Compare StocksGOOGL vs MSCI

Alphabet Inc. (GOOGL) vs MSCI Inc. (MSCI)

GOOGL
Alphabet Inc.
$385.69
VS
MSCI
MSCI Inc.
$588.85

Rewards

GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 60.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
MSCI
  • MSCI Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 82.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • MSCI Inc. scores 99/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

GOOGL
  • FCF yield of 1.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
MSCI
  • FCF yield of 2.8% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

Learn more →
GOOGL
MSCI
Valuation
$73.27B
Free Cash Flow
$1.21B
1.57%
FCF Yield
2.82%
29.42
Trailing P/E
33.67
27.06
Forward P/E
26.21
Quality & Moat
20.98%
ROIC
20.91%
27.61%
ROE
N/A
60.37%
Gross Margin
82.86%
0.36
PEG Ratio
0.69
Balance Sheet Safety
0.20
Debt / Equity
N/A
N/A
Interest Coverage
N/A
-0.19
Net Debt / EBITDA
3.26
0.22%
Dividend Yield
1.39%
GOOGL: 4Ties: 3MSCI: 3
GOOGLMSCI

Historical Fundamentals

Learn more →
GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

MSCI

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

Learn more →
GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MSCI
$2.56
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.95B
Δ Market Cap
+$5.01B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
GOOGL
241.8% Overvalued
Price is 241.8% above estimated fair value
Current Price: $385.69
Fair Value: $112.84
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MSCI
34.3% Overvalued
Price is 34.3% above estimated fair value
Current Price: $588.85
Fair Value: $438.43
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
GOOGL

What growth rate is the market pricing in at $386?

+23.5%
Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

MSCI

What growth rate is the market pricing in at $589?

+17.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.4%

The market implies +17.4% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +17.4%, reflecting heavy growth investment.

Economic Moat Score

Learn more →
GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
MSCI
99/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

Learn more →
GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MSCI
-2.74
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,168
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MSCI
Insiders 3.6%Institutions 95.1%Retail & Other 1.3%
No. of Institutional Holders1,559
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MSCI
2
Buys (3M)
4
Buys (12M)
Total value (12M): $18.99M
ASHE ROBERT GERARD
Director
$2.00M
@ $543.21 · 2026-02-18
FERNANDEZ HENRY A
Chief Executive Officer
$3.56M
@ $523.56 · 2026-02-17
FERNANDEZ HENRY A
Chief Executive Officer
$6.70M
@ $536.14 · 2025-12-05
FERNANDEZ HENRY A
Chief Executive Officer
$6.73M
@ $542.87 · 2025-07-25
FERNANDEZ HENRY A
Chief Executive Officer
$3.04M
@ $574.51 · 2025-02-24
FERNANDEZ HENRY A
Chief Executive Officer
$1.78M
@ $612.80 · 2024-12-05
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MSCI
2
Sells (3M)
6
Sells (12M)
Total value (12M): $12.35M
MUNARI ALVISE J.
Officer
$5.92M
@ $592.04 · 2026-04-24
WIECHMANN ANDREW CRAIG
Chief Financial Officer
$252,000
@ $560.00 · 2026-03-17
WIECHMANN ANDREW CRAIG
Chief Financial Officer
$247,500
@ $550.00 · 2025-12-11
GUTOWSKI ROBERT J
General Counsel
$348,454
@ $558.42 · 2025-11-24
PETTIT CARROLL DOUGLAS BAER
President
$2.82M
@ $563.62 · 2025-06-05
PETTIT CARROLL DOUGLAS BAER
President
$2.76M
@ $552.59 · 2025-05-05
PETTIT CARROLL DOUGLAS BAER
President
$2.62M
@ $524.25 · 2025-04-04
PETTIT CARROLL DOUGLAS BAER
President
$2.84M
@ $568.36 · 2025-03-05
GUTOWSKI ROBERT J
General Counsel
$1.04M
@ $575.00 · 2024-08-28
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
GOOGL
FearGreed
😏Greed(73/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MSCI
FearGreed
😏Greed(64/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
GOOGL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
MSCI
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (64)
View GOOGL Full AnalysisView MSCI Full Analysis
GOOGL vs MSCI: Which Is the Better Buy? | SafetyMargin.io