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Compare Stocks › GOOGL vs LULU

Alphabet Inc. (GOOGL) vs lululemon athletica inc. (LULU)

GOOGL
Alphabet Inc.
$383.25
VS
LULU
lululemon athletica inc.
$128.98

Rewards

GOOGL
  • ★Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★Gross margin of 60.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
LULU
  • ★lululemon athletica inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • ★lululemon athletica inc. scores 93/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
  • ★Free cash flow has grown at a 41.1% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

GOOGL
  • ⚠FCF yield of 1.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
LULU
  • ⚠FCF yield of 5.4% suggests reasonable valuation assuming continued moderate growth.

Key Valuation Metrics

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GOOGL
LULU
Valuation
$73.27B
Free Cash Flow
$824.08M
1.58%
FCF Yield
5.45%
29.41
Trailing P/E
9.73
26.89
Forward P/E
9.74
Quality & Moat
20.98%
ROIC
28.95%
27.61%
ROE
31.83%
60.37%
Gross Margin
56.60%
0.36
PEG Ratio
0.64
Balance Sheet Safety
0.20
Debt / Equity
0.36
N/A
Interest Coverage
N/A
-0.19
Net Debt / EBITDA
-0.00
0.22%
Dividend Yield
N/A
GOOGL: 5Ties: 1LULU: 5
GOOGLLULU

Historical Fundamentals

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GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

LULU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
LULU
$-10.13
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$4.94B
Δ Market Cap
$-50.07B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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GOOGL
239.6% Overvalued
Price is 239.6% above estimated fair value
Current Price: $383.25
Fair Value: $112.84
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
LULU
55.1% Margin of Safety
Price is 55.1% below estimated fair value
Current Price: $128.98
Fair Value: $287.06
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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GOOGL

What growth rate is the market pricing in at $383?

+23.4%
Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

LULU

What growth rate is the market pricing in at $129?

-2.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +6.5%

The market implies -2.5% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +6.5%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
LULU
93/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Margin Stability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
LULU
-1.92
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,168
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
LULU
Insiders 4.7%Institutions 78.9%Retail & Other 16.4%
No. of Institutional Holders1,417
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
LULU
2
Buys (3M)
2
Buys (12M)
Total value (12M): $1.49M
MAESTRINI ANDRE
Chief Executive Officer
$494,590
@ $151.02 · 2026-04-01
BERGH CHARLES V
Director
$999,978
@ $164.20 · 2026-03-20
MCDONALD CALVIN
Chief Executive Officer
$1.04M
@ $260.00 · 2024-09-03
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
LULU
1
Sells (3M)
5
Sells (12M)
Total value (12M): $9.90M
NEUBURGER NICOLE
Officer
$100,142
@ $161.00 · 2026-04-08
FRANK MEGHAN
Chief Financial Officer
$561,821
@ $211.37 · 2025-12-30
BURGOYNE CELESTE
Officer
$2.76M
@ $204.00 · 2025-12-16
NEUBURGER NICOLE
Officer
$109,470
@ $178.00 · 2025-09-30
MCDONALD CALVIN
Chief Executive Officer
$6.38M
@ $235.69 · 2025-06-27
NEUBURGER NICOLE
Officer
$782,735
@ $387.11 · 2024-12-26
BURGOYNE CELESTE
Officer
$10.09M
@ $405.54 · 2024-12-09
NEUBURGER NICOLE
Officer
$131,021
@ $269.59 · 2024-09-26
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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GOOGL
FearGreed
😏Greed(72/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
LULU
FearGreed
😨Fear(23/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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GOOGL
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (72)
LULU
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (23)
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