Compare Stocks › HSY vs V
The Hershey Company (HSY) vs Visa Inc. (V)
HSY
The Hershey Company
$210.58
VS
V
Visa Inc.
$299.71
Rewards
HSY
- ★The Hershey Company has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★The Hershey Company scores 72/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Altman Z-Score of 4.24 indicates very low bankruptcy risk — the company is firmly in the safe zone.
V
- ★Visa Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 97.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Visa Inc. scores 99/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
Risks
HSY
- ⚠Trailing P/E of 48.5x is 86% above the historical average of 26.0x — the stock trades at a premium to its own history.
- ⚠5 insider sales totaling $1.9M with no purchases in the past 3 months — insiders are reducing their exposure.
V
- ⚠Insiders have sold $3.9M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
Learn more →HSY
V
Valuation
$1.45B
Free Cash Flow
$22.03B
3.39%
FCF Yield
3.81%
48.52
Trailing P/E
28.17
21.44
Forward P/E
20.62
Quality & Moat
13.09%
ROIC
37.25%
19.05%
ROE
51.73%
33.55%
Gross Margin
97.78%
N/A
PEG Ratio
1.62
Balance Sheet Safety
1.24
Debt / Equity
0.55
N/A
Interest Coverage
N/A
2.44
Net Debt / EBITDA
0.16
2.76%
Dividend Yield
0.89%
HSY: 1Ties: 2V: 8
HSYV
Historical Fundamentals
Learn more →HSY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
V
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →HSY
$-5.53
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.91B
Δ Market Cap
$-10.55B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
V
$5.50
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$44.47B
Δ Market Cap
+$244.54B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →HSY
53.1% Overvalued
Price is 53.1% above estimated fair value
Current Price: $210.58
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $137.59
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
V
1.1% Margin of Safety
Price is 1.1% below estimated fair value
Current Price: $299.71
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $303.16
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →HSY
What growth rate is the market pricing in at $211?
+21.2%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.4%
The market implies +21.2% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +14.4%, reflecting heavy growth investment.
V
What growth rate is the market pricing in at $300?
+12.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +11.5%
The market implies +12.8% Owner Earnings growth, roughly in line with history — reasonably priced.
Standard FCF implies +11.5%, reflecting ongoing growth investment.
Economic Moat Score
Learn more →HSY
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
V
99/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →HSY
-2.78
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
V
-2.50
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →HSY
Insiders 0.4%Institutions 88.8%Retail & Other 10.7%
No. of Institutional Holders1,860
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
V
Insiders 0.6%Institutions 90.8%Retail & Other 8.7%
No. of Institutional Holders5,907
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →HSY
0
Buys (3M)
3
Buys (12M)
Total value (12M): $445,411
SCHECHTMAN NATALIE S
Officer
$37,258
@ $186.29 · 2025-11-24
TANNER KIRK L.
