Compare StocksGOOGL vs VRSK

Alphabet Inc. (GOOGL) vs Verisk Analytics, Inc. (VRSK)

GOOGL
Alphabet Inc.
$307.13
VS
VRSK
Verisk Analytics, Inc.
$201.69

Rewards

GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
VRSK
  • Verisk Analytics, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 69.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Verisk Analytics, Inc. scores 91/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

GOOGL
  • FCF yield of 2.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
VRSK
  • High leverage (15.82x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.

Key Valuation Metrics

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GOOGL
VRSK
Valuation
$73.27B
Free Cash Flow
$1.01B
1.97%
FCF Yield
3.60%
28.41
Trailing P/E
31.12
22.88
Forward P/E
23.46
Quality & Moat
20.83%
ROIC
20.49%
31.83%
ROE
293.19%
59.65%
Gross Margin
69.88%
0.91
PEG Ratio
N/A
Balance Sheet Safety
0.16
Debt / Equity
15.82
N/A
Interest Coverage
N/A
-0.40
Net Debt / EBITDA
1.83
0.27%
Dividend Yield
0.99%
GOOGL: 4Ties: 3VRSK: 4
GOOGLVRSK

Historical Fundamentals

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GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

VRSK

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
VRSK
$2.02
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.81B
Δ Market Cap
+$3.67B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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GOOGL
20.0% Margin of Safety
Price is 20.0% below estimated fair value
Current Price: $307.13
Fair Value: $384.04
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
VRSK
19.7% Overvalued
Price is 19.7% above estimated fair value
Current Price: $201.69
Fair Value: $168.50
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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GOOGL

What growth rate is the market pricing in at $307?

+12.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +20.2%

The market implies +12.1% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +20.2%, reflecting heavy growth investment expected to generate future returns.

VRSK

What growth rate is the market pricing in at $202?

+14.9%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.4%

The market implies +14.9% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +13.4%, reflecting heavy growth investment.

