Compare StocksINTU vs KEYS

Intuit Inc. (INTU) vs Keysight Technologies, Inc. (KEYS)

INTU
Intuit Inc.
$455.24
VS
KEYS
Keysight Technologies, Inc.
$290.21

Rewards

INTU
  • Gross margin of 80.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Intuit Inc. scores 79/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Free cash flow has grown at a 18.5% CAGR over the past 4 years, demonstrating strong earnings power growth.
KEYS
  • Gross margin of 61.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 10.1% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $1.69 of market value — management is creating shareholder value.

Risks

INTU
  • 24 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
KEYS
  • ROIC has declined by 9.1 percentage points over the observed period, which may signal competitive erosion.
  • FCF yield of 2.2% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • Trailing P/E of 51.0x is 45% above the historical average of 35.3x — the stock trades at a premium to its own history.

Key Valuation Metrics

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INTU
KEYS
Valuation
$5.30B
Free Cash Flow
$1.08B
4.18%
FCF Yield
2.16%
29.58
Trailing P/E
51.00
17.19
Forward P/E
28.35
Quality & Moat
N/A
ROIC
8.15%
N/A
ROE
13.63%
80.90%
Gross Margin
61.86%
N/A
PEG Ratio
0.75
Balance Sheet Safety
N/A
Debt / Equity
0.45
No debt
Interest Coverage
N/A
0.00
Net Debt / EBITDA
0.46
1.02%
Dividend Yield
N/A
INTU: 6KEYS: 0
INTUKEYS

Historical Fundamentals

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INTU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

KEYS

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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INTU
$12.31
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$6.10B
Δ Market Cap
+$75.17B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
KEYS
$1.69
created per $1 retained over 3 years
Value Creator
Σ Retained
$2.52B
Δ Market Cap
+$4.26B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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INTU
5.8% Overvalued
Price is 5.8% above estimated fair value
Current Price: $455.24
Fair Value: $430.46
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
KEYS
77.3% Overvalued
Price is 77.3% above estimated fair value
Current Price: $290.21
Fair Value: $163.69
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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INTU

What growth rate is the market pricing in at $455?

+14.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +10.1%

The market implies +14.4% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +10.1%, reflecting heavy growth investment expected to generate future returns.

KEYS

What growth rate is the market pricing in at $290?

+22.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +19.3%

The market implies +22.6% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +19.3%, reflecting heavy growth investment.

