Compare Stocks › GOOGL vs HAS

Alphabet Inc. (GOOGL) vs Hasbro, Inc. (HAS): Which Is the Better Buy in 2026?

As of 2026-06-19, GOOGL is overvalued at $368, with a DCF intrinsic value of $94 and a margin of safety of -290%. HAS is overvalued at $85, with an intrinsic value of $61 and a margin of safety of -40%. Of the two, HAS has the wider margin of safety.

GOOGL

Alphabet Inc.

$368.03

HAS

Hasbro, Inc.

$84.74

Rewards

GOOGL

★Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
★Gross margin of 60.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
★Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

HAS

★Gross margin of 63.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
★Free cash flow has grown at a 51.8% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

GOOGL

⚠FCF yield of 1.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

HAS

⚠High leverage (3.73x net debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
⚠12 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.

Key Valuation Metrics

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GOOGL

HAS

Valuation

$73.27B

Free Cash Flow

$547.92M

1.63%

FCF Yield

4.57%

28.09

Trailing P/E

N/A

25.39

Forward P/E

13.21

Quality & Moat

20.98%

ROIC

23.07%

38.88%

ROE

-23.32%

60.37%

Gross Margin

63.65%

1.47

PEG Ratio

1.88

Balance Sheet Safety

Net cash

Net Debt / Equity

3.73

N/A

Interest Coverage

N/A

-0.19

Net Debt / EBITDA

1.98

0.24%

Dividend Yield

3.30%

GOOGL: 5Ties: 1HAS: 5

GOOGLHAS

Historical Fundamentals

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GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

HAS

$1 Retained Earnings Test

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GOOGL

$9.18

created per $1 retained over 3 years

Exceptional Value Creator

Σ Retained

$288.67B

Δ Market Cap

+$2.65T

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

HAS

N/A

Net losses over 3 years — test not applicable

Company had negative cumulative retained earnings

Σ Retained

$-2.60B

Δ Market Cap

+$3.08B

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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GOOGL

289.6% Overvalued

Price is 289.6% above estimated fair value

Current Price: $368.03

Strongly undervalued

Strongly overvalued

Fair Value: $94.46

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

HAS

40.0% Overvalued

Price is 40.0% above estimated fair value

Current Price: $84.74

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

Fair Value: $60.51

Strongly undervalued

Undervalued

Fairly valued

Overvalued

Strongly overvalued

Reverse DCF — Market-Implied Growth

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GOOGL

What growth rate is the market pricing in at $368?

+22.9%

Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

HAS

What growth rate is the market pricing in at $85?

+11.5%

Market-Implied FCF Growth Rate

Market below historical growth — potential opportunity.

Economic Moat Score

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GOOGL

89/100

Wide Moat

70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

HAS

40/100

Narrow Moat

70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving margin stability would strengthen the moat.

Forensic Accounting

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GOOGL

-2.92

Unlikely Manipulator

Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

HAS

Insufficient data for Beneish M-Score calculation (requires 2+ years).

Ownership Breakdown

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GOOGL

Insiders 1.2%Institutions 80.8%Retail & Other 18.1%

No. of Institutional Holders7,263

High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

HAS

Insiders 0.6%Institutions 97.3%Retail & Other 2.1%

No. of Institutional Holders1,083

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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GOOGL

Buys (3M)

Buys (12M)

No open market insider purchases found.

Open market purchases · includes direct & indirect ownership · excludes option exercises

HAS

Buys (3M)

Buys (12M)

No open market insider purchases found.

Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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GOOGL

Sells (3M)

Sells (12M)

No open market insider sales found.

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

HAS

Sells (3M)

Sells (12M)

Total value (12M): $46.41M

COCKS CHRISTIAN P

Chief Executive Officer

$19.71M

@ $100.33 · 2026-02-26

BARBACOVI HOLLY

Officer

$437,929

@ $100.98 · 2026-02-20

KILPIN TIMOTHY J

Officer

$800,619

@ $103.00 · 2026-02-13

BUNGE JASON M

Officer

$252,342

@ $106.03 · 2026-02-12

SIBLEY TARRANT LIVINGSTON III

Officer

$1.59M

@ $104.98 · 2026-02-12

GOETTER GINA M

Chief Financial Officer

$1.29M

@ $103.46 · 2026-02-12

COCKS CHRISTIAN P

Chief Executive Officer

$18.86M

@ $103.86 · 2026-02-12

COCHRAN HOPE F

Director

$308,972

@ $77.24 · 2025-11-10

THOMSON ROBERTA KELLY

Officer

$202,825

@ $81.13 · 2025-08-28

KILPIN TIMOTHY J

Officer

$696,882

@ $81.44 · 2025-08-27

COCKS CHRISTIAN P

Chief Executive Officer

$2.19M

@ $78.92 · 2025-08-21

THOMSON ROBERTA KELLY

Officer

$79,971

@ $79.81 · 2025-08-14

AUSTIN MATTHEW EDWARD

Officer

$111,782

@ $65.07 · 2024-11-29

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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GOOGL

😐Neutral(58/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

HAS

😐Neutral(42/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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GOOGL

⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (58)

HAS

⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)

View GOOGL Full Analysis View HAS Full Analysis

Frequently Asked Questions: GOOGL vs HAS

Is Alphabet Inc. or Hasbro, Inc. more undervalued in 2026?▼

Based on our discounted cash flow model, HAS trades at a -40.0% margin of safety (intrinsic value $61 vs. price $85), compared to GOOGL's -289.6% margin of safety (intrinsic $94 vs. $368).

Which stock has a wider economic moat, Alphabet Inc. or Hasbro, Inc.?▼

GOOGL scores 89/100 (Wide moat), while HAS scores 40/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Is Alphabet Inc. in financial distress?▼

GOOGL's Altman Z-Score of 2.4 places it in the Grey zone, signaling elevated bankruptcy risk. HAS scores 3.4 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

Which company has better free cash flow, Alphabet Inc. or Hasbro, Inc.?▼

Hasbro, Inc. (HAS) generates a 4.6% free cash flow yield, compared to Alphabet Inc.'s 1.6%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Alphabet Inc. or Hasbro, Inc.?▼

HAS earns 23.1% ROIC versus GOOGL's 21.0%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Alphabet Inc.'s or Hasbro, Inc.'s?▼

GOOGL's dividend earns a safety score of 88/100 (Very Safe), compared to HAS's 68/100 (Safe). GOOGL has raised its dividend for 1 consecutive years.