Compare StocksJNJ vs KMB

Johnson & Johnson (JNJ) vs Kimberly-Clark Corporation (KMB)

JNJ
Johnson & Johnson
$237.60
VS
KMB
Kimberly-Clark Corporation
$98.58

Rewards

JNJ
  • Johnson & Johnson has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Gross margin of 68.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Johnson & Johnson scores 90/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
KMB
  • Kimberly-Clark Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Kimberly-Clark Corporation scores 78/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

JNJ
  • FCF yield of 2.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • 7 insider sales totaling $58.4M with no purchases in the past 3 months — insiders are reducing their exposure.
KMB
  • FCF yield of 5.0% suggests reasonable valuation assuming continued moderate growth.
  • High leverage (4.65x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.

Key Valuation Metrics

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JNJ
KMB
Valuation
$16.63B
Free Cash Flow
$1.64B
2.90%
FCF Yield
5.01%
21.56
Trailing P/E
20.28
18.90
Forward P/E
12.78
Quality & Moat
13.63%
ROIC
18.58%
32.87%
ROE
123.99%
68.08%
Gross Margin
37.31%
0.44
PEG Ratio
1.84
Balance Sheet Safety
0.60
Debt / Equity
4.65
N/A
Interest Coverage
N/A
0.86
Net Debt / EBITDA
2.13
2.19%
Dividend Yield
5.19%
JNJ: 5Ties: 1KMB: 6
JNJKMB

Historical Fundamentals

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JNJ

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

KMB

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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JNJ
$0.91
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$40.05B
Δ Market Cap
+$36.63B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
KMB
$-8.48
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.45B
Δ Market Cap
$-12.33B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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JNJ
2.9% Margin of Safety
Price is 2.9% below estimated fair value
Current Price: $237.60
Fair Value: $244.77
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
KMB
35.6% Overvalued
Price is 35.6% above estimated fair value
Current Price: $98.58
Fair Value: $72.72
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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JNJ

What growth rate is the market pricing in at $238?

+9.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +15.8%

The market implies +9.3% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +15.8%, reflecting heavy growth investment expected to generate future returns.

KMB

What growth rate is the market pricing in at $99?

+7.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +10.3%

The market implies +7.4% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +10.3%, reflecting heavy growth investment.

Economic Moat Score

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JNJ
90/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
KMB
78/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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JNJ
-2.31
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
KMB
-2.54
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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JNJ
Insiders 0.1%Institutions 75.8%Retail & Other 24.2%
No. of Institutional Holders5,544
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
KMB
Insiders 0.7%Institutions 89.1%Retail & Other 10.2%
No. of Institutional Holders2,167
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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JNJ
0
Buys (3M)
1
Buys (12M)
Total value (12M): $257,688
MORIKIS JOHN G
Director
$257,688
@ $206.15 · 2025-11-26
WEINBERGER MARK A
Director
$147,220
@ $147.22 · 2024-12-12
WOODS EUGENE A
Director
$14,553
@ $145.53 · 2024-04-30
Open market purchases · includes direct & indirect ownership · excludes option exercises
KMB
1
Buys (3M)
2
Buys (12M)
Total value (12M): $1.08M
MACLIN SAMUEL TODD
Director
$1.04M
@ $104.15 · 2026-02-09
MACLIN SAMUEL TODD
Director
$38,775
@ $145.77 · 2025-04-09
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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JNJ
7
Sells (3M)
12
Sells (12M)
Total value (12M): $101.23M
DECKER ROBERT J
Officer
$1.01M
@ $247.87 · 2026-02-27
SCHMID TIMOTHY
Officer
$324,763
@ $245.66 · 2026-02-20
SCHMID TIMOTHY
Officer
$5.53M
@ $244.33 · 2026-02-18
WOLK JOSEPH J
Chief Financial Officer
$21.77M
@ $242.80 · 2026-02-17
SWANSON JAMES D
Chief Technology Officer
$15.11M
@ $243.39 · 2026-02-17
BROADHURST VANESSA
Officer
$1.51M
@ $243.39 · 2026-02-17
REED JOHN C
Officer
$13.11M
@ $243.00 · 2026-02-17
REED JOHN C
Officer
$4.19M
@ $192.71 · 2025-10-17
TAUBERT JENNIFER L
Officer
$10.04M
@ $177.81 · 2025-09-04
DUATO JOAQUIN BOIX
Chief Executive Officer
$22.55M
@ $179.21 · 2025-08-22
WOLK JOSEPH J
Chief Financial Officer
$2.98M
@ $176.91 · 2025-08-15
REED JOHN C
Officer
$3.13M
@ $163.55 · 2025-07-17
DECKER ROBERT J
Officer
$1.16M
@ $165.88 · 2025-02-25
SCHMID TIMOTHY
Officer
$62,928
@ $156.15 · 2025-02-18
WOLK JOSEPH J
Chief Financial Officer
$2.00M
@ $153.89 · 2025-02-07
DECKER ROBERT J
Officer
$930,113
@ $165.06 · 2024-08-30
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
KMB
1
Sells (3M)
4
Sells (12M)
Total value (12M): $2.65M
SCRIBNER ANDREW
Officer
$317,980
@ $104.29 · 2026-02-05
HICKS ZACKERY ALLEN
Chief Technology Officer
$2.01M
@ $133.40 · 2025-08-04
CHEN KATY
Officer
$95,978
@ $129.70 · 2025-05-02
CHEN KATY
Officer
$234,545
@ $130.74 · 2025-04-29
DREXLER ANDREW CPA
Officer
$1.53M
@ $141.00 · 2025-02-28
DREXLER ANDREW CPA
Officer
$350,000
@ $140.00 · 2025-02-21
DREXLER ANDREW CPA
Officer
$417,036
@ $139.01 · 2024-11-22
URIBE GONZALO
Officer
$250,695
@ $140.84 · 2024-07-29
MELUCCI JEFFREY P
Officer
$6.78M
@ $141.55 · 2024-07-26
CUNNINGHAM DOUGLAS STUART
Officer
$524,441
@ $136.82 · 2024-05-10
HSU MICHAEL D
Chief Executive Officer
$7.34M
@ $135.40 · 2024-05-06
CUNNINGHAM DOUGLAS STUART
Officer
$142,334
@ $136.86 · 2024-05-01
DREXLER ANDREW CPA
Officer
$342,084
@ $136.83 · 2024-05-01
CHEN KATY
Officer
$47,124
@ $135.80 · 2024-04-30
MELUCCI JEFFREY P
Officer
$1.86M
@ $135.53 · 2024-04-30
FENSKE TAMERA
Officer
$97,058
@ $135.37 · 2024-04-29
MELUCCI JEFFREY P
Officer
$866,444
@ $135.59 · 2024-04-29
CHEN KATY
Officer
$61,399
@ $135.24 · 2024-04-26
URIBE GONZALO
Officer
$200,574
@ $136.91 · 2024-04-25
RAMOS PAULA
Officer
$1.40M
@ $137.17 · 2024-04-24
KARRMANN SANDRA R A
Officer
$863,031
@ $137.25 · 2024-04-24
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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JNJ
FearGreed
😐Neutral(59/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
KMB
FearGreed
😨Fear(24/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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JNJ
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (59)
KMB
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (24)
View JNJ Full AnalysisView KMB Full Analysis