763.39 · 2025-09-30

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$18.06M

@ $763.09 · 2025-09-19

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$81.53M

@ $764.65 · 2025-09-18

ZAKROWSKI DONALD A

Officer

$734,930

@ $734.93 · 2025-08-28

YUFFA ILYA

Officer

$783,762

@ $627.01 · 2025-08-11

LILLY ENDOWMENT, INC.

Beneficial Owner of more than 10% of a Class of Security

$225.42M

@ $805.07 · 2025-07-24

ZAKROWSKI DONALD A

Officer

$716,410

@ $716.41 · 2025-05-27

YUFFA ILYA

Officer

$936,550

@ $749.24 · 2025-05-14

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

ROK

Sells (3M)

Sells (12M)

Total value (12M): $38.51M

FORDENWALT MATTHEW W

Officer

$173,612

@ $460.51 · 2026-06-04

FORDENWALT MATTHEW W

Officer

$99,482

@ $456.34 · 2026-06-02

MILLER JOHN M

Officer

$449,025

@ $426.02 · 2026-05-20

RIESTERER TERRY LEE

Officer

$1.82M

@ $451.97 · 2026-05-07

GENEREUX SCOTT A

Officer

$246,252

@ $447.73 · 2026-05-05

FORDENWALT MATTHEW W

Officer

$269,748

@ $449.58 · 2026-05-05

NARDECCHIA CHRISTOPHER

Chief Technology Officer

$1.13M

@ $446.43 · 2026-05-05

FORDENWALT MATTHEW W

Officer

$480,000

@ $400.00 · 2026-04-13

PERDUCAT CYRIL

Chief Technology Officer

$78,209

@ $394.99 · 2026-04-10

BULHO MATHEUS DE A G VIERA

Officer

$484,375

@ $387.50 · 2026-04-08

BULHO MATHEUS DE A G VIERA

Officer

$107,341

@ $359.00 · 2026-04-02

BUTTERMORE ROBERT L.

Officer

$3.56M

@ $398.92 · 2026-03-02

NARDECCHIA CHRISTOPHER

Chief Technology Officer

$5.93M

@ $410.01 · 2026-02-26

HOUSE REBECCA WICKHEM

Officer

$4.89M

@ $404.27 · 2026-02-25

GENEREUX SCOTT A

Officer

$7.04M

@ $404.61 · 2026-02-25

FORDENWALT MATTHEW W

Officer

$485,050

@ $404.21 · 2026-02-25

MYERS TESSA M.

Officer

$812,599

@ $409.37 · 2026-02-25

WOODS ISAAC

Officer and Treasurer

$515,628

@ $405.69 · 2026-02-25

BUTTERMORE ROBERT L.

Officer

$77,548

@ $380.14 · 2026-02-17

RIESTERER TERRY LEE

Officer

$313,600

@ $392.00 · 2026-01-02

MILLER JOHN M

Officer

$46,999

@ $401.70 · 2025-12-10

HOUSE REBECCA WICKHEM

Officer

$823,435

@ $401.87 · 2025-12-10

NARDECCHIA CHRISTOPHER

Chief Technology Officer

$438,542

@ $401.60 · 2025-12-10

GENEREUX SCOTT A

Officer

$664,640

@ $401.84 · 2025-12-10

FORDENWALT MATTHEW W

Officer

$230,792

@ $401.38 · 2025-12-10

BULHO MATHEUS DE A G VIERA

Officer

$828,475

@ $402.37 · 2025-12-10

MYERS TESSA M.

Officer

$550,861

@ $401.80 · 2025-12-10

RIESTERER TERRY LEE

Officer

$114,934

@ $401.87 · 2025-12-10

WOODS ISAAC

Officer and Treasurer

$116,500

@ $401.72 · 2025-12-10

PERDUCAT CYRIL

Chief Technology Officer

$388,205

@ $401.87 · 2025-12-10

BUTTERMORE ROBERT L.

Officer

$184,676

@ $401.47 · 2025-12-10

MILLER JOHN M

Officer

$12,087

@ $402.90 · 2025-12-05

HOUSE REBECCA WICKHEM

Officer

$149,476

@ $402.90 · 2025-12-05

NARDECCHIA CHRISTOPHER

Chief Technology Officer

$51,981

@ $402.95 · 2025-12-05

GENEREUX SCOTT A

Officer

$113,607

@ $402.86 · 2025-12-05

FORDENWALT MATTHEW W

Officer

$118,860

@ $402.92 · 2025-12-05

BULHO MATHEUS DE A G VIERA

Officer

$1.42M

@ $403.04 · 2025-12-05

MYERS TESSA M.

