Compare Stocks › ICE vs NOW
Intercontinental Exchange, Inc. (ICE) vs ServiceNow, Inc. (NOW)
ICE
Intercontinental Exchange, Inc.
$158.50
VS
NOW
ServiceNow, Inc.
$113.27
Rewards
ICE
- ★Gross margin of 100.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Each dollar of retained earnings has created $6.46 of market value — management is an exceptional capital allocator.
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
Risks
ICE
- ⚠Altman Z-Score of 0.95 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠10 insider sales totaling $11.7M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →ICE
NOW
Valuation
$3.49B
Free Cash Flow
$4.95B
3.86%
FCF Yield
4.14%
27.47
Trailing P/E
67.83
18.48
Forward P/E
22.56
Quality & Moat
7.89%
ROIC
11.27%
11.43%
ROE
13.48%
100.00%
Gross Margin
77.53%
1.17
PEG Ratio
19.95
Balance Sheet Safety
0.70
Debt / Equity
0.19
N/A
Interest Coverage
N/A
3.15
Net Debt / EBITDA
-1.42
1.31%
Dividend Yield
N/A
ICE: 4Ties: 1NOW: 6
ICENOW
Historical Fundamentals
Learn more →ICE
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →ICE
$6.46
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$5.34B
Δ Market Cap
+$34.48B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →ICE
33.5% Overvalued
Price is 33.5% above estimated fair value
Current Price: $158.50
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $118.70
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →ICE
What growth rate is the market pricing in at $159?
+14.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.9%
The market implies +14.6% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +13.9%, reflecting heavy growth investment expected to generate future returns.
NOW
What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →ICE
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with margin stability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →ICE
-2.45
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →ICE
Insiders 0.9%Institutions 94.7%Retail & Other 4.3%
No. of Institutional Holders2,326
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,199
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →ICE
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →ICE
10
Sells (3M)
40
Sells (12M)
Total value (12M): $29.27M
FOLEY DOUGLAS
Officer
$263,936
@ $164.96 · 2026-03-09
JACKSON BENJAMIN R
President
$637,725
@ $165.00 · 2026-02-27
SURDYKOWSKI ANDREW J
General Counsel
$740,524
@ $162.00 · 2026-02-26
MARTIN LYNN C
Officer
$2.07M
@ $153.86 · 2026-02-20
GARDINER WARREN
Chief Financial Officer
$383,460
@ $154.00 · 2026-02-19
JACKSON BENJAMIN R
President
$594,155
@ $153.73 · 2026-02-19
EDMONDS CHRISTOPHER SCOTT
Officer
$1.74M
@ $153.82 · 2026-02-19
KAPANI MAYUR
Chief Technology Officer
$2.36M
@ $155.02 · 2026-02-18
JACKSON BENJAMIN R
President
$2.12M
@ $165.00 · 2026-02-10
SPRIESER JUDITH A.
Director
$798,899
@ $169.19 · 2026-02-05
FOLEY DOUGLAS
Officer
$261,120
@ $163.20 · 2025-12-12
KAPANI MAYUR
Chief Technology Officer
$837,382
@ $156.67 · 2025-12-08
SPRIESER JUDITH A.
Director
$584,440
@ $157.96 · 2025-12-05
GARDINER WARREN
Chief Financial Officer
$241,538
@ $153.65 · 2025-11-20
SURDYKOWSKI ANDREW J
General Counsel
$269,960
@ $152.52 · 2025-11-19
SURDYKOWSKI ANDREW J
General Counsel
$314,231
@ $151.00 · 2025-11-11
KAPANI MAYUR
Chief Technology Officer
$1.60M
@ $158.88 · 2025-10-08
WILLIAMS STUART GLEN
Chief Operating Officer
$161,542
@ $172.04 · 2025-09-17
FOLEY DOUGLAS
Officer
$280,992
@ $175.62 · 2025-09-12
SPRIESER JUDITH A.
