Compare StocksGOOGL vs KEY

Alphabet Inc. (GOOGL) vs KeyCorp (KEY)

GOOGL
Alphabet Inc.
$307.13
VS
KEY
KeyCorp
$19.28

Rewards

GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
KEY

    Risks

    GOOGL
    • FCF yield of 2.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
    KEY
    • Gross margin of 0.0% is low, suggesting a competitive or commodity-like market with limited pricing power.
    • KeyCorp scores only 19/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
    • Share count has increased by 18% over the past 4 years, diluting existing shareholders.

    Key Valuation Metrics

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    GOOGL
    KEY
    Valuation
    $73.27B
    Free Cash Flow
    N/A
    1.97%
    FCF Yield
    N/A
    28.41
    Trailing P/E
    12.68
    22.88
    Forward P/E
    9.08
    Quality & Moat
    20.83%
    ROIC
    15.33%
    31.83%
    ROE
    N/A
    59.65%
    Gross Margin
    0.00%
    0.91
    PEG Ratio
    N/A
    Balance Sheet Safety
    0.16
    Debt / Equity
    N/A
    N/A
    Interest Coverage
    N/A
    -0.40
    Net Debt / EBITDA
    N/A
    0.27%
    Dividend Yield
    4.25%
    GOOGL: 2Ties: 1KEY: 3
    GOOGLKEY

    Historical Fundamentals

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    GOOGL

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    KEY

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    GOOGL
    $9.18
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $288.67B
    Δ Market Cap
    +$2.65T
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    KEY
    N/A
    Net losses over 3 years — test not applicable
    Company had negative cumulative retained earnings
    Σ Retained
    $-257.0M
    Δ Market Cap
    +$6.50B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    GOOGL
    20.0% Margin of Safety
    Price is 20.0% below estimated fair value
    Current Price: $307.13
    Fair Value: $384.04
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    KEY
    65.2% Margin of Safety
    Price is 65.2% below estimated fair value
    Current Price: $19.28
    Fair Value: $55.44
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    GOOGL

    What growth rate is the market pricing in at $307?

    +12.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +20.2%

    The market implies +12.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +20.2%, reflecting heavy growth investment expected to generate future returns.

    KEY

    Requires positive FCF to compute implied growth rate.

    Economic Moat Score

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    GOOGL
    89/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    KEY
    19/100
    No Moat
    70+ Wide · 40-69 Narrow · <40 None

    No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    GOOGL
    -2.92
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    KEY
    -1.51
    Likely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    GOOGL
    Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
    No. of Institutional Holders7,206
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    KEY
    Insiders 0.3%Institutions 90.0%Retail & Other 9.7%
    No. of Institutional Holders1,202
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    GOOGL
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    KEY
    0
    Buys (3M)
    4
    Buys (12M)
    Total value (12M): $151,792
    ALLARD JACQUELINE
    Director
    $2,525
    @ $14.03 · 2025-04-22
    TOBIN RICHARD J.
    Director
    $10,380
    @ $13.84 · 2025-04-21
    KHANNA SOMESH
    Director
    $1,387
    @ $13.87 · 2025-04-21
    RAMANI MOHIT
    Officer
    $137,500
    @ $13.75 · 2025-04-21
    BANK OF NOVA SCOTIA
    Beneficial Owner of more than 10% of a Class of Security
    $892,500
    @ $17.85 · 2025-02-05
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    GOOGL
    0
    Sells (3M)
    0
    Sells (12M)
    No open market insider sales found.
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    KEY
    3
    Sells (3M)
    9
    Sells (12M)
    Total value (12M): $8.17M
    PAINE ANDREW J III
    Officer
    $1.53M
    @ $23.23 · 2026-02-06
    MAGO ANGELA G
    Officer
    $1.35M
    @ $21.55 · 2026-01-29
    EVANS KATRINA M.
    Officer
    $710,789
    @ $21.74 · 2026-01-22
    PAINE ANDREW J III
    Officer
    $867,143
    @ $19.29 · 2025-09-09
    BRADY AMY G
    Chief Technology Officer
    $880,500
    @ $17.61 · 2025-08-08
    EVANS KATRINA M.
    Officer
    $317,390
    @ $18.67 · 2025-07-24
    GORMAN CHRISTOPHER M
    Chief Executive Officer
    $2.12M
    @ $18.86 · 2025-07-23
    BRADY AMY G
    Chief Technology Officer
    $305,710
    @ $16.09 · 2025-06-12
    HIGHSMITH CARLTON LEE
    Director
    $83,000
    @ $16.60 · 2025-05-13
    KIDIK ALLYSON M
    Officer
    $17,973
    @ $17.69 · 2025-02-14
    GORMAN CHRISTOPHER M
    Chief Executive Officer
    $1.01M
    @ $17.46 · 2025-02-13
    MAGO ANGELA G
    Officer
    $294,065
    @ $19.59 · 2024-11-06
    PAINE ANDREW J III
    Officer
    $1.26M
    @ $19.03 · 2024-11-06
    HIGHSMITH CARLTON LEE
    Director
    $154,260
    @ $17.14 · 2024-11-05
    BRADY AMY G
    Chief Technology Officer
    $719,692
    @ $16.92 · 2024-08-29
    HIGHSMITH CARLTON LEE
    Director
    $162,100
    @ $16.21 · 2024-08-16
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

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    GOOGL
    FearGreed
    😐Neutral(60/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    KEY
    FearGreed
    😐Neutral(47/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    GOOGL
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
    KEY
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (47)
    View GOOGL Full AnalysisView KEY Full Analysis