Compare StocksKO vs TJX

The Coca-Cola Company (KO) vs The TJX Companies, Inc. (TJX)

KO
The Coca-Cola Company
$75.55
VS
TJX
The TJX Companies, Inc.
$154.68

Rewards

KO
  • The Coca-Cola Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 61.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • The Coca-Cola Company scores 94/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
TJX
  • The TJX Companies, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • The TJX Companies, Inc. scores 94/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

KO
  • PEG ratio of 6.90 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • 10 insider sales totaling $72.0M with no purchases in the past 3 months — insiders are reducing their exposure.
  • Free cash flow has declined at a 17.8% CAGR over the past 4 years — a concerning trend.
TJX
  • FCF yield of 2.3% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

Learn more →
KO
TJX
Valuation
$-1.46B
Free Cash Flow
$3.94B
-0.45%
FCF Yield
2.29%
24.85
Trailing P/E
31.76
21.80
Forward P/E
27.30
Quality & Moat
11.36%
ROIC
26.72%
38.24%
ROE
53.92%
61.63%
Gross Margin
30.96%
6.90
PEG Ratio
1.12
Balance Sheet Safety
1.40
Debt / Equity
1.32
N/A
Interest Coverage
N/A
2.00
Net Debt / EBITDA
0.86
2.73%
Dividend Yield
1.10%
KO: 4Ties: 1TJX: 7
KOTJX

Historical Fundamentals

Learn more →
KO

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

TJX

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

Learn more →
KO
$2.72
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$9.36B
Δ Market Cap
+$25.42B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
TJX
$9.31
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$8.37B
Δ Market Cap
+$77.92B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
KO
35.7% Overvalued
Price is 35.7% above estimated fair value
Current Price: $75.55
Fair Value: $55.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
TJX
82.0% Overvalued
Price is 82.0% above estimated fair value
Current Price: $154.68
Fair Value: $85.01
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
KO

Requires positive FCF to compute implied growth rate.

TJX

What growth rate is the market pricing in at $155?

+18.9%
Market-Implied FCF Growth Rate

Market roughly matching historical growth — reasonable.

Economic Moat Score

Learn more →
KO
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Margin Stability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
TJX
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

