Compare StocksINTU vs WSM

Intuit Inc. (INTU) vs Williams-Sonoma, Inc. (WSM)

INTU
Intuit Inc.
$455.24
VS
WSM
Williams-Sonoma, Inc.
$182.58

Rewards

INTU
  • Gross margin of 80.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Intuit Inc. scores 79/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Free cash flow has grown at a 18.5% CAGR over the past 4 years, demonstrating strong earnings power growth.
WSM
  • Williams-Sonoma, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Williams-Sonoma, Inc. scores 80/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

INTU
  • 24 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
WSM
  • Buybacks have been poorly timed — 3 out of 4 years involved repurchases at relatively expensive valuations.
  • FCF yield of 5.2% suggests reasonable valuation assuming continued moderate growth.
  • Insiders have sold $11.1M worth of stock in the past 3 months — significant insider liquidation.

Key Valuation Metrics

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INTU
WSM
Valuation
$5.30B
Free Cash Flow
$1.14B
4.18%
FCF Yield
5.22%
29.58
Trailing P/E
20.13
17.19
Forward P/E
18.10
Quality & Moat
N/A
ROIC
35.32%
N/A
ROE
52.26%
80.90%
Gross Margin
56.66%
N/A
PEG Ratio
N/A
Balance Sheet Safety
N/A
Debt / Equity
0.70
No debt
Interest Coverage
N/A
0.00
Net Debt / EBITDA
0.27
1.02%
Dividend Yield
1.67%
INTU: 4WSM: 3
INTUWSM

Historical Fundamentals

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INTU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

WSM

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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INTU
$12.31
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$6.10B
Δ Market Cap
+$75.17B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
WSM
$5.55
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$2.47B
Δ Market Cap
+$13.72B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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INTU
5.8% Overvalued
Price is 5.8% above estimated fair value
Current Price: $455.24
Fair Value: $430.46
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
WSM
18.0% Margin of Safety
Price is 18.0% below estimated fair value
Current Price: $182.58
Fair Value: $222.78
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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INTU

What growth rate is the market pricing in at $455?

+14.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +10.1%

The market implies +14.4% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +10.1%, reflecting heavy growth investment expected to generate future returns.

WSM

What growth rate is the market pricing in at $183?

+7.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +7.4%

The market implies +7.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +7.4%, reflecting heavy growth investment.