Chief Executive Officer
$370,915
@ $185.46 · 2025-11-21
TAFFET STACY
Officer
$37,238
@ $186.19 · 2025-11-21
Open market purchases · includes direct & indirect ownership · excludes option exercises
V
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →HSY
5
Sells (3M)
25
Sells (12M)
Total value (12M): $25.81M
REIMAN JASON R
Officer
$452,140
@ $226.07 · 2026-02-24
GROVER ROHIT
Officer
$791,245
@ $226.07 · 2026-02-24
VOSKUIL STEVEN E
Chief Financial Officer
$329,490
@ $219.66 · 2026-02-18
VOSKUIL STEVEN E
Chief Financial Officer
$298,005
@ $198.67 · 2026-01-20
ROBBIN-COKER CORDEL
Director
$23,933
@ $184.10 · 2026-01-05
VOSKUIL STEVEN E
Chief Financial Officer
$282,765
@ $188.51 · 2025-12-18
VOSKUIL STEVEN E
Chief Financial Officer
$269,340
@ $179.56 · 2025-11-18
ROBBIN-COKER CORDEL
Director
$50,971
@ $168.22 · 2025-11-03
VOSKUIL STEVEN E
Chief Financial Officer
$281,280
@ $187.52 · 2025-10-20
VOSKUIL STEVEN E
Chief Financial Officer
$283,680
@ $189.12 · 2025-09-18
VOSKUIL STEVEN E
Chief Financial Officer
$267,795
@ $178.53 · 2025-08-18
BUCK MICHELE G
Chief Executive Officer
$3.74M
@ $194.00 · 2025-07-30
BUCK MICHELE G
Chief Executive Officer
$3.57M
@ $185.00 · 2025-07-23
VOSKUIL STEVEN E
Chief Financial Officer
$900,000
@ $180.00 · 2025-07-21
BUCK MICHELE G
Chief Executive Officer
$3.47M
@ $180.00 · 2025-07-21
GROVER ROHIT
Officer
$240,120
@ $180.00 · 2025-07-21
BUCK MICHELE G
Chief Executive Officer
$3.38M
@ $175.00 · 2025-07-01
TUROFF JAMES
General Counsel
$227,500
@ $175.00 · 2025-07-01
GROVER ROHIT
Officer
$233,275
@ $175.00 · 2025-07-01
TUROFF JAMES
General Counsel
$214,500
@ $165.00 · 2025-06-09
GROVER ROHIT
Officer
$219,945
@ $165.00 · 2025-06-09
BUCK MICHELE G
Chief Executive Officer
$5.02M
@ $160.80 · 2025-05-30
TUROFF JAMES
General Counsel
$209,040
@ $160.80 · 2025-05-30
MCCALMAN JENNIFER L.
Officer
$153,025
@ $157.11 · 2025-05-28
MALCOLM ROBERT M.
Director
$907,267
@ $165.32 · 2025-05-02
VOSKUIL STEVEN E
Chief Financial Officer
$540,000
@ $180.00 · 2025-02-25
MCCALMAN JENNIFER L.
Officer
$41,144
@ $148.00 · 2025-02-03
VOSKUIL STEVEN E
Chief Financial Officer
$180,000
@ $180.00 · 2024-12-03
MCCALMAN JENNIFER L.
Officer
$49,840
@ $179.28 · 2024-11-04
VOSKUIL STEVEN E
Chief Financial Officer
$185,470
@ $185.47 · 2024-10-21
VOSKUIL STEVEN E
Chief Financial Officer
$197,540
@ $197.54 · 2024-09-19
BUCK MICHELE G
Chief Executive Officer
$5.45M
@ $200.40 · 2024-09-06
BUCK MICHELE G
Chief Executive Officer
$179,320
@ $199.24 · 2024-09-05
BUCK MICHELE G
Chief Executive Officer
$948,995
@ $199.16 · 2024-09-04
SCALIA CHRISTOPHER M
Officer
$985,200
@ $197.04 · 2024-08-26
BUCK MICHELE G
Chief Executive Officer
$524,738
@ $199.37 · 2024-08-21
VOSKUIL STEVEN E
Chief Financial Officer
$193,870
@ $193.87 · 2024-08-19
RAUP CHARLES R
Officer
$400,342
@ $193.87 · 2024-08-19
MCCALMAN JENNIFER L.
