Compare Stocks › HSY vs QCOM

The Hershey Company (HSY) vs QUALCOMM Incorporated (QCOM): Which Is the Better Buy in 2026?

As of 2026-11-01, HSY is overvalued at $166, with a DCF intrinsic value of $83 and a margin of safety of -98%. QCOM is overvalued at $165, with an intrinsic value of $125 and a margin of safety of -31%. Of the two, QCOM has the wider margin of safety.

HSY
The Hershey Company
$165.61
VS
QCOM
QUALCOMM Incorporated
$164.79

Rewards

HSY
  • ★The Hershey Company has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • ★The Hershey Company scores 72/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • ★Management has timed buybacks well — 2 out of 3 years showed value-accretive repurchases.
QCOM
  • ★QUALCOMM Incorporated has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★QUALCOMM Incorporated scores 73/100 on the Economic Moat Score (Wide Moat), with reinvestment efficiency as the strongest competitive dimension.
  • ★Free cash flow has grown at a 23.3% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

HSY
  • ⚠FCF yield of 5.0% suggests reasonable valuation assuming continued moderate growth.
  • ⚠26 insider sales totaling $104.3M with no purchases in the past 3 months — insiders are reducing their exposure.
QCOM
  • ⚠FCF yield of 5.8% suggests reasonable valuation assuming continued moderate growth.
  • ⚠14 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.

Key Valuation Metrics

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HSY
QCOM
Valuation
$1.67B
Free Cash Flow
$10.24B
5.02%
FCF Yield
5.82%
18.73
Trailing P/E
19.07
17.42
Forward P/E
16.18
Quality & Moat
24.01%
ROIC
15.03%
38.00%
ROE
33.75%
41.95%
Gross Margin
54.23%
0.83
PEG Ratio
0.74
Balance Sheet Safety
0.97
Net Debt / Equity
0.25
N/A
Interest Coverage
N/A
1.52
Net Debt / EBITDA
0.58
3.51%
Dividend Yield
2.23%
HSY: 3Ties: 2QCOM: 7
HSYQCOM

Historical Fundamentals

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HSY

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

QCOM

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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HSY
$-5.53
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.91B
Δ Market Cap
$-10.55B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
QCOM
$5.06
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$11.96B
Δ Market Cap
+$60.46B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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HSY
98.4% Overvalued
Price is 98.4% above estimated fair value
Current Price: $165.61
Fair Value: $83.46
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
QCOM
109.1% Overvalued
Price is 109.1% above estimated fair value
Current Price: $164.79
Fair Value: $78.79
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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HSY

What growth rate is the market pricing in at $166?

+18.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.5%

The market implies +18.1% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +9.5%, reflecting heavy growth investment.

QCOM

What growth rate is the market pricing in at $165?

+13.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.2%

The market implies +13.6% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +6.2%, reflecting heavy growth investment.

