Coca-Cola Company (The) (KO) vs Procter & Gamble Company (The) (PG): Which Is the Better Buy in 2026?
As of 2026-08-03, KO is overvalued at $88, with a DCF intrinsic value of $55 and a margin of safety of -58%. PG is undervalued at $144, with an intrinsic value of $220753045647 and a margin of safety of 100%. Of the two, PG has the wider margin of safety.
Rewards
- ★Coca-Cola Company (The) has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 61.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Coca-Cola Company (The) scores 94/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
- ★Procter & Gamble Company (The) has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Procter & Gamble Company (The) scores 94/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
Risks
- ⚠FCF yield of 1.4% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠PEG ratio of 4.22 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠9 insider sales totaling $134.2M with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠PEG ratio of 5.57 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠28 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
Key Valuation Metrics
Learn more →Historical Fundamentals
Learn more →Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →Reverse DCF — Market-Implied Growth
Learn more →What growth rate is the market pricing in at $88?
The market implies +13.6% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +26.3%, reflecting heavy growth investment.
What growth rate is the market pricing in at $144?
Market below historical growth — potential opportunity.
Economic Moat Score
Learn more →Wide moat with strength across all dimensions. Margin Stability is the standout factor.
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Forensic Accounting
Learn more →M-Score Trend
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →"Market is optimistic — be cautious and ensure you have a margin of safety"
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
Frequently Asked Questions: KO vs PG
Is Coca-Cola Company (The) or Procter & Gamble Company (The) more undervalued in 2026?▼
Based on our discounted cash flow model, PG trades at a 100.0% margin of safety (intrinsic value $220753045647 vs. price $144), compared to KO's -57.9% margin of safety (intrinsic $55 vs. $88).
Which stock has a wider economic moat, Coca-Cola Company (The) or Procter & Gamble Company (The)?▼
PG scores 94/100 (Wide moat), while KO scores 94/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Is Procter & Gamble Company (The) in financial distress?▼
PG's Altman Z-Score of 2.6 places it in the Grey zone, signaling elevated bankruptcy risk. KO scores 4.7 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.
Which stock has higher return on invested capital, Coca-Cola Company (The) or Procter & Gamble Company (The)?▼
KO earns 16.7% ROIC versus PG's 15.2%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.