Intuit Inc. (INTU) vs Southwest Airlines Co. (LUV): Which Is the Better Buy in 2026?
As of 2026-06-19, INTU is undervalued at $267, with a DCF intrinsic value of $536 and a margin of safety of 50%. LUV is undervalued at $48, with an intrinsic value of $66 and a margin of safety of 27%. Of the two, INTU has the wider margin of safety.
Rewards
- ★Gross margin of 80.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Intuit Inc. scores 79/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Free cash flow has grown at a 18.5% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Share count has been reduced by 13% over the past 4 years through buybacks, increasing each share's claim on earnings.
- ★Trailing P/E of 32.0x is 22% below the historical average of 41.2x — potentially undervalued relative to its own history.
- ★PEG ratio of 0.32 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
Risks
- ⚠FCF yield of 7.2% suggests reasonable valuation assuming continued moderate growth.
- ⚠Gross margin of 23.0% is low, suggesting a competitive or commodity-like market with limited pricing power.
- ⚠Buybacks have been poorly timed — 2 out of 2 years involved repurchases at relatively expensive valuations.
- ⚠Beneish M-Score of -1.64 flags financial patterns consistent with potential earnings manipulation — warrants further investigation.
Key Valuation Metrics
Learn more →Historical Fundamentals
Learn more →Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →Reverse DCF — Market-Implied Growth
Learn more →What growth rate is the market pricing in at $267?
The market implies +4.7% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +2.8%, reflecting heavy growth investment expected to generate future returns.
Requires positive FCF to compute implied growth rate.
Economic Moat Score
Learn more →Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.
No durable moat detected, though revenue predictability shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.
Forensic Accounting
Learn more →M-Score Trend
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →"Market is pessimistic — investigate whether fears are temporary or structural"
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
Frequently Asked Questions: INTU vs LUV
Is Intuit Inc. or Southwest Airlines Co. more undervalued in 2026?▼
Based on our discounted cash flow model, INTU trades at a 50.2% margin of safety (intrinsic value $536 vs. price $267), compared to LUV's 27.3% margin of safety (intrinsic $66 vs. $48).
Which stock has a wider economic moat, Intuit Inc. or Southwest Airlines Co.?▼
INTU scores 79/100 (Wide moat), while LUV scores 37/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Is Southwest Airlines Co. in financial distress?▼
LUV's Altman Z-Score of 2.2 places it in the Grey zone, signaling elevated bankruptcy risk. INTU scores 8.3 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.
Which company has better free cash flow, Intuit Inc. or Southwest Airlines Co.?▼
Intuit Inc. (INTU) generates a 7.2% free cash flow yield, compared to Southwest Airlines Co.'s -1.6%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.
Which stock has higher return on invested capital, Intuit Inc. or Southwest Airlines Co.?▼
INTU earns 28.2% ROIC versus LUV's 7.8%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.
Which dividend is safer, Intuit Inc.'s or Southwest Airlines Co.'s?▼
INTU's dividend earns a safety score of 94/100 (Very Safe), compared to LUV's 46/100 (Borderline). INTU has raised its dividend for 3 consecutive years.
Does Southwest Airlines Co. have accounting red flags?▼
LUV's Beneish M-Score of -1.6 flags it as a likely earnings manipulator (above the -1.78 threshold). By contrast, INTU scores -2.6, within the normal range. The Beneish model detects aggressive accounting through eight financial ratios.