Economic Moat Score

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HSY
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
QCOM
73/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by reinvestment efficiency. Revenue Predictability is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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HSY
-2.78
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
QCOM
-3.16
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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HSY
Insiders 0.3%Institutions 90.9%Retail & Other 8.7%
No. of Institutional Holders1,851
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
QCOM
Insiders 0.1%Institutions 83.5%Retail & Other 16.4%
No. of Institutional Holders3,916
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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HSY
0
Buys (3M)
3
Buys (12M)
Total value (12M): $445,411
SCHECHTMAN NATALIE S
Officer
$37,258
@ $186.29 · 2025-11-24
TANNER KIRK L.
Chief Executive Officer
$370,915
@ $185.46 · 2025-11-21
TAFFET STACY
Officer
$37,238
@ $186.19 · 2025-11-21
Open market purchases · includes direct & indirect ownership · excludes option exercises
QCOM
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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HSY
26
Sells (3M)
79
Sells (12M)
Total value (12M): $278.29M
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.96M
@ $165.17 · 2026-10-28
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.45M
@ $172.46 · 2026-10-23
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.04M
@ $168.15 · 2026-10-21
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.39M
@ $169.58 · 2026-10-16
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.90M
@ $163.31 · 2026-10-14
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.83M
@ $160.89 · 2026-10-07
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.19M
@ $159.56 · 2026-10-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.86M
@ $161.84 · 2026-09-30
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.34M
@ $167.23 · 2026-09-25
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.05M
@ $168.41 · 2026-09-23
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.38M
@ $169.08 · 2026-09-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.17M
@ $172.23 · 2026-09-16
MILTON HERSHEY SCHOOL TRUST
Beneficial Owner of more than 10% of a Class of Security
$3.48M
@ $173.88 · 2026-09-11
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.45M
@ $172.52 · 2026-09-09
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.48M
@ $174.06 · 2026-09-04
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.31M
@ $176.91 · 2026-09-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.61M
@ $180.59 · 2026-08-28
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.62M
@ $187.49 · 2026-08-26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.76M
@ $187.89 · 2026-08-21
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.53M
@ $184.35 · 2026-08-19
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.70M
@ $185.19 · 2026-08-14
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.47M
@ $182.38 · 2026-08-12
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.64M
@ $182.24 · 2026-08-07
MCCALMAN JENNIFER L.
Officer
$128,354
@ $180.78 · 2026-08-06
MILTON HERSHEY SCHOOL TRUST
Beneficial Owner of more than 10% of a Class of Security
$5.34M
@ $178.05 · 2026-08-05
VOSKUIL STEVEN E
Chief Financial Officer
$171,000
@ $180.00 · 2026-08-05
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.54M
@ $177.23 · 2026-07-31
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.47M
@ $182.39 · 2026-07-29
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.46M
@ $172.88 · 2026-07-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.14M
@ $171.17 · 2026-07-22
VOSKUIL STEVEN E
Chief Financial Officer
$255,000
@ $170.00 · 2026-07-20
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.46M
@ $173.22 · 2026-07-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.18M
@ $172.53 · 2026-07-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.45M
@ $172.38 · 2026-07-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.31M
@ $176.95 · 2026-07-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$1.81M
@ $181.26 · 2026-07-02
ROBBIN-COKER CORDEL
Director
$22,366
@ $180.37 · 2026-07-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.36M
@ $178.67 · 2026-07-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.56M
@ $178.05 · 2026-06-26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.30M
@ $176.82 · 2026-06-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$1.72M
@ $172.41 · 2026-06-18
VOSKUIL STEVEN E
Chief Financial Officer
$260,145
@ $173.43 · 2026-06-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.40M
@ $180.09 · 2026-06-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.63M
@ $181.34 · 2026-06-12
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.29M
@ $176.31 · 2026-06-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.67M
@ $183.74 · 2026-06-05
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.91M
@ $195.74 · 2026-05-29
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.90M
@ $195.08 · 2026-05-27
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.85M
@ $192.47 · 2026-05-22
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.75M
@ $191.59 · 2026-05-20
VOSKUIL STEVEN E
Chief Financial Officer
$279,375
@ $186.25 · 2026-05-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.79M
@ $189.55 · 2026-05-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.74M
@ $191.37 · 2026-05-13
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.72M
@ $185.94 · 2026-05-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.52M
