Compare StocksINTU vs SO

Intuit Inc. (INTU) vs The Southern Company (SO)

INTU
Intuit Inc.
$455.24
VS
SO
The Southern Company
$96.23

Rewards

INTU
  • Gross margin of 80.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Intuit Inc. scores 79/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Free cash flow has grown at a 18.5% CAGR over the past 4 years, demonstrating strong earnings power growth.
SO
  • Each dollar of retained earnings has created $5.15 of market value — management is an exceptional capital allocator.

Risks

INTU
  • 24 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
SO
  • The Southern Company scores only 26/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
  • Net debt/EBITDA of 5.2x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.
  • Altman Z-Score of 0.93 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.

Key Valuation Metrics

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INTU
SO
Valuation
$5.30B
Free Cash Flow
$-3.46B
4.18%
FCF Yield
-3.21%
29.58
Trailing P/E
24.55
17.19
Forward P/E
19.59
Quality & Moat
N/A
ROIC
2.63%
N/A
ROE
11.17%
80.90%
Gross Margin
48.47%
N/A
PEG Ratio
N/A
Balance Sheet Safety
N/A
Debt / Equity
1.91
No debt
Interest Coverage
N/A
0.00
Net Debt / EBITDA
5.20
1.02%
Dividend Yield
3.08%
INTU: 5SO: 2
INTUSO

Historical Fundamentals

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INTU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

SO

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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INTU
$12.31
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$6.10B
Δ Market Cap
+$75.17B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
SO
$5.15
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$3.71B
Δ Market Cap
+$19.12B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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INTU
5.8% Overvalued
Price is 5.8% above estimated fair value
Current Price: $455.24
Fair Value: $430.46
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
SO
431.7% Overvalued
Price is 431.7% above estimated fair value
Current Price: $96.23
Fair Value: $18.10
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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INTU

What growth rate is the market pricing in at $455?

+14.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +10.1%

The market implies +14.4% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +10.1%, reflecting heavy growth investment expected to generate future returns.

SO

Requires positive FCF to compute implied growth rate.

