Compare StocksGOOGL vs TGT

Alphabet Inc. (GOOGL) vs Target Corporation (TGT)

GOOGL
Alphabet Inc.
$307.13
VS
TGT
Target Corporation
$114.47

Rewards

GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
TGT
  • Target Corporation has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Target Corporation scores 80/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

GOOGL
  • FCF yield of 2.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
TGT

    Key Valuation Metrics

    Learn more →
    GOOGL
    TGT
    Valuation
    $73.27B
    Free Cash Flow
    $2.59B
    1.97%
    FCF Yield
    5.00%
    28.41
    Trailing P/E
    14.08
    22.88
    Forward P/E
    13.45
    Quality & Moat
    20.83%
    ROIC
    11.15%
    31.83%
    ROE
    22.92%
    59.65%
    Gross Margin
    27.93%
    0.91
    PEG Ratio
    N/A
    Balance Sheet Safety
    0.16
    Debt / Equity
    1.26
    N/A
    Interest Coverage
    N/A
    -0.40
    Net Debt / EBITDA
    1.83
    0.27%
    Dividend Yield
    3.98%
    GOOGL: 6Ties: 1TGT: 4
    GOOGLTGT

    Historical Fundamentals

    Learn more →
    GOOGL

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    TGT

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

    Learn more →
    GOOGL
    $9.18
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $288.67B
    Δ Market Cap
    +$2.65T
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    TGT
    $-2.36
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $5.82B
    Δ Market Cap
    $-13.73B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

    Learn more →
    GOOGL
    20.0% Margin of Safety
    Price is 20.0% below estimated fair value
    Current Price: $307.13
    Fair Value: $384.04
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    TGT
    12.2% Margin of Safety
    Price is 12.2% below estimated fair value
    Current Price: $114.47
    Fair Value: $130.31
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

    Learn more →
    GOOGL

    What growth rate is the market pricing in at $307?

    +12.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +20.2%

    The market implies +12.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +20.2%, reflecting heavy growth investment expected to generate future returns.

    TGT

    What growth rate is the market pricing in at $114?

    +6.3%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +11.1%

    The market implies +6.3% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +11.1%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

    Learn more →
    GOOGL
    89/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    TGT
    80/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

    Learn more →
    GOOGL
    -2.92
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    TGT
    -2.33
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

    Learn more →
    GOOGL
    Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
    No. of Institutional Holders7,206
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    TGT
    Insiders 0.3%Institutions 86.1%Retail & Other 13.6%
    No. of Institutional Holders2,240
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

    Learn more →
    GOOGL
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    TGT
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

    Learn more →
    GOOGL
    0
    Sells (3M)
    0
    Sells (12M)
    No open market insider sales found.
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    TGT
    0
    Sells (3M)
    1
    Sells (12M)
    Total value (12M): $206,245
    LIEGEL MATTHEW A
    Officer
    $206,245
    @ $100.90 · 2025-06-10
    LIEGEL MATTHEW A
    Officer
    $32,580
    @ $113.52 · 2025-03-07
    GOMEZ RICHARD H
    Officer
    $997,715
    @ $157.17 · 2024-09-27
    LIEGEL MATTHEW A
    Officer
    $153,130
    @ $153.13 · 2024-08-30
    LIU DON H
    Officer
    $1.00M
    @ $160.00 · 2024-08-22
    HENNINGTON CHRISTINA
    Officer
    $786,048
    @ $170.88 · 2024-03-21
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    GOOGL
    FearGreed
    😐Neutral(60/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    TGT
    FearGreed
    😐Neutral(57/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    GOOGL
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
    TGT
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (57)
    View GOOGL Full AnalysisView TGT Full Analysis
    Alphabet Inc. (GOOGL) vs Target Corporation (TGT) Stock Comparison | SafetyMargin.io