Compare StocksINTU vs META

Intuit Inc. (INTU) vs Meta Platforms, Inc. (META): Which Is the Better Buy in 2026?

As of 2026-06-19, INTU is undervalued at $267, with a DCF intrinsic value of $536 and a margin of safety of 50%. META is fairly valued at $577, with an intrinsic value of $679 and a margin of safety of 15%. Of the two, INTU has the wider margin of safety.

INTU
Intuit Inc.
$267.00
VS
META
Meta Platforms, Inc.
$577.22

Rewards

INTU
  • Gross margin of 80.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Intuit Inc. scores 79/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Free cash flow has grown at a 18.5% CAGR over the past 4 years, demonstrating strong earnings power growth.
META
  • Meta Platforms, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 81.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Meta Platforms, Inc. scores 80/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

INTU
  • FCF yield of 7.2% suggests reasonable valuation assuming continued moderate growth.
META
  • Buybacks have been poorly timed — 3 out of 4 years involved repurchases at relatively expensive valuations.
  • Insiders have sold $6.7M worth of stock in the past 3 months — significant insider liquidation.

Key Valuation Metrics

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INTU
META
Valuation
$5.23B
Free Cash Flow
$46.11B
7.16%
FCF Yield
3.15%
16.30
Trailing P/E
21.00
9.77
Forward P/E
15.93
Quality & Moat
28.21%
ROIC
20.87%
22.50%
ROE
32.93%
80.79%
Gross Margin
81.94%
0.73
PEG Ratio
0.87
Balance Sheet Safety
0.01
Net Debt / Equity
0.02
N/A
Interest Coverage
N/A
0.02
Net Debt / EBITDA
0.05
1.71%
Dividend Yield
0.35%
INTU: 8Ties: 2META: 2
INTUMETA

Historical Fundamentals

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INTU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

META

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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INTU
$12.31
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$6.10B
Δ Market Cap
+$75.17B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
META
$8.94
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$151.52B
Δ Market Cap
+$1.36T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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INTU
50.2% Margin of Safety
Price is 50.2% below estimated fair value
Current Price: $267.00
Fair Value: $535.61
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
META
14.9% Margin of Safety
Price is 14.9% below estimated fair value
Current Price: $577.22
Fair Value: $678.61
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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INTU

What growth rate is the market pricing in at $267?

+4.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +2.8%

The market implies +4.7% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +2.8%, reflecting heavy growth investment expected to generate future returns.

META

What growth rate is the market pricing in at $577?