Officer

$149,486

@ $402.93 · 2025-12-05

RIESTERER TERRY LEE

Officer

$24,173

@ $402.88 · 2025-12-05

WOODS ISAAC

Officer and Treasurer

$27,396

@ $402.88 · 2025-12-05

PERDUCAT CYRIL

Chief Technology Officer

$56,004

@ $402.91 · 2025-12-05

BUTTERMORE ROBERT L.

Officer

$74,127

@ $402.86 · 2025-12-05

BULHO MATHEUS DE A G VIERA

Officer

$300,030

@ $365.00 · 2025-10-29

WOODS ISAAC

Officer and Treasurer

$87,500

@ $350.00 · 2025-09-11

WOODS ISAAC

Officer and Treasurer

$35,552

@ $345.17 · 2025-09-08

WOODS ISAAC

Officer and Treasurer

$127,181

@ $348.44 · 2025-08-29

PERDUCAT CYRIL

Chief Technology Officer

$499,500

@ $348.08 · 2025-08-29

KEANE JAMES P

Director

$1.07M

@ $356.06 · 2025-08-26

RIESTERER TERRY LEE

Officer

$830,730

@ $350.67 · 2025-07-17

BULHO MATHEUS DE A G VIERA

Officer

$171,134

@ $325.35 · 2025-06-11

NARDECCHIA CHRISTOPHER

Chief Technology Officer

$179,796

@ $326.31 · 2025-06-09

FORDENWALT MATTHEW W

Officer

$94,310

@ $326.33 · 2025-06-09

BULHO MATHEUS DE A G VIERA

Officer

$81,583

@ $326.33 · 2025-06-09

MYERS TESSA M.

Officer

$118,454

@ $326.32 · 2025-06-09

WOODS ISAAC

Officer and Treasurer

$96,913

@ $326.31 · 2025-06-09

BUTTERMORE ROBERT L.

Officer

$161,197

@ $326.31 · 2025-06-09

FORDENWALT MATTHEW W

Officer

$230,023

@ $318.15 · 2025-06-04

FORDENWALT MATTHEW W

Officer

$141,758

@ $315.02 · 2025-05-29

MILLER JOHN M

Officer

$558,038

@ $310.02 · 2025-05-13

HOUSE REBECCA WICKHEM

Officer

$1.58M

@ $304.18 · 2025-05-12

BULHO MATHEUS DE A G VIERA

Officer

$285,682

@ $304.24 · 2025-05-12

RIESTERER TERRY LEE

Officer

$760,321

@ $304.13 · 2025-05-12

BUTTERMORE ROBERT L.

Officer

$518,651

@ $304.37 · 2025-05-12

HOUSE REBECCA WICKHEM

Officer

$1.48M

@ $295.01 · 2025-05-09

FORDENWALT MATTHEW W

Officer

$147,504

@ $295.01 · 2025-05-09

BULHO MATHEUS DE A G VIERA

Officer

$75,500

@ $257.68 · 2025-04-02

GENEREUX SCOTT A

Officer

$501,858

@ $286.78 · 2025-03-03

MILLER JOHN M

Officer

$71,928

@ $285.43 · 2025-02-28

MYERS TESSA M.

Officer

$351,364

@ $285.43 · 2025-02-28

WOODS ISAAC

Officer and Treasurer

$248,810

@ $284.03 · 2025-02-28

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →

LLY

😏Greed(61/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

ROK

😏Greed(67/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →

LLY

⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (61)

ROK

⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (67)

View LLY Full Analysis View ROK Full Analysis

Frequently Asked Questions: LLY vs ROK

Is Eli Lilly and Company or Rockwell Automation, Inc. more undervalued in 2026?▼

Based on our discounted cash flow model, LLY trades at a 3.9% margin of safety (intrinsic value $1143 vs. price $1099), compared to ROK's -120.2% margin of safety (intrinsic $215 vs. $474).

Which stock has a wider economic moat, Eli Lilly and Company or Rockwell Automation, Inc.?▼

LLY scores 73/100 (Wide moat), while ROK scores 69/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Eli Lilly and Company or Rockwell Automation, Inc.?▼

Rockwell Automation, Inc. (ROK) generates a 2.6% free cash flow yield, compared to Eli Lilly and Company's 0.9%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Eli Lilly and Company or Rockwell Automation, Inc.?▼

LLY earns 37.8% ROIC versus ROK's 18.9%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Eli Lilly and Company's or Rockwell Automation, Inc.'s?▼

ROK's dividend earns a safety score of 84/100 (Very Safe), compared to LLY's 64/100 (Safe). ROK has raised its dividend for 3 consecutive years.