Learn more →
KO
-2.38
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
TJX
-2.44
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
KO
Insiders 9.9%Institutions 66.7%Retail & Other 23.4%
No. of Institutional Holders4,381
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
TJX
Insiders 0.1%Institutions 93.1%Retail & Other 6.8%
No. of Institutional Holders3,419
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
KO
0
Buys (3M)
1
Buys (12M)
Total value (12M): $998,676
LEVCHIN MAX R
Director
$998,676
@ $70.00 · 2025-10-24
Open market purchases · includes direct & indirect ownership · excludes option exercises
TJX
1
Buys (3M)
2
Buys (12M)
Total value (12M): $4,199
ALVAREZ JOSE B
Director
$734.00
@ $183.50 · 2026-03-05
ALVAREZ JOSE B
Director
$3,465
@ $133.27 · 2025-12-04
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
KO
10
Sells (3M)
19
Sells (12M)
Total value (12M): $122.47M
DOUGLAS MONICA HOWARD
Officer
$1.85M
@ $77.37 · 2026-03-09
QUINCEY JAMES R.
Chief Executive Officer
$19.84M
@ $79.14 · 2026-03-03
QUAN NANCY W
Officer
$1.87M
@ $79.50 · 2026-03-03
PIETRACCI BRUNO
Divisional Officer
$2.28M
@ $79.41 · 2026-03-03
MURPHY JOHN
President
$5.83M
@ $80.52 · 2026-03-02
PEREZ BEATRIZ R
Officer
$1.73M
@ $81.00 · 2026-02-27
PEREZ BEATRIZ R
Officer
$2.93M
@ $80.69 · 2026-02-26
DOUGLAS MONICA HOWARD
Officer
$1.60M
@ $80.16 · 2026-02-25
MURPHY JOHN
President
$8.00M
@ $80.42 · 2026-02-25
QUINCEY JAMES R.
Chief Executive Officer
$26.05M
@ $77.10 · 2026-02-03
QUAN NANCY W
Officer
$2.25M
@ $71.17 · 2025-11-17
ARROYO MANUEL
Officer
$9.89M
@ $70.80 · 2025-11-14
BRAUN HENRIQUE GNANI
Chief Operating Officer
$2.86M
@ $70.93 · 2025-11-11
DOUGLAS MONICA HOWARD
Officer
$947,464
@ $69.93 · 2025-10-24
KOUMETTIS NIKOLAOS
Divisional Officer
$2.58M
@ $69.10 · 2025-08-05
QUINCEY JAMES R.
Chief Executive Officer
$19.20M
@ $72.06 · 2025-05-30
QUAN NANCY W
Officer
$2.02M
@ $70.81 · 2025-05-09
PEREZ BEATRIZ R
Officer
$4.34M
@ $71.87 · 2025-05-08
MURPHY JOHN
President
$6.39M
@ $72.09 · 2025-05-07
BRAUN HENRIQUE GNANI
Chief Operating Officer
$1.81M
@ $71.47 · 2025-03-11
KOUMETTIS NIKOLAOS
Divisional Officer
$3.94M
@ $71.01 · 2025-03-07
DOUGLAS MONICA HOWARD
Officer
$394,231
@ $70.84 · 2025-02-26
KOUMETTIS NIKOLAOS
Divisional Officer
$3.88M
@ $70.96 · 2025-02-26
QUAN NANCY W
Officer
$3.92M
@ $71.36 · 2025-02-25
CHANG LISA VIRGINIA
Officer
$961,352
@ $71.50 · 2025-02-25
PIETRACCI BRUNO
Divisional Officer
$1.34M
@ $70.56 · 2025-02-24
DOUGLAS MONICA HOWARD
Officer
$697,673
@ $63.71 · 2024-11-22
QUINCEY JAMES R.
Chief Executive Officer
$6.40M
@ $64.03 · 2024-11-08
QUAN NANCY W
Officer
$1.32M
@ $71.50 · 2024-08-27
QUINCEY JAMES R.
Chief Executive Officer
$2.97M
@ $70.02 · 2024-08-26
MANN JENNIFER K
Officer
$8.99M
@ $69.52 · 2024-08-22
QUINCEY JAMES R.
Chief Executive Officer
$7.18M
@ $70.02 · 2024-08-21
CHANG LISA VIRGINIA
Officer
$2.80M
@ $69.54 · 2024-08-21
PEREZ BEATRIZ R
Officer
$2.43M
@ $68.62 · 2024-08-08
ARROYO MANUEL
Officer
$1.88M
@ $68.22 · 2024-08-07
CHANG LISA VIRGINIA
Officer
$3.98M
@ $68.51 · 2024-08-06
QUAN NANCY W
Officer
$1.27M
@ $68.95 · 2024-08-02
PIETRACCI BRUNO
Divisional Officer
$2.67M
@ $69.01 · 2024-08-02
QUAN NANCY W
Officer
$2.53M
@ $66.96 · 2024-07-26
QUAN NANCY W
Officer
$1.25M
@ $64.96 · 2024-07-17
KOUMETTIS NIKOLAOS
Divisional Officer
$5.04M
@ $62.34 · 2024-06-14
QUAN NANCY W
Officer
$1.22M
@ $63.44 · 2024-06-11
BRAUN HENRIQUE GNANI
Officer
$3.61M
@ $63.08 · 2024-05-15
DOUGLAS MONICA HOWARD
Officer
$561,801
@ $63.31 · 2024-05-10
MURPHY JOHN
President
$3.60M
@ $62.91 · 2024-05-09
QUAN NANCY W
Officer
$2.33M
@ $62.28 · 2024-05-07
RANDAZZA MARK
Officer
$1.28M
@ $62.29 · 2024-05-07
PEREZ BEATRIZ R
Officer
$3.55M
@ $61.99 · 2024-05-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
TJX
1
Sells (3M)
7
Sells (12M)
Total value (12M): $14.09M
HERRMAN ERNIE L
Chief Executive Officer
$4.83M
@ $160.95 · 2026-03-02
HERRMAN ERNIE L
Chief Executive Officer
$8.15M
@ $149.93 · 2025-11-21
LANE AMY BETH
Director
$75,700
@ $151.40 · 2025-11-21
BENJAMIN PETER
Officer
$208,845
@ $139.23 · 2025-09-08
NEMEROV JACKWYN L
Director
$164,496
@ $138.00 · 2025-09-02
LANE AMY BETH
Director
$121,689
@ $128.09 · 2025-06-03
BENJAMIN PETER
Officer
$535,042
@ $129.77 · 2025-05-22
HERRMAN ERNIE L
Chief Executive Officer
$2.10M
@ $116.54 · 2025-03-20
HERRMAN ERNIE L
Chief Executive Officer
$2.88M
@ $123.04 · 2025-03-05
BENNETT ALAN M
Director
$988,254
@ $123.53 · 2025-02-27
HERRMAN ERNIE L
Chief Executive Officer
$950,551
@ $126.18 · 2024-12-05
LANE AMY BETH
Director
$126,925
@ $126.92 · 2024-11-27
HERRMAN ERNIE L
Chief Executive Officer
$2.32M
@ $121.27 · 2024-11-22
NEMEROV JACKWYN L
Director
$139,252
@ $117.71 · 2024-09-12
HERRMAN ERNIE L
Chief Executive Officer
$1.76M
@ $117.54 · 2024-09-10
HERRMAN ERNIE L
Chief Executive Officer
$2.41M
@ $120.47 · 2024-08-22
GREENLEES LOUISE E.
Officer
$555,635
@ $119.23 · 2024-08-22
CHING DAVID T
Director
$1.55M
@ $119.39 · 2024-08-22
KLINGER JOHN
Chief Financial Officer
$713,116
@ $105.10 · 2024-06-03
CANESTRARI KENNETH D
Officer
$1.12M
@ $104.01 · 2024-05-30
GREENLEES LOUISE E.
Officer
$831,277
@ $101.74 · 2024-05-29
LANE AMY BETH
Director
$153,102
@ $102.07 · 2024-05-28
HERRMAN ERNIE L
Chief Executive Officer
$2.04M
@ $102.17 · 2024-05-24
CANESTRARI KENNETH D
Officer
$2.03M
@ $100.00 · 2024-05-23
HERRMAN ERNIE L
Chief Executive Officer
$1.98M
@ $98.98 · 2024-03-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
KO
FearGreed
😐Neutral(53/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
TJX
FearGreed
😏Greed(61/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
KO
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (53)
TJX
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (61)
View KO Full AnalysisView TJX Full Analysis
The Coca-Cola Company (KO) vs The TJX Companies, Inc. (TJX) Stock Comparison | SafetyMargin.io