Economic Moat Score

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GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
VRSK
91/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
VRSK
-3.05
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,206
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
VRSK
Insiders 0.3%Institutions 97.8%Retail & Other 1.9%
No. of Institutional Holders1,471
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
VRSK
3
Buys (3M)
7
Buys (12M)
Total value (12M): $1.02M
STEVENSON KIMBERLY S.
Director
$179,200
@ $179.20 · 2026-02-20
PERRY CHRISTOPHER JOHN
Director
$180,000
@ $180.00 · 2026-02-20
HENDRICK GREGORY S.
Director
$90,080
@ $180.16 · 2026-02-20
PURTILL SABRA R
Director
$98,078
@ $217.95 · 2025-10-31
DAILEY JEFFREY J
Director
$108,515
@ $217.03 · 2025-10-31
HENDRICK GREGORY S.
Director
$108,070
@ $216.14 · 2025-10-31
PERRY CHRISTOPHER JOHN
Director
$259,800
@ $259.80 · 2025-08-13
LANE WENDY E.
Director
$158,184
@ $263.64 · 2024-08-02
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
VRSK
0
Sells (3M)
20
Sells (12M)
Total value (12M): $14.57M
MANN ELIZABETH
Chief Financial Officer
$65,862
@ $219.54 · 2025-12-16
SHAVEL LEE M
Chief Executive Officer
$480,766
@ $218.53 · 2025-11-18
MANN ELIZABETH
Chief Financial Officer
$65,097
@ $216.99 · 2025-11-17
MANN ELIZABETH
Chief Financial Officer
$72,669
@ $242.23 · 2025-10-15
MANN ELIZABETH
Chief Financial Officer
$76,416
@ $254.72 · 2025-09-16
DAFFAN NICHOLAS
Chief Technology Officer
$1.44M
@ $265.00 · 2025-09-03
SHAVEL LEE M
Chief Executive Officer
$589,611
@ $268.00 · 2025-08-18
MANN ELIZABETH
Chief Financial Officer
$80,400
@ $268.00 · 2025-08-15
DAFFAN NICHOLAS
Chief Technology Officer
$1.47M
@ $272.03 · 2025-08-04
MANN ELIZABETH
Chief Financial Officer
$91,164
@ $303.88 · 2025-07-15
DAFFAN NICHOLAS
Chief Technology Officer
$1.63M
@ $300.86 · 2025-07-03
BECKLES KATHY CARD
Officer
$98,080
@ $300.86 · 2025-07-03
MANN ELIZABETH
Chief Financial Officer
$92,670
@ $308.90 · 2025-06-17
LISS SAMUEL G.
Director
$3.65M
@ $313.06 · 2025-06-13
DAFFAN NICHOLAS
Chief Technology Officer
$1.72M
@ $318.10 · 2025-06-04
SHAVEL LEE M
Chief Executive Officer
$671,055
@ $305.02 · 2025-05-16
MANN ELIZABETH
Chief Financial Officer
$90,651
@ $302.17 · 2025-05-15
GROVER DAVID J.
Officer
$1.76M
@ $307.68 · 2025-05-09
MANN ELIZABETH
Chief Financial Officer
$88,614
@ $295.38 · 2025-04-15
HANSEN BRUCE EDWARD
Director
$337,029
@ $285.86 · 2025-04-07
SHAVEL LEE M
Chief Executive Officer
$634,689
@ $288.50 · 2025-03-18
MANN ELIZABETH
Chief Financial Officer
$86,349
@ $287.83 · 2025-03-17
HANSEN BRUCE EDWARD
Director
$348,229
@ $295.36 · 2025-03-07
HANSEN BRUCE EDWARD
Director
$347,746
@ $294.95 · 2025-02-07
BECKLES KATHY CARD
Officer
$595,429
@ $282.06 · 2025-01-17
HANSEN BRUCE EDWARD
Director
$321,643
@ $272.81 · 2025-01-07
MANN ELIZABETH
Chief Financial Officer
$56,750
@ $283.75 · 2024-12-16
SHAVEL LEE M
Chief Executive Officer
$567,200
@ $283.60 · 2024-11-18
MANN ELIZABETH
Chief Financial Officer
$57,298
@ $286.49 · 2024-11-15
MANN ELIZABETH
Chief Financial Officer
$54,266
@ $271.33 · 2024-10-15
LISS SAMUEL G.
Director
$889,450
@ $265.27 · 2024-10-04
MANN ELIZABETH
Chief Financial Officer
$54,174
@ $270.87 · 2024-09-16
GROVER DAVID J.
Officer
$1.74M
@ $271.56 · 2024-08-29
SHAVEL LEE M
Chief Executive Officer
$534,770
@ $267.38 · 2024-08-16
MANN ELIZABETH
Chief Financial Officer
$53,718
@ $268.59 · 2024-08-15
MANN ELIZABETH
Chief Financial Officer
$55,476
@ $277.38 · 2024-07-15
BECKLES KATHY CARD
Officer
$88,744
@ $272.22 · 2024-07-03
MANN ELIZABETH
Chief Financial Officer
$52,462
@ $262.31 · 2024-06-17
SHAVEL LEE M
Chief Executive Officer
$496,480
@ $248.24 · 2024-05-16
MANN ELIZABETH
Chief Financial Officer
$49,658
@ $248.29 · 2024-05-15
DAFFAN NICHOLAS
Chief Technology Officer
$376,058
@ $248.88 · 2024-05-13
LISS SAMUEL G.
Director
$3.31M
@ $235.20 · 2024-05-03
MANN ELIZABETH
Chief Financial Officer
$46,000
@ $230.00 · 2024-05-01
DAFFAN NICHOLAS
Chief Technology Officer
$346,433
@ $222.93 · 2024-04-12
GROVER DAVID J.
Officer
$1.51M
@ $233.06 · 2024-03-27
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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GOOGL
FearGreed
😐Neutral(60/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
VRSK
FearGreed
😨Fear(35/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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GOOGL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
VRSK
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (35)
View GOOGL Full AnalysisView VRSK Full Analysis
Alphabet Inc. (GOOGL) vs Verisk Analytics, Inc. (VRSK) Stock Comparison | SafetyMargin.io