Compare Stocks › KR vs V
The Kroger Co. (KR) vs Visa Inc. (V)
KR
The Kroger Co.
$73.76
VS
V
Visa Inc.
$299.71
Rewards
KR
- ★The Kroger Co. scores 71/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Share count has been reduced by 16% over the past 5 years through buybacks, increasing each share's claim on earnings.
- ★Each dollar of retained earnings has created $1.87 of market value — management is creating shareholder value.
V
- ★Visa Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 97.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Visa Inc. scores 99/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
Risks
KR
- ⚠Gross margin of 23.3% is low, suggesting a competitive or commodity-like market with limited pricing power.
- ⚠FCF yield of 7.6% suggests reasonable valuation assuming continued moderate growth.
- ⚠Trailing P/E of 47.9x is 92% above the historical average of 24.9x — the stock trades at a premium to its own history.
V
- ⚠Insiders have sold $3.9M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
Learn more →KR
V
Valuation
$3.43B
Free Cash Flow
$22.03B
7.58%
FCF Yield
3.81%
47.90
Trailing P/E
28.17
13.12
Forward P/E
20.62
Quality & Moat
13.39%
ROIC
37.25%
17.12%
ROE
51.73%
23.30%
Gross Margin
97.78%
0.96
PEG Ratio
1.62
Balance Sheet Safety
4.16
Debt / Equity
0.55
N/A
Interest Coverage
N/A
2.68
Net Debt / EBITDA
0.16
1.90%
Dividend Yield
0.89%
KR: 4Ties: 1V: 7
KRV
Historical Fundamentals
Learn more →KR
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
V
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →KR
$1.87
created per $1 retained over 3 years
Value Creator
Σ Retained
$4.71B
Δ Market Cap
+$8.80B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
V
$5.50
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$44.47B
Δ Market Cap
+$244.54B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →KR
9.3% Margin of Safety
Price is 9.3% below estimated fair value
Current Price: $73.76
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $81.32
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
V
1.1% Margin of Safety
Price is 1.1% below estimated fair value
Current Price: $299.71
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $303.16
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →KR
What growth rate is the market pricing in at $74?
+7.3%
Market-Implied FCF Growth Rate
Market pricing in significantly higher growth than history — aggressive.
V
What growth rate is the market pricing in at $300?
+12.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +11.5%
The market implies +12.8% Owner Earnings growth, roughly in line with history — reasonably priced.
Standard FCF implies +11.5%, reflecting ongoing growth investment.
Economic Moat Score
Learn more →KR
71/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
V
99/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →KR
-2.90
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
V
-2.50
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →KR
Insiders 9.1%Institutions 81.6%Retail & Other 9.3%
No. of Institutional Holders1,814
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
V
Insiders 0.6%Institutions 90.8%Retail & Other 8.7%
No. of Institutional Holders5,908
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →KR
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
V
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →KR
0
Sells (3M)
16
Sells (12M)
Total value (12M): $27.44M
MOORE CLYDE R
Director
$272,834
@ $71.61 · 2025-07-16
MOORE CLYDE R
Director
$1.89M
@ $70.50 · 2025-07-11
ADCOCK MARY ELLEN
Officer
$2.44M
@ $71.16 · 2025-06-27
ARREAGA GABRIEL
Officer
$2.75M
@ $72.44 · 2025-06-25
MASSA TIMOTHY A
Officer
$622,710
@ $74.00 · 2025-06-23
COSSET YAEL
Officer
$5.23M
@ $73.49 · 2025-06-23
FIKE CARIN L
Officer and Treasurer
$1.22M
@ $73.79 · 2025-06-23
WHEATLEY CHRISTINE STRICK
Officer
$2.16M
@ $72.07 · 2025-04-23
MASSA TIMOTHY A
Officer
$1.65M
@ $73.00 · 2025-04-22
COSSET YAEL
Officer
$2.19M
@ $73.00 · 2025-04-22
ARREAGA GABRIEL
Officer
$995,866
@ $71.82 · 2025-04-21
NICHOLS BRIAN W
Officer
$72,030
@ $72.03 · 2025-04-21
FOLEY TODD A
Officer
$989,442
@ $70.67 · 2025-04-17
JABBAR VALERIE L
Officer
$2.16M
@ $69.08 · 2025-04-16
WHEATLEY CHRISTINE STRICK
Officer
$2.08M
@ $69.44 · 2025-04-04
KIMBALL KENNETH C.