Director
$506,086
@ $174.51 · 2025-09-04
FAROOQUI DURIYA M
Director
$363,100
@ $178.34 · 2025-08-27
SURDYKOWSKI ANDREW J
General Counsel
$686,570
@ $178.33 · 2025-08-26
TIRINNANZI MARTHA A
Director
$109,654
@ $179.76 · 2025-08-22
GARDINER WARREN
Chief Financial Officer
$280,166
@ $178.45 · 2025-08-20
BOWEN SHARON J.D.
Director
$146,890
@ $185.00 · 2025-07-25
BOWEN SHARON J.D.
Director
$145,724
@ $183.30 · 2025-07-01
KAPANI MAYUR
Chief Technology Officer
$1.78M
@ $178.65 · 2025-06-13
FOLEY DOUGLAS
Officer
$283,968
@ $177.48 · 2025-06-12
HAGUE WILLIAM JEFFERSON
Director
$94,137
@ $177.62 · 2025-06-10
SURDYKOWSKI ANDREW J
General Counsel
$689,247
@ $179.12 · 2025-06-05
NAMKUNG JAMES WON
Officer
$110,160
@ $180.00 · 2025-05-30
EDMONDS CHRISTOPHER SCOTT
Officer
$900,000
@ $180.00 · 2025-05-30
FOLEY DOUGLAS
Officer
$1.48M
@ $179.75 · 2025-05-30
TIRINNANZI MARTHA A
Director
$140,828
@ $177.37 · 2025-05-28
EDMONDS CHRISTOPHER SCOTT
Officer
$96,335
@ $174.52 · 2025-05-22
SPRIESER JUDITH A.
Director
$311,079
@ $175.85 · 2025-05-21
GARDINER WARREN
Chief Financial Officer
$275,811
@ $175.90 · 2025-05-20
KING ELIZABETH KATHRYN
Officer
$2.94M
@ $175.47 · 2025-05-19
EDMONDS CHRISTOPHER SCOTT
Officer
$1.25M
@ $178.38 · 2025-05-09
SPRIESER JUDITH A.
Director
$418,175
@ $159.00 · 2025-04-16
NAMKUNG JAMES WON
Officer
$211,050
@ $175.00 · 2025-03-20
KAPANI MAYUR
Chief Technology Officer
$1.70M
@ $170.52 · 2025-03-14
FOLEY DOUGLAS
Officer
$270,624
@ $169.14 · 2025-03-12
SPRIESER JUDITH A.
Director
$381,884
@ $169.35 · 2025-03-07
NAMKUNG JAMES WON
Officer
$747,718
@ $169.86 · 2025-03-06
WILLIAMS STUART GLEN
Chief Operating Officer
$378,760
@ $170.00 · 2025-03-05
MARTIN LYNN C
President
$727,125
@ $175.00 · 2025-03-03
GARDINER WARREN
Chief Financial Officer
$268,139
@ $171.01 · 2025-02-28
SURDYKOWSKI ANDREW J
General Counsel
$659,452
@ $171.42 · 2025-02-26
JACKSON BENJAMIN R
President
$1.35M
@ $171.43 · 2025-02-26
NAMKUNG JAMES WON
Officer
$204,680
@ $170.00 · 2025-02-25
MARTIN LYNN C
Officer
$1.75M
@ $166.63 · 2025-02-20
JACKSON BENJAMIN R
President
$4.16M
@ $166.54 · 2025-02-20
EDMONDS CHRISTOPHER SCOTT
Officer
$1.14M
@ $166.99 · 2025-02-19
FOLEY DOUGLAS
Officer
$1.76M
@ $166.47 · 2025-02-07
MARTIN LYNN C
Officer
$688,086
@ $165.60 · 2025-02-06
JACKSON BENJAMIN R
President
$965,774
@ $165.71 · 2025-02-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →ICE
😐Neutral(48/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →ICE
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)