Economic Moat Score

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INTU
79/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
KEYS
62/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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INTU
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
KEYS
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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INTU
Insiders 2.4%Institutions 90.6%Retail & Other 7.1%
No. of Institutional Holders3,066
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
KEYS
Insiders 0.6%Institutions 94.0%Retail & Other 5.4%
No. of Institutional Holders1,389
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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INTU
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
KEYS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $44,520
STEPHENS KEVIN A
Director
$44,520
@ $159.00 · 2025-05-29
STEPHENS KEVIN A
Director
$65,941
@ $143.35 · 2024-05-28
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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INTU
2
Sells (3M)
24
Sells (12M)
Total value (12M): $121.78M
DALZELL RICHARD L
Director
$457,046
@ $457.50 · 2026-03-12
AUJLA SANDEEP S
Chief Financial Officer
$840,097
@ $629.76 · 2026-01-05
AUJLA SANDEEP S
Chief Financial Officer
$741,172
@ $675.02 · 2025-12-19
DALZELL RICHARD L
Director
$219,763
@ $659.95 · 2025-12-11
DALZELL RICHARD L
Director
$435,354
@ $653.68 · 2025-12-10
AUJLA SANDEEP S
Chief Financial Officer
$792,160
@ $677.06 · 2025-10-03
DALZELL RICHARD L
Director
$665,951
@ $666.62 · 2025-09-11
AUJLA SANDEEP S
Chief Financial Officer
$27,930
@ $665.00 · 2025-08-25
DALZELL RICHARD L
Director
$255,887
@ $768.43 · 2025-07-10
DALZELL RICHARD L
Director
$521,891
@ $783.62 · 2025-07-09
BALAZS ALEX G
Chief Technology Officer
$689,400
@ $782.52 · 2025-07-08
AUJLA SANDEEP S
Chief Financial Officer
$2.03M
@ $782.22 · 2025-07-03
NOTARAINNI MARK PHILLIP
Officer
$887,583
@ $774.51 · 2025-07-02
AUJLA SANDEEP S
Chief Financial Officer
$1.25M
@ $773.90 · 2025-07-02
HOTZ LAUREN DALE
Officer
$1.36M
@ $784.24 · 2025-06-27
BALAZS ALEX G
Chief Technology Officer
$1.12M
@ $771.24 · 2025-06-05
TESSEL MARIANNA
Officer
$26.12M
@ $760.84 · 2025-06-03
FENNELL LAURA A
Officer
$19.29M
@ $752.25 · 2025-05-29
FENNELL LAURA A
Officer
$30.46M
@ $738.61 · 2025-05-28
NOTARAINNI MARK PHILLIP
Officer
$340,143
@ $725.25 · 2025-05-27
AUJLA SANDEEP S
Chief Financial Officer
$11.66M
@ $726.15 · 2025-05-27
MCLEAN KERRY JEAN
General Counsel
$12.18M
@ $729.16 · 2025-05-27
FENNELL LAURA A
Officer
$5.00M
@ $612.45 · 2025-03-24
TESSEL MARIANNA
Officer
$4.43M
@ $600.13 · 2025-03-21
BURTON EVE B
Director
$1.02M
@ $600.00 · 2025-03-20
HOTZ LAUREN DALE
Officer
$667,838
@ $619.52 · 2025-01-10
AUJLA SANDEEP S
Chief Financial Officer
$814,350
@ $626.42 · 2025-01-08
FENNELL LAURA A
Officer
$2.94M
@ $613.70 · 2025-01-07
NOTARAINNI MARK PHILLIP
Officer
$228,121
@ $630.17 · 2025-01-03
AUJLA SANDEEP S
Chief Financial Officer
$68,506
@ $628.50 · 2025-01-03
BALAZS ALEX G
Chief Technology Officer
$15.86M
@ $665.98 · 2024-12-12
FENNELL LAURA A
Officer
$5.06M
@ $657.64 · 2024-12-10
MCLEAN KERRY JEAN
General Counsel
$11.16M
@ $650.78 · 2024-12-09
NOTARAINNI MARK PHILLIP
Officer
$6.21M
@ $646.47 · 2024-12-05
NOTARAINNI MARK PHILLIP
Officer
$2.36M
@ $646.83 · 2024-12-05
AUJLA SANDEEP S
Chief Financial Officer
$2.47M
@ $617.42 · 2024-10-10
AUJLA SANDEEP S
Chief Financial Officer
$466,015
@ $601.31 · 2024-10-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
KEYS
4
Sells (3M)
20
Sells (12M)
Total value (12M): $22.68M
JUSKIE JOANN ANN
Officer
$304,423
@ $304.42 · 2026-02-27
ESTRADA INGRID A
Officer
$475,360
@ $237.68 · 2026-02-20
YOON SUNG
Officer
$183,678
@ $206.84 · 2025-12-30
DOUGHERTY NEIL
Chief Financial Officer
$203,719
@ $203.72 · 2025-12-22
PAGE JOHN
Officer
$3.20M
@ $213.48 · 2025-12-10
DHANASEKARAN SATISH
Chief Executive Officer
$894,349
@ $211.43 · 2025-12-09
LI JEFFREY K
Officer
$790,105
@ $200.84 · 2025-12-03
NARAYANAN KAILASH
Officer
$628,740
@ $196.42 · 2025-12-01
PAGE JOHN
Officer
$623,634
@ $196.42 · 2025-12-01
DHANASEKARAN SATISH
Chief Executive Officer
$2.46M
@ $196.42 · 2025-12-01
ESTRADA INGRID A
Officer
$948,119
@ $196.42 · 2025-12-01
NERSESIAN RONALD S
Director
$5.91M
@ $196.88 · 2025-11-28
POOLE LISA M
Officer
$24,646
@ $173.56 · 2025-09-17
ESTRADA INGRID A
Officer
$347,960
@ $173.98 · 2025-09-17
DOUGHERTY NEIL
Chief Financial Officer
$2.01M
@ $164.60 · 2025-06-30
ESTRADA INGRID A
Officer
$1.59M
@ $158.97 · 2025-06-20
PAGE JOHN
Officer
$1.16M
@ $157.78 · 2025-05-30
DHANASEKARAN SATISH
Chief Executive Officer
$103,819
@ $157.78 · 2025-05-30
HAMADA RICHARD P
Director
$257,418
@ $162.00 · 2025-05-22
DOUGHERTY NEIL
Chief Financial Officer
$562,960
@ $155.00 · 2025-03-27
WALLACE MARK ADAM
Officer
$970,770
@ $161.79 · 2024-12-30
LI JEFFREY K
Officer
$758,511
@ $171.92 · 2024-12-04
GOOI SOON CHAI
Officer
$3.12M
@ $171.34 · 2024-12-03
NERSESIAN RONALD S
Director
$7.14M
@ $170.41 · 2024-12-03
PAGE JOHN
Officer
$658,959
@ $169.66 · 2024-12-02
DHANASEKARAN SATISH
Chief Executive Officer
$3.02M
@ $169.66 · 2024-12-02
GOOI SOON CHAI
Officer
$1.48M
@ $169.66 · 2024-12-02
NARAYANAN KAILASH
Officer
$101,924
@ $171.30 · 2024-11-27
POOLE LISA M
Officer
$60,126
@ $171.79 · 2024-11-25
HAMADA RICHARD P
Director
$254,592
@ $156.00 · 2024-08-22
POOLE LISA M
Officer
$60,038
@ $136.45 · 2024-06-17
NARAYANAN KAILASH
Officer
$657,384
@ $152.88 · 2024-03-26
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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INTU
FearGreed
😐Neutral(41/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
KEYS
FearGreed
😐Neutral(55/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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INTU
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (41)
KEYS
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)
View INTU Full AnalysisView KEYS Full Analysis