@ $184.08 · 2026-05-06
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.68M
@ $184.14 · 2026-05-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.84M
@ $191.94 · 2026-04-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.72M
@ $190.58 · 2026-04-22
VOSKUIL STEVEN E
Chief Financial Officer
$291,150
@ $194.10 · 2026-04-20
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.85M
@ $192.27 · 2026-04-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.89M
@ $196.46 · 2026-04-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.15M
@ $207.46 · 2026-04-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.23M
@ $207.76 · 2026-04-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$2.05M
@ $204.51 · 2026-04-02
ROBBIN-COKER CORDEL
Director
$26,161
@ $202.80 · 2026-04-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.26M
@ $208.60 · 2026-04-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.42M
@ $214.13 · 2026-03-27
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.31M
@ $215.34 · 2026-03-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.36M
@ $211.92 · 2026-03-20
VOSKUIL STEVEN E
Chief Financial Officer
$325,065
@ $216.71 · 2026-03-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.37M
@ $218.58 · 2026-03-17
REIMAN JASON R
Officer
$452,140
@ $226.07 · 2026-02-24
GROVER ROHIT
Officer
$791,245
@ $226.07 · 2026-02-24
VOSKUIL STEVEN E
Chief Financial Officer
$329,490
@ $219.66 · 2026-02-18
VOSKUIL STEVEN E
Chief Financial Officer
$298,005
@ $198.67 · 2026-01-20
ROBBIN-COKER CORDEL
Director
$23,933
@ $184.10 · 2026-01-05
VOSKUIL STEVEN E
Chief Financial Officer
$282,765
@ $188.51 · 2025-12-18
VOSKUIL STEVEN E
Chief Financial Officer
$269,340
@ $179.56 · 2025-11-18
ROBBIN-COKER CORDEL
Director
$50,971
@ $168.22 · 2025-11-03
VOSKUIL STEVEN E
Chief Financial Officer
$281,280
@ $187.52 · 2025-10-20
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
QCOM
3
Sells (3M)
14
Sells (12M)
Total value (12M): $11.35M
PALKHIWALA AKASH J
Chief Operating Officer
$437,647
@ $175.06 · 2026-10-20
PALKHIWALA AKASH J
Chief Operating Officer
$457,129
@ $182.85 · 2026-09-11
PALKHIWALA AKASH J
Chief Operating Officer
$408,143
@ $163.26 · 2026-08-12
PALKHIWALA AKASH J
Chief Operating Officer
$452,030
@ $180.81 · 2026-07-14
PALKHIWALA AKASH J
Chief Operating Officer
$493,380
@ $197.35 · 2026-06-11
PALKHIWALA AKASH J
Chief Operating Officer
$529,741
@ $211.90 · 2026-05-12
PALKHIWALA AKASH J
Chief Operating Officer
$325,854
@ $130.34 · 2026-04-13
PALKHIWALA AKASH J
Chief Operating Officer
$330,815
@ $132.33 · 2026-03-12
PALKHIWALA AKASH J
Chief Operating Officer
$458,799
@ $137.65 · 2026-02-06
PALKHIWALA AKASH J
Chief Operating Officer
$577,620
@ $173.30 · 2026-01-02
PALKHIWALA AKASH J
Chief Operating Officer
$2.20M
@ $175.29 · 2025-12-19
ROGERS ALEXANDER H
Officer
$2.83M
@ $178.01 · 2025-12-16
CHAPLIN ANN C
General Counsel
$1.28M
@ $178.03 · 2025-12-16
PALKHIWALA AKASH J
Chief Operating Officer
$567,702
@ $170.33 · 2025-11-07
PALKHIWALA AKASH J
Chief Operating Officer
$1.38M
@ $166.06 · 2025-10-20
PALKHIWALA AKASH J
Chief Operating Officer
$522,808
@ $156.86 · 2025-09-02
MARTIN NEIL A
Officer
$122,463
@ $154.82 · 2025-08-21
PALKHIWALA AKASH J
Chief Operating Officer
$493,610
@ $148.10 · 2025-08-04
PALKHIWALA AKASH J
Chief Operating Officer
$537,560
@ $161.28 · 2025-07-02
PALKHIWALA AKASH J
Chief Operating Officer
$486,965
@ $146.10 · 2025-06-02
MARTIN NEIL A
Officer
$120,808
@ $153.70 · 2025-05-21
PALKHIWALA AKASH J
Chief Operating Officer
$465,846
@ $139.77 · 2025-05-05
PALKHIWALA AKASH J
Chief Operating Officer
$91,442
@ $141.11 · 2025-04-09
PALKHIWALA AKASH J
Chief Operating Officer
$119,900
@ $132.63 · 2025-04-08
PALKHIWALA AKASH J
Chief Operating Officer
$235,262
@ $132.10 · 2025-04-04
PALKHIWALA AKASH J
Chief Operating Officer
$523,292
@ $156.82 · 2025-03-03
MARTIN NEIL A
Officer
$130,074
@ $174.83 · 2025-02-21
PALKHIWALA AKASH J
Chief Operating Officer
$509,397
@ $169.80 · 2025-02-12
ROGERS ALEXANDER H
Officer
$3.28M
@ $169.83 · 2025-02-10
PALKHIWALA AKASH J
Chief Operating Officer
$463,851
@ $154.62 · 2025-01-02
CHAPLIN ANN C
General Counsel
$409,056
@ $158.12 · 2024-12-16
CHAPLIN ANN C
General Counsel
$1.24M
@ $160.59 · 2024-12-10
ROGERS ALEXANDER H
Officer
$1.67M
@ $160.59 · 2024-12-10
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
HSY
FearGreed
😨Fear(37/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
QCOM
FearGreed
😨Fear(35/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
HSY
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
QCOM
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (35)
View HSY Full AnalysisView QCOM Full Analysis

Frequently Asked Questions: HSY vs QCOM

Is The Hershey Company or QUALCOMM Incorporated more undervalued in 2026?▼

Based on our discounted cash flow model, QCOM trades at a -31.5% margin of safety (intrinsic value $125 vs. price $165), compared to HSY's -98.4% margin of safety (intrinsic $83 vs. $166).

Which stock has a wider economic moat, The Hershey Company or QUALCOMM Incorporated?▼

QCOM scores 73/100 (Wide moat), while HSY scores 72/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, The Hershey Company or QUALCOMM Incorporated?▼

QUALCOMM Incorporated (QCOM) generates a 5.8% free cash flow yield, compared to The Hershey Company's 5.0%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, The Hershey Company or QUALCOMM Incorporated?▼

HSY earns 24.0% ROIC versus QCOM's 15.0%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, The Hershey Company's or QUALCOMM Incorporated's?▼

QCOM's dividend earns a safety score of 84/100 (Very Safe), compared to HSY's 30/100 (Unsafe). QCOM has raised its dividend for 3 consecutive years.