Officer
$107,153
@ $199.17 · 2024-08-12
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
V
2
Sells (3M)
24
Sells (12M)
Total value (12M): $101.23M
CARNEY LLOYD A
Director
$201,253
@ $309.62 · 2026-03-11
MCINERNEY RYAN
Chief Executive Officer
$3.66M
@ $349.18 · 2026-01-02
MCINERNEY RYAN
Chief Executive Officer
$3.57M
@ $340.07 · 2025-12-11
ROTTENBERG JULIE B
General Counsel
$699,315
@ $345.00 · 2025-12-11
TANEJA RAJAT
Officer
$7.84M
@ $330.14 · 2025-12-02
FABARA PAUL D
Officer
$2.50M
@ $331.45 · 2025-12-02
TANEJA RAJAT
Officer
$2.08M
@ $330.00 · 2025-11-21
FABARA PAUL D
Officer
$707,917
@ $325.93 · 2025-11-21
CARNEY LLOYD A
Director
$302,832
@ $336.48 · 2025-11-04
MCINERNEY RYAN
Chief Executive Officer
$3.58M
@ $341.00 · 2025-11-03
MCINERNEY RYAN
Chief Executive Officer
$3.59M
@ $342.30 · 2025-10-01
MCINERNEY RYAN
Chief Executive Officer
$3.65M
@ $348.57 · 2025-09-02
ROTTENBERG JULIE B
General Counsel
$697,329
@ $344.02 · 2025-08-18
MCINERNEY RYAN
Chief Executive Officer
$3.60M
@ $343.13 · 2025-08-14
MCINERNEY RYAN
Chief Executive Officer
$3.05M
@ $353.82 · 2025-07-01
FABARA PAUL D
Officer
$4.36M
@ $375.00 · 2025-06-11
TANEJA RAJAT
President
$18.44M
@ $368.87 · 2025-06-05
FABARA PAUL D
Officer
$17.10M
@ $370.00 · 2025-06-05
MCINERNEY RYAN
Chief Executive Officer
$3.13M
@ $362.77 · 2025-06-02
FABARA PAUL D
Officer
$6.32M
@ $357.45 · 2025-05-12
FABARA PAUL D
Officer
$5.26M
@ $355.04 · 2025-05-08
MCINERNEY RYAN
Chief Executive Officer
$2.98M
@ $345.58 · 2025-05-01
ROTTENBERG JULIE B
General Counsel
$889,868
@ $345.58 · 2025-05-01
MCINERNEY RYAN
Chief Executive Officer
$3.02M
@ $350.44 · 2025-04-01
FABARA PAUL D
Officer
$13.40M
@ $340.41 · 2025-03-19
FABARA PAUL D
Officer
$12.88M
@ $327.20 · 2025-03-14
MCINERNEY RYAN
Chief Executive Officer
$3.13M
@ $363.00 · 2025-03-03
ANDRESKI PETER M
Officer
$815,314
@ $349.62 · 2025-02-07
MAHON TULLIER KELLY
Officer
$11.80M
@ $349.77 · 2025-02-07
MCINERNEY RYAN
Chief Executive Officer
$2.93M
@ $340.00 · 2025-02-03
ROTTENBERG JULIE B
General Counsel
$874,480
@ $340.00 · 2025-02-03
MCINERNEY RYAN
Chief Executive Officer
$2.74M
@ $317.78 · 2025-01-02
TANEJA RAJAT
Officer
$11.15M
@ $315.55 · 2024-12-13
MCINERNEY RYAN
Chief Executive Officer
$2.73M
@ $316.90 · 2024-12-02
FABARA PAUL D
Officer
$668,603
@ $307.97 · 2024-11-22
MCINERNEY RYAN
Chief Executive Officer
$2.49M
@ $288.49 · 2024-11-01
ROTTENBERG JULIE B
General Counsel
$741,996
@ $288.49 · 2024-11-01
MCINERNEY RYAN
Chief Executive Officer
$2.39M
@ $276.97 · 2024-10-01
MCINERNEY RYAN
Chief Executive Officer
$2.38M
@ $276.37 · 2024-09-03
MCINERNEY RYAN
Chief Executive Officer
$2.37M
@ $275.00 · 2024-08-29
ROTTENBERG JULIE B
General Counsel
$707,300
@ $275.00 · 2024-08-29
MAHON TULLIER KELLY
Officer
$10.12M
@ $267.64 · 2024-08-16
FABARA PAUL D
Officer
$7.01M
@ $277.15 · 2024-05-15
CARNEY LLOYD A
Director
$250,472
@ $275.55 · 2024-04-26
MCINERNEY RYAN
Chief Executive Officer
$2.30M
@ $280.36 · 2024-04-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →HSY
😐Neutral(46/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
V
😨Fear(36/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →HSY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (46)
V
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (36)