Compare StocksGOOGL vs KEYS

Alphabet Inc. (GOOGL) vs Keysight Technologies, Inc. (KEYS)

GOOGL
Alphabet Inc.
$385.69
VS
KEYS
Keysight Technologies, Inc.
$352.41

Rewards

GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 60.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
KEYS
  • Gross margin of 61.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 10.1% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • PEG ratio of 0.91 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.

Risks

GOOGL
  • FCF yield of 1.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
KEYS
  • ROIC has declined by 9.1 percentage points over the observed period, which may signal competitive erosion.
  • FCF yield of 1.8% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • Trailing P/E of 62.2x is 76% above the historical average of 35.3x — the stock trades at a premium to its own history.

Key Valuation Metrics

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GOOGL
KEYS
Valuation
$73.27B
Free Cash Flow
$1.08B
1.57%
FCF Yield
1.78%
29.42
Trailing P/E
62.15
27.06
Forward P/E
34.10
Quality & Moat
20.98%
ROIC
8.15%
27.61%
ROE
13.63%
60.37%
Gross Margin
61.86%
0.36
PEG Ratio
0.91
Balance Sheet Safety
0.20
Debt / Equity
0.45
N/A
Interest Coverage
N/A
-0.19
Net Debt / EBITDA
0.46
0.22%
Dividend Yield
N/A
GOOGL: 8Ties: 2KEYS: 1
GOOGLKEYS

Historical Fundamentals

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GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

KEYS

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
KEYS
$1.69
created per $1 retained over 3 years
Value Creator
Σ Retained
$2.52B
Δ Market Cap
+$4.26B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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GOOGL
241.8% Overvalued
Price is 241.8% above estimated fair value
Current Price: $385.69
Fair Value: $112.84
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
KEYS
109.2% Overvalued
Price is 109.2% above estimated fair value
Current Price: $352.41
Fair Value: $168.43
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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GOOGL

What growth rate is the market pricing in at $386?

+23.5%
Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

KEYS

What growth rate is the market pricing in at $352?

+25.2%
Market-Implied Owner Earnings Growth
Standard FCF implies +21.9%

The market implies +25.2% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +21.9%, reflecting heavy growth investment.

Economic Moat Score

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GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
KEYS
62/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
KEYS
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,168
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
KEYS
Insiders 0.6%Institutions 93.5%Retail & Other 5.9%
No. of Institutional Holders1,441
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
KEYS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $44,520
STEPHENS KEVIN A
Director
$44,520
@ $159.00 · 2025-05-29
STEPHENS KEVIN A
Director
$65,941
@ $143.35 · 2024-05-28
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
KEYS
8
Sells (3M)
25
Sells (12M)
Total value (12M): $33.11M
HAMADA RICHARD P
Director
$239,929
@ $275.78 · 2026-03-30
DOUGHERTY NEIL
Chief Financial Officer
$596,740
@ $298.37 · 2026-03-24
DHANASEKARAN SATISH
Chief Executive Officer
$500,100
@ $300.00 · 2026-03-24
LI JEFFREY K
Officer
$594,380
@ $297.19 · 2026-03-24
DHANASEKARAN SATISH
Chief Executive Officer
$483,430
@ $290.00 · 2026-03-19
NERSESIAN RONALD S
Director
$8.58M
@ $285.96 · 2026-03-17
JUSKIE JOANN ANN
Officer
$304,423
@ $304.42 · 2026-02-27
ESTRADA INGRID A
Officer
$475,360
@ $237.68 · 2026-02-20
YOON SUNG
Officer
$183,678
@ $206.84 · 2025-12-30
DOUGHERTY NEIL
Chief Financial Officer
$203,719
@ $203.72 · 2025-12-22
PAGE JOHN
Officer
$3.20M
@ $213.48 · 2025-12-10
DHANASEKARAN SATISH
Chief Executive Officer
$894,349
@ $211.43 · 2025-12-09
LI JEFFREY K
Officer
$790,105
@ $200.84 · 2025-12-03
PAGE JOHN
Officer
$623,634
@ $196.42 · 2025-12-01
DHANASEKARAN SATISH
Chief Executive Officer
$2.46M
@ $196.42 · 2025-12-01
ESTRADA INGRID A
Officer
$948,119
@ $196.42 · 2025-12-01
NARAYANAN KAILASH
Officer
$628,740
@ $196.42 · 2025-12-01
NERSESIAN RONALD S
Director
$5.91M
@ $196.88 · 2025-11-28
ESTRADA INGRID A
Officer
$347,960
@ $173.98 · 2025-09-17
POOLE LISA M
Officer
$24,646
@ $173.56 · 2025-09-17
DOUGHERTY NEIL
Chief Financial Officer
$2.01M
@ $164.60 · 2025-06-30
ESTRADA INGRID A
Officer
$1.59M
@ $158.97 · 2025-06-20
PAGE JOHN
Officer
$1.16M
@ $157.78 · 2025-05-30
DHANASEKARAN SATISH
Chief Executive Officer
$103,819
@ $157.78 · 2025-05-30
HAMADA RICHARD P
Director
$257,418
@ $162.00 · 2025-05-22
DOUGHERTY NEIL
Chief Financial Officer
$562,960
@ $155.00 · 2025-03-27
WALLACE MARK ADAM
Officer
$970,770
@ $161.79 · 2024-12-30
LI JEFFREY K
Officer
$758,511
@ $171.92 · 2024-12-04
NERSESIAN RONALD S
Director
$7.14M
@ $170.41 · 2024-12-03
GOOI SOON CHAI
Officer
$3.12M
@ $171.34 · 2024-12-03
PAGE JOHN
Officer
$658,959
@ $169.66 · 2024-12-02
DHANASEKARAN SATISH
Chief Executive Officer
$3.02M
@ $169.66 · 2024-12-02
GOOI SOON CHAI
Officer
$1.48M
@ $169.66 · 2024-12-02
NARAYANAN KAILASH
Officer
$101,924
@ $171.30 · 2024-11-27
POOLE LISA M
Officer
$60,126
@ $171.79 · 2024-11-25
HAMADA RICHARD P
Director
$254,592
@ $156.00 · 2024-08-22
POOLE LISA M
Officer
$60,038
@ $136.45 · 2024-06-17
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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GOOGL
FearGreed
😏Greed(73/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
KEYS
FearGreed
😏Greed(69/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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GOOGL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
KEYS
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (69)
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