Compare StocksGOOGL vs KMB

Alphabet Inc. (GOOGL) vs Kimberly-Clark Corporation (KMB)

GOOGL
Alphabet Inc.
$385.69
VS
KMB
Kimberly-Clark Corporation
$97.67

Rewards

GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 60.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
KMB
  • Kimberly-Clark Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Kimberly-Clark Corporation scores 78/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

GOOGL
  • FCF yield of 1.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
KMB
  • FCF yield of 5.1% suggests reasonable valuation assuming continued moderate growth.
  • High leverage (3.71x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.

Key Valuation Metrics

Learn more →
GOOGL
KMB
Valuation
$73.27B
Free Cash Flow
$1.64B
1.57%
FCF Yield
5.06%
29.42
Trailing P/E
18.89
27.06
Forward P/E
12.91
Quality & Moat
20.98%
ROIC
28.49%
27.61%
ROE
105.59%
60.37%
Gross Margin
37.15%
0.36
PEG Ratio
1.06
Balance Sheet Safety
0.20
Debt / Equity
3.71
N/A
Interest Coverage
N/A
-0.19
Net Debt / EBITDA
1.96
0.22%
Dividend Yield
5.24%
GOOGL: 5Ties: 1KMB: 6
GOOGLKMB

Historical Fundamentals

Learn more →
GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

KMB

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

Learn more →
GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
KMB
$-8.48
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.45B
Δ Market Cap
$-12.33B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
GOOGL
241.8% Overvalued
Price is 241.8% above estimated fair value
Current Price: $385.69
Fair Value: $112.84
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
KMB
33.0% Overvalued
Price is 33.0% above estimated fair value
Current Price: $97.67
Fair Value: $73.43
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
GOOGL

What growth rate is the market pricing in at $386?

+23.5%
Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

KMB

What growth rate is the market pricing in at $98?

+7.2%
Market-Implied Owner Earnings Growth
Standard FCF implies +10.1%

The market implies +7.2% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +10.1%, reflecting heavy growth investment.

Economic Moat Score

Learn more →
GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
KMB
78/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

Learn more →
GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
KMB
-2.54
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,168
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
KMB
Insiders 0.7%Institutions 89.4%Retail & Other 9.9%
No. of Institutional Holders2,124
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
KMB
1
Buys (3M)
1
Buys (12M)
Total value (12M): $1.04M
MACLIN SAMUEL TODD
Director
$1.04M
@ $104.15 · 2026-02-09
MACLIN SAMUEL TODD
Director
$38,775
@ $145.77 · 2025-04-09
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
KMB
1
Sells (3M)
2
Sells (12M)
Total value (12M): $2.32M
SCRIBNER ANDREW
Officer
$317,980
@ $104.29 · 2026-02-05
HICKS ZACKERY ALLEN
Chief Technology Officer
$2.01M
@ $133.40 · 2025-08-04
CHEN KATY
Officer
$95,978
@ $129.70 · 2025-05-02
CHEN KATY
Officer
$234,545
@ $130.74 · 2025-04-29
DREXLER ANDREW CPA
Officer
$1.53M
@ $141.00 · 2025-02-28
DREXLER ANDREW CPA
Officer
$350,000
@ $140.00 · 2025-02-21
DREXLER ANDREW CPA
Officer
$417,036
@ $139.01 · 2024-11-22
URIBE GONZALO
Officer
$250,695
@ $140.84 · 2024-07-29
MELUCCI JEFFREY P
Officer
$6.78M
@ $141.55 · 2024-07-26
CUNNINGHAM DOUGLAS STUART
Officer
$524,441
@ $136.82 · 2024-05-10
HSU MICHAEL D
Chief Executive Officer
$7.34M
@ $135.40 · 2024-05-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
GOOGL
FearGreed
😏Greed(73/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
KMB
FearGreed
😨Fear(33/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
GOOGL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
KMB
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (33)
View GOOGL Full AnalysisView KMB Full Analysis
GOOGL vs KMB: Which Is the Better Buy? | SafetyMargin.io