+10.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.1%

The market implies +10.4% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +14.1%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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INTU
79/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
META
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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INTU
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
META
-3.04
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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INTU
Insiders 2.4%Institutions 92.3%Retail & Other 5.4%
No. of Institutional Holders2,820
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
META
Insiders 0.1%Institutions 79.3%Retail & Other 20.6%
No. of Institutional Holders6,597
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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INTU
1
Buys (3M)
1
Buys (12M)
Total value (12M): $541,665
PRABHU VASANT M.
Director
$541,665
@ $309.52 · 2026-05-26
Open market purchases · includes direct & indirect ownership · excludes option exercises
META
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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INTU
1
Sells (3M)
16
Sells (12M)
Total value (12M): $11.47M
DALZELL RICHARD L
Director
$289,448
@ $288.29 · 2026-06-11
DALZELL RICHARD L
Director
$457,046
@ $457.50 · 2026-03-12
AUJLA SANDEEP S
Chief Financial Officer
$840,097
@ $629.76 · 2026-01-05
AUJLA SANDEEP S
Chief Financial Officer
$741,172
@ $675.02 · 2025-12-19
DALZELL RICHARD L
Director
$219,763
@ $659.95 · 2025-12-11
DALZELL RICHARD L
Director
$435,354
@ $653.68 · 2025-12-10
AUJLA SANDEEP S
Chief Financial Officer
$792,160
@ $677.06 · 2025-10-03
DALZELL RICHARD L
Director
$665,951
@ $666.62 · 2025-09-11
AUJLA SANDEEP S
Chief Financial Officer
$27,930
@ $665.00 · 2025-08-25
DALZELL RICHARD L
Director
$255,887
@ $768.43 · 2025-07-10
DALZELL RICHARD L
Director
$521,891
@ $783.62 · 2025-07-09
BALAZS ALEX G
Chief Technology Officer
$689,400
@ $782.52 · 2025-07-08
AUJLA SANDEEP S
Chief Financial Officer
$2.03M
@ $782.22 · 2025-07-03
AUJLA SANDEEP S
Chief Financial Officer
$1.25M
@ $773.90 · 2025-07-02
NOTARAINNI MARK PHILLIP
Officer
$887,583
@ $774.51 · 2025-07-02
HOTZ LAUREN DALE
Officer
$1.36M
@ $784.24 · 2025-06-27
BALAZS ALEX G
Chief Technology Officer
$1.12M
@ $771.24 · 2025-06-05
TESSEL MARIANNA
Officer
$26.12M
@ $760.84 · 2025-06-03
FENNELL LAURA A
Officer
$19.29M
@ $752.25 · 2025-05-29
FENNELL LAURA A
Officer
$30.46M
@ $738.61 · 2025-05-28
AUJLA SANDEEP S
Chief Financial Officer
$11.66M
@ $726.15 · 2025-05-27
NOTARAINNI MARK PHILLIP
Officer
$340,143
@ $725.25 · 2025-05-27
MCLEAN KERRY JEAN
General Counsel
$12.18M
@ $729.16 · 2025-05-27
FENNELL LAURA A
Officer
$5.00M
@ $612.45 · 2025-03-24
TESSEL MARIANNA
Officer
$4.43M
@ $600.13 · 2025-03-21
BURTON EVE B
Director
$1.02M
@ $600.00 · 2025-03-20
HOTZ LAUREN DALE
Officer
$667,838
@ $619.52 · 2025-01-10
AUJLA SANDEEP S
Chief Financial Officer
$814,350
@ $626.42 · 2025-01-08
FENNELL LAURA A
Officer
$2.94M
@ $613.70 · 2025-01-07
AUJLA SANDEEP S
Chief Financial Officer
$68,506
@ $628.50 · 2025-01-03
NOTARAINNI MARK PHILLIP
Officer
$228,121
@ $630.17 · 2025-01-03
BALAZS ALEX G
Chief Technology Officer
$15.86M
@ $665.98 · 2024-12-12
FENNELL LAURA A
Officer
$5.06M
@ $657.64 · 2024-12-10
MCLEAN KERRY JEAN
General Counsel
$11.16M
@ $650.78 · 2024-12-09
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
META
4
Sells (3M)
63
Sells (12M)
Total value (12M): $58.33M
KIMMITT ROBERT M
Director
$317,162
@ $629.29 · 2026-06-01
MAHONEY CURTIS J
Officer
$1.27M
@ $609.92 · 2026-05-27
BOSWORTH ANDREW
Chief Technology Officer
$4.77M
@ $607.83 · 2026-05-18
KIMMITT ROBERT M
Director
$386,860
@ $667.00 · 2026-04-15
KIMMITT ROBERT M
Director
$366,572
@ $632.02 · 2026-03-16
BOSWORTH ANDREW
Chief Technology Officer
$5.11M
@ $631.24 · 2026-02-18
KIMMITT ROBERT M
Director
$370,724
@ $639.18 · 2026-02-17
OLIVAN JAVIER
Chief Operating Officer
$342,869
@ $663.19 · 2026-02-09
OLIVAN JAVIER
Chief Operating Officer
$369,448
@ $714.60 · 2026-02-02
OLIVAN JAVIER
Chief Operating Officer
$343,805
@ $665.00 · 2026-01-26
OLIVAN JAVIER
Chief Operating Officer
$314,517
@ $608.35 · 2026-01-20
KIMMITT ROBERT M
Director
$358,602
@ $618.28 · 2026-01-15
OLIVAN JAVIER
Chief Operating Officer
$337,601
@ $653.00 · 2026-01-12
OLIVAN JAVIER
Chief Operating Officer
$336,262
@ $650.41 · 2026-01-05
NEWSTEAD JENNIFER
Officer
$341,860
@ $658.69 · 2025-12-30
OLIVAN JAVIER
Chief Operating Officer
