Compare StocksKMB vs MA

Kimberly-Clark Corporation (KMB) vs Mastercard Incorporated (MA)

KMB
Kimberly-Clark Corporation
$98.58
VS
MA
Mastercard Incorporated
$491.14

Rewards

KMB
  • Kimberly-Clark Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Kimberly-Clark Corporation scores 78/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
MA
  • Mastercard Incorporated has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 100.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Mastercard Incorporated scores 99/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

KMB
  • FCF yield of 5.0% suggests reasonable valuation assuming continued moderate growth.
  • High leverage (4.65x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
MA
  • High leverage (2.56x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • Insiders have sold $4.5M worth of stock in the past 3 months — significant insider liquidation.

Key Valuation Metrics

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KMB
MA
Valuation
$1.64B
Free Cash Flow
$16.27B
5.01%
FCF Yield
3.71%
20.28
Trailing P/E
29.77
12.78
Forward P/E
21.70
Quality & Moat
18.58%
ROIC
54.23%
123.99%
ROE
193.24%
37.31%
Gross Margin
100.00%
1.84
PEG Ratio
1.23
Balance Sheet Safety
4.65
Debt / Equity
2.56
N/A
Interest Coverage
N/A
2.13
Net Debt / EBITDA
0.43
5.19%
Dividend Yield
0.71%
KMB: 4Ties: 1MA: 7
KMBMA

Historical Fundamentals

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KMB

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

MA

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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KMB
$-8.48
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.45B
Δ Market Cap
$-12.33B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MA
$5.62
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$31.68B
Δ Market Cap
+$177.96B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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KMB
35.6% Overvalued
Price is 35.6% above estimated fair value
Current Price: $98.58
Fair Value: $72.72
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MA
12.0% Margin of Safety
Price is 12.0% below estimated fair value
Current Price: $491.14
Fair Value: $558.06
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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KMB

What growth rate is the market pricing in at $99?

+7.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +10.3%

The market implies +7.4% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +10.3%, reflecting heavy growth investment.

MA

What growth rate is the market pricing in at $491?

+13.2%
Market-Implied Owner Earnings Growth
Standard FCF implies +12.0%

The market implies +13.2% Owner Earnings growth, roughly in line with history — reasonably priced.

Standard FCF implies +12.0%, reflecting ongoing growth investment.