Economic Moat Score

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INTU
79/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
SO
26/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though margin stability shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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INTU
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
SO
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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INTU
Insiders 2.4%Institutions 90.6%Retail & Other 7.1%
No. of Institutional Holders3,066
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
SO
Insiders 0.1%Institutions 72.8%Retail & Other 27.1%
No. of Institutional Holders2,722
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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INTU
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
SO
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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INTU
2
Sells (3M)
24
Sells (12M)
Total value (12M): $121.78M
DALZELL RICHARD L
Director
$457,046
@ $457.50 · 2026-03-12
AUJLA SANDEEP S
Chief Financial Officer
$840,097
@ $629.76 · 2026-01-05
AUJLA SANDEEP S
Chief Financial Officer
$741,172
@ $675.02 · 2025-12-19
DALZELL RICHARD L
Director
$219,763
@ $659.95 · 2025-12-11
DALZELL RICHARD L
Director
$435,354
@ $653.68 · 2025-12-10
AUJLA SANDEEP S
Chief Financial Officer
$792,160
@ $677.06 · 2025-10-03
DALZELL RICHARD L
Director
$665,951
@ $666.62 · 2025-09-11
AUJLA SANDEEP S
Chief Financial Officer
$27,930
@ $665.00 · 2025-08-25
DALZELL RICHARD L
Director
$255,887
@ $768.43 · 2025-07-10
DALZELL RICHARD L
Director
$521,891
@ $783.62 · 2025-07-09
BALAZS ALEX G
Chief Technology Officer
$689,400
@ $782.52 · 2025-07-08
AUJLA SANDEEP S
Chief Financial Officer
$2.03M
@ $782.22 · 2025-07-03
NOTARAINNI MARK PHILLIP
Officer
$887,583
@ $774.51 · 2025-07-02
AUJLA SANDEEP S
Chief Financial Officer
$1.25M
@ $773.90 · 2025-07-02
HOTZ LAUREN DALE
Officer
$1.36M
@ $784.24 · 2025-06-27
BALAZS ALEX G
Chief Technology Officer
$1.12M
@ $771.24 · 2025-06-05
TESSEL MARIANNA
Officer
$26.12M
@ $760.84 · 2025-06-03
FENNELL LAURA A
Officer
$19.29M
@ $752.25 · 2025-05-29
FENNELL LAURA A
Officer
$30.46M
@ $738.61 · 2025-05-28
NOTARAINNI MARK PHILLIP
Officer
$340,143
@ $725.25 · 2025-05-27
AUJLA SANDEEP S
Chief Financial Officer
$11.66M
@ $726.15 · 2025-05-27
MCLEAN KERRY JEAN
General Counsel
$12.18M
@ $729.16 · 2025-05-27
FENNELL LAURA A
Officer
$5.00M
@ $612.45 · 2025-03-24
TESSEL MARIANNA
Officer
$4.43M
@ $600.13 · 2025-03-21
BURTON EVE B
Director
$1.02M
@ $600.00 · 2025-03-20
HOTZ LAUREN DALE
Officer
$667,838
@ $619.52 · 2025-01-10
AUJLA SANDEEP S
Chief Financial Officer
$814,350
@ $626.42 · 2025-01-08
FENNELL LAURA A
Officer
$2.94M
@ $613.70 · 2025-01-07
NOTARAINNI MARK PHILLIP
Officer
$228,121
@ $630.17 · 2025-01-03
AUJLA SANDEEP S
Chief Financial Officer
$68,506
@ $628.50 · 2025-01-03
BALAZS ALEX G
Chief Technology Officer
$15.86M
@ $665.98 · 2024-12-12
FENNELL LAURA A
Officer
$5.06M
@ $657.64 · 2024-12-10
MCLEAN KERRY JEAN
General Counsel
$11.16M
@ $650.78 · 2024-12-09
NOTARAINNI MARK PHILLIP
Officer
$6.21M
@ $646.47 · 2024-12-05
NOTARAINNI MARK PHILLIP
Officer
$2.36M
@ $646.83 · 2024-12-05
AUJLA SANDEEP S
Chief Financial Officer
$2.47M
@ $617.42 · 2024-10-10
AUJLA SANDEEP S
Chief Financial Officer
$466,015
@ $601.31 · 2024-10-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
SO
1
Sells (3M)
6
Sells (12M)
Total value (12M): $4.80M
KIM MATTHEW M.
Officer
$487,453
@ $95.15 · 2026-02-24
ANDERSON BRYAN D
Officer
$582,309
@ $93.83 · 2025-09-30
SPAINHOUR STERLING A. JR.
Officer
$226,148
@ $95.02 · 2025-08-11
GREENE KIMBERLY S
Officer
$1.25M
@ $95.00 · 2025-07-21
CUMMISKEY CHRISTOPHER
Officer
$1.10M
@ $89.54 · 2025-05-23
CONNALLY STANLEY W JR
Chief Operating Officer
$1.15M
@ $92.24 · 2025-03-31
GREENE KIMBERLY S
Chief Executive Officer
$3.00M
@ $93.12 · 2025-03-10
DAVIS MARTIN BERNARD
Chief Technology Officer
$100,811
@ $89.61 · 2025-03-03
WOMACK CHRISTOPHER C.
Chief Executive Officer
$2.20M
@ $90.13 · 2025-03-03
WOMACK CHRISTOPHER C.
Chief Executive Officer
$143,370
@ $90.00 · 2025-02-25
CUMMISKEY CHRISTOPHER
Officer
$81,184
@ $86.00 · 2025-02-19
PEOPLES JAMES JEFFREY
Chief Executive Officer
$1.25M
@ $86.00 · 2025-02-11
CUMMISKEY CHRISTOPHER
Officer
$69,739
@ $83.32 · 2025-02-04
DAVIS MARTIN BERNARD
Chief Technology Officer
$100,503
@ $85.90 · 2024-12-05
WOMACK CHRISTOPHER C.
Chief Executive Officer
$1.21M
@ $86.18 · 2024-12-05
SPAINHOUR STERLING A. JR.
Officer
$70,212
@ $88.54 · 2024-11-04
KERR JAMES Y. II
Chief Executive Officer
$2.69M
@ $89.64 · 2024-10-04
ANDERSON BRYAN D
Officer
$587,830
@ $89.54 · 2024-09-06
SPAINHOUR STERLING A. JR.
Officer
$211,796
@ $88.99 · 2024-08-05
WILSON ANTHONY L
Officer
$535,509
@ $77.61 · 2024-07-05
DRAKE SLOANE N
Officer
$931,320
@ $77.61 · 2024-07-03
GREENE KIMBERLY S
Officer
$1.50M
@ $75.02 · 2024-05-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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INTU
FearGreed
😐Neutral(41/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
SO
FearGreed
😐Neutral(60/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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INTU
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (41)
SO
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
View INTU Full AnalysisView SO Full Analysis