Compare StocksJNJ vs PRU

Johnson & Johnson (JNJ) vs Prudential Financial, Inc. (PRU)

JNJ
Johnson & Johnson
$237.60
VS
PRU
Prudential Financial, Inc.
$92.51

Rewards

JNJ
  • Johnson & Johnson has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Gross margin of 68.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Johnson & Johnson scores 90/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
PRU
  • 3 insider purchases with no sells in the past 3 months — insiders are putting their own money in.
  • FCF yield of 39.2% is historically attractive — the business generates significant cash relative to its price.
  • Trailing P/E of 9.3x is 34% below the historical average of 14.1x — potentially undervalued relative to its own history.

Risks

JNJ
  • FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • 7 insider sales totaling $58.4M with no purchases in the past 3 months — insiders are reducing their exposure.
PRU
  • Prudential Financial, Inc. scores only 3/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
  • Altman Z-Score of 0.17 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.

Key Valuation Metrics

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JNJ
PRU
Valuation
$16.63B
Free Cash Flow
$12.62B
2.90%
FCF Yield
39.20%
21.56
Trailing P/E
9.26
18.90
Forward P/E
6.03
Quality & Moat
13.63%
ROIC
6.30%
32.87%
ROE
10.05%
68.08%
Gross Margin
29.60%
0.44
PEG Ratio
N/A
Balance Sheet Safety
0.60
Debt / Equity
1.24
N/A
Interest Coverage
N/A
0.86
Net Debt / EBITDA
0.63
2.19%
Dividend Yield
5.89%
JNJ: 5Ties: 1PRU: 5
JNJPRU

Historical Fundamentals

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JNJ

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

PRU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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JNJ
$0.91
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$40.05B
Δ Market Cap
+$36.63B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PRU
$0.92
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$3.13B
Δ Market Cap
+$2.88B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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JNJ
2.9% Margin of Safety
Price is 2.9% below estimated fair value
Current Price: $237.60
Fair Value: $244.77
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PRU
57.0% Margin of Safety
Price is 57.0% below estimated fair value
Current Price: $92.51
Fair Value: $215.06
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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JNJ

What growth rate is the market pricing in at $238?

+9.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.8%

The market implies +9.3% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +15.8%, reflecting heavy growth investment expected to generate future returns.

PRU

What growth rate is the market pricing in at $93?

-2.0%
Market-Implied Owner Earnings Growth
Standard FCF implies -21.9%

The market implies -2.0% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding -21.9%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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JNJ
90/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
PRU
3/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable competitive advantage detected. The business shows limited evidence of pricing power, consistent returns, or capital efficiency.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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JNJ
-2.31
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PRU
-2.12
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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JNJ
Insiders 0.1%Institutions 75.8%Retail & Other 24.2%
No. of Institutional Holders5,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PRU
Insiders 0.2%Institutions 63.1%Retail & Other 36.7%
No. of Institutional Holders1,813
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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JNJ
0
Buys (3M)
1
Buys (12M)
Total value (12M): $257,688
MORIKIS JOHN G
Director
$257,688
@ $206.15 · 2025-11-26
WEINBERGER MARK A
Director
$147,220
@ $147.22 · 2024-12-12
WOODS EUGENE A
Director
$14,553
@ $145.53 · 2024-04-30
Open market purchases · includes direct & indirect ownership · excludes option exercises
PRU
3
Buys (3M)
3
Buys (12M)
Total value (12M): $168,840
STODDARD THOMAS D
Director
$25,742
@ $102.97 · 2026-02-17
WOLK JOSEPH J
Director
$42,128
@ $105.32 · 2026-02-11
CHAPPUIS JACQUES P
Officer
$100,970
@ $100.97 · 2026-02-06
DI SIBIO CARMINE
Director
$22,208
@ $111.04 · 2025-02-20
FEENEY CAROLINE
Officer
$42,364
@ $116.38 · 2024-12-12
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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JNJ
7
Sells (3M)
12
Sells (12M)
Total value (12M): $101.23M
DECKER ROBERT J
Officer
$1.01M
@ $247.87 · 2026-02-27
SCHMID TIMOTHY
Officer
$324,763
@ $245.66 · 2026-02-20
SCHMID TIMOTHY
Officer
$5.53M
@ $244.33 · 2026-02-18
WOLK JOSEPH J
Chief Financial Officer
$21.77M
@ $242.80 · 2026-02-17
SWANSON JAMES D
Chief Technology Officer
$15.11M
@ $243.39 · 2026-02-17
BROADHURST VANESSA
Officer
$1.51M
@ $243.39 · 2026-02-17
REED JOHN C
Officer
$13.11M
@ $243.00 · 2026-02-17
REED JOHN C
Officer
$4.19M
@ $192.71 · 2025-10-17
TAUBERT JENNIFER L
Officer
$10.04M
@ $177.81 · 2025-09-04
DUATO JOAQUIN BOIX
Chief Executive Officer
$22.55M
@ $179.21 · 2025-08-22
WOLK JOSEPH J
Chief Financial Officer
$2.98M
@ $176.91 · 2025-08-15
REED JOHN C
Officer
$3.13M
@ $163.55 · 2025-07-17
DECKER ROBERT J
Officer
$1.16M
@ $165.88 · 2025-02-25
SCHMID TIMOTHY
Officer
$62,928
@ $156.15 · 2025-02-18
WOLK JOSEPH J
Chief Financial Officer
$2.00M
@ $153.89 · 2025-02-07
DECKER ROBERT J
Officer
$930,113
@ $165.06 · 2024-08-30
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PRU
0
Sells (3M)
4
Sells (12M)
Total value (12M): $7.23M
FEENEY CAROLINE
Officer
$762,215
@ $116.28 · 2025-12-11
SCHMIDT TIMOTHY L
Officer
$861,520
@ $107.69 · 2025-12-02
LOWREY CHARLES F
Chairman of the Board
$5.17M
@ $107.39 · 2025-11-10
KAPPLER ANN M
General Counsel
$438,600
@ $109.65 · 2025-08-29
SULLIVAN ANDREW F
Officer
$635,880
@ $105.98 · 2025-03-12
TODMAN MICHAEL A
Director
$333,291
@ $112.98 · 2025-02-07
SULLIVAN ANDREW F
Officer
$3.19M
@ $124.10 · 2024-11-07
LOWREY CHARLES F
Chief Executive Officer
$23.45M
@ $126.29 · 2024-11-07
FALZON ROBERT M
Officer
$6.76M
@ $128.26 · 2024-11-06
FEENEY CAROLINE
Officer
$133,167
@ $119.97 · 2024-09-03
KAPPLER ANN M
General Counsel
$322,028
@ $113.43 · 2024-08-21
FALZON ROBERT M
Officer
$15.43M
@ $118.57 · 2024-05-13
SCHMIDT TIMOTHY L
Officer
$604,934
@ $116.58 · 2024-05-08
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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JNJ
FearGreed
😐Neutral(59/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PRU
FearGreed
😨Fear(37/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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JNJ
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (59)
PRU
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
View JNJ Full AnalysisView PRU Full Analysis