Economic Moat Score

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KMB
78/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
MA
99/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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KMB
-2.54
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MA
-2.53
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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KMB
Insiders 0.7%Institutions 89.1%Retail & Other 10.2%
No. of Institutional Holders2,166
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MA
Insiders 0.5%Institutions 91.1%Retail & Other 8.3%
No. of Institutional Holders4,863
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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KMB
1
Buys (3M)
2
Buys (12M)
Total value (12M): $1.08M
MACLIN SAMUEL TODD
Director
$1.04M
@ $104.15 · 2026-02-09
MACLIN SAMUEL TODD
Director
$38,775
@ $145.77 · 2025-04-09
Open market purchases · includes direct & indirect ownership · excludes option exercises
MA
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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KMB
1
Sells (3M)
4
Sells (12M)
Total value (12M): $2.65M
SCRIBNER ANDREW
Officer
$317,980
@ $104.29 · 2026-02-05
HICKS ZACKERY ALLEN
Chief Technology Officer
$2.01M
@ $133.40 · 2025-08-04
CHEN KATY
Officer
$95,978
@ $129.70 · 2025-05-02
CHEN KATY
Officer
$234,545
@ $130.74 · 2025-04-29
DREXLER ANDREW CPA
Officer
$1.53M
@ $141.00 · 2025-02-28
DREXLER ANDREW CPA
Officer
$350,000
@ $140.00 · 2025-02-21
DREXLER ANDREW CPA
Officer
$417,036
@ $139.01 · 2024-11-22
URIBE GONZALO
Officer
$250,695
@ $140.84 · 2024-07-29
MELUCCI JEFFREY P
Officer
$6.78M
@ $141.55 · 2024-07-26
CUNNINGHAM DOUGLAS STUART
Officer
$524,441
@ $136.82 · 2024-05-10
HSU MICHAEL D
Chief Executive Officer
$7.34M
@ $135.40 · 2024-05-06
CUNNINGHAM DOUGLAS STUART
Officer
$142,334
@ $136.86 · 2024-05-01
DREXLER ANDREW CPA
Officer
$342,084
@ $136.83 · 2024-05-01
CHEN KATY
Officer
$47,124
@ $135.80 · 2024-04-30
MELUCCI JEFFREY P
Officer
$1.86M
@ $135.53 · 2024-04-30
FENSKE TAMERA
Officer
$97,058
@ $135.37 · 2024-04-29
MELUCCI JEFFREY P
Officer
$866,444
@ $135.59 · 2024-04-29
CHEN KATY
Officer
$61,399
@ $135.24 · 2024-04-26
URIBE GONZALO
Officer
$200,574
@ $136.91 · 2024-04-25
RAMOS PAULA
Officer
$1.40M
@ $137.17 · 2024-04-24
KARRMANN SANDRA R A
Officer
$863,031
@ $137.25 · 2024-04-24
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MA
1
Sells (3M)
19
Sells (12M)
Total value (12M): $64.44M
LING HAI
Officer
$4.48M
@ $499.20 · 2026-02-24
SACHIN J. MEHRA
Chief Financial Officer
$10.20M
@ $591.00 · 2025-09-02
LING HAI
Officer
$2.69M
@ $600.00 · 2025-08-22
SACHIN J. MEHRA
Chief Financial Officer
$10.46M
@ $586.89 · 2025-08-19
SACHIN J. MEHRA
Chief Financial Officer
$3.83M
@ $566.46 · 2025-08-05
GENACHOWSKI JULIUS
Director
$178,049
@ $570.67 · 2025-07-07
KIRKPATRICK LINDA PISTECCHIA
Officer
$536,480
@ $560.00 · 2025-06-30
SESHADRI RAJEEV
Officer
$601,447
@ $546.77 · 2025-06-27
GENACHOWSKI JULIUS
Director
$173,910
@ $561.00 · 2025-06-24
KIRKPATRICK LINDA PISTECCHIA
Officer
$536,480
@ $560.00 · 2025-06-24
SESHADRI RAJEEV
Officer
$508,474
@ $535.80 · 2025-06-20
VOSBURG CRAIG
Officer
$5.02M
@ $532.97 · 2025-06-20
SESHADRI RAJEEV
Officer
$1.76M
@ $561.78 · 2025-06-16
KIRKPATRICK LINDA PISTECCHIA
Officer
$549,373
@ $572.86 · 2025-06-13
VOSBURG CRAIG
Officer
$5.55M
@ $588.18 · 2025-06-12
VOSBURG CRAIG
Officer
$8.22M
@ $585.05 · 2025-06-05
ARKELL SANDRA A
Officer
$218,223
@ $577.31 · 2025-05-15
ARKELL SANDRA A
Officer
$257,535
@ $572.30 · 2025-05-12
MIEBACH MICHAEL
Chief Executive Officer
$8.68M
@ $550.16 · 2025-03-26
MCLAUGHLIN EDWARD GRUNDE
Officer
$3.81M
@ $534.68 · 2025-03-19
VOSBURG CRAIG
Officer
$6.12M
@ $556.14 · 2025-03-05
MIEBACH MICHAEL
Chief Executive Officer
$9.78M
@ $553.76 · 2025-03-05
VOSBURG CRAIG
Officer
$6.19M
@ $562.72 · 2025-02-26
MCLAUGHLIN EDWARD GRUNDE
Officer
$6.18M
@ $564.99 · 2025-02-18
VOSBURG CRAIG
Officer
$7.97M
@ $565.00 · 2025-02-18
MIEBACH MICHAEL
Chief Executive Officer
$10.17M
@ $564.95 · 2025-02-18
SACHIN J. MEHRA
Chief Financial Officer
$2.36M
@ $500.44 · 2024-11-01
MADABHUSHI VENKATA RAJAMANNAR
Officer
$2.30M
@ $491.03 · 2024-09-27
MADABHUSHI VENKATA RAJAMANNAR
Officer
$2.29M
@ $489.86 · 2024-09-20
ARKELL SANDRA A
Officer
$550,000
@ $500.00 · 2024-09-17
MADABHUSHI VENKATA RAJAMANNAR
Officer
$2.31M
@ $493.10 · 2024-09-13
ARKELL SANDRA A
Officer
$528,000
@ $480.00 · 2024-08-29
MASTERCARD FOUNDATION ASSET MANAGEMENT CORPORATION
Beneficial Owner of more than 10% of a Class of Security
$42.19M
@ $468.80 · 2024-08-22
MASTERCARD FOUNDATION ASSET MANAGEMENT CORPORATION
Beneficial Owner of more than 10% of a Class of Security
$42.03M
@ $467.02 · 2024-08-21
LING HAI
Officer
$1.36M
@ $470.00 · 2024-08-16
SACHIN J. MEHRA
Chief Financial Officer
$3.16M
@ $470.00 · 2024-08-16
SACHIN J. MEHRA
Chief Financial Officer
$6.11M
@ $455.00 · 2024-08-05
LING HAI
Officer
$1.35M
@ $465.46 · 2024-08-01
ARKELL SANDRA A
Officer
$512,006
@ $465.46 · 2024-08-01
VOSBURG CRAIG
Officer
$4.07M
@ $451.06 · 2024-06-20
MURPHY TIMOTHY H
Officer
$2.34M
@ $446.24 · 2024-06-17
MASTERCARD FOUNDATION ASSET MANAGEMENT CORPORATION
Beneficial Owner of more than 10% of a Class of Security
$47.72M
@ $445.98 · 2024-06-17
MASTERCARD FOUNDATION ASSET MANAGEMENT CORPORATION
Beneficial Owner of more than 10% of a Class of Security
$49.51M
@ $442.03 · 2024-06-13
SESHADRI RAJEEV
Officer
$3.11M
@ $449.66 · 2024-06-12
MASTERCARD FOUNDATION ASSET MANAGEMENT CORPORATION
Beneficial Owner of more than 10% of a Class of Security
$50.61M
@ $447.85 · 2024-06-10
SESHADRI RAJEEV
Officer
$3.71M
@ $443.93 · 2024-06-05
VOSBURG CRAIG
Officer
$4.04M
@ $447.28 · 2024-06-05
MURPHY TIMOTHY H
Officer
$2.31M
@ $441.57 · 2024-06-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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KMB
FearGreed
😨Fear(24/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MA
FearGreed
😐Neutral(42/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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KMB
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (24)
MA
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)
View KMB Full AnalysisView MA Full Analysis
Kimberly-Clark Corporation (KMB) vs Mastercard Incorporated (MA) Stock Comparison | SafetyMargin.io