Economic Moat Score

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INTU
79/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
WSM
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by margin stability. Revenue Predictability is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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INTU
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
WSM
-2.74
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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INTU
Insiders 2.4%Institutions 90.6%Retail & Other 7.1%
No. of Institutional Holders3,066
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
WSM
Insiders 1.1%Institutions 97.6%Retail & Other 1.3%
No. of Institutional Holders1,325
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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INTU
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
WSM
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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INTU
2
Sells (3M)
24
Sells (12M)
Total value (12M): $121.78M
DALZELL RICHARD L
Director
$457,046
@ $457.50 · 2026-03-12
AUJLA SANDEEP S
Chief Financial Officer
$840,097
@ $629.76 · 2026-01-05
AUJLA SANDEEP S
Chief Financial Officer
$741,172
@ $675.02 · 2025-12-19
DALZELL RICHARD L
Director
$219,763
@ $659.95 · 2025-12-11
DALZELL RICHARD L
Director
$435,354
@ $653.68 · 2025-12-10
AUJLA SANDEEP S
Chief Financial Officer
$792,160
@ $677.06 · 2025-10-03
DALZELL RICHARD L
Director
$665,951
@ $666.62 · 2025-09-11
AUJLA SANDEEP S
Chief Financial Officer
$27,930
@ $665.00 · 2025-08-25
DALZELL RICHARD L
Director
$255,887
@ $768.43 · 2025-07-10
DALZELL RICHARD L
Director
$521,891
@ $783.62 · 2025-07-09
BALAZS ALEX G
Chief Technology Officer
$689,400
@ $782.52 · 2025-07-08
AUJLA SANDEEP S
Chief Financial Officer
$2.03M
@ $782.22 · 2025-07-03
NOTARAINNI MARK PHILLIP
Officer
$887,583
@ $774.51 · 2025-07-02
AUJLA SANDEEP S
Chief Financial Officer
$1.25M
@ $773.90 · 2025-07-02
HOTZ LAUREN DALE
Officer
$1.36M
@ $784.24 · 2025-06-27
BALAZS ALEX G
Chief Technology Officer
$1.12M
@ $771.24 · 2025-06-05
TESSEL MARIANNA
Officer
$26.12M
@ $760.84 · 2025-06-03
FENNELL LAURA A
Officer
$19.29M
@ $752.25 · 2025-05-29
FENNELL LAURA A
Officer
$30.46M
@ $738.61 · 2025-05-28
NOTARAINNI MARK PHILLIP
Officer
$340,143
@ $725.25 · 2025-05-27
AUJLA SANDEEP S
Chief Financial Officer
$11.66M
@ $726.15 · 2025-05-27
MCLEAN KERRY JEAN
General Counsel
$12.18M
@ $729.16 · 2025-05-27
FENNELL LAURA A
Officer
$5.00M
@ $612.45 · 2025-03-24
TESSEL MARIANNA
Officer
$4.43M
@ $600.13 · 2025-03-21
BURTON EVE B
Director
$1.02M
@ $600.00 · 2025-03-20
HOTZ LAUREN DALE
Officer
$667,838
@ $619.52 · 2025-01-10
AUJLA SANDEEP S
Chief Financial Officer
$814,350
@ $626.42 · 2025-01-08
FENNELL LAURA A
Officer
$2.94M
@ $613.70 · 2025-01-07
NOTARAINNI MARK PHILLIP
Officer
$228,121
@ $630.17 · 2025-01-03
AUJLA SANDEEP S
Chief Financial Officer
$68,506
@ $628.50 · 2025-01-03
BALAZS ALEX G
Chief Technology Officer
$15.86M
@ $665.98 · 2024-12-12
FENNELL LAURA A
Officer
$5.06M
@ $657.64 · 2024-12-10
MCLEAN KERRY JEAN
General Counsel
$11.16M
@ $650.78 · 2024-12-09
NOTARAINNI MARK PHILLIP
Officer
$6.21M
@ $646.47 · 2024-12-05
NOTARAINNI MARK PHILLIP
Officer
$2.36M
@ $646.83 · 2024-12-05
AUJLA SANDEEP S
Chief Financial Officer
$2.47M
@ $617.42 · 2024-10-10
AUJLA SANDEEP S
Chief Financial Officer
$466,015
@ $601.31 · 2024-10-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
WSM
3
Sells (3M)
16
Sells (12M)
Total value (12M): $62.39M
ALBER LAURA
Chief Executive Officer
$3.66M
@ $183.04 · 2026-03-16
ALBER LAURA
Chief Executive Officer
$7.26M
@ $207.39 · 2026-01-15
YEAROUT KARALYN
Officer
$157,358
@ $205.16 · 2026-01-14
ALBER LAURA
Chief Executive Officer
$5.39M
@ $179.55 · 2025-11-26
YEAROUT KARALYN
Officer
$695,765
@ $198.79 · 2025-09-24
HOWIE JEFFREY E.
Chief Financial Officer
$626,951
@ $198.84 · 2025-09-18
ALBER LAURA
Chief Executive Officer
$18.02M
@ $200.17 · 2025-09-15
KING DAVID RANDOLPH
General Counsel
$3.56M
@ $203.60 · 2025-09-08
ALBER LAURA
Chief Executive Officer
$5.05M
@ $168.18 · 2025-07-15
HOWIE JEFFREY E.
Chief Financial Officer
$675,852
@ $168.96 · 2025-07-01
HOWIE JEFFREY E.
Chief Financial Officer
$628,448
@ $157.11 · 2025-06-02
ALBER LAURA
Chief Executive Officer
$4.93M
@ $164.33 · 2025-05-29
HOWIE JEFFREY E.
Chief Financial Officer
$627,134
@ $156.78 · 2025-05-01
HOWIE JEFFREY E.
Chief Financial Officer
$129,647
@ $141.69 · 2025-04-22
HOWIE JEFFREY E.
Chief Financial Officer
$6.02M
@ $165.79 · 2025-03-27
ALBER LAURA
Chief Executive Officer
$4.97M
@ $165.78 · 2025-03-27
HOWIE JEFFREY E.
Chief Financial Officer
$273,603
@ $194.32 · 2025-02-27
ALBER LAURA
Chief Executive Officer
$9.35M
@ $207.76 · 2025-01-21
HOWIE JEFFREY E.
Chief Financial Officer
$560,562
@ $177.39 · 2024-12-02
ALBER LAURA
Chief Executive Officer
$5.22M
@ $130.49 · 2024-11-15
ALBER LAURA
Chief Executive Officer
$5.81M
@ $145.27 · 2024-09-16
YEAROUT KARALYN
Officer
$1.49M
@ $134.66 · 2024-08-28
ALBER LAURA
Chief Executive Officer
$6.26M
@ $156.45 · 2024-07-15
BHARGAVA MONICA
Officer
$2.66M
@ $298.28 · 2024-06-06
KING DAVID RANDOLPH
General Counsel
$2.88M
@ $287.85 · 2024-05-24
ALBER LAURA
Chief Executive Officer
$6.37M
@ $318.53 · 2024-05-15
BENSON MARTA H
Officer
$5.49M
@ $308.19 · 2024-04-04
BENSON MARTA H
Officer
$685,722
@ $313.98 · 2024-03-27
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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INTU
FearGreed
😐Neutral(41/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
WSM
FearGreed
😨Fear(39/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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INTU
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (41)
WSM
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (39)
View INTU Full AnalysisView WSM Full Analysis
Intuit Inc. (INTU) vs Williams-Sonoma, Inc. (WSM) Stock Comparison | SafetyMargin.io