Officer
$719,081
@ $65.37 · 2025-03-21
ARREAGA GABRIEL
Officer
$1.05M
@ $65.63 · 2025-03-19
NICHOLS BRIAN W
Officer
$94,933
@ $65.88 · 2025-03-17
COSSET YAEL
Chief Technology Officer
$1.17M
@ $66.19 · 2025-03-17
COSSET YAEL
Chief Technology Officer
$691,190
@ $65.76 · 2025-03-14
NICHOLS BRIAN W
Officer
$86,723
@ $66.71 · 2025-03-13
MASSA TIMOTHY A
Officer
$1.97M
@ $66.56 · 2025-03-13
ADCOCK MARY ELLEN
Officer
$6.90M
@ $66.39 · 2025-03-13
COSSET YAEL
Chief Investment Officer
$7.84M
@ $68.08 · 2025-03-10
FOLEY TODD A
Chief Financial Officer
$1.87M
@ $66.62 · 2025-03-07
FOLEY TODD A
Chief Financial Officer
$1.04M
@ $61.44 · 2024-12-19
AITKEN STUART W
Officer
$8.38M
@ $63.18 · 2024-12-12
COSSET YAEL
Chief Technology Officer
$1.17M
@ $58.39 · 2024-12-10
COSSET YAEL
Chief Technology Officer
$1.76M
@ $58.54 · 2024-12-09
MASSA TIMOTHY A
Officer
$1.56M
@ $60.12 · 2024-12-06
NICHOLS BRIAN W
Officer
$386,248
@ $55.80 · 2024-10-07
JABBAR VALERIE L
Officer
$167,730
@ $55.91 · 2024-09-23
NICHOLS BRIAN W
Officer
$222,800
@ $55.70 · 2024-09-17
FIKE CARIN L
Officer and Treasurer
$167,269
@ $55.57 · 2024-09-17
NICHOLS BRIAN W
Officer
$109,060
@ $54.53 · 2024-07-19
FOLEY TODD A
Chief Financial Officer
$368,467
@ $55.69 · 2024-04-26
KIMBALL KENNETH C.
Officer
$1.69M
@ $55.98 · 2024-04-25
JABBAR VALERIE L
Officer
$832,800
@ $55.52 · 2024-04-23
MASSA TIMOTHY A
Officer
$1.71M
@ $57.18 · 2024-04-23
ADCOCK MARY ELLEN
Officer
$4.61M
@ $55.61 · 2024-04-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
V
2
Sells (3M)
24
Sells (12M)
Total value (12M): $101.23M
CARNEY LLOYD A
Director
$201,253
@ $309.62 · 2026-03-11
MCINERNEY RYAN
Chief Executive Officer
$3.66M
@ $349.18 · 2026-01-02
MCINERNEY RYAN
Chief Executive Officer
$3.57M
@ $340.07 · 2025-12-11
ROTTENBERG JULIE B
General Counsel
$699,315
@ $345.00 · 2025-12-11
TANEJA RAJAT
Officer
$7.84M
@ $330.14 · 2025-12-02
FABARA PAUL D
Officer
$2.50M
@ $331.45 · 2025-12-02
TANEJA RAJAT
Officer
$2.08M
@ $330.00 · 2025-11-21
FABARA PAUL D
Officer
$707,917
@ $325.93 · 2025-11-21
CARNEY LLOYD A
Director
$302,832
@ $336.48 · 2025-11-04
MCINERNEY RYAN
Chief Executive Officer
$3.58M
@ $341.00 · 2025-11-03
MCINERNEY RYAN
Chief Executive Officer
$3.59M
@ $342.30 · 2025-10-01
MCINERNEY RYAN
Chief Executive Officer
$3.65M
@ $348.57 · 2025-09-02
ROTTENBERG JULIE B
General Counsel
