Compare Stocks › HSY vs NOW
The Hershey Company (HSY) vs ServiceNow, Inc. (NOW)
HSY
The Hershey Company
$182.34
VS
NOW
ServiceNow, Inc.
$91.16
Rewards
HSY
- ★The Hershey Company has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★The Hershey Company scores 72/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★PEG ratio of 0.36 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
NOW
- ★Gross margin of 76.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $3.22 of earning power — management is an exceptional capital allocator.
Risks
HSY
- ⚠Trailing P/E of 33.9x is 30% above the historical average of 26.0x — the stock trades at a premium to its own history.
- ⚠18 insider sales totaling $61.7M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠FCF yield of 5.4% suggests reasonable valuation assuming continued moderate growth.
- ⚠PEG ratio of 23.59 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →HSY
NOW
Valuation
$1.53B
Free Cash Flow
$5.11B
4.13%
FCF Yield
5.43%
33.89
Trailing P/E
54.26
18.42
Forward P/E
18.22
Quality & Moat
19.41%
ROIC
10.39%
18.66%
ROE
14.90%
35.03%
Gross Margin
76.56%
0.36
PEG Ratio
23.59
Balance Sheet Safety
1.20
Debt / Equity
0.21
N/A
Interest Coverage
N/A
2.13
Net Debt / EBITDA
-0.95
3.19%
Dividend Yield
N/A
HSY: 4Ties: 2NOW: 5
HSYNOW
Historical Fundamentals
Learn more →HSY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →HSY
$-5.53
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.91B
Δ Market Cap
$-10.55B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →HSY
29.1% Overvalued
Price is 29.1% above estimated fair value
Current Price: $182.34
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $141.23
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
9.7% Overvalued
Price is 9.7% above estimated fair value
Current Price: $91.16
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $83.12
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →HSY
What growth rate is the market pricing in at $182?
+19.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +12.0%
The market implies +19.4% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +12.0%, reflecting heavy growth investment.
NOW
What growth rate is the market pricing in at $91?
+20.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.2%
The market implies +20.8% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +6.2%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →HSY
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →HSY
-2.78
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →HSY
Insiders 0.3%Institutions 88.6%Retail & Other 11.1%
No. of Institutional Holders1,867
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.5%Retail & Other 9.3%
No. of Institutional Holders3,112
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →HSY
0
Buys (3M)
3
Buys (12M)
Total value (12M): $445,411
SCHECHTMAN NATALIE S
Officer
$37,258
@ $186.29 · 2025-11-24
TANNER KIRK L.
Chief Executive Officer
$370,915
@ $185.46 · 2025-11-21
TAFFET STACY
Officer
$37,238
@ $186.19 · 2025-11-21
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →HSY
18
Sells (3M)
39
Sells (12M)
Total value (12M): $84.99M
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.84M
@ $191.94 · 2026-04-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.72M
@ $190.58 · 2026-04-22
VOSKUIL STEVEN E
Chief Financial Officer
$291,150
@ $194.10 · 2026-04-20
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.85M
@ $192.27 · 2026-04-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.89M
@ $196.46 · 2026-04-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.15M
@ $207.46 · 2026-04-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.23M
@ $207.76 · 2026-04-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$2.05M
@ $204.51 · 2026-04-02
ROBBIN-COKER CORDEL
Director
$26,161
@ $202.80 · 2026-04-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.26M
@ $208.60 · 2026-04-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.42M
@ $214.13 · 2026-03-27
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.31M
@ $215.34 · 2026-03-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.36M
@ $211.92 · 2026-03-20
VOSKUIL STEVEN E
Chief Financial Officer
$325,065
@ $216.71 · 2026-03-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.37M
@ $218.58 · 2026-03-17
GROVER ROHIT
Officer
$791,245
@ $226.07 · 2026-02-24
REIMAN JASON R
Officer
$452,140
@ $226.07 · 2026-02-24
VOSKUIL STEVEN E
Chief Financial Officer
$329,490
@ $219.66 · 2026-02-18
VOSKUIL STEVEN E
Chief Financial Officer
$298,005
@ $198.67 · 2026-01-20
ROBBIN-COKER CORDEL
Director
$23,933
@ $184.10 · 2026-01-05
VOSKUIL STEVEN E
Chief Financial Officer
$282,765
@ $188.51 · 2025-12-18
VOSKUIL STEVEN E
Chief Financial Officer
$269,340
@ $179.56 · 2025-11-18
ROBBIN-COKER CORDEL
Director
$50,971
@ $168.22 · 2025-11-03
VOSKUIL STEVEN E
Chief Financial Officer
$281,280
@ $187.52 · 2025-10-20
VOSKUIL STEVEN E
Chief Financial Officer
$283,680
@ $189.12 · 2025-09-18
VOSKUIL STEVEN E
Chief Financial Officer
$267,795
@ $178.53 · 2025-08-18
BUCK MICHELE G
Chief Executive Officer
$3.74M
@ $194.00 · 2025-07-30
BUCK MICHELE G
Chief Executive Officer
$3.57M
@ $185.00 · 2025-07-23
BUCK MICHELE G
Chief Executive Officer
$3.47M
@ $180.00 · 2025-07-21
GROVER ROHIT
Officer
$240,120
@ $180.00 · 2025-07-21
VOSKUIL STEVEN E
Chief Financial Officer
$900,000
@ $180.00 · 2025-07-21
BUCK MICHELE G
Chief Executive Officer
$3.38M
@ $175.00 · 2025-07-01
TUROFF JAMES
General Counsel
$227,500
@ $175.00 · 2025-07-01
GROVER ROHIT
Officer
$233,275
@ $175.00 · 2025-07-01
TUROFF JAMES
General Counsel
$214,500
@ $165.00 · 2025-06-09
GROVER ROHIT
Officer
$219,945
@ $165.00 · 2025-06-09
BUCK MICHELE G
Chief Executive Officer
$5.02M
@ $160.80 · 2025-05-30
TUROFF JAMES
General Counsel
$209,040
@ $160.80 · 2025-05-30
MCCALMAN JENNIFER L.
Officer
$153,025
@ $157.11 · 2025-05-28
MALCOLM ROBERT M.
Director
$907,267
@ $165.32 · 2025-05-02
VOSKUIL STEVEN E
Chief Financial Officer
$540,000
@ $180.00 · 2025-02-25
MCCALMAN JENNIFER L.
Officer
$41,144
@ $148.00 · 2025-02-03
VOSKUIL STEVEN E
Chief Financial Officer
$180,000
@ $180.00 · 2024-12-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
5
Sells (3M)
48
Sells (12M)
Total value (12M): $28.54M
CANNEY JACQUELINE P
Officer
$799,868
@ $89.60 · 2026-04-24
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →HSY
😨Fear(36/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(33/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →HSY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (36)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (33)