$340,258
@ $658.14 · 2025-12-29
NEWSTEAD JENNIFER
Officer
$342,218
@ $659.38 · 2025-12-23
OLIVAN JAVIER
Chief Operating Officer
$341,794
@ $661.11 · 2025-12-22
NEWSTEAD JENNIFER
Officer
$333,836
@ $643.23 · 2025-12-16
KIMMITT ROBERT M
Director
$374,680
@ $646.00 · 2025-12-15
OLIVAN JAVIER
Chief Operating Officer
$333,982
@ $646.00 · 2025-12-15
NEWSTEAD JENNIFER
Officer
$344,699
@ $664.16 · 2025-12-09
OLIVAN JAVIER
Chief Operating Officer
$346,199
@ $669.63 · 2025-12-08
NEWSTEAD JENNIFER
Officer
$333,312
@ $642.22 · 2025-12-02
OLIVAN JAVIER
Chief Operating Officer
$330,379
@ $639.03 · 2025-12-01
NEWSTEAD JENNIFER
Officer
$323,929
@ $624.14 · 2025-11-25
OLIVAN JAVIER
Chief Operating Officer
$309,445
@ $598.54 · 2025-11-24
NEWSTEAD JENNIFER
Officer
$307,040
@ $591.60 · 2025-11-18
ANDERSON AARON
Officer
$429,502
@ $591.60 · 2025-11-18
BOSWORTH ANDREW
Chief Technology Officer
$6.94M
@ $593.31 · 2025-11-18
KIMMITT ROBERT M
Director
$365,610
@ $609.35 · 2025-11-17
OLIVAN JAVIER
Chief Operating Officer
$1.90M
@ $608.60 · 2025-11-17
BOSWORTH ANDREW
Chief Technology Officer
$3.09M
@ $609.46 · 2025-11-14
NEWSTEAD JENNIFER
Officer
$325,596
@ $631.00 · 2025-11-10
OLIVAN JAVIER
Chief Operating Officer
$326,227
@ $631.00 · 2025-11-10
NEWSTEAD JENNIFER
Officer
$325,932
@ $628.00 · 2025-11-04
OLIVAN JAVIER
Chief Operating Officer
$339,152
@ $656.00 · 2025-11-03
NEWSTEAD JENNIFER
Officer
$390,807
@ $753.00 · 2025-10-28
OLIVAN JAVIER
Chief Operating Officer
$387,528
@ $749.57 · 2025-10-27
NEWSTEAD JENNIFER
Officer
$382,176
@ $736.37 · 2025-10-21
OLIVAN JAVIER
Chief Operating Officer
$372,912
@ $721.30 · 2025-10-20
KIMMITT ROBERT M
Director
$333,391
@ $716.97 · 2025-10-15
NEWSTEAD JENNIFER
Officer
$367,374
@ $707.85 · 2025-10-14
OLIVAN JAVIER
Chief Operating Officer
$368,797
@ $713.34 · 2025-10-13
NEWSTEAD JENNIFER
Officer
$372,113
@ $716.98 · 2025-10-07
OLIVAN JAVIER
Chief Operating Officer
$364,387
@ $704.81 · 2025-10-06
NEWSTEAD JENNIFER
Officer
$384,838
@ $741.50 · 2025-09-30
OLIVAN JAVIER
Chief Operating Officer
$387,088
@ $748.72 · 2025-09-29
NEWSTEAD JENNIFER
Officer
$399,215
@ $769.20 · 2025-09-23
OLIVAN JAVIER
Chief Operating Officer
$403,948
@ $781.33 · 2025-09-22
NEWSTEAD JENNIFER
Officer
$398,156
@ $767.16 · 2025-09-16
KIMMITT ROBERT M
Director
$352,224
@ $757.47 · 2025-09-15
OLIVAN JAVIER
Chief Operating Officer
$391,612
@ $757.47 · 2025-09-15
NEWSTEAD JENNIFER
Officer
$393,142
@ $757.50 · 2025-09-09
OLIVAN JAVIER
Chief Operating Officer
$390,671
@ $755.65 · 2025-09-08
NEWSTEAD JENNIFER
Officer
$376,924
@ $726.25 · 2025-09-02
OLIVAN JAVIER
Chief Operating Officer
$375,471
@ $726.25 · 2025-09-02
NEWSTEAD JENNIFER
Officer
$389,494
@ $750.47 · 2025-08-26
OLIVAN JAVIER
Chief Operating Officer
$390,392
@ $755.11 · 2025-08-25
NEWSTEAD JENNIFER
Officer
$402,225
@ $775.00 · 2025-08-18
OLIVAN JAVIER
Chief Operating Officer
$2.44M
@ $780.95 · 2025-08-18
BOSWORTH ANDREW
Chief Technology Officer
$13.02M
@ $777.15 · 2025-08-18
KIMMITT ROBERT M
Director
$364,709
@ $784.32 · 2025-08-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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INTU
FearGreed
😨Fear(25/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
META
FearGreed
😨Fear(38/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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INTU
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (25)
META
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
View INTU Full AnalysisView META Full Analysis

Frequently Asked Questions: INTU vs META

Is Intuit Inc. or Meta Platforms, Inc. more undervalued in 2026?

Based on our discounted cash flow model, INTU trades at a 50.2% margin of safety (intrinsic value $536 vs. price $267), compared to META's 14.9% margin of safety (intrinsic $679 vs. $577).

Which stock has a wider economic moat, Intuit Inc. or Meta Platforms, Inc.?

META scores 80/100 (Wide moat), while INTU scores 79/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Intuit Inc. or Meta Platforms, Inc.?

Intuit Inc. (INTU) generates a 7.2% free cash flow yield, compared to Meta Platforms, Inc.'s 3.1%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Intuit Inc. or Meta Platforms, Inc.?

INTU earns 28.2% ROIC versus META's 20.9%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Intuit Inc.'s or Meta Platforms, Inc.'s?

INTU's dividend earns a safety score of 94/100 (Very Safe), compared to META's 88/100 (Very Safe). INTU has raised its dividend for 3 consecutive years.

INTU vs META: Which Is the Better Buy in 2026? | SafetyMargin.io