$697,329
@ $344.02 · 2025-08-18
MCINERNEY RYAN
Chief Executive Officer
$3.60M
@ $343.13 · 2025-08-14
MCINERNEY RYAN
Chief Executive Officer
$3.05M
@ $353.82 · 2025-07-01
FABARA PAUL D
Officer
$4.36M
@ $375.00 · 2025-06-11
TANEJA RAJAT
President
$18.44M
@ $368.87 · 2025-06-05
FABARA PAUL D
Officer
$17.10M
@ $370.00 · 2025-06-05
MCINERNEY RYAN
Chief Executive Officer
$3.13M
@ $362.77 · 2025-06-02
FABARA PAUL D
Officer
$6.32M
@ $357.45 · 2025-05-12
FABARA PAUL D
Officer
$5.26M
@ $355.04 · 2025-05-08
MCINERNEY RYAN
Chief Executive Officer
$2.98M
@ $345.58 · 2025-05-01
ROTTENBERG JULIE B
General Counsel
$889,868
@ $345.58 · 2025-05-01
MCINERNEY RYAN
Chief Executive Officer
$3.02M
@ $350.44 · 2025-04-01
FABARA PAUL D
Officer
$13.40M
@ $340.41 · 2025-03-19
FABARA PAUL D
Officer
$12.88M
@ $327.20 · 2025-03-14
MCINERNEY RYAN
Chief Executive Officer
$3.13M
@ $363.00 · 2025-03-03
ANDRESKI PETER M
Officer
$815,314
@ $349.62 · 2025-02-07
MAHON TULLIER KELLY
Officer
$11.80M
@ $349.77 · 2025-02-07
MCINERNEY RYAN
Chief Executive Officer
$2.93M
@ $340.00 · 2025-02-03
ROTTENBERG JULIE B
General Counsel
$874,480
@ $340.00 · 2025-02-03
MCINERNEY RYAN
Chief Executive Officer
$2.74M
@ $317.78 · 2025-01-02
TANEJA RAJAT
Officer
$11.15M
@ $315.55 · 2024-12-13
MCINERNEY RYAN
Chief Executive Officer
$2.73M
@ $316.90 · 2024-12-02
FABARA PAUL D
Officer
$668,603
@ $307.97 · 2024-11-22
MCINERNEY RYAN
Chief Executive Officer
$2.49M
@ $288.49 · 2024-11-01
ROTTENBERG JULIE B
General Counsel
$741,996
@ $288.49 · 2024-11-01
MCINERNEY RYAN
Chief Executive Officer
$2.39M
@ $276.97 · 2024-10-01
MCINERNEY RYAN
Chief Executive Officer
$2.38M
@ $276.37 · 2024-09-03
MCINERNEY RYAN
Chief Executive Officer
$2.37M
@ $275.00 · 2024-08-29
ROTTENBERG JULIE B
General Counsel
$707,300
@ $275.00 · 2024-08-29
MAHON TULLIER KELLY
Officer
$10.12M
@ $267.64 · 2024-08-16
FABARA PAUL D
Officer
$7.01M
@ $277.15 · 2024-05-15
CARNEY LLOYD A
Director
$250,472
@ $275.55 · 2024-04-26
MCINERNEY RYAN
Chief Executive Officer
$2.30M
@ $280.36 · 2024-04-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →KR
😏Greed(64/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
V
😨Fear(36/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →KR
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (64)
V
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (36)